A family owned company since 1927 and having cruised the waterways of Europe for over 15 years, APT River Cruises possess unmatched insight and experience. Find out more.

Azamara Cruises is the new adventure cruise brand introduced by parent company Celebrity Cruises in May 2007 that injects sheer luxury into the world of exploratory voyages. Find out more.

Carnival Cruises is best for a lively Atmosphere – Carnival Cruise Line has a reputation as the ‘fun fleet’. Big city nightlife and contemporary upbeat surroundings. Find out more.

Celebrity Cruises is best for an extremely diverse passenger base targeting in particular baby boomers and their families. Find out more.

Costa Cruises is known for its Italian flair and lively on-board atmosphere. This cruise line may be owned by the giant Carnival Corporation of America, but its roots lie in Italy, and Costa cruise ships boast a cosmopolitan ambience helped by the mix. Find out more.

Crystal Cruises is best for affluent well travelled couples from late 30’s who will enjoy Crystal’s elegant ambience. Longer more exotic cruises tend to attract a 55+ crowd. Crystal is developing a reputation as the multi-generational cruise line of choice for luxury upscale cruises. Find out more.

Cunard Cruise Line conjures up rich images of culture and tradition, dating from 1840 when this company launched transatlantic sailings on its stately ocean liners. Now, for the first time, the company has three ships offering a range of Cunard cruise holidays. Find out more.

With much of the cruise industry dominated by mega cruise ships and giant cruising corporations, it’s refreshing – and somewhat reassuring – to see that you don’t have to be big to be beautiful or successful. Find out more.

Hebridean International Cruises is a world away from the huge mega-ships that tend to dominate world cruising. Instead, this small Scottish cruise line offers a rarefied atmosphere of quality and tradition that more resembles an upmarket country house hotel than a cruise ship. Find out more.

Holland America Cruises is best for older couples and singles who like to mingle and socialise in relaxing surroundings. Find out more.

Hurtigruten is not your average cruise line. It grew out of the mail boat and cargo service that serves the remote towns and villages along Norway’s coast. Find out more.

Relaxed, friendly and informal are the three words that best sum up Island Cruises. Owned by the travel company TUI Travel UK & Ireland, Island Cruises describes itself as “the casual cruise line” where the emphasis is on flexibility at a value-for-money price. Find out more.

“Truly Italian” is the slogan of MSC Cruises and la dolce vita (the sweet life) sums up the ambience on board the ships of this privately-owned company which revels in its Italian roots. Find out more.

Norwegian Cruise Line is the ultimate “casual cruise line” which pioneered the concept of flexible dining at a time when cruising was locked into the traditional first and second sittings for mealtimes. Find out more.

Welcome to the world of the casual cruise line. Ocean Village promotes itself as the “cruise for people who don’t do cruises”, where there is no formality, no stuffiness and no set dining times. Find out more.

P&O Cruises is the UK’s home-grown cruise line that has offered P&O holidays from British shores for decades. Find out more.

Princess Cruises offers a total experience — unique itineraries, affordable private balconies, flexible mealtimes with Personal Choice Dining,® and the amenities and individual service of any luxury resort, thanks to the Big Ship Choice, Small Ship Feel® of their fleet. And last but not least, an unfailing devotion to providing Princess-caliber Service. Come aboard! Find out more.

If you want to sail to the ends of the earth on a voyage of exploration and discovery – but in luxurious surroundings – then sail away with Regent Seven Seas Cruises. Find out more.

Royal Caribbean International Cruises is best for active, young-minded couples and singles of all ages. Families who prefer newer vessels that have larger state rooms, huge facilities for children and teens, and a seemingly endless choice of activities and dining options. Find out more.

Seabourn Cruises markets itself under the name Yachts of Seabourn, claiming that its small, intimate ships deliver the personal service, attention to detail and relaxed atmosphere normally found on a private yacht. Find out more.

Silversea is regarded as offering the crème de la crème of cruising with its first-class service and intimate, luxurious ships. Find out more.

Taking a Star Clippers cruise is the ultimate way to ride the waves. This cruise line, with its fleet of three masted tall ships brings out the real romance of sailing with the wind in your hair, and the sight of dolphins jumping by the bow. Find out more.

Viking River Cruises rules the waves on Europe’s waterways and further afield. It is the world’s largest river cruising company with a fleet of 23 vessels ... Find out more.

Voyages of Discovery lives up to its name with its exploration cruises that really do take passengers off the beaten track. Find out more.