Based In London

Ruth De Avila

Available for new enquiries

It's Nice To Meet You

Hi, I’m Ruth.
I found my love for seeing the world when I was young, so life to me has always been a series of unique journeys.
It was inevitable that I would build my career in travel. I am passionate about creating sensational holidays and amazing memories.
I've been in the industry since folding t-shirts for my brother's tour operator business more than 30 years ago and I have been running my own travel company since 2006.
From family celebrations and romantic honeymoons to inspiring adventures in idyllic locations, I can orchestrate your experiences anywhere in the world.

"My advice is free and my knowledge is priceless!"

I can't wait to help make your dream trip a reality...

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My customer stories

Sent by C Antrim

Ruth is brilliant and we are not an easy family to please with my wife in particular changing her mind on numerous occasions! Despite this Ruth has been massively supportive, put absolutely no pressure on us to make a decision and been happy to plan and re-plan our holiday to suit our needs. Would 100% recommend Ruth to anyone and everyone.

Sent by I Hawtin

Brilliant, efficient service as usual.

Sent by Bianca T

Ruth had been amazing from start to finish. Highly recommend her. Really understood what we were looking for

Sent by Ilana S

Ruth takes time to fully understand requirements and the details that will make a difference to having a great holiday! She is extremely responsive and will always try to propose plausible options within budget

Sent by V Morris

Very efficient and always available takes all the hassle out of trying to book it yourself always there to sort out any issues

Sent by I Seymour

As always, Ruth offers a comprehensive service, going above and beyond to ensure she is able to provide the complete holiday requirements.

Sent by Hazel A

Ruth provides a first class service. She is very personable, listens carefully to what you would like from your holiday and extremely prompt in providing the information required and adjusting arrangements as needed.

Sent by Lisa R

Would highly recommend Ruth, for her knowledge and dedication to getting the right itinerary for you.

Sent by A Marks

I would recommend Ruth, she replies quickly and is easy to deal with. Plus we always have wonderful holidays when she arranges them

Sent by G Marshall

smoothly. You were right- Elephant Hills and The Sarojin were beyond our expectations. We enjoyed every moment. All the hotels were excellent, and the transfers took away all the stress of getting from place to place. We got home last night from our trip. Pretty jet lagged but feeling so full of experiences. Thanks again for helping plan our trip and dealing with the reorganizing that happened right at the start of our trip. Take care

Sent by A Greenough

An absolute life saver! And cheaper than looking online or going to a travel agent. She listened to what we wanted and delivered some gems to choose from. Sorted everything, private transfer, hotel night before. If you want to take the stress out for trawling for holidays, which takes time, give Ruth a ring and you’ll be surprised., Everyone needs a Ruth in their lives! Thanks Ruth for our amazing Boutique holiday. A & P Greenough x

Sent by MR C Swistakowski

I have been a client of Ruth's for 15 years now and have always found her so knowledgeable and understanding of my needs and likes/ dislikes...She really has gotten to understand mine and my wife's nuances I have asked her for numerous quotes travel plans and she has always exceeded my expectations, even if sometimes I have had to change my travel plans she has always been very gracious and kind when I have , in effect, wasted her time. She is an absolute star and I always look forward to her suggestions.

Sent by Kate G

is there a score beyond 10?! Ruth was everything you want from a travel counsellor - professional, kind, incredibly prompt in every response and pandered to my every whim and wobble without hesitation. I had an idea of what I wanted with absolutely NO idea how to execute but Ruth gave phenomenal advice and directed me without pushiness or being overbearing. She found me the most incredible package for an outstanding price and I cannot thank her enough. I highly recommend Ruth and have already passed her number on and will continue to do so. She will also be my first port of call when I need another trip organised! thank you again Ruth...

Sent by Suzanne Thomas

I would never use anyone else other than Ruth to book my holiday with. She goes above & beyond.

Sent by Melanie Cassell

Ruth helped my family and I find the right holiday for us. It took a couple of attempts to get the balance right between the adventure part of the holiday and the relaxing part at the end. The changes we made was down to my decisions rather than any suggestions made initially. Ruth was so patient finding a way around what worked for us.

Sent by L Krafchik

Ruth provides a very friendly service that takes account of what we as a client are looking for. She is super efficient and ensures we have a number of options to choose from

Sent by J Ash

Ruth is just gorgeous and so obliging and willing to go the extra mile

Sent by S Thomas

Ruth goes above & beyond any other travel agent I have used before. I would not use anyone else & would 100% recommend to family, friends & associates.

Sent by Julian Marks

Ruth is knowledgeable, friendly and responsive she understands my families many needs and always finds the right holiday for us!

Sent by Alastair Parsons

Ruth has been fantastic as she always has been . Ruth is a credit to TC

Sent by Chloe Sint

We booked our honeymoon to Mauritius with Ruth, and she was incredibly helpful at recommending various hotels and helping us figure out where exactly we wanted to honeymoon. When we brought our ideal hotel to her, she helped us to find the best price and package. Her customer care is second to none, from checking in during the booking process, to calling me in Mauritius when our return flight was cancelled to see how she could help, and a follow-up call when we got home to ask us all about our honeymoon. I have recommended Ruth to lots of our friends and will continue to do so.

Sent by Alex Gilbert

Ruth is simply amazing. In the past few years, she has worked tirelessly (especially during all our COVID issues) to solve the problems and find new solutions. Highly recommended!

Sent by Carol Uzan

Very happy with all aspects of booking with Ruth. Having the personal one to one service is invaluable and delighted with outcome of both holidays she has booked for us

My Videos

TC

15/05/2023

Helping you create lifelong memories

My Blog

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

The Sarojin

24 February 2025

On my last visit to Thailand, I had the opportunity to visit some properties first-hand that I was keen to add to my growing portfolio of recommendations. I’ve been lucky enough to stay in some incredible places across the country but when I returned to Khao Lak, I was introduced to something truly special. Just over an hour’s drive from Phuket airport, arriving at the elegant beachfront retre

Tantalising Thailand

15 May 2023

Elephant Hills has been on my bucket list since I sent my first clients there, back in 2008. It took me a while, but I finally managed to tick that dream trip off last summer, in the second of my 2022 adventures in Thailand. Having spent a few days in Bangkok, I took the one-hour flight to Phuket with the excellent Thai Smile early on a Monday morning. Elephant Hills was the country’s first

Contact Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:

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