My name is Joanna and I am based in the leafy Chilterns in Amersham, Buckinghamshire.

I have 30 years of experience in travel and am fortunate to have explored many destinations around the world. I craft unique, personalised trips for clients using my extensive travel knowledge and expertise. Travel enriches our lives in countless ways, whether it be through the discovery of new landscapes and cultures, creating cherished family memories or simply broadening our own horizons. I will make your holiday as carefree as possible, providing support and advice before you travel and throughout your trip.

My father was a navigator in the RAF, flew private planes and worked for the Civil Aviation Authority. I flew on private planes before commercial ones and ‘assisted’ the inspection of runways in the Scottish Highlands! I embarked on my first own travel adventure at 18, on a six-month backpacking trip to India, Southeast Asia and Australia. On 30-hour bus rides in India, learning to dive the Great Barrier Reef and trekking in Thailand, I made lifelong friends and wonderful memories.

I knew that I would never work in any other industry other than travel. After university, where I spent a term at college in the U.S. and traversed the country by Amtrak, I joined STA Travel working my way from long-haul telesales to a regional sales manager. I led a group trip to China, holidayed in Mexico, Belize and Guatemala, continued my diving adventures in the Caribbean, Fiji and the Cook Islands and fell in love with Sri Lanka. Following maternity leave, I worked for a luxury travel PR & marketing agency, representing prestigious small ships, private islands, five-star resorts and boutique city hotels. I also arranged trips for top travel journalists and influencers.

I am married with three children (and a lively Labrador) and love nothing more than planning family holidays, whether it is skiing and summer trips to the Alps, holidays under canvas, beach stays in the Caribbean (St Lucia is a family favourite), a Disneyland Florida family celebration, a multigenerational city break to Berlin and an epic family Odyssey across Italy and France by plane, train and automobile! This year I travelled with my youngest son (aged 12) to Sabi Sabi Private Game Reserve, South Africa. It was a joy to see him so engaged and inspired by the incredible conservation and community projects. He learnt more about the exceptional wildlife from his time spent with the outstanding rangers and trackers than from any classroom lesson.

I would be delighted to help plan your next travel adventure, whether you are going solo, in a couple or travelling with friends and family. From a ski trip, relaxing beach or cultural/foodie city break, long-haul adventure, spa and wellness holiday to dream honeymoon or cruise, I suggest options to suit your budget that are crafted with care and attention to detail. I’ll put an emphasis on thoughtful, bespoke travel experiences reflecting your interests and preferences. Things you won’t find in standard travel brochures…

On the off chance that I have not been to a particular region, I am supported by a team of expert Travel Counsellor colleagues with knowledge of everywhere around the globe. When you are ready to book, I make all the arrangements for you – travel and transfers, accommodation and experiences in your destination.

When a holiday is booked with me your money is protected by a financial trust and ATOL giving you 100% peace of mind. You have access to help and advice 24/7 for the duration of your holiday.

I look forward to hearing from you and to arranging a call or personal meeting.

Joanna

TTG Luxury Travel Awards 2025 – New Luxury Travel Designer of the Year Finalist