Jo Vann
My expertise
I'm based in
Leicester
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“Mum of three teens, travel fanatic and your go‑to expert for highly personalised, bespoke holidays.”
Hi, I’m Jo, your personal Travel Counsellor.
I’m a complete self confessed travel fanatic, and for more than three decades I’ve been exploring the world: from backpacking through South East Asia and Fiji, immersing myself in the buzz of cities like Berlin, Budapest and Marrakesh, and soaking up sun and style in Australia and the USA. I’ve holidayed extensively across the continents, from the Caribbean to Iceland, from the Maldives to Ibiza, and The Greek Isles to Goa. It is safe to say I really do live and breathe travel.
If I had to pick a favourite, it would be Thailand. The warmth of the locals (it is called the Land of Smiles for a reason) and the incredible food make it a destination I return to again and again. I am a huge foodie, so I know just how important it is to find those unforgettable flavours and authentic places to eat while you are away.
I genuinely believe that going on holiday is good for the soul. Time away lets us reset, reconnect and create the kind of memories that last a lifetime. I understand how important family travel is, especially as a mum of three teenagers, because these trips are about more than just a break: they are about shared memories, stronger bonds and precious time together that you simply cannot get back.
Why choose me?
Before becoming a Travel Counsellor, I spent 10 years working in high street retail travel, helping clients turn their holiday ideas into reality. That experience, combined with my own first-hand travels, means I can bring destinations to life and design trips that feel just right for you, your family or your business with an elevated personal touch.
I also have a wealth of cruise knowledge and have sailed with lines such as Virgin Voyages, Royal Caribbean International, Celebrity Cruises, Norwegian Cruise Line and Marella, whether you are a first-time cruiser or a seasoned sailor looking for something special.
What it is like to work with me
I am the complete opposite of booking online. My role is to give you a genuinely personal, human-to-human service. With the flexibility of working from home, you can reach me in the day, evening or at weekends, whenever it suits you.
From the moment you first get in touch until you arrive home, I am here to take care of everything: from inspiration and planning, through to documentation, check-in support and in-trip assistance. I cannot quite do your packing, but I can certainly help with your holiday checklist and those all-important finishing touches.
Over the years I have built fantastic relationships with trusted suppliers and hoteliers, which means I can add extra special touches that make your trip feel truly unique and personalised.
How I create your perfect trip
With me, it really is personal. I take the time to get to know you and understand what you are looking for: your travel style, your must-haves, your “absolutely nots” and your wish list. You tell me where you want to go, and I will work out the best way to get you there.
Whether you are dreaming of:
Bespoke luxury escapes
Tailor-made adventures off the beaten track
Multi-centre itineraries around the world
Ski holidays
Honeymoons and celebrations
Sustainable stays
Solo travel or group getaways
Cruise - Ocean, River and Expedition
I will carefully design an itinerary around you, using thousands of trusted suppliers and excellent rates to ensure great value as well as a premium experience. You deserve a holiday that feels truly special, and that is exactly what I will work to create.
Every holiday I book is also 100% financially protected through the Travel Counsellors Trust, so you can relax and enjoy every moment, knowing you are in safe hands.
I cannot wait to hear about your exciting travel plans and to help turn them into reality.
“To travel is to live.”
Hans Christian Andersen
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Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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