Welcome! I'm Sam. I'd love to help you create and enjoy an amazing holiday or adventure that will stay in the memory for life.
The world has limitless opportunities for exploration and discovery; the untouched jungles of Burma, blissful beaches of the Maldives, or the majestic snow-capped peaks of the Canadian Rockies. For some, those dreams and aspirations always seem a little out of reach or a little too audacious. But I have fantastic news for you! Whether you're a rookie sun-seeker or an intrepid adventurer, I can help turn your dreams into reality. I love to help people like you reach the best destinations the world has at our feet.
I'm passionate about travel and adventure. I've enjoyed the privilege of visiting some of the most exotic places on the globe including Australia, South Africa, West Coast USA and South East Asia. I've embraced the perils of nature by scuba diving some of the ocean's best coral reefs, abseiling Table Mountain, and summiting Mt Kilimanjaro. In contrast I've also chilled on picturesque beaches in the Caribbean, Dubai, and Thailand, and I've explored some of the world's most electrifying and diverse cities, namely New York, San Francisco, Kuala Lumpur, Bangkok, and Sydney.
Born in Maidstone and residing in Medway with my dazzling wife and two young girls, I have a sixteen year foundation in customer service, extensive first-hand travel experience, and a warm and friendly aura. I'll take time to get to know you, so together we tailor your holiday to your tastes and aspirations, whether your dream escape is to unwind on a white sandy beach with a cocktail, or to explore a new culture, or even an action-packed high-octane adventure. All can be arranged at your convenience, from the comfort of your home.
I have unlimited access to the world’s finest hotels, airlines and destinations, but have freedom to build bespoke itineraries at affordable, fully protected, prices. I'll take care of everything, your dedicated travel concierge offering a personal, first-class service, giving you complete peace of mind and leaving you free to enjoy the excitement. I'll even give you tips on what to pack in your suitcase.
If the idea of a hassle-free, personalised getaway stimulates your senses, why not drop me an email or give me a call? I'd love to hear from you.
"The world is a book, and those who do not travel read only one page."
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:-
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
11 June 2019
I recently had the pleasure of visiting Oman with my 12-year-old daughter Marnie for just three nights. I was surprised how much I liked the country and knew straightaway I needed to make a second, longer visit. We had one night in the amazing Kempinski hotel in Muscat before we headed out to explore in our hired 4x4. It's a beautiful country which needs to be on your list of places to visit. Here are my six reasons why: 1. Hot, subtropical climate: A perfect winter sun destination, and in the very hot summers you can stay in the Jebel...
03 September 2018
The morning of day one with Trek America commenced at the Hilton Newark Airport. The lobby resembled a busy beehive as the trek travellers of various groups sort to connect with their respective leaders. Approximately six groups were about to embark on their chosen itinerary on what was one of Trek America’s busiest days of the year. We hooked up with our tour leader - the Memphis born, long haired, hippy resembling, sleeveless topped – Tailor Potter (aka Teapot)! Most of our newly assembled group had connections with the American summer camps, either as leaders or facilitators. So it was...
03 September 2018
It was time to leave Canada to head back into the USA and the State of Maine. First impressions coming from the border was a little underwhelming. From the beauty of Canada and the well-maintained houses, inland Maine was frequented with run-down trailer houses and people with excessive hoarding issues. But arriving at the Atlantic coast and the lobstering town of Bar Harbor and the Acadia Nation Park, the increase in wealth and quality of life was evident. The evening of our arrival we enjoyed one of the highlights of the trip – a sunset kayaking expedition. The water...
09 January 2018
Your honeymoon is a chance to enjoy your dream holiday, giving you time to unwind and enjoy each other's company after all the excitement of your wedding day. It marks your first shared experience as a married couple. And just as your choice of venue for your wedding day reflects your own personalities, you'll want a honeymoon destination that suits you both too. Remember - there is no obligation to lie on a beach for two weeks. "When should I start planning my honeymoon?" I will take the time to get to know you and find out exactly what you want from...
26 September 2017
The combination of being an adventure travel lover and a parent of two kids of primary school brings challenges in finding the right summer holiday to suit the whole family. And being a Travel Counsellor carries additional pressures because if I got this one wrong, while I seem to get all my clients holidays right, my wife would not be happy! The task set before had this short-list: the six-year-old wanted monkeys, the ten-year-old wanted tellies on the plane, and the one in charge did not want to cook. As for me, my desires are the same as always - to...
19 April 2017
North Africa has been a part of the world that frequently appears in our news. I feel that many holiday makers choose to avoid Morocco in favour of the 'safer' option of the Med or the Canaries. But to dismiss the Kingdom as a holiday destination would be a shame. Upon landing in Marrakech with a group of fellow Travel Counsellors, we made it through the newly constructed airport, and out onto the North Africa soil. I was surprised how clean, well maintained and tidy the city streets were. Being my fifth visit to Africa, albeit my first to the north...
15 November 2016
After landing in Reykjavik and dumping my bag in the hotel, I headed straight out to explore the city. I walked along the promenade which meets the Atlantic Ocean. Apparently, the best spot in Reykjavik to see the Northern Lights as the sky darkens over the ocean where light pollution is minimal. I came to the Harpa Concert Hall, completed in 2011 for the cost of €164 million, when Iceland had money. The Icelanders say the building is the best thing the banks left. It is a fantastic construction that changes colour by day by reflecting the sky. The main street...
03 September 2016
Ireland is not the most obvious of August family tourist destinations, but it was a recent Top Gear episode shot from the majestic and rugged western Ireland coastline that lured me in. My wife, two kids, and I ferried across from Pembroke and were immediately taken by the unspoilt countryside and well-kept homes dotted along the roadside. Our first stop was two nights in the Park Hotel, Dungarvan, where we were conveniently located for the medieval town of Kilkenny. Ireland is full of some of the world’s best historical castles and Kilkenny is no exception. The 13th century castle is...
03 May 2016
Last week I was fortunate enough to be invited to visit Cyprus with eleven other Travel Counsellors courtesy of the Cyprus tourist board. After we touched down in Larnaca with Aegean Airlines in the early hours of the morning, we headed for the Olympic Lagoon Resort in Ayia Napa. We received a warm, early hours welcome with croissants and pastries, which all of us were too tired to eat. After a few hours of sleep we awoke to a glorious warm morning, with something bright in the unbroken blue sky, the likes of which we haven’t seen in the U.K...
14 April 2016
The year was 2012 and I was in Africa with a small team of three other cyclists and two guys in a support vehicle. We were cycling a semi-revolution of Lake Victoria – the second largest fresh water lake in the World. We started the eight day journey at the south of the lake from Mawanza in Tanzania and we were heading anti-clockwise through Kenya and round to Kampala, the capital of Uganda. I was on a borrowed bike as my pride and joy was damaged in transit and unrepairable with African resources. The bike had a chain that was too...
26 February 2016
In December 2015 I climbed Mt Kilimanjaro - the highest point in Africa and the highest free-standing mountain in the world. The experience was both fun and exhausting, especially summit day, which was physically the hardest 24 hours of my life. The air at that altitude contains half the oxygen compared to sea-level, so your heart has to work overtime - even when resting. Anything more than a plod will leave you completely breathless. Throbbing headaches and vomiting are common. Mix that with the below freezing temperatures and you realise that this is not a challenge to take lightly. Many...
Sent in by Jim & Aly McKee
West Malling, 05 April 2019
“We have just returned from a trip of a lifetime touring South East Asia for an amazing 8 weeks. Our trip was expertly organized and arranged by Sam, our Travel Counsellor. We visited Singapore, Bali, the Philippines, Thailand, Vietnam, Cambodia and Hong Kong and various locations within each country. Flights, transport and accommodation all ran like clockwork and all to such a high standard. Sam also organized some amazing excursions at various locations and made our holiday of a lifetime so memorable. We have already recommended Sam to our friends and family and will certainly be using him in the future. Thanks again Sam”
Sent in by Michelle Wooster
Kent, 24 January 2019
I'm off to New York later this year and it is thanks to Sam. I had spent hours searching for the ideal package for my long awaited New York adventure and wasn't getting anywhere fast and was beginning to think that I was being a bit of a demanding diva! A friend of mine recommended Sam, I had nothing to lose so I dropped Sam an email. It is fair to say that my email wasn't overly informative, it was a plea really to help make my New York adventure wonderful! Well, Sam responded within minutes to my plea - I gave my budget and dream list. Sam found the most perfect hotel, in the most perfect location with perfect flight times. Sam is easy to speak to, knows his stuff and from what I've seen so far goes above and beyond to ensure the best holiday is found. I'm not going to New York until November but can now say I really am counting the days as I can't wait to see what is waiting for me in New York. Would I use Travel Counsellor's again? Well yes of courst that goes without hesitation.
Sent in by Rosie Dunning (Business Travel Client)
Kent, 24 January 2019
Sam Friday is wonderful. I often ask him to find flights for rather complicated travel needs and he always go over and above to find the best possible solutions and takes the initiative in considering the passengers' needs. I would not hesitate to recommend him to family and friends, and have on several occasions. Five star service from a top bloke!
Sent in by Charlie Sawkins
Medway, 26 July 2018
Would highly recommend Sam Friday. Really good communication, took away all the stress and hassle from searching myself, plus a great price too! Can’t wait for my trip to Iceland! Thank you Sam
Sent in by J Curnow
Kent, 18 May 2018
We were thrilled by all the arrangements you had made on our behalf. The flights were very good with wonderful care from Singapore Airlines - courteous, and very caring. Assistance was provided for us both at every stage and was most appreciated. The hotels were fine, too, and the arrangements such as the shuttle at Auckland worked without any hitch. All of this enabled us to have a truly memorable holiday and we are very grateful to you for the part you played on our behalf. Thank you very much indeed. We would be very pleased to recommend you what you do to others. Now we are getting over jetlag which always seems worse coming back here!
Sent in by Sarah Webb
Kent, 12 February 2018
I would have no hesitation in recommending Sam as your Travel Counsellor. He put together a truly wonderful trip to Iceland for 6 of us to celebrate some big birthdays - and we were not disappointed. Everything was organised in a highly professional and knowledgeable manner and it really took the stress out of putting a trip together ourselves. Nothing was too much trouble. A few days before the trip, the weather in Iceland really closed in. Sam sent through helpful websites and links and checked forecasts for us - he really put our minds at ease - even checking we were Ok once we had arrived. It was great to think that while we were there, if there had been any difficulties, things would have been sorted out for us. Just want to say a big thank you to Sam for such a great trip - already thinking of the next one, so we will be in touch.
Sent in by Sarah Nolan
Warwickshire, 09 January 2018
I was introduced to Sam last year and I’ll never look back. For me the service Sam provides is professional, personal and premium! I no longer have to type the word “cheap flights” into google or spend hours on trip advisor checking if the accommodation has creepy crawlies or walk to high street travel agents in the rain just to be sold a generic package holiday! Sam listens to my ideas, my plans, my budget, my thirst to see the world and helps, with excellent advice and recommendations based on experience and knowledge of the travel industry. It’s such a pleasure booking my trips with Sam, he handles all my queries promptly and always checks in on me before and after the trips! I would highly recommend Sam whether you’re just looking for a short city break, a beach holiday or an adventure around SE Asia. All of which I have booked with Sam. I look forward to a year of more well organised and some spontaneous trips in 2018 booked via Sam at Travel Counsellors.
Sent in by Ian Stedman
Kent, 31 October 2017
We wanted a trip that was a little out of the ordinary, and Sam found exactly what we were looking for. Given the unusual nature of the trip, and the restrictions on numbers of travellers allowed, Sam appreciated, in a way that we hadn't, the need to getting a booking underway at an early point in time, and conveyed that to us in a way that emphasised the importance, without being pushy. I have no doubt he genuinely has the best interests of his clients at heart, and cares that we have a great trip.
Sent in by Emma Haggarty
Medway, 03 July 2017
We've been so pleased with the service we've had from Sam so far - he's helped us to create the honeymoon itinerary of our dreams! But also one which works on a very practical level! Sam was very knowledgeable and has been a pleasure to work with.. the champagne surprise to celebrate our booking was a lovely personal touch :)
Sent in by Emma Jacobs
Kent, 07 April 2017
Sam was recommended to me by a friend. Sam was pleasant and patient with great communication, making it all a smooth and an easy process. I would most definitely contact him again in the future for my travel plans.
Sent in by Suzanne Heard
Medway, 06 April 2017
Ever since I can remember I have wanted to see a panda bear and stand on the Great Wall of China. Thanks to Sam, he made it possible. He put together an adventure that combined a diverse combination of cultures. I started my travels in Russia, then China, moving on to Nepal and finally Muscat. Every transfer and flight went smoothly, every hotel provided me with a more than adequate service. The rooms were beautiful and staff so attentive despite the sometimes language barrier. Sam was always there for me, regularly emailing to ensure everything was good. I really cannot praise him highly enough for all his hard work. This isn't just a job for Sam, it's a vocation! It's so clearly evident that it's his passion. Sam doesn't do 100%, he does 110%. I wouldn't hesitate in recommending Sam to organise your holiday. He is so professional, reliable, trustworthy, enthusiastic, and confident in his work. He made my dream come true and he can do the same for you.
Sent in by C Challinger
Medway, 16 December 2016
Very efficient, friendly and helpful service. Sam listened to what we wanted and found us exactly what we'd asked for. His after sales service is fantastic too. Loved the bag of essentials and goodies that were on our doorstep to welcome us home. I wouldn't hesitate in recommending him.
Sent in by Barbara Adams
Medway, 10 October 2016
Met Sam at a meeting and his assistance, speed, and quote price were all excellent. Will certainly promote him. I am organising a two stay travel to US and Canada. He also came up with a competitive insurance quote. Well done that Sam!
Sent in by Chris Jenkins
Medway, 10 August 2016
Sam is very approachable and sincere, honest and trustworthy - qualities in short supply in today's world! He keeps in good communication, and works to find the best deal quickly to suit the customer. It is a win-win situation, as the customer has no stress in organising their trip, and the service comes at no extra cost - in fact the good deals provided can be cheaper. I have already recommended him to friends
Sent in by Martin Lee
Kent, 02 August 2016
Sam cares about his customers and always offers that little extra that you just cannot get from the internet or high street. I would recommend anyone in need of inspiration for their next holiday and anyone in search of excellent value for money to give Sam a call and utilize his great travel knowledge and his caring personal service.
From the pristine white-sand beaches of Thailand’s idyllic islands to the sprawling wide-open roads of the USA; the historic and breathtakingly beautiful architecture of India to the crystal-clear turquoise waters of the Maldives – there’s a world of wonder out there and it’s just waiting to be explored.
Contact me on 01634 779 680