Emma Smith
My expertise
I'm based in
Fairfield
Worldwide Travel Designer
Hello and thank you for visiting my webpage.
My name is Emma Smith and I am a Worldwide Family Travel Designer based in Hertfordshire, on the beautiful Fairfield Park, where I have lived for over 10 years. I live here with my husband and our three children: Emily, Molly and Evie. As a family, we all LOVE to travel. During my maternity leave with my youngest, we spent three months travelling around the world together, which was the most amazing adventure and really sparked my passion for creating meaningful family journeys.
I have worked in the travel industry for my entire career before becoming a Travel Counsellor, including many years as a retail travel shop manager. I have also been fortunate enough to visit over 45 countries. This first-hand experience, combined with my professional background, gives me a wealth of knowledge that I now use to design thoughtful, stress-free trips for families at every life stage.
As an independent and impartial Travel Counsellor, I specialise in creating bespoke holidays for families: from first adventures with little ones, to multi-generational escapes and special milestone celebrations. I can help with:
Family beach escapes and luxury all-inclusive stays
Multi-centre and round-the-world itineraries
Disney and theme park holidays
Lapland and magical festive breaks
Ski and winter sports trips
Adventure and safari experiences suitable for children
UK short breaks and school-holiday getaways
Weddings, honeymoons and once-in-a-lifetime journeys, with or without the kids
I genuinely care about every family I look after, and it is important to me that your holiday feels right for you: your children’s ages, your budget, your pace and what “relaxing” really means in your world. I take the time to get to know you so I can recommend destinations, hotels and experiences that will work in real life, not just on paper.
I also understand how busy family life can be, so I offer a flexible, personal service. I am here at times that suit you, using the best way for you to keep in touch, whether that is phone, email, video call or a personal visit. I will look after every detail from the first ideas to your return home, so you can simply focus on making memories together.
For your peace of mind, everything you book with me is 100% financially protected by either the Travel Counsellors Financial Trust or ATOL. It is among the best financial protection in the industry, which means every penny you spend with me is completely safe.
I would love to help you plan your next adventure, whether that is a simple short break or a complex, once-in-a-lifetime trip. I look forward to hearing from you and helping you plan your dream family holidays.
“We travel not to escape life, but for life not to escape us.”
Travel guides
Explore my guides and blogs
A Slice of Island Paradise: My Stay at Canonnier Beachcomber, Mauritius
If someone asked me to describe paradise, I’d show them Mauritius — and, in particular, Canonnier Beachcomber Golf Resort & Spa. Perched on a scenic peninsula in the north of the island, this resort blends heritage, natural beauty, and modern comfort. Here’s a peek into my experience: what dazzled me, what surprised me, and what I’d absolutely return for. Arrival & First Impressions Landing in
25 Sept 2025 4 min read
Venice: A Carnival Weekend by the Grand Canal
Venice, the city of canals, romance, and timeless beauty, is always a magical destination, but experiencing it during Carnival weekend is nothing short of extraordinary. I had the privilege of staying at the Hotel Santa Chiara, a charming hotel with a stunning view of the Grand Canal. Waking up each morning to the sight of gondolas gliding over the shimmering waters was a dreamlike experience that
10 Mar 2025 3 min read
Lapland - Search for Santa
Lapland Adventure: A Magical Trip to Levi In mid-December, my family and I embarked on an unforgettable journey to Levi, Lapland. With my husband and our three children (aged 16, 13, and 6), we were all buzzing with excitement to see Santa, hit the slopes, and, if luck was on our side, catch a glimpse of the mesmerizing Northern Lights. Levi – A Vibrant Lapland Resort Levi is one of the larger
03 Mar 2025 5 min read
Adult Weekend in Ibiza
Blau Parc Ibiza: A Perfect Blend of Relaxation and Vibrant Energy Located in a fantastic spot near a small golden sandy beach and the lively center of San Antonio, Blau Parc Ibiza offers an ideal balance for both relaxation and excitement. The hotel features a large family-friendly pool area downstairs and a top-floor adult-only infinity pool. The latter boasts stunning sea views, comfortable sunb
07 Oct 2024 3 min read
Greek Island hoping
Island Hopping in Greece with G Adventures: A Journey Through the Cyclades First and foremost, I would like to extend my heartfelt gratitude to G Adventures for hosting this incredible educational trip. The experience was nothing short of extraordinary. Athens: A Brief Encounter with History Though our stay in Athens was fleeting, the city left a lasting impression. The highlight was undoubtedly
04 Jul 2024 5 min read
Girls Trip
This trip was a long time in the making, it first started with the savings club putting a little bit away every month so it wouldn’t impact our families and we could have an incredible trip without the guilt! (I can help if anyone would like to set up a saving scheme) after booking the holiday we unfortunately got covid cancelled twice, lost 2 people to operations and finances but finally went ah
05 Nov 2022 5 min read
Mini Cruise
For my husband's 40th birthday I brought him a mini cruise for us to go on with three of his best friends. What an amazing weekend it was for such an occasion, I can highly recommend these short cruises to so many people: Hen/Stag Do Groups of friends Special birthdays Couples Wedding anniversaries We met all of the above! Our ship was the Aurora a smaller adult only ship and it really did have
05 Dec 2019 2 min read
Pag Island - Novaija
A long weekend with friends in Croatia. Croatia is perfect for a weekend break being a 2-hour flight from London, to get to Novalja it was a 60min transfer. Novalija is the party capital of Croatia from mid-June – end of August, hosting Hideout, Sonus, Barrakud and Fresh Island festival on the famous Zcre beach. The clubs attract a good mix of top DJs each summer – big names appearing during prev
05 Oct 2019 1 min read
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Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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