Whilst currently London based, I divide my time between visiting friends in Yorkshire and family in Bournemouth. However, from many years of leading tours and living abroad I have clients from all across the UK and further afield, many who have travelled with me and become great friends.
Thirty years ago I started working in Greece in summer, skiing in Austria in winter, then progressed to guiding tours to North America, Asia, the Indian sub-continent, the Middle East as well as Central Europe and Italy from my base of almost 15 years close to Salzburg in Austria. Until becoming a Travel Counsellor I spent over ten years as Head of Product, at niche tour operators, creating tours worldwide including tours for music and opera fans, single travellers and specialist religious pilgrimages.
When asked where my favourite place I have travelled to is, that changes often as I recall many experiences and each outshines the other. When you are ready to make plans or want inspiration I will happily enthuse and bring iconic sights and descriptions of scenery to a table of ideas and add those special hidden extras and touches that you won't always find in travelogues.
My belief is that a holiday or cultural experience is personal and means something different to us all. We replenish and revitalise our body, soul and mind, immerse ourselves in fascinating foreign cultures, absorb the surroundings and enrich our lives spiritually. The experiences and memories travel gives us have immeasurable value that no material possessions can offer.
I'll work with you to find the perfect holiday for you. We can arrange a call, video call or a friendly chat over coffee (or something a little stronger!) to get to know one another. I believe a face-to-face meeting helps gauge your reaction to ideas and suggestions so much better.
Let's spend time discussing what you and your companions want from your travels; your likes, hobbies, bucket list and any previous travel stories you wish to share. Then, armed with that understanding, utilising my knowledge from more than 30 years’ experience working in the travel industry, I will work to find or create that holiday, cruise, travel or cultural experience that is just right for you.
Whether it be a bespoke specially created itinerary or an off the shelf package holiday, time away is precious and needs thought. As an independent personal Travel Counsellor, I am not tied to any one company or ‘preferred partners’ and have the freedom to select airlines, hotels, cruises, sights and attractions based on personal experience, previous guest and client enjoyment. All backed with full financial protection with ATOL or the Travel Counsellors Trust, giving you peace of mind. It is the best in the industry.
As your personal Travel Counsellor I'll ensure you have all information you require leading up to your departure, with passport, visa and health information including any necessary updates and follow your journey until you return home ensuring you are never left ‘high and dry’ should anything unexpected occur. All this is backed by our Travel Counsellors support team who are available 24/7. Having witnessed how other tour operators or travel agents fall short in serving their guests, this award-winning support is something I am extremely proud of.
Call me or email me and let's get your journey started!
My customer stories
Sent by Nurul Basher
Sindlesham 18/08/2025
Our recent American holiday was organised by Daniel Adams, and I cannot recommend him highly enough. From the very beginning he not only helped us plan the trip and recommended what to see and do, but also went above and beyond to make sure everything ran smoothly. He checked in to ensure we arrived safely at each hotel, sorted our boarding passes, guided us through check-in, made sure we had everything set up online, and even helped with our luggage allowance.
When our flight was cancelled, Daniel immediately stepped in, rebooked us on a better option, and made sure we avoided the airline’s alternative that simply would not have worked for us. Thanks to him, our holiday was not just well organised but safe, stress-free, and complete. His attention to detail and genuine care made all the difference.
Sent by Stuart Johnston
London 04/05/2025
Daniel was fantastic. I usually book my trips and holidays online myself, but not anymore. Sometimes it’s just easier and far more rewarding to let an expert handle everything, from finding the best deals to crafting the perfect itinerary.
This time, Daniel organised a short break to Northern Ireland where we could truly switch off and enjoy the countryside.
Thank you, Daniel you’re an absolute legend!
Sent by Jill Stanier
London 01/05/2025
Daniel's service is second to none!
After sharing our requirements with Daniel for our tight-schedule trip to Australia, flight and hotel recommendations were presented to us in next to no time. Daniel's attention to detail and communication skills are excellent and we felt that were in very safe hands every step of the way. He is clearly a very experienced professional in the travel industry. I would highly recommend Daniel to arrange your next trip away!
Sent by Jill Stanier
London 01/05/2025
Daniel's service is second to none!
After sharing our requirements with Daniel for our tight-schedule trip to Australia, flight and hotel recommendations were presented to us in next to no time. Daniel's attention to detail and communication skills are excellent and we felt that were in very safe hands every step of the way. He is clearly a very experienced professional in the travel industry. I would highly recommend Daniel to arrange your next trip away!
Sent by Tim Rentowl
London 30/04/2025
Put simply, I'll never book another holiday without using Daniel as our travel concierge. We have booked a number of holiday via Daniel and couldn't be happier with the level of service and personalisation. Added to that, we really feel that Daniel has become a friend!
We've recently returned from a fantastic cruise with Virgin Voyages around the Caribbean - booked through Daniel, naturally.
The whole experience was wonderful until we were due to fly home. The whole of the US Eastern Seaboard was engulfed in a massive storm.
All of a sudden we were faced with a major problem - those storms cancelled our flight home, the airline rebooked us 3 days later.
But Daniel? Already on it.
While we slept, he spent 5 hours on the phone. By morning, we had same-day flights sorted.
No fuss. No stress. No cost.
That’s the value of having someone in your corner.
Thanks again, Daniel – we got home on time, my wife made it to work, and I didn’t miss a beat with my business.
Sent by Tim Rentowl
London 30/04/2025
Put simply, I'll never book another holiday without using Daniel as our travel concierge. We have booked a number of holiday via Daniel and couldn't be happier with the level of service and personalisation. Added to that, we really feel that Daniel has become a friend!
We've recently returned from a fantastic cruise with Virgin Voyages around the Caribbean - booked through Daniel, naturally.
The whole experience was wonderful until we were due to fly home. The whole of the US Eastern Seaboard was engulfed in a massive storm.
All of a sudden we were faced with a major problem - those storms cancelled our flight home, the airline rebooked us 3 days later.
But Daniel? Already on it.
While we slept, he spent 5 hours on the phone. By morning, we had same-day flights sorted.
No fuss. No stress. No cost.
That’s the value of having someone in your corner.
Thanks again, Daniel – we got home on time, my wife made it to work, and I didn’t miss a beat with my business.
Sent by Alex Stanier
London 30/04/2025
Just wanted to highlight that Daniel arranged a trip for my wife and I to Sydney, Canberra and Hobart for our neice's wedding. Every single detail was perfectly arranged, and Daniel was checking in just the right amount, nudging us to sort boarding passes, suggesting options.
I think the hidden bonus was that he know the travel sector so well having worked in it for so long in so many different roles, that had anything unexpected happened, I have total confidence that he would have dealt with it.
Booking a holiday through Daniel has been such a good experience, I would recommend him to anyone.
Sent by Karren Pattar
Nanthiat 30/04/2025
I cannot recommend Daniel enough.
Our whole experience from outset of quote to the end of our holiday was truly outstanding. Our three weeks was planned carefully and incorporated something of interest for all three travellers. Daniel kept in touch whilst we were away to ensure things were going smoothly. Definite five stars.
Daniel will always be my first port of call for holiday bookings. Well done Daniel.
We had an amazing time state side.
Sent by Nicola Hakkak
Radlett 30/12/2024
Daniel has been amazing throughout the whole holiday experience. He drew up a fabulous itinerary full of experiences for us to enjoy in Vietnam and Cambodia. We travelled from the North of Vietnam through to the south. Finishing the trip in Siam Reap Cambodia. Cruising through Halong Bay and travelling on the back of a motorcycle in the hustle and bustle of Saigon were just some of the highlights along with walking alongside the elephants in Cambodia sanctuary.
Daniel checked in with us the week before we flew out and the day before to check we were happy with all the arrangements. He even kept an eye on our travels whilst we were there. Finally he ensured all flight details were correct every step of the way. He sent through recommendations on restaurants in each location and additional sights to see .
Daniel is such a pleasure to deal with and would definitely recommend him for any future trip.
Thank you Daniel for organising such an amazing trip
Nicola Nigel and Jess
Sent by Karen Brown
Canterbury 28/12/2024
This is the second holiday that we have booked through Daniel & we will not hesitate to book more holidays through him. From the conception stage for a holiday right through to our return he sorted everything for us & nothing was too much trouble when we had queries. He sorted all of the paperwork & even sent a lovely message to us via the hotel whilst we were away. Daniel is an experienced traveller himself & this shows when he researches holidays for us. Where to next for us Daniel? We can’t wait.
Sent by Ian Grant
London 15/10/2024
I recently referred my parents to Daniel as they were looking to book a long trip to celebrate their golden wedding anniversary. They had already been in conversations with Trailfinders to start the process but I suggested that they also speak to Daniel to see if he could better what they had been offered.
From dealing with Daniel, they were extremely impressed with his knowledge of the countries they were travelling to, attention to detail and most of all value he provided. While his budget was similar to that of Trailfinders, he was able to book more flights as Business and First class rather than Economy, arrange higher star hotel accommodation and cater well to some recent health issues which my father has had. So they proceeded and booked through Daniel.
In January 2025 they will embark on a 7 week trip covering Singapore, New Zealand, Samoa, Hawaii and the USA. I can’t thank Daniel enough for the great work he as done for them and they are extremely grateful (as they won’t stop talking about it!). I would definitely recommend Daniel’s services for anyone who is looking to make an overseas trip. They will not be disappointed!
Ian Grant (DipFA)
Independent Financial Adviser
https://www.westminster-wealth.com
Westminster Wealth Management LLP
167 Fleet Street,
London, EC4A 2EA
Sent by Nurul Basher
Twickenham 07/10/2024
When it comes to organizing a perfect family vacation, Daniel is an absolute superstar! He recently
planned a 3-week trip to the US for my family of five, and his attention to detail and expertise made
it a completely stress-free experience for us. From day one, Daniel took care of every element—
booking flights, hotels, and arranging an amazing itinerary that struck the perfect balance between
must-see attractions and hidden gems we wouldn’t have discovered on our own.
What really sets Daniel apart is his deep knowledge and insight into travel planning. He knew exactly
how to get us the best deals, even staying up past midnight to snag flights before dynamic pricing
could kick in. I’m pretty sure he was shaking his fist at the screen, shouting “BASHER!” as he made
it all happen, but his dedication shone through—making sure everything was perfectly arranged even
if it meant sacrificing a bit of his own sleep!
His ability to find flights that avoided rush hour traffic when leaving airports was such a thoughtful
touch—details I hadn’t even considered but that made our trip run so much more smoothly.
Beyond the logistics, Daniel’s suggestions about places to visit truly elevated our experience. He
recommended destinations we hadn’t even thought of that became some of the highlights of our
trip. It’s clear that he puts real thought into making sure every journey is tailored to his clients’
interests and needs.
He kept us fully in the loop every step of the way, and knowing we had someone as professional,
dedicated, and passionate as Daniel managing everything gave us peace of mind from start to finish. I
can’t recommend him enough to anyone looking for more than just a travel agent—Daniel is truly a
travel counsellor in every sense, making sure every trip is an unforgettable adventure.
If you want a flawless, personalized trip without the hassle, Daniel’s your man (though you may have
to remind him to get some sleep after pulling late nights for you!)
Sent by Angela Basker
Billingshurst 07/10/2024
Super responsive, very patient with all the questions we asked (which were a lot!) and always came back quickly with all the information requested. Great price/deal also when compared with other travel agents and we engaged about 6 during our shopping for our trip to Mauritius, Daniel came out ahead on every metric.
Sent by Burul Basher
Twickenham 16/09/2024
Daniel is incredibly detailed in his planning and looked at our complex holiday requirements from all angles and asked questions about items that I only mentioned in discussion but for him was an important note that affected the planning, and he was right. We needed to be back by a certain time and made me check to ensure it was the right date (it was not!) and he fixed the plan to accommodate. His local knowledge and recommendations has ensured this is a lifetime experience.
Thank you.
Sent by Nigel mathers
Dordogne 15/07/2024
Just a brief not to thank you for your support in helping me with the selection of my recent holiday in Croatia. The first location was Cavtat which had a good choice of restaurants and gave me an easy boat trip excursion to Dubrovnik. The pension, up a steep hill (good exercise??)was very comfortable, clean and with a balcony with a sea view.
The second location was in the Aminess Village, attached to the Aminess Hotel, in Orebic. The facilities and staff in the hotel were excellent. The apartment with an amazing view across to Korcula was perfect - just removed enough not to hear the joyous excitement of the swimming pool participants, ??. Korcula is, in itself, amazing and the birthplace of Marco Polo!
The 'go-to' restaurant in Orebic is the Old Sea Captain's, Stari Kapitan. Set just off the main sea front through the town.
Thank you very much...and now look forward to the next holiday you've set up for me 'island hopping' in Greece.
Sent by Karren McLaughlin
La Coquille 25/05/2024
I can honestly say the experience with Daniel has been fabulous. Listened to what I wanted, budget taken seriously and we seem to have everything fitted in for our forthcoming trip. There is literally something for anyone on our itinerary. As a new widow it was important for me to trust a travel counsellor. Daniel has made everything happen. I will be using his services in the future.
Thank you Daniel. Amazing!
Sent by Nigel Mathers
Bordeaux 26/04/2024
Very friendly, competent service which has assisted me in planning three separate excursions. With one unfortunate cancellation of an earlier vacation, through no fault of Daniel, I was re-imbursed a substantial sum. The service offered is by telephone or internet and gives me confidence and assurance to look forward, without worry, for future excursions.
Sent by Angela Griffiths
Wimbledon 25/04/2024
Daniel has been super helpful in organising my trip to Portugal, and incredibly responsive to my queries. I would recommend him highly to others as a trusted and very knowledgeable travel expert.
Sent by Alexandra Webb
Wallington 19/04/2024
The ease and speed in which you're able to come back with thoughts is amazing. It has made booking holidays an easy process and the app means you have everything in one place too which is great the nearer the holiday you get.
Sent by Suzanne Batterham
Swaffham 19/04/2024
Daniel's vast knowledge and advice is second to none. He was patient, listened to my requirements and advised best solutions. I’m very happy with my choice to choose Daniel as my Travel Counsellor and happy to pass his details to family and friend safety in the knowledge they will receive the very best high standards a traveller would want to ensure a great and safe travel experience/holiday.
Thank you
Sent by John Bush
Shaftesbury 30/12/2023
Worked as efficiently as I expected, and would do it again
Sent by Lyn Walton
Welwyn Garden City 30/12/2023
As a single traveller it is good to find out about holidays/cruises with availbility for dealing with single travellers. Daniel found me a superb cruise on Cunard Queen Mary II and has handled the booking etc for me and has kept me fully informed at all times. I can very definitely recommend Daniel to arrange your holidays for you, the attention to detail is exceptional and he is a truly very, very nice person to deal with .
Sent by Malcolm Kelly
YORK 30/12/2023
Wow ?? Not only does Daniel have a lot of excellent offers but he also cares ?? Daniel took all the hard work out of booking and I’ve no doubt that he’ll make the entire experience run smoothly ??
Thank you Daniel ??
Sent by Ian Alistair McGregor
London 30/12/2023
Daniel , did an amazing job putting together a programme travelling from the Victoria falls , through South Africa , taking in a game reserve , Rovos rail , the wine lands and Cape Town
The task was made more difficult because neither myself nor my partner were in the UK and internet failed on a regular basis and we had Christmas in between.
The itinerary was professionally put together in a short timeframe , hotels and aircraft booked and we commence a journey of a lifetime on the 8th January for a month.
I would recommend Daniel at every opportunity and will certainly use him again.
Sent by Karen Brown
Canterbury 11/10/2023
We booked our upcoming holiday on the spur of the moment. Daniel had mentioned Zanzibar when we were chatting and we were already planning on this as our next holiday destination. Daniel very quickly came back with an all inclusive package for us at a good price. He promptly answered all our many questions by email and phone. It was reassuring that he has visited the hotel and was able to confirm a couple of questions we had. We didn't hesitate to book this holiday and are now on the countdown until we go. It is good to know that all the details for the holiday are on the app and that Daniel is on hand to answer any other questions we might have nearer our departure date. We will provide a further update on the holiday on our return.
Sent by John Wainwright
London 26/09/2023
Booking our trip to Barcelona with Daniel couldn’t have been easier. He carefully took time to understand our requirements but then seemingly in no time at all he had assembled the perfect itinerary taking our needs into consideration. Settling our account was simple and effortless. I couldn’t recommend him more highly.
Based in
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My Blog
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
A huge thank you to Sylvia M, for taking the time to write an honest account of her Riviera Travel Rhine Cruise.
Being in 'her prime' and after health issues Sylvia wanted to get back to travelling but as a solo traveller had worries. I met Sylvia at Kings Cross and walked her to the Eurostar station. We arranged for her luggage to be sent ahead to avoid her having to carry it and at the end del
Meet my good acquaintance and trusted colleague Usman Sheikh of Ansar, a London based Immigration Lawyer with advice on changing regulations for people visiting the UK from abroad.
Part of the full service offered to my clients is providing a range of contacts to assist my clients. With clients visiting the UK from abroad it's important to keep them informed of the most up to date regulations as
Does being a staycation advocate protect you from facing that fear of flying?
Does a fear of flying restrict your holiday destination options or even stop you going entirely?
Read below some wonderful advice from my good acquaintance and therapist Sally Howard on how you can overcome those fears and then together we can work on fulfilling your travel wishes and longed for dreams.
Aerophobia, an
I recently discovered a product that has really helped with jet-lag and, after over 30 years, I can't believe that I have just discovered this and think about all those days feeling a tad drowsy. This would have saved so much time and productivity...Do read on this fascinating article from my good acquaintance Steph Sullivan, feel free to ask her any questions and paste the links to her website (n
Lewis Malka is a personal acquaintance, jewellery designer, gem expert, master craftsman and member of the London Diamond Bourse, and is based in Hatton Gardens and is also an ITV news contributor. After numerous visits from people asking for him to value their purchases from their holidays was drawn to write this article to offer advice and avoid disappointment.
To read other blogs from Lewis, a
Meet Justine Blanchard who I am proud to say is a great acquaintance and friend. As a Body Confidence & Wellness Coach, and Reiki Practitioner, Justine helps people free themselves from the negative self talk that often inhibits lives and prevents us from enjoying the quality of life we deserve. In a wonderful caring and nurturing environment she helps people to embrace and allow positive energy t
This is a unique fly-drive that follows Native American, first immigrant settler and black history and celebrates the sounds, gospel and rhythms that this heritage gives to the southern states. Over 20 years I led many tours across these states with cultural groups, gospel church groups, music appreciators and Elvis fan clubs and when you scrape away the religion of the bible belt and politics you
Meet John and Sean my two best friends in the world and biggest support. For many years my work had been 12 hour days (or more!) and then yet more once I got home as well as working at weekends. Travel was more about work (but I still loved it!) and I was in a real rut, living somewhere I was not happy and not the life I wanted to live. I worked for a great company and great people but I was not h
For 20 years I led two or three tours a year to witness the spectacular Fall foliage of the New England states (Massachusetts, Maine, New Hampshire, Vermont and Rhode Island and Connecticut) and at this time of year I always feel sentimental and can almost catch the scent of pine in the air, cinnamon spiced treats, pumpkin pie and fresh seafood from trawlers pulling into the harbours. Each year, a
Often we travel to destinations where the hype gives us an impression of what to expect and envisage. For me it’s virtually impossible for this diverse and enriching country to be over-hyped or exaggerated. In over 30 trips to India I have never felt underwhelmed. Each visit has offered an absolute explosion for the senses; sights, sounds, colours, smells, heady chaos, serendipitous tranquillity.
I’ve been a regular visitor to Oman for a number of years now, I feel cheated of a visit to this welcoming country if I have to fly by. It offers a more sedate alternative to the glitzy emirate cities of Dubai, Doha and Abu Dhabi, is excellent as part of a regional multi-centre holiday and can be combined with travels to India, Sri Lanka or the Maldives.
Oman is a fascinating stand-alone destina
Whilst the UK may no longer be in the EU, under the withdrawal agreement some benefits remain for travellers from the UK to the EU and Switzerland, providing you ensure that you have the Global Health Insurance Card (GHIC) which is free of charge. Currently processing times are longer than normal so we advise that you apply at least a month before your next holiday.
You can apply for the GHIC car
Our pets are truly an extension of our family and often we consider them more as that additional child or family member and leaving them whilst we go on our travels can be emotional and a worry. The RSPCA and Cats Protection offer some useful advice to make choosing your boarding kennel or cattery less of a worry and what you should look out for to know that your pet will receive the love and care
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:
