The Eve Branson Foundation

During my visit to Morocco in October 2025, I was fortunate to experience the incredible work of The Eve Branson Foundation, a small but impactful non-profit dedicated to empowering local communities. Watching the women at the craft centres was truly inspiring—they play a vital role in supporting community initiatives, including the new study centre project.

The foundation’s journey began in 1998 when Eve Branson first visited the High Atlas Mountains and persuaded Richard Branson to purchase Kasbah Tamadot. In return, she committed to improving the lives of the local Amazigh (Berber) communities. Today, the foundation continues to uphold Eve’s vision by providing skills training, education, and healthcare to over 1,200 families.

Through partnerships with Kasbah Tamadot and Virgin Unite, the foundation has established craft centres, built water wells, offered free dental care to thousands of children, and launched sustainable employment initiatives. The craft training programme, started in 2008, now equips local artisans with skills in textiles, embroidery, and woodworking, enabling them to sell their creations through the EBF Shop in Asni.

The impact of this work was especially evident following the devastating 2023 earthquake. The Eve Branson Foundation, alongside Virgin Unite, mobilised emergency relief efforts, distributing essential supplies and raising over £1 million to support long-term rebuilding. The response highlighted the deep resilience and unity of the Berber people, who came together to restore their communities.

Eve’s legacy remains strong, and her foundation continues to make a profound difference in the Atlas Mountains. My visit was a reminder of the power of community and the lasting impact of dedicated individuals working together to create sustainable change.