Based In Chatham

Sam Friday

Available for new enquiries

It's Nice To Meet You

Welcome! I'm Sam. I'd love to help you create and enjoy an amazing holiday or adventure that will stay in the memory for life.

The world has limitless opportunities for exploration and discovery; the untouched jungles of Burma, blissful beaches of the Maldives, or the majestic snow-capped peaks of the Canadian Rockies. For some, those dreams and aspirations always seem a little out of reach or a little too audacious. But I have fantastic news for you! Whether you're a rookie sun-seeker or an intrepid adventurer, I can help turn your dreams into reality. I love to help people like you reach the best destinations the world has at our feet.

I'm passionate about travel and adventure. Having been to over 50 countries, I've enjoyed the privilege of visiting some of the most exotic places on the globe including Australia, Africa, North America, and South East Asia. I've embraced the perils of nature by scuba diving some of the ocean's best coral reefs, abseiling Table Mountain, and summiting Mt Kilimanjaro. In contrast I've also chilled on picturesque beaches in the Caribbean, Dubai, and Thailand, and I've explored some of the world's most electrifying and diverse cities, like NYC, San Francisco, Vancouver, Kuala Lumpur, Bangkok, and Sydney.

Born in Maidstone and residing in Medway with my dazzling wife and three girls, I have over 20 years’ experience in customer service with seven of those in the travel industry, extensive first-hand travel knowledge, and a warm, friendly aura. I'll take time to get to know you, so together we tailor your holiday to your tastes and aspirations, whether your dream escape is to unwind on a white sandy beach with a cocktail, or to explore a new culture, or even an action-packed high-octane adventure. All can be arranged at your convenience, from the comfort of your home.

I have unlimited access to the world’s finest hotels, airlines and destinations, but have freedom to build bespoke itineraries at affordable, fully protected, prices. I'll take care of everything, your dedicated travel concierge offering a personal, first-class service, giving you complete peace of mind and leaving you free to enjoy the excitement. I'll even give you tips on what to pack in your suitcase.

If the idea of a hassle-free, personalised getaway stimulates your senses, why not drop me an email or give me a call? I'd love to hear from you.


"The world is a book, and those who do not travel read only one page."
(St Augustine)

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My customer stories

Sent by A Poole

We were trying to sort flights and safari ourselves and to have Sam take over and coordinate everything so quickly and efficiently was really wonderful! We are looking forward to our trip and happy to comment again once it has happened.

Sent by S Brown

Sam is Always available to help with travel requests. Great customer service!

Sent by P Graham

Sam has always been very helpful and efficient with my questions and requests for holiday bookings, flights, nothing is too much trouble and I can thoroughly recommend him .

Sent by S Weaver

Sam is brilliant, peace of mind all the way , no matter how many questions!

Sent by M Cuoghi

Sam is incredibly approachable, listens to what’s needed and does not bat an eyelid when things change, he just adapted to the new information, amended the offering and tinkered until we were absolutely happy. Awesome experience because of Sam.

Sent by S Cemil

Sam was very helpful, felt we could ask him anything and made our booking a pleasant experience.

Sent by Z Ali

My husband and I have used Sam for several holidays now and each time Sam has gone above and beyond. This holiday Sam again was very helpful and looked at several alternatives holidays for me until I decided the one I would like. No questions were too much! Would definitely be using him again!

Sent by A Moore

Flexible, attentive and agile to requests with great options and advice. Brilliant service I have recommended

My Blog

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

Cambodia with Wide Eyed Tours

05 December 2024

Ten TCs were to be hosted by Wide Eyed Tours, our destination management partner for south-east Asia. Upon arrival in Phnom Penh, we checked into our hotel and relaxed after the long flight. My room being on the 9th floor came with amazing views of the city which I enjoyed with a cold beer before heading out for dinner. After a taste of the local specialties, aka noodles and rice, we found a swank

Croatia: Why I Love It!

20 June 2022

We sat at a table at the Split airport outdoor café. We had just handed over the keys to the rental car, and we were killing a bit of time before checking in for our flight home. As I enjoyed the last of the Adriatic sunshine, I was genuinely gutted to be going home. I can’t remember feeling like this about returning to Blighty for a long time. We had been exploring Croatia for two weeks. This

Hunting for the Auroras in Arctic Norway

21 March 2022

I’ve been above the Arctic Circle before, but only just: it skirts Rovaniemi in Finland on the north of the town. Before that, the closest I got was Iceland. Tromso is 200 miles above 66 degrees latitude, and so far north it’s the same distance to the North Pole as it is to my home in Kent. My sister and I arrived late on a Sunday in mid-March. We caught a bus from the airport to Tromso centre, a

Six Reasons why Oman should be your next place to visit.

11 June 2019

I recently had the pleasure of visiting Oman with my 12-year-old daughter Marnie for just three nights. I was surprised how much I liked the country and knew straightaway I needed to make a second, longer visit. We had one night in the amazing Kempinski hotel in Muscat before we headed out to explore in our hired 4x4. It's a beautiful country which needs to be on your list of places to visit. Here

Canadian Pioneer with Trek America - Part Two

04 September 2018

It was time to leave Canada to head back into the USA and the State of Maine. First impressions coming from the border was a little underwhelming. From the beauty of Canada and the well-maintained houses, inland Maine was frequented with run-down trailer houses and people with excessive hoarding issues. But arriving at the Atlantic coast and the lobstering town of Bar Harbor and the Acadia Nation

Canadian Pioneer with Trek America - Part One

04 September 2018

The morning of day one with Trek America commenced at the Hilton Newark Airport. The lobby resembled a busy beehive as the trek travellers of various groups sort to connect with their respective leaders. Approximately six groups were about to embark on their chosen itinerary on what was one of Trek America’s busiest days of the year. We hooked up with our tour leader - the Memphis born, long h

Sri Lanka Family Adventures

26 September 2017

The combination of being an adventure travel lover and a parent of two kids of primary school brings challenges in finding the right summer holiday to suit the whole family. And being a Travel Counsellor carries additional pressures because if I got this one wrong, while I seem to get all my clients holidays right, my wife would not be happy! The task set before had this short-list: the six-yea

Morocco - Hot, Neat, Beautiful, & Safe

19 April 2017

North Africa has been a part of the world that frequently appears in our news. I feel that many holiday makers choose to avoid Morocco in favour of the 'safer' option of the Med or the Canaries. But to dismiss the Kingdom as a holiday destination would be a shame. Upon landing in Marrakech with a group of fellow Travel Counsellors, we made it through the newly constructed airport, and out onto the

The Land of Fire & Ice

15 November 2016

After landing in Reykjavik and dumping my bag in the hotel, I headed straight out to explore the city. I walked along the promenade which meets the Atlantic Ocean. Apparently, the best spot in Reykjavik to see the Northern Lights as the sky darkens over the ocean where light pollution is minimal. I came to the Harpa Concert Hall, completed in 2011 for the cost of €164 million, when Iceland had

A Taste of Ireland

03 September 2016

Ireland is not the most obvious of August family tourist destinations, but it was a recent Top Gear episode shot from the majestic and rugged western Ireland coastline that lured me in. My wife, two kids, and I ferried across from Pembroke and were immediately taken by the unspoilt countryside and well-kept homes dotted along the roadside. Our first stop was two nights in the Park Hotel, Dungarv

Kilimanjaro Summit

29 March 2016

In December 2015 I climbed Mt Kilimanjaro - the highest point in Africa and the highest free-standing mountain in the world. The experience was both fun and exhausting, especially summit day, which was physically the hardest 24 hours of my life. The air at that altitude contains half the oxygen compared to sea-level, so your heart has to work overtime - even when resting. Anything more than a plod

Contact Me

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