Joanne Kemp

My expertise

South Africa
Maldives
Greece
Adventure Travel
Couples
Families
Groups
River Cruise

I'm based in

Redditch

Available for new enquiries

Award winning Gold Travel Counsellor. Personal, impartial & expert travel advice

I’m Jo, your personal Travel Counsellor based in Redditch, Worcestershire. With over 39 years’ experience in the travel industry, including 20 years as an independent travel agent at Travel Counsellors, I specialise in creating holidays that are tailored around you.

As a Gold Travel Counsellor, I am recognised as one of the top performing businesses in the company. I use my extensive first-hand knowledge of destinations such as the Maldives, Mauritius, the Caribbean, North America, and the Mediterranean, along with my river and ocean cruising experience, to design trips with real insight behind every recommendation.

Whether you are planning a family holiday, city break, cruise, ski trip or a once-in-a-lifetime honeymoon or tailor-made itinerary. Many of my clients have been booking with me for years, trusting me to take care of every detail so they can simply relax and enjoy their time away. I offer exceptional customer service, along with impartial and honest advice, which is why so many of my customers return to book with me year after year.

Let me turn your holiday dreams into reality....and I look forward to hearing from you soon.

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Explore my guides and blogs

From Panorama to Plains: My Recent Adventure in South Africa

South Africa

Adventure Travel

Honeymoons

Couples

Families

Safari

Touring

Tailor-made travel

From Panorama to Plains: My Recent Adventure in South Africa

South Africa has a way of getting under your skin: big skies, bigger views, and those heart‑thumping wildlife moments you replay again and again. On my recent trip I combined dramatic landscapes, unforgettable safari experiences and powerful history, travelling from the Blyde River Canyon to Kruger and on to Johannesburg and Soweto.

28 Jul 2026 2   min read

Canadian Adventure including Rocky Mountaineer Journey Through The Clouds

Canadian Adventure including Rocky Mountaineer Journey Through The Clouds

A belated big birthday celebration and third time rebooked, and what an amazing trip this was! We started off with a few nights in beautiful Vancouver, the city is the gateway to the natural beauty of British Columbia – staying here you get to see the best of both worlds, a cosmopolitan busy city plus a host of exploring to do too! If you can incorporate visits to the following - these would be my

22 Dec 2022 4   min read

Luxury Caribbean Island Hopping

Luxury Caribbean Island Hopping

In June this year, I had an incredible experience visiting 5 different Caribbean islands and staying in a selection of truly exquisite hotels over 8 nights. My first stay was spent in East Winds, St Lucia. From the moment I arrived at the hotel, I felt totally relaxed. The gardens were huge and beautiful, lots of species of birds was a delight. The whole experience of staying here is one of tota

02 Dec 2019 4   min read

Captivating Croatia

Captivating Croatia

Wow...what a truly beautiful destination the Dubrovnik Riviera is and I can see why many of my clients return here, I’ve loved spending a week in this beautiful part of Croatia, I stayed in a quiet town of Slano around 40 minutes north of Dubrovnik - which has a stunning bay of crystal clear waters and scattering of authentic restaurants, perfect for relaxation, it's an easy bus ride to famous cit

25 Jul 2019 2   min read

Celebrity Edge European Premiere

Celebrity Edge European Premiere

In May this year I was lucky to have been selected as one of the few travel agents to take a first look at a brand new cruise ship, Celebrity Cruises introduced Celebrity Edge as their first visionary vessel in their Edge Class line, showcasing unrivalled innovation designed to leave the future behind. Whilst on board for 2 nights - I saw many different cabin categories and experienced the differe

25 Jul 2019 2   min read

Why you should choose Hurtigruten?

Why you should choose Hurtigruten?

Did you know that Hurtigruten have brought travellers to the heart of Norway for the past 125 years? Also offering explorer cruises around the world to Antarctica, Alaska and the Arctic islands. Whether you are sailing with Hurtigruten along the Norwegian coast or to other remote destinations around the world, you will always be accompanied by an expert Expedition Team. They are your hosts on boa

24 Apr 2019 2   min read

South Africa The Garden Route - Cape Town to Shamwari

South Africa The Garden Route - Cape Town to Shamwari

I was very lucky to travel to one of my bucket list destinations South Africa in Sept 2018 and it did not disappoint! Cape Town is one of the most picturesque cities in the world and I’m glad that we had our first view of the city from Table Mountain. If you go – aim to do this in your first/second day as the cable car trip up the mountain is weather dependant. The view of the coastline, with whi

23 Apr 2019 6   min read

MSC Bellissima Beauty At Sea

MSC Bellissima Beauty At Sea

This March, I was very lucky to be invited to the launch weekend of the new MSC Bellissima in Southampton - the ship exceeded my expectations completely and loved being on board and seeing so much of the "Beauty At Sea". Having not been on board any of their ships before, I really loved their atrium, which has a real wow factor. Here you find the famous Swarovski crystal staircases, which has

11 Mar 2019 3   min read

On Board The British Pullman

On Board The British Pullman

On Friday 25th May 2018 I had the real pleasure of experiencing one of my bucket list trips - a luxury rail adventure with Belmond on board the British Pullman. The trip was called "The Golden Age of Travel" and started at 11am and finished at 4pm, travelling through the stunning Kent countryside and coast over 170 miles. The Belmond British Pullman (sister train of the Venice Simplon-Orient-Ex

01 Jun 2018 2   min read

Amazing Universal Orlando Resort

Amazing Universal Orlando Resort

Universal Studios has absolutely something for everyone. If you like to sit at the top of a high rollercoaster and plummet at speed to the ground before being whisked back up into the sky whilst screaming your head off or maybe getting soaked on a water ride, there are plenty of these rides to keep you entertained! There are ever evolving rides and additions each year. Currently there’s Shrek,

21 Dec 2017 3   min read

Beaches Turks & Caicos

Beaches Turks & Caicos

In September, I visited the spectacular and beautiful island of Turks and Caicos and stayed at the luxury Beaches all-inclusive resort. This island is blessed with heavenly uncrowded beaches with bone white sand, crystal clear water and coral reefs that offer spectacular snorkelling and diving opportunities. The most amazing I have seen in the Caribbean! Most visitors stay on the island of Prov

06 Oct 2016 2   min read

Chasing The Northern Lights - Iceland

Chasing The Northern Lights - Iceland

At the end of January, I took a flight up (2 hours 30 minutes) up to Reykjavík in Iceland...to experience this beautiful country known as the land of Fire & Ice, that everyone has been talking about. With routes from Birmingham, Manchester and London - there are a range a dates and durations possible. Transfer to the city is just a short ride either by coach or taxi of around 45 minutes/1 hour

01 Mar 2016 3   min read

Extraordinary Western Australia

Extraordinary Western Australia

In October, along with a small group of travel agents, I was very fortunate enough to experience the fantastic sights of Perth, Scarborough and Broome in Western Australia. I flew out from Heathrow on Qantas' fantastic A380 aircraft onto Dubai and then connecting flight to Perth operated by their airline partner Emirates. Perth makes the perfect base for a very unique Western Australian experie

28 May 2015 3   min read

Dazzling Dubai

Dazzling Dubai

On this amazing trip - I was very fortunate to be have been picked to be part of a travel group called "Mission Possible" where I had the opportunity to see as much of this wonderful city of Dubai as I could in 5 days! Our first two nights, we stayed at the stunning The One & Only Royal Mirage which is located on Jumeirah beach and close to the Dubai Marina. The best way to describe this luxuri

02 Dec 2014 2   min read

Mexican Magic

Mexican Magic

Mexico boasts some of Central America's finest white sandy beaches with brilliant blue turquoise seas, luxurious resorts and excellent tourist facilities, along with a spectacular historical heritage. From the UK, the flight time is approx. 9 hours and there are many resorts along the Yucatan Peninsula from Cancun where it is a 24 hour resort - so you can party as much as you like! There’s also

31 Jul 2013 3   min read

Luxury Jamaica

Luxury Jamaica

I was lucky enough to visit this wonderful Caribbean island in September. It is the third-largest island and is also one of the most colourful. Just as I imagined there are white sandy beaches, turquoise bays. It has an authentic feel but the proud, unique heritage makes it a place like no other island I have visited in the Caribbean. It is also well known for many other things such as Blue M

26 Jun 2013 3   min read

Maldives

Maldives

This is my favourite place on earth!! I was very lucky to visit 12 of these beautiful islands in May on a business trip. Utterly peaceful, beautiful and exotic, the Maldives' will leave even the most discerning travellers awe-struck! The Maldives are situated 400 miles southwest of the southern tip of India and approximately 300 miles from Sri Lanka in the Indian Ocean - there are a chain of 26

01 Jul 2011 2   min read

Beautiful Bahamas

Beautiful Bahamas

The Bahamas are made up of around 700 islands offering the clearest of blue waters. The islands are situated from just off the East coast of Florida and are sheltered by the second largest barrier reef in the world so perfect for snorkelling and scuba diving. I stayed at the Sandals Royal Bahamian Spa Resort which is an adult only, luxury, all inclusive resort. It is situated on the crystal

18 Nov 2009 2   min read

Cuba - Playa Pesquero

Cuba - Playa Pesquero

Cuba is one of my favourite holiday destinations and so this was my second visit to the island. Cuba is the largest Caribbean island, on the North and East Coast is the Atlantic Sea and the South is the Caribbean - flying time is roughly 9/10 hours depending where you fly into. The main tourist resorts are situated on the Cayos, Varadero, Guadalavaca and Playa Pesquero, the latter being whe

11 May 2009 2   min read

Magical Disneyland Paris

Magical Disneyland Paris

I travelled to Disneyland Paris in November 2008 with another family (as well as my own!). We travelled by Eurostar from Ashford which is a great alternative to flying and also I found a lot less hassle. The quick and direct train took us virtually to the park gates and so on arrival we jumped on one of the courtesy shuttle services which took us to our hotel - New York. The theme throughout wa

30 Apr 2009 2   min read

Mauritius

Mauritius

In September 2008 I was lucky enough to travel to the beautiful island of Mauritius which is situated in the Indian Ocean off the coast of south east Africa. It is a tropical island surrounded with coral reefs and turquoise lagoons and is a pure luxury destination. I was visiting Mauritius on a business trip and during my week visited 14 hotels. They were situated in different parts of the isla

30 Apr 2009 3   min read

Amazing Antigua

Amazing Antigua

As soon as I arrived in Anitgua, I felt in the Caribbean way of life immediately - very relaxed and easy going. They had just encountered an unusual amount of rainfall but we had two weeks of glorious sunshine!! I stayed at the Jolly Beach Resort with my family and I feel this hotel represents excellent value for money on an all inclusive basis. Our chosen hotel had plenty to offer by way of a

12 Jun 2008 3   min read

What my customers say

Jo arranged our three week holiday to Canada, which included a two-day trip on the iconic Rocky Mountaineer. The hotels she selected were perfect for us, our transfers were all as expected and our trip on the Rocky Mountaineer was so very special. I would not hesitate to recommend Jo to organise your holiday. She listens to your requirements, offers advice and cares about you on your trip. We will certainly use her again in the future.

John and Patricia HUGHES

Henley-in-Arden

Jo helped myself and a friend with our holiday to the national parks of the USA. We picked travelsphere as the company to go with. The rest was then done by Jo She takes away the worries of organising things. She kept me up to date with when payments were due and organised our flight upgrades and taxi to and from the airport. She also booked us in . I would, and do, recommend Jo to anyone to help with their holiday

Angela Hale

Solihull

Having struggled to find a flight to Australia at a reasonable price for my Daughter to run the Sydney Marathon and for myself and my Grandaughter to be her support, we asked for Jo’s help! We were absolutely thrilled when she came back with a very reasonable cost but not only that she had sorted all the paperwork, she also advised us of visa’s that were required. We had regular updates from her and she was always available for any queries we had. I can’t thank Jo enough for taking all the stress away from us and for being a truly lovely lady where nothing was too much trouble. I have recommended Jo to some friends and will continue to do so. Thank you Jo.x

Christine Ross

Redditch

Another amazing holiday booked by Jo. Thank you for listening to us and booking exactly what we wanted! We know that we can always trust you to book us a great holiday which is why we return to you very time we book! Thank you Jo.

Charlotte Stanton

Redditch

Thanks to Joanne and the team our family multi trip holiday to America was hassle free. Joanne did everything for us, she gave us advice and sent useful links. We had an amazing holiday. If we do a big trip again in the future we wouldn't use anyone else. Thank you.

Matthew Savage

Redditch

Thank you so much for arranging our amazing holiday to Singapore and Bali. Everything went perfect and a lovely touch to organise the cake on flight and welcome message at the Villa. Jo was on hand to help with any queries throughout the holiday and is always quick to respond. Thank you so much again

Lee Sanvitale

Middlesbrough

Jo again booked our perfect holiday to Cyprus and completely took the stress out of booking it myself. Nothing was too much trouble and Jo kept us up to date with what we needed to do. Can't recommend her highly enough ..we will definitely be booking another one. Thanks Jo

Michelle Gwyer

Redditch

We’ve just returned from an incredible 14-night tour of the Ionian Islands, a surprise 60th birthday present for my wife. Jo helped me put it together. I first contacted Jo last year and explained my ideas. Her extensive knowledge and experience quickly led to some great suggestions. Jo was incredibly helpful working with the travel company I’d chosen to make adjustments and upgrades. She kept me updated every step of the way, taking all the stress out of the process. She even made regular contact up until departure and throughout the holiday, checking in to ensure everything was going smoothly. Everything went perfectly, and I felt confident that Jo would be there to help with any issues if needed. Jo provided an exceptional service and I highly recommend her to anyone looking to book their holiday.

Graham Henderson

Nottingham

Jo was recommended to us by friends who had previously used her for a similar trip. Jo provided great support to find the best price, best dates, alternative locations and pre-booked seats for our party of 9, her knowledge and useful website links were very helpful and she was always available to answer our many questions. Jo also checked our party in for both the outbound and inbound flights It was great to have Jo's support and insider tips from our initial enquiry right through to arriving home. We'll definitely use Jo again and totally recommend her. Thanks Jo

Anthony HOPCROFT

Redditch

We had the most incredible family trip to New York to celebrate several special birthdays, and Joanne made the whole experience feel effortless from start to finish. From helping us choose the perfect hotel to offering practical advice before we travelled, every detail was taken care of. Joanne was always on hand to answer questions, however small, and her knowledge and attention to detail gave us complete confidence throughout the planning process. What really set Joanne apart was the personal service. She checked in with us while we were away to make sure everything was going smoothly and even arranged a lovely surprise for my birthday celebrations – a bottle of fizz and cake waiting for us at the hotel. It was such a thoughtful touch and made the occasion feel even more special. The Knickerbocker Hotel was a fantastic recommendation, and all of Joanne’s suggestions helped us make the most of our time in New York. Knowing we had someone looking out for us before and during our holiday meant we could simply relax and enjoy creating wonderful family memories. If you’re looking for a travel professional who genuinely cares, provides exceptional personal service and goes above and beyond to make your holiday memorable, I couldn’t recommend Joanne Kemp at Travel Counsellors more highly. We’ll definitely be booking with her again.

Helen Booth

Tamworth

Joanne organised a Norwegian fjords cruise for me. She explained the process as we’d never cruised before, from food and drinks package to the embarkation process. She emailed several times before our departure date, checking in with things to do and asking if we had any questions. She printed off our boarding passes and luggage labels too. She made me feel at ease about the whole process and I was very happy with her service

Kate Drysdale

Droitwich

A wonderful cruise on the Douro which truly is one of the most spectacular rivers scenery-wise. Our ship, the Douro Splendour was all we could have wished for in every respect, except one - the size of the cabin! The ships on the Douro are smaller than on other rivers because of the size of the locks. Having been on a Danube cruise last year, we were quite surprised at the difference in size of the cabin! We had a balcony which did eat into the living space so maybe, if we were to do this cruise again, we would choose a cabin one grade down (without a balcony)! Each day on board was very well organised and we were kept very well informed about timings etc for each day's excursion. Too much food and alcohol - but it was after all a gastronomic cruise! All in all a wonderful holiday and would definitely do it again!

Ellie Handley

Aylesbury

Just arrived home from our Rocky Mountaineer and cruise up to Alaska. All the travel went very well due to Jo exceptional good arrangements. A very active holiday but would recommend it definitely. Thankyou Jo x Liz Harcus

Elizabeth Harcus

Orkney

Jo booked a family trip to Kefalonia for us. The service she provided was faultless from beginning to end. She took her time to help us find a resort that worked for our family and checked in with us whilst we were away. We will use Jo to book further trips in the future.

M Azzopardi

St Albans

Thank you for organising our wonderful cruise Joanne. It was the most amazing and luxurious experience we have ever had and we cant wait to ask you to book our next one. Everything from start to finish was so easy with you.

Larissa Moss

Solihull

We recently returned from a 4 week holiday to Australia which Jo organised for us. She provided an excellent service from start to finish, listening to where we wanted to visit during our trip and offering us good, unbiased advice on the order in which we travelled to different parts of the country. She put together two different itineraries for all our flights and accommodation so we had different options to consider and she was really supportive in tweaking these where we wanted to make adjustments. We received all our documents promptly and Jo was always contactable for any queries we had. We were due to fly via Dubai with a 3 day stay in Dubai on our journey home, however, the conflict in Iran broke out five days before we were due to travel. Although Jo was actually working abroad that weekend, she immediately contacted us and gave us reassurance that she would deal with cancelling the Dubai element of our trip and secure alternative flights for us. On the Sunday evening she confirmed new flights for us departing on the same day as our original Emirates flight, demonstrating her true dedication to her job and to her customers. Jo further supported us during our holiday as our outbound flight had to divert to Paris due to technical issues, meaning that we missed our connecting flight to Melbourne. Whilst on-going flights were handled by the airline, we were in Paris for nearly two days whilst the aircraft was repaired, during which time Jo contacted the airline for us to try and monitor the situation for us and offer guidance. Jo's service was extremely professional with a very personal touch and we are very grateful that we used her to manage our holiday booking; the unforseen issues we encountered would have been very difficult to manage without the security and backing of Travel Counsellors. We will definitely book through Jo again and we have no hesitation in recommending Jo for any holiday requirements.

Gary Trout

Sutton Coldfield

We had such a great time during our Caribbean Cruise and our pre and post Hotel stays all arranged by Jo. including our transfer from Miami airport to Ft. Launderdale. Everything went so smoothly . We always know we are in good hands when Jo organises our vacantions over the years. Here's to the next one. Thank you Jo.

Gill charman

London

Thank you Jo from both of us for arranging our recent trip to the Golden Triangle in India. From our initial booking to contacting us while we were away to make sure everything was ok we have always known that you were available 24/7 should we need any help. The trip itself was amazing and just as we had envisaged when we first contacted you with our enquiry and wish list. Now we have experienced India we are thinking about other long haul trips. You will always be the first person we contact knowing you would organise a group tour or even a tailor made trip for us to enjoy and for us to always have peace of mind wherever we decide to go. Thanks again. Carol & Simon Haigh

Carol Haigh

Redditch Worcestershire

We’ve just come back from an incredible South Africa trip, brilliantly organised by Jo. From start to finish, her attention to detail gave us total confidence — and the safari experience she put together was unforgettable. Everything ran smoothly, with thoughtfully chosen lodges and seamless transfers. When a small issue cropped up during the trip, Jo dealt with it immediately and calmly, making sure it was resolved with minimal disruption. Professional, responsive and genuinely caring — we wouldn’t hesitate to book with Jo again and highly recommend her.

James Collis

Wokingham

I would highly recommend Joanne as a trustworthy, reliable travel Counsellor. She is very quick to respond to enquiries and questions and you can be assured that your travel plans will be in good hands.

Joanne Tarver

Worcester

As always Jo delivered a wonderful holiday and resolved any problems we had promptly we would 💯 recommend her services

Caroline Hill

Droitwich

Hi Joanne, I just wanted to comment on our four day holiday in Finland. We had a fabulous time. The organisation of the whole holiday was terrific. The activities were well explained and really enjoyable, a once in a lifetime moment., together with stunning vistas, we really enjoyed it, thank you.

Linda Hopkins

Worcester

We were very pleased with the service and assistance given by Joanne. It gave us peace of mind to know that she is available if we have a problem, which we didn't. Everything was well organised and went smoothly.

Julie Wilkes

FROME

Jo helped us with our holiday in Sri Lanka to celebrate our Ruby wedding and visit the place where Deborah's father was born. We stayed in fabulous boutique hotels and visited some amazing sites. Jo's arrangements were spot on and very sensitive to our requirements.

Sandy and Deborah Pepper

Guildford

Hey Jo, a belated feedback, think my legs have finally recovered a month after skiing in Canada! A huge thank you for all your help and support in organising our amazing ski holiday to Banff. Nothing was too much trouble for you and you were with us all the way. Thank you for everything you certainly contributed to us making memories that will last a lifetime! :)

Ian Humphray

Redditch

Joanne was recommended to us by someone we met casually who have used her for years to arrange their holidays. We have not been on holiday abroad for 30+ and felt out of our comfort zone to organise a holiday. Joanne took all the apprehension away from us. Once we had decided where we were going with in no time at all everything had been arranged and dealt with. She put our minds at rest right up to going keeping us informed at what would happen at each stage. Even whilst away we had to make contact to change something and it was dealt with straight away. Everything ran so smoothly. We will certainly have no hesitation in recommended others to use her services. It was first class. We even left her card with our taxi driver to use and pass on. We cant thank you enough Joanne for taking care of us so well.

Pamela Orton

Fleetwood

Jo gave us several options for the brief we provided - and we have just returned from our holiday which was just fantastic and brilliantly organised from private transfers right down to baggage labels- thanks Jo- we will be using you again x

Rachel Lerat

Solihull

We have just returned from a fabulous holiday in Mauritius. We had been thinking of Lanzarote or Tenerife but Jo suggested Mauritius as a an alternative. Wow! We stayed in a fabulous beach resort - chosen from several different options Jo suggested. She gave us loads of information about several hotels which enabled us to choose the best option for our needs. We have now booked many different types of trip through Jo. Her knowledge is outstanding and every detail taken care of. Above all, we have peace of mind that should any issues arise we have an expert available to sort everything out. I would absolutely recommend giving her a call if you are planning any type of holiday.

Diana Brennan

Redditch

Jo provides a outstanding level of service to her customers from selecting your holidays to providing exceptional support whilst you are on holiday.We have used Jo now on a number of occasions and have always been delighted with the high level of service support and advice provided .I would encourage people to use Jo and benefit for the personal service she provides to ensuring a fantastic holiday is experienced .

Terry Plumb

Redditch

We have used Jo a few times now to book our last few holidays. She takes away all those hours in front of the computer researching the hotels, flights and your holiday itinerary. You just need to tell her where and when you would like to go, an idea of what you would like to do while you are there and she will do the rest for you. It is as easy as 1,2,3!! She is always available to answer any queries/questions you may have. We are so pleased with the service we receive and just wish we had known Jo earlier.

jane fox

Alvechurch, Birmingham

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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