Based In Cheshire

Sara Dickenson

Available for new enquiries

It's Nice To Meet You

Hi, it's great to have you here.

Travel should feel special - not stressful. But too often families and experience-seekers spend hours online, overwhelmed by options, anxious about getting it right, and unsure where to start.

I’m Sara, an independent Travel Counsellor who helps intentional travellers, busy families and wellness professionals design holidays that truly resonate, those "that was a special moment" memories - without the stress of research and planning.

I focus on intentional travel that feels meaningful and memorable, not tick-list tourism. From your first enquiry to your return home, I’m here to bring clarity, confidence and calm to your holiday.

On a recent holiday in Thailand every second sentence that was uttered by my daughter was “THIS IS AMAZING”. The joy of watching my family make the most wonderful memories will stay with me forever. That’s why being a Travel Counsellor is so rewarding. I use my experience and knowledge to help you create these moments for your loved ones (and you, of course). That’s pretty special.

WHY WORK WITH ME

Intentional & Feeling-Led Travel
I start by understanding how you want to feel on your holiday - relaxed, adventurous, connected, curious - and design the trip around those experiences.

Anti Tick-List Approach
This isn’t about cramming in as many sights as possible. It’s about depth, presence and memorable moments that matter.

Planned Like I’m Going Too
Every detail is managed with the personal care and attention I’d give my own holiday - from flights and transfers to special experiences and downtime.

Informed and meaningful
Armed with a deep understanding of you as well as the insider knowledge of experts on the ground, I will tailor-make your holiday to suit you.

Stress-Free, Supported & Protected
You benefit from Travel Counsellors’ expert guidance, support from planning through to return, and our unique Travel Trust financial protection for peace of mind.

HOW IT WORKS

1. We talk - your hopes, needs and how you want the trip to feel.
2. I curate - confident, intentional options chosen for you.
3. We refine - together we shape the perfect itinerary.
4. I plan & book - every detail is taken care of.
5. You travel - fully supported, present and protected.

LET'S GET GOING

Call, email or message me and we can get started.


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My customer stories

Sent by Katie H

Sara was absolutely incredible in planning our dreamy holiday, but also in supporting us throughout the preparation stage and the trip itself. We couldn’t have asked for more! My husband and daughter both have allergies and she was able to ensure that we had a safe and relaxing trip without worrying about their comfort and safety at every meal of the day. See her allergy blog! We went to her with an “outline” for our trip and an open mind….She sourced us affordable luxury whilst also bearing in mind that we were travelling as a family; organising a suite at an Ikos hotel with an incredible kids club, multiple pools, outdoor sports and a huge range of dining options. Sara went above and beyond - organising transfers, car hire, kids club bookings, restaurant bookings and allergy safe room service before we even arrived. She managed to increase the weight of our bags hours before we flew to accommodate my last minute over packing and made sure she even printed our boarding passes for us. She organised transfers, fast track passes for airport security and lounge. She even went of her way to share local knowledge about the near by town and give us some advice on etiquette for tipping in an all inclusive resort, invaluable! And the icing on the cake….no hidden costs! We came back feeling rested, happy and VERY lucky to have met someone who can enable stress free holidays for many years to come. Sara, you’re a treasure trove of travel information and a joy to work with. Thank you. K, R & B x

Sent by Elizabeth Champion

We had a wonderful holiday and Sara was brilliant and organised everything for us, Sara suggested locations, pick ups , experiences etc. Everything was perfect and super coordinated , Even sorted out a few late changes for us. We will definitely approach Sara to organise our future trips.

Sent by Nick Allport

Sara was an absolute dream to work with. On a very tight turnaround, she found us a fantastic tour of the Atlas Mountains. Our guide knew everyone in the local community and took us on some incredible experiences which we never could have organised on our own. Sara was really quick to respond, listened & understood our needs and a pulled together some wonderful options. 10/10, will definitely be booking through Sara again!

Sent by Laura Cartwright

Sara was fantastic, I can’t recommend her enough! She put so much effort and heart into curating our trip and we’ve ended up with a wonderful holiday to Thailand.

Sent by Vicky Owens

Sara makes it so easy! My husband and I were looking for a quick weekend break in Madeira to spend some much needed time together. I was so overwhelmed with all the different accommodation options and activities on offer. I reached out to Sara and within a day she had sent me over the PERFECT boutique hotel and a FANTASTIC itinerary for our 3 days that suited us brilliantly. Thank you, Sara! You are my first port of call next time I'm thinking of booking a holiday.

Sent by Mark Dickenson

A huge thanks to Sara, our holiday to Morocco was elevated from Good to Great because of her excellent recommendations and most especially due to the quality of excursions that she arranged for us. We found ourselves off the beaten track in the high atlas mountains, in the heart of the medina for a traditional hammam in a beautiful riad, travelling to a remote village for a traditional tagine lunch with a Berber family, as well as several other wonderful experiences. Sara was so supportive all the way through the trip and even helped us out with a minor issue that cropped up which was greatly appreciated. Highly recommended!

My Blog

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

Gift Memories, Not More Stuff: Why Experience Gifts Are the Best Christmas Presents

08 December 2025

Every Christmas, many of us promise ourselves the same thing: less stuff, more meaning. As a travel specialist based in Alsager, Cheshire, I see this shift happening more and more – families wanting Christmas gifts that truly matter, rather than toys and gadgets that are forgotten by February.

How One Family Found a Truly Stress-Free Holiday With Multiple Food Allergies

20 November 2025

For families navigating food allergies, holidays can be incredibly stressful. The constant scanning of menus, the worry about cross-contamination and the suitcase full of “safe snacks” can take the joy out of travel. Many parents simply stop trying, convinced that a relaxing break isn’t compatible with their child’s dietary needs. That’s exactly how Katie felt. Her daughter Elyse , age 7, is alle

Family Lapland Holidays 2026 – How to Plan the Perfect Santa Trip

02 October 2025

A Lapland Santa holiday is one of the most magical experiences you can give your children – snowy adventures, husky rides, reindeer sleighs, and of course, that unforgettable meeting with Santa himself. For many families in Cheshire and Staffordshire, a Lapland family trip is top of the festive wish list. But with these trips selling out fast and every detail mattering, planning ahead is essentia

A Bucket List Safari in Three Days? Sarah & Ben Show Us How.

19 September 2025

I’ve never met anyone who doesn’t have a safari on their bucket list. Honestly, it feels like one of those once-in-a-lifetime, pinch-me experiences. But here’s the thing: it feels like one of those big, dream-come-true experiences, the kind we imagine taking weeks off work for and saving up for years. But, they don’t have to be. You can have the most incredible safari experience in just three days

The Real Corfu Old Town: The Slow Traveller’s Guide

02 September 2025

My kind of holiday is the one that immerses you in the place – whether that be the culture, the scenery or the wildlife. It’s described by the increasingly popular term “slow travel”. Corfu Old Town is one of those places where you choose – tick off the must-sees on the checklist or slow down, wander and immerse. We will always choose the latter. Corfu Old Town feels like stepping into a storybo

The Ultimate Travel Guide: Magical Marrakech – A Family Adventure in April

23 April 2025

In April 2025, we took off on a family holiday to Marrakech—a city I’d always wanted to explore, but wasn’t sure how it would work with three children in tow (aged 7, 10 and 13). Spoiler alert: it was brilliant. Challenging at times, but full of colour, culture, adventure and memories we’ll never forget. Arrival & First Impressions We landed early from Liverpool and, after waiting fairly patien

An Afternoon of Ritual and Rooftop Bliss at El Fenn, Marrakech

22 April 2025

Tucked away in the heart of Marrakech’s buzzing medina lies El Fenn—a design-lover’s dream and an oasis of calm amidst the city’s vibrant chaos. On my recent trip, I treated myself to their signature Ancestral Magic spa experience, and what followed was nothing short of rejuvenating. The treatment began with a traditional hammam, something I’d been both curious and a little nervous about. I was

6 Nights in Paradise: Sarah & Ben’s Soul-Soothing Escape to Railay Beach, Thailand

18 April 2025

When work schedules are packed and the to-do list never ends, sometimes all you need is a quick getaway to reset. That’s exactly what Sarah and Ben did with their fleeting but fabulous 6-night escape to one of their favourite corners of the world: Railay Beach, Thailand. “We had a fleeting 6 nights in Thailand which is all we could squeeze into our work schedules,” Sarah said, “but it was exactly

A Mother-Daughter Adventure in Marrakech: A City of Colour, Culture, and Warmth

28 March 2025

Jenny and her daughter, Maja, embarked on an unforgettable journey to Marrakech, a city bursting with colour, history, and warm hospitality. From the moment they arrived, they felt an incredible sense of safety and belonging, thanks to the genuine kindness of the Moroccan people, who were always eager to help and share their rich culture. A Feast for the Senses Marrakech is a sensory delight, wi

The Best City Breaks for a Long Weekend

25 March 2025

Sometimes, a long weekend is all you need to escape the daily grind and dive into a new adventure. Whether you're looking for history, culture, great food, or just a change of scenery, these five European cities offer the perfect getaway. Here’s why Oslo, Berlin, Budapest, Venice, and Palma should be on your weekend city break list. Oslo – A Scandinavian Escape Norway’s capital is the ideal mi

Ikos Dassia - A Young Family’s Dream Escape

21 March 2025

As seasoned travellers who once roamed the world freely, Vicky, Jono and their two children were hesitant about an all-inclusive holiday. They’ve always been explorers, preferring to immerse themselves in local cultures rather than settling into one resort. But with two little ones in tow, the idea of a hassle-free luxury retreat sounded increasingly appealing. Enter Ikos Dassia, a five-star all-i

A Family Adventure in Costa Rica

17 March 2025

Costa Rica is a dream destination for families looking to experience nature, adventure, and relaxation. My friend Eve and her family of six—two adults and four energetic kids—embarked on an unforgettable journey through this beautiful country. From the bustling streets of San José to the breath-taking beaches of Manuel Antonio, they discovered a land filled with adventure and wonder, and made memo

Contact Me

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