Sam Maxey

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It's Nice To Meet You

Hi, I’m Sam, your local personal Travel Counsellor, I live in Potters Bar Hertfordshire with my fiancé Adam, our 3 children & our little Cavapoochon Honey.
I started my travel career as soon as I left school & started a travel & tourism course at college. My first job was with Going Places many years ago where I gained my NVQ level 2 & 3 in Travel & Tourism. I then went on to work for an independent travel agent specialising in Greece & Cyprus, then started working for a well-established tour operator called Jetset where my main job role was tailor-making around the world itineraries where I worked for over 5 years.

I then had a career break to bring up my 3 children who are now 18, 10 & 8, Once the children were in full time education I then went back to Jetset where I worked for another 2 years before the pandemic hit and sadly at this time a lot of staff were made redundant. When I heard about Travel Counsellors I was so keen to join & was so excited to start my new venture with Travel Counsellors, as running my own business is something I have always wanted to do.

I have over 15 years’ experience in the travel industry, I am very knowledgeable & I work hard to find my clients their perfect holiday, with thousands of suppliers at my fingertips I’m confident I will find you something special, I have a wide range of contacts within the industry.

I am extremely passionate about travel & I have been lucky enough to travel to a lot of places including, Barbados, Dubai, Mexico, many places in the USA inc the golden triangle - Las Vegas/San Francisco/Los Angeles, New York, Florida, Canada (Toronto & Niagara Falls) & I have travelled extensively around the European popular family destinations but there are still a lot of countries that I would love to visit that are currently on my bucket list! I'm looking forward to ticking off Lapland, The Maldives and Iceland off my list at the end of this year, but the list just keeps getting longer and longer!

I strive to achieve to be the best I can be in everything that I do & will always go the extra mile for my clients. I like setting myself goals, hitting my targets as this motivates me to excel myself more. My aim is to create the perfect holiday for all of my clients, I can create a bespoke itinerary that is unique to you & turn your dream trips into reality.
All you need to do now is sit back, relax & let me take care of the rest.

Contact Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:

Send me an email 01707 450 057

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My Videos

I'm ready when you are!!

6/1/2021

Re-live your holiday memories

My customer stories

Sent by Leanne Rafferty

Potters Bar 19/05/2022

We used Sam Maxey from Travel Counsellors to plan and book our recent holiday to New York. From the beginning she listening and took note of our requirements including the type of accommodation we wanted and the experiences we wanted to include. She researched hotels and flights and made sure we got exactly what we wanted. She was on hand at all times to ensure everything went to plan. This included all the small details such as room upgrade requests, welcome surprises and even personalised luggage tags and maps. I have no hesitation in recommending Sam to anyone looking for a friendly, hones and reliable travel service. Thank you Sam!

Sent by Lyndsey Carlisle

ROYSTON 15/05/2022

Score Received : 10 Additional Comments : I have recommended Sam Maxey to all of my family, friends and work colleagues as she is amazing at what she does. She found me my dream holiday at an amazing price and was so patient when I kept changing dates and times, due to mine and my husbands work schedule. She is a credit to any travel companies, as she never gives up looking, until she finds you your perfect holiday at the best price; possible. She makes you feel so special and gets just as excited as you do, when we found our perfect holiday. Love the whole experience. Team Maxey, all the way. Will always turn to her for any holiday, from now on.

Sent by Susan Ball

HARLOW 15/05/2022

Score Received : 10 Additional Comments : I would highly recommend Sam Maxey to book your holiday. Sam is very professional, polite and extremely helpful with her knowledge on travel. I have just booked a family holiday with Sam with no worries about anything.

Sent by Keith Rafferty

POTTERS BAR 15/05/2022

Score Received : 10 Additional Comments : Thank you for a fantastic service. Everything has been brilliant, I will and have already highly recommended. Thanks, Keith

Sent by Susan Richards

POTTERS BAR 15/05/2022

Score Received : 10 Additional Comments : Fabulous service and advice.

Sent by Eira Huckstep

POTTERS BAR 15/05/2022

Score Received : 10 Additional Comments : Sam was amazing so helpful and found us the perfect honeymoon ( we hope!) Can’t wait to use her services again.

Sent by KATIE White

POTTERS BAR 15/05/2022

Score Received : 10 Additional Comments : Wonderful service from Sam, it took all our stress about booking a special holiday away and Sam managed to book just what we wanted within 24 hours of our original message. We can't wait!

Sent by Eleni Connell

POTTERS BAR 15/05/2022

Score Received : 10 Additional Comments : Sam has been amazing….really , really helpful and professional. Nothing was a problem for Sam to help me with and I will definitely be back and will be recommending her as she was recommended to me!

Sent by Tyrone Reed

HITCHIN 15/05/2022

Score Received : 10 Additional Comments : Friendly, knowledgeable and listened to what we wanted not like our last experience in a high street travel agents. Hope to use Sam from now on

Sent by CONNOR Cranstone

HARLOW 15/05/2022

Score Received : 10 Additional Comments : Sam has booked everything to what I asked and better. She has kept me informed with new of the dates America is opening up again. Sam has sorted out attraction tickets for my holiday.

Sent by Figen rodrigues

POTTERS BAR 04/11/2021

Sam helped me over a few days to say the least to book something special that we have been dreaming about. She was patient and showed me comparables constantly. She fitted it with my scheduled and understood what I was looking for. It was an easy option to say yes, she was very professional and made me feel comfortable the whole time. Would highly recommend Sam for bookings, she worked night and day for us. The app is fantastic, giving you options to pay when you like and browse details due to excitement!!! Thank you Sam, so glad I booked with you!

Sent by Jane Coombes

Codicote 31/10/2021

I was struggling to find any availability for a UK break this summer but Sam found & booked us a lovely cottage in Cornwall for a weeks holiday in August, she went above & beyond for us & when I text Sam at nearly midnight telling her I’d like to book the holiday Sam happily made the booking at this time of night for us instead of waiting until the morning incase the holiday went up or sold out overnight! My advise would be If anyone is looking to get away this year or next whether it’s in the UK or abroad please don’t hesitate in contacting Sam as I’m sure she would be able to help find something for you like she did for us.