It's Nice To Meet You

Hello, thank you for taking the time to visit my page.

I am Sally-Jo Asser, as your independent Travel Counsellor I will arrange all the necessary travel plans for you and your travelling companions, whether you are travelling as one, or a couple, group of friends, family and even extended family.

I have 17 years experience working in the travel industry creating tailor-made itineraries for individuals and small groups for their annual summer beach or winter ski holidays to much larger groups on special interest tours such as nature watching, archaeological, cultural, charity challenges. This experience has taught me that people travel for many different reasons, not just the annual family getaway. Every reason for travel needs to be understood in order to create your perfect itinerary.

Wherever it is you wish to travel be it for a beach, cruise, city break, ski, scuba diving, sailing, adventure, safari, cultural, wedding, honeymoon, flights and UK breaks, I have a breadth of experience at my finger tips and will be able to create for you the holiday you are looking for.

I am fortunate to have travelled to many places incorporating family package holidays, independent travel, visiting friends and family, working overseas, skiing, scuba diving and sailing. My travels have taken me to Europe, North America, Central America, Africa, Asia, Middle East, Caribbean but there are still so many more places to visit.

What matters to me is that I give you the best personal service, so that you will genuinely be happy to recommend me on to your friends and family. Be careful not to keep my business a secret though!

The beauty of being a Travel Counsellor is having the freedom and choice to spend my time really getting to know you and what you want from your travel experiences, to be able to share my experiences with you.

I am here to help you by email, phone or face to face. For my clients there’s no call centre queue, no internet trawling, no waiting in line on the high street, just me, working with you to achieve your travel plans, customer service the traditional way, person to person.

Don’t delay, please do call (or email) me today, I really look forward to planning your holiday with you soon.


Contact Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:-

My Videos

Lud's Church


The descent into Lud's Church, an atmospheric, moss-covered chasm that hides plenty of secrets

Postcards from Travel Counsellors


I hope you enjoy our postcards to you video accompanied by a brilliant poem written and read by Tony Walsh to guide you through your memories & dreams.

My Travel Blogs

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

My Customer Stories

Holiday offer inspiration

From the pristine white-sand beaches of Thailand’s idyllic islands to the sprawling wide-open roads of the USA; the historic and breathtakingly beautiful architecture of India to the crystal-clear turquoise waters of the Maldives – there’s a world of wonder out there and it’s just waiting to be explored.

Contact me on 01903 550 031

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