Based In Leicester

Jo Williams

Available for new enquiries

It's Nice To Meet You

Hi , and thank you for visiting my page! So, Who, Why and How?

Who….I'm Jo! I am a Travel Fanatic, having travelled Independently around the Globe since my early 20’s, I’ve experienced the likes of South East Asia, Fiji, Hong Kong, USA and Australia. As well as holidaying extensively in various destinations around the Continents, from the Caribbean to Iceland…. Maldives to Ibiza! … It’s safe to say I LOVE to travel. And I know you do too!
My most favourite destination is Thailand, for many reasons, including the locals, (its called ‘The Land of Smiles’ for a reason) but mainly because I am a huge Foodie and the Thai cuisine is just amazing.
I believe that going on holiday is good for your soul and it allows us to reset and make long lasting memories!

Why me?.. Previous to being a Travel Counsellor, I have 10 years of High Street Retail Travel experience, and I absolutely love making my clients dreams come true. My vast knowledge of destinations and first hand experiences help me bring to life your holiday plans, and get them just right for you, your family or even your Business needs. I also have lots of experience in Cruising, on lines such as Virgin Voyages, Royal Caribbean International, Celebrity Cruises and Marella

I am the complete opposite of booking online, and with Travel Counsellors’ award-winning technology this enables me to work from home, which means you can contact me day, evening or at weekends. Human to Human, I am here to take care of everything for you, from the moment you contact me, to the moment you arrive back home after that dream trip. Although I’m not available to do your packing for you, I can most definitely help out with that Holiday check list!!

And Finally How? Well with Us… it’s Personal. I will get to know YOU, and truly understand what you are looking for. You tell me where you want to go and I’ll get you there! With 1000’s of trusted suppliers at my fingertips, with exclusive rates, I can ‘create with care’ your perfect itinerary with my personalised service. You deserve for your Holiday to be special, and that's what I'll ensure!

Bespoke Packages, Land or Sea, Pure Luxury, Adventures off the beaten track, Ski, Multi Centre Trips, Honeymoons, Sustainable Properties, Solo or Groups, the worlds your oyster.
Not to mention that every holiday I book is also 100% financially protected through the Travel Counsellors Trust.

So, I really do look forward to hearing from you with those exciting travel plans you have… and to let me turn them into reality.

“To travel is to live.”
- Hans Christian Andersen

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Contact Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:

Find me on social

My Videos

National Travel Agent Day

10/09/2024

On National Travel Agent day hear why you should book with a Travel Counsellor.

A little introduction from me

12/03/2024

A little introduction to me and why I love what I do.

My Blog

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

A Week of Pure Magic

21 May 2025

Sailing the Irresistible Med with Virgin Voyages: A Week of Pure Magic A few years ago I sailed on the gorgeous Valiant Lady, on 'The Irresistible Med' itinerary with Virgin Voyages, and I’m still buzzing with excitement. If you’ve ever been even a little bit curious about cruising with Virgin, let me tell you — it’s not your typical cruise. It’s bold, beautiful, a little cheeky, and packed with unforgettable moments. Let me take you through my experience. Setting Sail in Style From the moment I stepped on board, I knew this wasn’t your average cruise ship. Virgin’s Valiant Lady is sleek, stylish, and adults-only, which immediately gives it a more relaxed and luxurious vibe. I stayed in a Sea Terrace cabin, and it was a dream. Spacious, modern, with mood lighting you can control from a tablet, and the best part — a private balcony with a hammock overlooking the sea. Morning coffee with that view? Heaven. Dining Like a Rockstar Now let’s talk food — because wow. Virgin Voyages has thrown out the rulebook when it comes to cruise dining. No buffets, no fixed seating, no tacky dining rooms. Instead, there are over 20 eateries on board, each included in the cruise fare, and each one offering something completely different. My absolute favourite? Without a doubt, The Test Kitchen. It's part science lab, part fine-dining experience, and 100% delicious. Each course surprised me, challenged my taste buds in the best way, and made dinner feel like an event. Think molecular gastronomy, beautifully presented dishes, and pairings that somehow just work. If you’re going, book this early — trust me! They also do 2 separate menus on alternate nights- so we went twice! Why not! After all, all the Premium restaurants on a Virgin Voyage is included not a surcharge. Other standouts were Pink Agave for upscale Mexican, Extra Virgin for handmade pasta, and Gunbae, a Korean BBQ spot where dinner comes with drinking games (yes, really!) Scarlet Night: A Sea of Red If there’s one night you don’t want to miss, it’s Scarlet Night. Picture this: the entire ship transforms into a floating red party. Guests dress in every shade of red imaginable — I had so much fun picking out my outfit, I went for a traditional Chinese style dress (I like to look a little different) — and the whole evening becomes a celebration of music, performance, and play. The energy was electric, with dancers, pop-up shows, and unexpected surprises around every corner. It felt like being in a dream you never wanted to end. And at the end of the night we all jumped into the pool, yes in my gorgeous Chinese Dress!! Overnight in Ibiza — Yes, Please! One of the highlights of the itinerary was the overnight stop in Ibiza Town. Having the evening and night to explore gave it a totally different feel than your typical day-in-port. I wandered the cobbled streets of Dalt Vila, sipped sangria by the marina, and even dipped into a little late-night dancing at my favourite place on the island- PIKES- And the best part? No rushing back to the ship — I strolled aboard around 2 am after a fab evening dancing to some really funky DJ's Corsica was another highlight on this Itinerary, where unlike some ports, you could just get off the ship here and have a wander around Ajaccio, dotted with historical landmarks, elegant squares, and vibrant markets. You can explore sandy beaches, take a scenic coastal walk, or sip local wine in a seaside café — all within easy reach of the port. Corsica is effortlessly chic, wildly scenic, and full of Mediterranean charm. More Than Just a Cruise Beyond the food, the parties, and the ports, what really made this trip special were all the little details. The wellness spaces, the high-tech fitness centre, the onboard entertainment (immersive and edgy — nothing like what you’d expect on a cruise), and the general vibe. It felt effortlessly cool, inclusive, and totally tailored to adults who want something different from their holiday. Would I do it again? In a heartbeat. In fact I'm looking for my next Virgin Voyage right now! If you’re thinking about sailing the Med, I can't recommend the Irresistible Med itinerary enough. Whether you're lounging in your sea-facing cabin, indulging in a Test Kitchen masterpiece, or dancing under the stars in Ibiza, one thing's for sure: you’re going to fall in love with the Virgin way of cruising.

My customer stories

Sent by J Devlin

Jo organised things efficiently and everything was very easy and straight forward. Great service.

Sent by H Coles

Jo has been great in organising our travel plans. Attentive, reliable with good knowledge of the destination we are travelling. We wouldn't hesitate in recommending Jo! Xx

Sent by A Earl

Jo was brilliant as ever! super helpful and responsive!

Sent by Z Ball

Jo was so helpful and made things very easy. I will be using her again to book my holidays and will happily recommend her to friends and family. Thank you

Sent by K Kinch

What can I say about jo Williams our travel counsellor?! Absolutely amazing service from beginning to end. We received such a great personalised service. She handpicked and organised 19 days away in 4 hotels after lots of discussion about what we wanted to see and do. Flights and trips with all transfers sorted and she went the extra mile to make sure everything was wonderful. Extra little details to notes and treats in rooms was really special and appreciated. Knowing Jo was there on the phone in case we needed her too was so reassuring, I could not have done this trip without her. The work and effort jo put in was incredible and we are so very grateful. Jo is so knowledgeable and passionate about her job I would recommend her to everyone

Sent by R Emerson

Jo appeared confident and knew some of the answers to questions I hadn't asked yet. Another plus was not being pushy and tailoring my holiday to my needs.

Sent by H Ginvert

Always find the planning and booking process rather testing but Jo made it stress free.

Sent by E Daniel

Jo has been really good and has eliminated the stress completely from the process. I have already recommended her and also planning trips for next year.

Sent by A Earl

Wonderful personalised support Jo Williams was amazing! Super helpful, responsive and friendly. Helped us find the perfect holiday to meet our specific needs. She gave fantastic advice, provided lots of different options and really listened to what we needed. I’d definitely recommend her!

Sent by T Hughes

We had a great holiday book through Jo Williams We had a great holiday book through Jo Williams of travel counsellors. Professional and prompt services and communications, listened to our requirements and delivered a great holiday for us. I’d recommend Jo Williams of travel counsellors if you want a hands on approaching when booking a holiday, whether for a special occasion or not!

Sent by K Wilke

Such a personal service from Jo Williams. She answered all of our questions promptly and made the whole booking experience so easy. We would highly recommend Jo, so much so that we booked with her a 2nd time as soon as we got home from our holiday. Thanks Jo for all of your help, knowledge & support x

Sent by Neil O

Amazing experience x Hello lovely people! I just wanted to say a huge thank you to Jo Williams and her company for providing my family with the most amazing and memorable holiday! She organised every detail ... even to sending all our personalised luggage tags which were complemented with ALL travel details so didn't need to print anything out and more importantly a couple of bags of sweeties ?? much appreciated nom nom... we had a magical time in Mexico and did things we never dreamed of.. swimming with Turtles was the highlight... on a personal note Jo was also away on her own holiday at the same time and gave us her personal number if anything was to go wrong.. (it didn't) but a lovely touch from her.. I'd highly recommend Jo .. she has many previous connections with holiday companies thru her experience in the industry.. we can't wait for next year .. thank you Jo Jo xx

Sent by Katrina W

Jo has been very helpful & professional throughout. We will definitely recommend her and book with her again.

Sent by Karen M

Jo is amazing. I wasn't expecting she would be able to find us our perfect holiday on our budget with our requirements but she excelled and got what we were after even cheaper than we expected. We weren't sure exactly what we wanted but talking to Jo she listened and gave us options helping us get exactly what we were after. Jo was kind calm and patient throughout our searching and booking process. She took all the hassle from us, booking, arranging seats on the plane, giving advice along the way. Even booking our hotel room (upstairs or down). I was honestly blown away by all the support Jo gave us. We were concerned at one point about passports due to the news update, Jo supported us with this also. She arranged our boarding passes, transfers and luggage tags. She also gave us a drawing book, crayons, wipes and sweets to take for us and my son. Jo also arranged for a welcome card to be in our room so we knew she would support if we had any issues. Honestly I can not thank her enough for supporting me with my first holiday with my son. It meant to much to know I wasn't alone, I was massively reassured that she was there and would help with anything. Sincerely can not recommend speaking to Jo about holidays and going with her. Pain-free, best deals with support. Thank you

Sent by Hayley P

Jo was so amazing. She listened to whatever wanted for our holiday and 100% delivered. Nothing was too much trouble.

Sent by John J

Jo was so helpful and gave amazing service booking our holiday for this year. Very knowledgeable and friendly. We will definitely be recommending her and booking our next holiday with her.

Sent by C Emma

Jo has been incredible from the day we started looking for our summer holiday! So organised & in regular contact, she has the patience of a saint! Thank you so so much for everything can’t wait to book with you again xx

Sent by James B

Great service, amazing attention to detail and proactively goes about making sure you have the best trip with no hidden surprises.

Sent by Steven B

Jo couldn’t do enough to help us out, she went the extra mile to ensure we got the holiday we were looking for.