Emma Smith

My expertise

New Zealand
Maldives
United Arab Emirates
United States

I'm based in

Fairfield

Available for new enquiries

Worldwide Travel Designer

Hello and thank you for visiting my webpage.

My name is Emma Smith and I am a Worldwide Family Travel Designer based in Hertfordshire, on the beautiful Fairfield Park, where I have lived for over 10 years. I live here with my husband and our three children: Emily, Molly and Evie. As a family, we all LOVE to travel. During my maternity leave with my youngest, we spent three months travelling around the world together, which was the most amazing adventure and really sparked my passion for creating meaningful family journeys.

I have worked in the travel industry for my entire career before becoming a Travel Counsellor, including many years as a retail travel shop manager. I have also been fortunate enough to visit over 45 countries. This first-hand experience, combined with my professional background, gives me a wealth of knowledge that I now use to design thoughtful, stress-free trips for families at every life stage.

As an independent and impartial Travel Counsellor, I specialise in creating bespoke holidays for families: from first adventures with little ones, to multi-generational escapes and special milestone celebrations. I can help with:

Family beach escapes and luxury all-inclusive stays
Multi-centre and round-the-world itineraries
Disney and theme park holidays
Lapland and magical festive breaks
Ski and winter sports trips
Adventure and safari experiences suitable for children
UK short breaks and school-holiday getaways
Weddings, honeymoons and once-in-a-lifetime journeys, with or without the kids
I genuinely care about every family I look after, and it is important to me that your holiday feels right for you: your children’s ages, your budget, your pace and what “relaxing” really means in your world. I take the time to get to know you so I can recommend destinations, hotels and experiences that will work in real life, not just on paper.

I also understand how busy family life can be, so I offer a flexible, personal service. I am here at times that suit you, using the best way for you to keep in touch, whether that is phone, email, video call or a personal visit. I will look after every detail from the first ideas to your return home, so you can simply focus on making memories together.

For your peace of mind, everything you book with me is 100% financially protected by either the Travel Counsellors Financial Trust or ATOL. It is among the best financial protection in the industry, which means every penny you spend with me is completely safe.

I would love to help you plan your next adventure, whether that is a simple short break or a complex, once-in-a-lifetime trip. I look forward to hearing from you and helping you plan your dream family holidays.

“We travel not to escape life, but for life not to escape us.”

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Explore my guides and blogs

A Slice of Island Paradise: My Stay at Canonnier Beachcomber, Mauritius

Mauritius

A Slice of Island Paradise: My Stay at Canonnier Beachcomber, Mauritius

If someone asked me to describe paradise, I’d show them Mauritius — and, in particular, Canonnier Beachcomber Golf Resort & Spa. Perched on a scenic peninsula in the north of the island, this resort blends heritage, natural beauty, and modern comfort. Here’s a peek into my experience: what dazzled me, what surprised me, and what I’d absolutely return for. Arrival & First Impressions Landing in

25 Sept 2025 4   min read

Venice: A  Carnival Weekend by the Grand Canal

Venice: A Carnival Weekend by the Grand Canal

Venice, the city of canals, romance, and timeless beauty, is always a magical destination, but experiencing it during Carnival weekend is nothing short of extraordinary. I had the privilege of staying at the Hotel Santa Chiara, a charming hotel with a stunning view of the Grand Canal. Waking up each morning to the sight of gondolas gliding over the shimmering waters was a dreamlike experience that

10 Mar 2025 3   min read

Lapland - Search for Santa

Lapland - Search for Santa

Lapland Adventure: A Magical Trip to Levi In mid-December, my family and I embarked on an unforgettable journey to Levi, Lapland. With my husband and our three children (aged 16, 13, and 6), we were all buzzing with excitement to see Santa, hit the slopes, and, if luck was on our side, catch a glimpse of the mesmerizing Northern Lights. Levi – A Vibrant Lapland Resort Levi is one of the larger

03 Mar 2025 5   min read

Adult Weekend in Ibiza

Adult Weekend in Ibiza

Blau Parc Ibiza: A Perfect Blend of Relaxation and Vibrant Energy Located in a fantastic spot near a small golden sandy beach and the lively center of San Antonio, Blau Parc Ibiza offers an ideal balance for both relaxation and excitement. The hotel features a large family-friendly pool area downstairs and a top-floor adult-only infinity pool. The latter boasts stunning sea views, comfortable sunb

07 Oct 2024 3   min read

Greek Island hoping

Greek Island hoping

Island Hopping in Greece with G Adventures: A Journey Through the Cyclades First and foremost, I would like to extend my heartfelt gratitude to G Adventures for hosting this incredible educational trip. The experience was nothing short of extraordinary. Athens: A Brief Encounter with History Though our stay in Athens was fleeting, the city left a lasting impression. The highlight was undoubtedly

04 Jul 2024 5   min read

Girls Trip

Girls Trip

This trip was a long time in the making, it first started with the savings club putting a little bit away every month so it wouldn’t impact our families and we could have an incredible trip without the guilt! (I can help if anyone would like to set up a saving scheme) after booking the holiday we unfortunately got covid cancelled twice, lost 2 people to operations and finances but finally went ah

05 Nov 2022 5   min read

Mini Cruise

Mini Cruise

For my husband's 40th birthday I brought him a mini cruise for us to go on with three of his best friends. What an amazing weekend it was for such an occasion, I can highly recommend these short cruises to so many people: Hen/Stag Do Groups of friends Special birthdays Couples Wedding anniversaries We met all of the above! Our ship was the Aurora a smaller adult only ship and it really did have

05 Dec 2019 2   min read

Pag Island - Novaija

Pag Island - Novaija

A long weekend with friends in Croatia. Croatia is perfect for a weekend break being a 2-hour flight from London, to get to Novalja it was a 60min transfer. Novalija is the party capital of Croatia from mid-June – end of August, hosting Hideout, Sonus, Barrakud and Fresh Island festival on the famous Zcre beach. The clubs attract a good mix of top DJs each summer – big names appearing during prev

05 Oct 2019 1   min read

What my customers say

Emma Smith was amazing and did a brilliant job of finding me the right holiday, for the right price and all at short notice too. I will always recommend Emma each and every time someone says they need help booking a holiday!

ANDREW GRANT

DEVIZES

Emma’s super…friendly, fast to respond, and keeps in touch.

MICHAEL KELLARD

PRESTON

Emma was amazing at finding us a group holiday for me and my friends to go after we finish our A-levels, we cannot wait for our trip

EMILY SMITH

FAIRFIELD

Emma is great at sticking with you until you find the right combination to make your holiday work.

LAURA HOLT

FAIRFIELD

Excellent service provided by Emma. We have used her a number of times for various types of family trips.v

Carol Robertson

Stevenage

Emma has been very helpful and professional throughout the booking process, and patient with the many changes and queries presented to her!

Caroline Pearce

St albans

We have used Emma many times over the years, and the service is always five star!!

Constance Warburton

Frodsham

Emma is simply amazing. Always gets the brief, always delivers great options and always the source of amazing holidays for me. I wouldn’t go anywhere else!

Andrew Grant

Devizes

Emma was doing fantastic job , helping us with everything . Give us some great advice and dealing with the issues very quickly . Thank you so much for your amazing service. We have had an amazing holiday. And we are very happy with the hotel. Definitely we will book with Emma again for our next trip. Thank you so much for all your help Emma??

Chananya Beckett

Stotfold

We found her very helpful, friendly and approachable.

John Hayes

Hitchin

Emma was fab at sourcing the perfect getaway

Paul Savuto

Langford

Emma, as usual delivered an excellent personal service, she is always very friendly and helpful.

Jean Hills

ST. ALBANS

Have already recommended Emma to several friends and family!

Peter Wade

Fairfield

Emma has been very helpful and found me and my family a lovely holiday. She has been very responsive and I will use her again in the future.

Rebecca Plumley

SHEFFORD

Emma is very knowledgeable and willing to help with all manner of requests. She is also prompt at replying and you can tell she loves her job!

K Hasler

LETCHWORTH GARDEN CITY

You were so helpful and we are so thankful to have someone organise the most important trip of our lives! Thank you so much!

Emily Gill

London

Emma was fantastic, great communication and really helpful!

Kevin Pickard

Henlow

Emma was/is a fanticatic help, every single time. Professional, giving great options in a good timeframe. Will 100% again and again.

Kelly Paice

Devizes

Emma has great knowledge and nothing is too much for her. She is a fantastic consultant and we will recommend her to anyone.

Margaret Herbert

CAMBRIDGE

We’ve used Emma several times and feel she knows us as a family. She always works to accommodate our extensive list of requirements and never makes us feel like we’re being a nuisance if we ask her to tweak bits or give us costs for a range of different things for comparison. Emma always responds quickly to emails and we trust her to recommend and ultimately book the perfect holidays for our family. We’ve used Emma 5 times and would 100% recommend Her to friends and family.

Jackie Jeavons

BEDFORD

Informative, pleasant, helpful and patient

Sarah Harrison

Steeple Morden

Emma is amazing very clear and concise. Prompt with her quotes. And exquisite service!

Mandeep Baydal

Stevenage

I wouldn’t go anywhere else!! If I could I’d score Emma 11! She knows me to a T & knows exactly what I want from a holiday & will do her utmost to achieve that ( besides the weather she hasn’t yet managed that !)

Maureen hasler

ROYSTON

Emma was extremely helpful. We went to her with a very open brief for a holiday to celebrate my 50th birthday. She provided us with loads of suggestions and helped us narrow it down to something that met our budget and really appealed to us. She was very patient, particularly when it came to choosing hotels. Thank you Emma - we will definitely come back to you- hopefully to book one of your other suggestions another year! Lynne and Paul

Paul Drury

St Albans

Nothing was too much trouble for Emma to sort out!

Christine Burgess

Spain

She’s local , and helpful, and is going out of way to helping me with other aspects of our trip , also a personal service which is rare these days.

Daniel Fox

SANDY

Emma was so so helpful. Our budget really wasn’t very much for the holiday which we wanted, but Emma went out of her way to find a compromise for us.

Joanna Turton

Fairfield

Emma was very patient and responsive to all of our needs. Nothing was too much trouble. I will be recommending to all of my friends. We will definitely use her again in the future :)

Rachel Shephard

Baldock

Booking holidays abroad with a young family is all new to us and I had spent months looking for the right place. Then I spoke to Emma and told her our needs and wants and she found us the perfect place within a few hours! I’d never thought about using a travel consultant before but now I won’t go anywhere else and would recommend her to anyone!

Sarah Tibbles

HEMEL HEMPSTEAD

Excellent, nothing seems to be too much trouble, even when I keep changing my mind

Ian Baker

Hitchin

Emma v anxious to please, & to make sure we buy the holiday we want. V patiant despite us changing our minds over airport & hotel choices - we must’ve bn v exasperating but Emma kept her cool throughout! Quick to respond to our emails.

Suzanne Lancaster

London

Always obliging, efficient and works hard to sort the trips we want to make.

Sylvia Cook

Bedford

Extremely helpful. Would recommend every time.

Rodger Newman

Clifton

Emma is knowledgeable, with great customer service. She takes the time to listen to what’s important to you and uses her experiance to make her recommendation to suit you. I recommend Emma to all my family and friends because of this!

Zara Ryan

Over

Emma, is full of ideas for different travelling options and very patient with us when changing, choosing or deciding on what we want.

Clare Baxter

Bedford

Wow what a service. Great choices, great communication, great prices. I would recommend Emma to everyone.

Amie Baker

CAMBRIDGE

Can’t get any better than Emma smith who goes way beyond her duty as a travel councillor, she’s the best!!!

Maureen hasler

ROYSTON

Great service and friendliness from Emma.

Jean Hills

St Albans

Emma was very helpful and patient with us when booking our holiday.

Naomi Matthiae

Fairfield

Amazing agent, extremely knowledgeable and helpful. Always available to answers questions and so happy and friendly.

Samantha Wilkinson

BIGGLESWADE

Emma is fantastic, so helpful and quick to respond. Will definitely use her again.

Carol Robertson

Stevenage

Emma is amazing!

Leanne Needham

Meppershall

Emma was a great help, giving us options and advice. We’d definitely recommend!

Katie Howard

Henlow

Great holiday, great organisation. I didn't have to do anything!

Amie Baker

CAMBRIDGE

Really knowledgeable, helped find exactly what we wanted.

Lois lacy

Fairfield

Just come back from the superb holiday all booked by Emma, smooth holiday from start to finish, she always goes that extra mile so will continue to book all my future holidays with Emma.

Amanda Page

Baldock

Emma is brilliant, nothing is too much! She helps me every inch of the way, always available for the tiniest query. I would 100% recommend her to anyone planning a holiday! Don’t know what I’d do without her.

Maureen Hasler

Steeple Morden

Emma has been brilliant. Super speedy finding our perfect holiday. Excellent customer service. Thank you

Allison Abraham

Broom

I have been using Travel Counsellors for years now and only use Emma Smith. She goes the extra mile in getting us the best hotels, air fares, and cruises and always adds in extra perks. She always make my holidays that much more special and memorable. Can’t wait to book my next one!

Zoe Richardson

Baldock

We are secure in the knowledge that everything is in hand when Emma sorts out our travel needs. Thank you Emma!

Kelly Lambert

Fairfield

Emma is the most amazing travel agent I’ve ever spoken with! She is so attentive, a great listener and came up with some brilliant options based on the brief we discussed. It was so easy to find the right holiday for us when working with Emma, briefed and booked within no time at all. I can’t recommend her highly enough!

Andrew Grant

DEVIZES

Emma is extremely efficient and has taken all the stress out of booking our holiday. She is also very patient and allows us time to make up and change our minds ! She always looks for the best value deals. We would highly recommend her and always rate her ten out of ten.

Bridget Walton

Spain

Emma is absolutely amazing, very quick, and sufficient. She is consistent and precise. Very polite and friendly. Always look forward to booking my holidays with Emma.

Mandeep Baydal

Stevenage

Emma was really helpful and made booking our holiday very easy.

Alice Sansom

Bedford

Fantastic service - would highly recommend!!

James Smith

Guilford

Really brilliant service. So simple and Emma did everything taking all hassel and pressure off me. Will definitely be recommending her to others and using her again in the future. Thanks Emma

J Swift

Biggleswade

Emma is really responsive, gives great advice and understands how to tailor a holiday to your specific needs.

E Coates

Fairfield

I would definitely use Emma again, she has been very helpful in booking our flights, luggage and seats to America and has answered all my queries in a timely manner.

Carol Roberston

Stevenage

Friendly, efficient and professional as ever. Thank you Emma.

Constance Warburton

FRODSHAM

Emma couldn’t have been more helpful-nothing was too much trouble. She is a complete professional. Thank you.

Neil Thurston

HITCHIN

Emma goes far beyond her duties! She’s so helpful in every aspect of holidays ! Every worry I have, she deals with & I think she’s a star!!

Maureen Hasler

Steeple Morden

Emma had been AMAZING and we wouldn’t hesitate to recommend her to anyone.

Leanne Needham

Henlow

Emma works hard to consider the things you may not have thought of, which makes a huge difference in planning your trip!

Emma Coates

Fairfield

Excellent service. Very helpful, knowledgeable and friendly agent to deal with.

Susan Richardson

Stotfold

Emma is incredibly helpful and took care of every detail, including things I forgot would be necessary. I'm glad Emma was doing the work for me!

Angela Caldwell

Letchworth

Absolutely brilliant service thank you Emma for helping us find our perfect wedding venue .

Claire Elliott

Letchworth

Emma has been excellent. I’ve had to postpone my trip to Canada on two occasions due to Covid-19. Again Emma has arranged a fantastic holiday with 4 star accommodation for me in June 2022. Emma always contacts me by email promptly & makes herself available for any questions, queries or assistance that I require regarding my holiday booking.

Jason Hardy

Stevenage

Emma Smith arranged a holiday for us to Lanzarote in March 2020, before the Covid 19 emerged. We arrived safely to a wonderful resort and accommodation. Unfortunately we got affected by the Spanish lockdown two days into the holiday and were told our resort would be closing. We had to plan our return home as soon as possible. Emma was amazing, unfazed and professional. She kept us informed daily along the way, despite having problems with our airline cancelling our return flights without warning or reason on more than one occasion. Emma eventually managed to get us flights into Stanstead, and offered to personally drive us home to Cheshire where we live (a 3 hr journey). We could not have had better personal service. Emma even arrived at Stanstead with a bag full of goodies/groceries for our journey and return home. 5 STAR SERVICE. Over and above what we could ever have expected. Thank you so much Emma.!!

Elizabeth Warburton

Frodsham

Emma is fantastic! she is friendly, approachable, proactive and thorough. I wouldn't trust anyone else to book my holidays. Thank you Emma for everything you do and the super service you provide.

Sharon Mitchell

Fairfield

Emma was very helpful & sorted out a great holiday deal for my trip to Canada this coming summer. She made herself available at anytime for any questions, requirements or help that we needed. Will definitely be using Emma again in the future. Thanks for all your help.

J Hardy

Stevenage

Very helpful, friendly service and able to fine tune my holiday choice to make it just what I wanted. Will definitely use again for our travel planning.

Samantha Barry

ATTLEBOROUGH

I gave Emma a rough idea of what we wanted for our honeymoon and she came back to us with are absolute dream trip at an amazing price!!

Danielle Dew

Hitchin

Emma Smith at Travel Counsellors is by far the best travel agent I've ever met. She has a great way of gaining an understanding of what you are looking for in a holiday and coming up with excellent options to choose from, with detailed knowledge of the resorts and hotels that have been selected. Once you've honed in on your chosen holiday, Emma is then great at follow up and catering for any additional requirements you may have to make your holiday a memorable one. I really don't see the need to go anywhere else to book my holidays anymore!

Andrew Grant

Devizes

Emma was very efficient throughout the process. She was immediate in her response to emails. She was very willing to change anything if we asked., nothing was too much for her. I would not hesitate in recommending her services to other clients. Bridget and Rob Walton

Bridget Walton

Spain

Emma found me the perfect trip. I won't hesitate to contact her again the next time I need some help choosing a holiday.

Terry Green

Diss

Knowledge, helpful and professional

Danielle Owen

TOWCESTER

Emma is always a professional and goes above and beyond to ensure you book the holiday you want. Would recommend Emma to everyone I know looking for a holiday xx

Margaret Herbert

Longstanton

All questions answered quickly, great options of holiday suiting our price range. Thank you

Isabel Pearce

Arseley

Very friendly person and went beyond my expectations of a travel consultant!

Mary Karwatzki

Surrey

Emma has been very responsive and patient! She was also able to accommodate a second booking for my extended family to run alongside my initial booking.

Emma Coates

Fairfield

Extremely good service.

Kellie Lopez

Baldock

Best travel agent ever. Even changed the dates of a holiday that was already booked as I had problems with child care.

Amie Baker

Over

Emma is an excellent Travel Counsellor who I have booked all my holidays with and have always recommend her to all my family and friends and who are now booking with Emma

Amanda Page

Baldock

Always willing help and nothing is too much hassle. Always spot on with finding places stay, transfers ect. Highly recommended.

Amanda Thomas

Letchworth

Emma is always very friendly and efficient.

P Racibowski

St Albans

It’s been a brilliant experience and we will definitely be using you again, thank you for everything you have done for us.

Gemma Denmead

Sandy

Emma was amazing throughout the whole process, her passion for travel and knowledge made us assured we where in good hands. Emma really listened to what we wanted out of the trip, and combined her own experiences to ensure we got the most out of our time. Emma was so efficient. We couldn’t recommend her enough!

Rebecca Saunders

Biggleswade

I’ve booked with Emma many times over the years and she has never failed to give us the best we can get for our money. A* from us!

Abigail Hamilton

Baldock

Emma gave some great advice to help find the right itinerary for our family. She was patient with all the different options we asked her to look at and very responsive. Will definitely use her again.

J Jones

Cambridge

Personal service, knowledgeable and professional.

Zara Walton

Cambridge

Very impressed, nothing was too much trouble.

Ian Baker

Hitchin

We have booked a couple of holidays with Emma so far and have always found her incredibly helpful and easy to work with. She listens to your wishes and preferences and amends her quotes/offerings based on these. We would highly recommend her and in fact have done so! No doubt we will be booking with Emma for years to come. Thank you.

Anna Kaariainen

Fairfield

Always best location, very helpful and organised.

Fatma Nicholas

Stotfold

I have and will again recommend Emma to friends and family. Emma is always willing to help with any queries I have. This will be my second time away aboard and both times Emma has arranged the getaways. Everything is always perfect. Already looking forward to finding my next getaway.

Amanda Thomas

Letchworth

Emma was lovely. She listened carefully to my needs and found me six potential holidays that all fitted my requirements. She explained that if they weren't suitable, to keep talking to her until she found me the perfect one. She was in constant contact and kept checking that everything was ok and I was happy. I will definitely recommend her to my friends, family and colleagues.

Maria Rose

Potton

My experience was fantastic and booking through Emma smith was hassle free and great prices too, would highly recommend Emma to anyone looking to book a holiday.

Callum Page

Baldock

Emma is friendly, extremely helpful and professional. Nothing is too much trouble.

G Jarman

Steeple Morden

Emma always provides such a professional, personal and friendly service, we always go through Emma with our bookings, whether it’s a family holiday, short break, an overnight stay or even the simply things such as car park/ transfers/ airport lounge bookings. We’ve never encountered anything but exceptional service and highly recommend her. We’ve just returned from Dubai, Emma went above and beyond our expectations as always, we had the most amazing holiday because she took care of every little detail. Thank you so much Emma!

Kelly Lamber

Fairfield

Emma has been amazing, I have caused her chaos the whole time and she has been so supportive and helpful, could not have booked my holidays without her, thank u sooo much x

Suzanne Atkinson

Lancaster

Emma always give that first class personal and professional service. She goes above and beyond what is expected/asked of her always. She makes booking a holiday completely hassle free, always with a smile and has a wealth of experience. Thank you Emma!

Kelly Groves

Fairfield

Emma just made my experience of booking a holiday so easy and is there to ask any questions I may have, so happy

Jane Oppegaard

Arlesey

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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