Sent by P Blackburn
Worthing 25/06/2025
We return again and again to Sally-Jo Asser for her professionalism, friendliness and knowledge. The bookings have always gone smoothly and her attention to detail from the outset is so good.
Based In Angmering
Sally-Jo Asser
Available for new enquiries
It's Nice To Meet You
Hello and welcome, I’m so pleased you’re here.
I’m Sally-Jo, your independent Travel Counsellor based in West Sussex, and I bring 21 years of travel industry experience to every itinerary I create. Whether you’re travelling solo, as a couple, with family, friends or as part of a special interest group, I take care of every detail so you can focus on the excitement of what lies ahead.
Over the years I’ve designed tailor-made holidays ranging from relaxed summer beach escapes and winter ski breaks, to complex group tours focused on nature, culture, archaeology and charity challenges. I’ve arranged honeymoons, milestone celebrations, river cruises, long-haul adventures and golf escapes for clients who want exceptional courses paired with equally exceptional stays. No two trips are the same, because no two travellers are the same.
I understand that people travel for many different reasons. For rest. For reconnection. For celebration. For challenge. My role is to truly understand your reason, then shape an itinerary that feels just right for you.
My own travels span Europe, North and Central America, Africa, Asia, the Middle East, Far East and the Caribbean. More recently I’ve experienced travelling solo to South America and on to an Antarctic expedition cruise, a reminder of just how transformative travel can be. From skiing and sailing to scuba diving, independent adventures and family holidays, I draw on first-hand experience as well as industry expertise.
As a Travel Counsellor, I have the freedom to offer something increasingly rare: genuine, personal service. No call centres. No endless online searching. No one-size-fits-all packages. Just thoughtful planning, expert advice and ongoing support from someone who knows you and your trip inside out.
My business is built on relationships and recommendations. When you trust me with your holiday, I take that responsibility seriously. Your experience matters, and getting it right matters.
If you’re ready to start planning, I’d love to hear from you. You can contact me by phone, email or arrange a face-to-face appointment. Let’s create something memorable together.
My customer stories
Sent by D W
Barwell 06/03/2023
Sally was very quick and efficient at helping us book our trip. She was able to make changes to personalise our trip as needed. Overall, excellent service.
Sent by P Connolly
Angmering 06/02/2023
Sally Jo was very efficient and gave an excellent service. Her responses were quick and informative. Would definitely recommend and hope the holiday in September will be all we hope for. Thank-you
Sent by D H-D
Haywards Heath 06/02/2023
l was totally impressed by Sally-Jo's expertise and efficiency. She handled our booking in a very thorough and friendly manner looking into every detail, along with alternatives and she certainly went that extra mile. I would have no hesitation in recommending her services as you would not be disappointed.
Sent by P Blackburn
Worthing 31/03/2022
Professional, quick to respond, always excellent information and service delivered. Takes the pain out of travelling and gives reassurance which is invaluable.
Sent by C Redding
Angmering 08/02/2022
Sally-Jo was so quick to realise what I needed to know, since I have never used a Travel Counsellor or even a travel agent before. Super friendly and spot on with suggestions and explanations of what was possible within budget.
Sent by Hannah Knox
Angmering 08/01/2022
Sally Jo helped us to find a holiday that fitted our needs perfectly. When we contacted her with the very wide brief of 'a relaxing family holiday that will be nice and warm in April', she was very quick at getting back to us with several options in our price range and had taken the time to look at a range of different budget options as well. When we looked at one of these suggestions and asked about different flight options, Sally Jo was able to provide these to ensure that we had the perfect holiday package. I cannot wait to go!
Sent by Howard Roeber
Littlehampton 16/11/2021
Sally-Jo was very polite, friendly, professional and extremely knowledgeable. I will definitely be using Travel Counsellors again for future holidays and would highly recommend
Sent by Sue Biddle
Rustington 03/11/2021
I met Sally Jo some time ago and thought then, she’d be a great person to help arrange any holidays I might take as I am not a seasoned traveller . Sally Jo really understood my brief when looking for a house for a special family birthday party and I have just booked a river cruise via TC and she was prompt and efficient with all the information.
Sent by Amanda Hancock
Angmering 02/11/2021
Our experience booking our holiday with Sallyjo was really so wonderful because she took all the worry away about what to do in Australia what sites to see and the best way to get the most put of our time there. Thank you Sallyjo
Sent by Karen Carter
Sandhurst 23/10/2021
Sally has been so helpful with our trip . The booking was easy and she kept us informed the whole time throughout the uncertain times.
She has rescheduled our trip due to covid restrictions and we feel in safe hands rather than trying to tackle it all ourselves. Sally's very knowledgeable . I would highly recommend her.
Sent by M Fielder
Dubai 18/09/2021
Trip of a Life time!
We wanted a special trip for my 70th birthday and Sally Jo Asser our travel counsellor planned every detail. From pick up at home to airport to river cruise on Danube to coach trip to Prague. Every aspect of the trip was planned and delivered seamlessly.
I would recommend Sally Jo to anyone looking for that special experience.
Sent by J Sherlock
Littlehampton 18/09/2021
Wonderful Day Pullman Train Trip
Sally our lovely Travel Counsellor has been wonderful, firstly arranging a holiday we could not go on due to Covid and then rearranging everything only to then have to cancel our original holiday due to travel restrictions.
She suggested a Pullman day train trip to boost our spirits and have a completely different experience. We settled on trip to Whitstable and the Pullman train trip was everything we imagined and more . The service , drinks and food on the train was impeccable. Everything was so relaxing and we had 3 hours in Whitstable.
We also decided to stay in London near Victoria train station and stayed in the Reubens hotel which was perfect as less than ten mins walk from the station. Everything was booked and organised for us perfectly by Sally.
Sent by C Watson
Angmering 20/01/2020
I already have recommended Sally-Jo. She has been extremely efficient, professional and thoughtful throughout our first booking with her, resulting in an enjoyable decision making process.
Sent by H Knox
Angmering 09/09/2019
Sally Jo took the time to chat about what we really wanted from our biggest holiday in 14 years and have us plenty of options to make sure it fitted us perfectly. We cannot wait to go!
Sent by D Watson
Leicestershire 04/03/2019
Very fast with accurate information.
Sent by M Fielder
Dubai 04/03/2019
Sally has shown such empathy to our family situation and the complexity of arranging travel together from different continents. She has also shared our excitement in celebrating our special event - 70th birthday. She has been an absolute star and has delivered with a minimum amount of stress (for us!)
Sent by P Blackburn
Worthing 25/02/2019
Sally-Jo Asser was extremely professional and very likeable. Nothing was too much trouble and any responses were very quick, which is exactly what you need. We are now very much looking forward to our holiday.
Sent by S Ball
St Mary's 03/02/2019
Helpful, polite, spoke clearly on the telephone, booked soon after our discussion of what I wanted, can't ask for more.
Sent by Matt Fielder
Angmering 12/12/2018
I was absolutely delighted with how Sally handled my enquiry. From start to finish Sally was prompt and professional and answered all my questions with a great depth of knowledge. I will certainly use Sally again and recommend her to my friends and family. Thankyou Sally
Sent by Emily Moore
Angmering 20/11/2018
Sally has been fantastic! Taken the stress out of our holiday booking. Thank you
Based in
My Videos
Behind the waterfall, Plemont Beach
03/03/2026
Behind the waterfall at Plemont Beach, Jersey
La Corbiere, Jersey
03/03/2026
La Corbiere peninsular & Lighthouse, Jersey
Curious humpback whlaes
10/11/2022
Humpback whales are curious with the polar plunge antics
Wilhelmina Bay, Antarctica
07/11/2022
Vast landscapes of majestic beauty.
Approach to St Marks Square
24/03/2022
Not quite Bond-esque Casino Royale style arrival by sail boat but nevertheless the most breathtaking scene….. next time I must take my Daniel Craig with me!!
St Marks Square - Venice
24/03/2022
A beautifully peaceful St Marks Square, Venice.
Piste Tobogganing - La Plagne Dec 2019
16/11/2021
We had so much fun tobogganing of an evening from our chalet. Apologies the lighting is not that great but I love this video, gets me chuckling everytime.
Lud's Church
16/09/2021
The descent into Lud's Church, an atmospheric, moss-covered chasm that hides plenty of secrets
Postcards from Travel Counsellors
08/04/2021
I hope you enjoy our postcards to you video accompanied by a brilliant poem written and read by Tony Walsh to guide you through your memories & dreams.
My Blog
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
Winter Escape to Jersey
26 February 2026
Sometimes the best escapes are the ones that don’t require long flights or complicated planning. This winter, I took a three-night break to Jersey to see what the island offers outside of its traditional summer season, and it completely exceeded expectations. From dramatic cliff walks and hidden coves to historic towers and cosy harbour pubs, Jersey proved itself to be the perfect short winter
Galician Days: A Family Escape Through Santiago de Compostela, Vigo & the Isles of Cíes
28 July 2025
There’s something magical about holidays that offer contrast — moments of stillness set against cultural buzz, basic comforts followed by boutique luxury. Our recent trip to Galicia, in northwestern Spain, gave us all that and more. A week of togetherness, slow travel, sea views, and the kind of freedom that leaves everyone recharged — teens included! Santiago de Compostela: History with Heart We
Belgium Self Drive Adventure through History, Golf & Gastronomy
02 June 2025
There’s something incredibly liberating about loading up your own car and heading across the Channel — especially when the destination is Belgium, with its cobbled cities, hearty cuisine, and rich history. We travelled via Le Shuttle from Folkestone and spent five nights road-tripping through Dunkirk, Ypres, Ghent, Antwerp, and Brugge, discovering a perfect mix of culture, comfort, and cuisine alo
Lakaz Chamarel: A Hidden Gem in the Heart of Mauritius
24 September 2024
Lakaz Chamarel: A Hidden Gem in the Heart of Mauritius In late August, my partner & I spent two nights (not long enough), at Lakaz Chamarel Exclusive Lodge, a serene retreat nestled in the lush hills of Mauritius. Located in the Chamarel region, known for its breathtaking views of the Indian Ocean and mountains, this lodge offers a unique blend of eco-consciousness, luxury, and Mauritian culture.
Charming Copenhagen
04 September 2023
Copenhagen, the vibrant capital of Denmark, is a city that seamlessly blends modern lifestyle with centuries-old history. Known for its stunning architecture, walkable streets, and relaxed atmosphere, it's the perfect destination for a short city break. During my two-night stay at the Scandic Kodbyen, I had the opportunity to immerse myself in the city's unique culture, explore iconic landmarks,
Exploring Slovenia
26 August 2023
Holiday conundrum!…. Blended families, comprising 2adults, 5children-ish (13,14,15,18,19)….. require somewhere hot, near water, with mountains, local outdoor activities, relaxation down time and a location that allows some independence for the kiddos. Bingo, Slovenia!!! Itinerary - August 8nights, Vila Vita Apartments in alpine resort, Kranjska Gora (KG) 2nights, B&B Slamic in capital city, Lj
Golfing in Marrakesh
06 March 2023
What a fantastic 4night break taking in 3 golf courses & the crazy buzz of Marrakech. Marrakech is really beginning to make its mark as a great option for a golf break, offering considerably more value for money than the usual Algarve & Spanish options. Beautiful golfing oasis in the desert suburbs, within 20/30mins taxi of Marrakech centre. There’s plenty of golf course options, lovely wide fa
My Top 5 Travel Essentials
04 December 2022
My Top 5 Travel Essentials Having recently returned from travelling I thought I’d share my top 5 travel essentials that made a significant difference to my travel experience. You’ll find a link at the end for ease of purchase if you so wish. Carhartt Beanie Hat The perfect accessory for travels to colder climes. No more itchy forehead, this is the softest, most comfortable beanie hat I’ve e
Antarctic Adventures
28 November 2022
Antarctica, the seventh continent. The one place on my bucket list that I never really thought I’d achieve, it’s expensive, right? Fortunately for me, some stars aligned and the opportunity presented itself. I didn’t want a holiday, I wanted an adventure, an experience, something that would be challenging as a first time solo traveller in her 50’s, to a destination not yet visited, to see and ex
Venice Shortbreak
07 July 2022
It’s two years overdue but finally I made it to Venice with my friend Caroline for my (now belated) 50th birthday celebrations….. I thank her for her patience in waiting to celebrate with me!! We booked the Hotel Serenissima for late March 2022, Thursday to Sunday, just a perfect 3 nights getaway. The journey was easy, Easyjet flights from Gatwick, Alilaguna Water Taxi from Airport to Venice. I
London - a la SJA
01 November 2021
Like a lot of people, I’ve been to London many times for work and leisure. There are parts of this itinerary I’ve visited many times and yet still this globally iconic city never ceases to entertain me. My friend and I booked 2nights, end of October at Bermonds Locke aparthotel, just a 12min walk south of Tower Bridge. Bermondsey Street and The Shard to the west, Butlers Wharf and Shad Thames
Dubai
28 September 2021
I visited Dubai back in Jan/Feb of 2017 for 5nights. Staying with friends family I was fortunate that I would get to experience Dubai from an ex-pat perspective, I always love a homestay experience (love an hotel stay too!). Their home in Arabian Ranches on the outskirts of Dubai is a good location if you wanted to rent a villa and car hire, otherwise it would be better to be more central. We h
Hiking in The Peak District
16 September 2021
I was asked by some great friends, ‘fancy a walking holiday in the Peak District?’. The last time I was in this area and indeed hiking was some 30 years ago as a late teen and I remembered it being a challenging hike then. Would I be able to hack it a 50??? Would I be able to keep up with the group mostly in their 30’s & 40’s….. only way to find out is to do it… so ‘YES’ came splurting out of
Adventure Travel
15 February 2021
There are many ways in which we can see the world be it a package or tailormade holiday, stays in luxury hotels or homestays in community projects, self-drive touring or organised group tour. There are so many different ways to see the highlights and experience a singular destination. So when asked “Can you give me a quote for (insert destination)?”, there is so much more I need to know about yo
The Recipe to Successful Travel
22 January 2021
The Recipe to Successful Travel - Is there a recipe? The Travel, Tourism and Hospitality Industry has enriched and influenced most of my working life and throughout this, planning lay at the heart of successful travel. Successful planning is key to everything and knowing why you want to take the journey and what you want to achieve is the first stage of planning. Successful planning and advice l
Farewell 2020
16 December 2020
I’ve always been quite an easy going kinda girl. Good job! Little did any of us know what 2020 had in store for us! For all of us it has been immensely challenging bringing income insecurity, stunted social lives, home teaching whilst (for some) home working (for me this was tough), exhaustion of adapting every aspect of our everyday living….. second thinking everything, can we go to the park?
Christmas Ski 2019
13 January 2020
Christmas Skiing, La Plagne - France Our party comprised me, my sons 15 & 9, my cousin, his wife and 2 daughters 4 & 6 and two grandmas, a multi-generational party. Four skiers, one snowboarder, two novice young children and two non-skiers (grandmas). La Plagne Centre & Ski Circuit is about 2hrs30mins from Grenoble airport. It’s multiple villages at different altitudes are part of the Paradiski
Corfu 2019 - Friend Therapy Holiday
01 July 2019
So another year has gone by and it’s time for the next girls holiday. Mid June, 5 ladies, 4 nights at The Roda Beach Resort & Spa, Corfu, all-inclusive. We flew with Easyjet from Gatwick on the early 6am flight, arriving to be met by our private taxi so we could avoid the time consuming hotel drop off’s (very important when you’re on a short break). A swift 50 minute taxi journey and we were at o
The Weekend Break - Countryside & Coast
01 April 2019
If you don’t have much time to spare in your busy stressful life what better way to spend it than relaxing at one of the many bubbling hot tub retreats nestled deep in the UK’s lush green countryside or picturesque coast. From quirky beach huts with stunning sea views to a cosy converted red bus. Escape to a beautiful cottage, stunning barn, or hop aboard a stylish boat. Whatever your idea of h
MSC Bellisima for One Night Only
11 March 2019
MSC Bellisima for One Night Only I was fortunate enough to experience an overnight onboard MSC Bellisima whilst in Southampton in March 2019. I’ll be honest, although I do have a passion for being on the water and have enjoyed being onboard a dive liveaboard, chartering yachts and catamarans, a bit of dinghy and hobie cat sailing, windsurfing and waterskiing, MSC Bellisima was my first c
Family Holiday to Mexico
04 December 2018
Bear with me whilst I break from guidelines of 750 words max for a blog…. I’ve got too much to tell you! Some 20 years ago husband and I, along with two of his colleagues that I barely knew at the time, booked a last-minute holiday to Playa del Carmen. I’m happy to say we had an amazing holiday, although it was not as cheap as my husband had led our friends to believe (now a standing joke)! Thi
Friend Therapy Holidays
23 November 2018
One of the highlights of my year is the few nights that I take away with my girly friends. No families, no work, no routine. Just swim, chat, laugh, read, eat and drink. Friend therapy is my best tonic to add balance to my manic work and family life. Over the last six years, four of my dear friends and I have been so fortunate to have the support of our families to have this relaxing break expe
Contact Me
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you: