Sent by Kirsty Payne
Stratford Upon Avon 22/11/2025
Based In Surrey
Hello fellow travel lovers,
I am Sarah Edwards, a Travel Concierge and Events Specialist based in Cobham, Surrey. I design tailor-made holidays and experiences around the world, from family adventures and weekend getaways to destination weddings, luxury honeymoons, surprise engagements, corporate events, and wellness retreats. Whatever the occasion, I love helping clients turn their travel dreams into unforgettable memories.
I am also proud to be a Middle East expert, with particular expertise in Oman, Saudi Arabia, and the UAE. Having lived and travelled extensively in the region, I can offer first-hand insight into its rich culture, diverse landscapes, and hidden gems—whether you are seeking a luxurious desert escape, a cultural journey, or a blend of both.
Travel has been a lifelong passion of mine that began in childhood with family holidays every school break. From long road trips across Europe to thrilling safaris in South Africa, cruises around the Caribbean, and magical family adventures in Orlando, travel quickly became a defining part of who I am.
I grew up in the South of France and speak both English and French fluently. Over the years, I have lived in France, England, Switzerland, the United States, Monaco, and the United Arab Emirates, which has given me a deep appreciation for different cultures and ways of life. Having explored more than 48 countries, I love immersing myself in local traditions, wandering through neighbourhoods, tasting regional dishes, and uncovering hidden gems known only to locals.
Before turning my passion into my full-time career, I spent more than 15 years in banking, most recently as a Managing Director and Chief of Staff. During this time, I managed large-scale corporate events, which refined my ability to manage complex logistics, anticipate challenges, and deliver exceptional experiences. I have also run my own wedding planning business, which has given me a deep understanding of the importance of every detail in creating truly memorable and beautifully executed celebrations, allowing me to craft events of all kinds with care and precision.
My personal favourite destination is AlUla in Saudi Arabia, a breathtaking and still largely undiscovered region of dramatic desert landscapes, ancient Nabatean tombs, and immersive cultural experiences. It truly is a place like no other.
That said, I will always have a soft spot for Provence, where I spent much of my childhood. The rolling lavender fields, charming hilltop villages, and relaxed pace of life keep me returning time and again. It feels like home.
Through Travel Counsellors, I have access to a global network of trusted suppliers and exclusive travel products, allowing me to design bespoke holidays and events to suit every style and occasion, all with full financial protection for complete peace of mind.
Because I am completely independent and not tied to any supplier, every journey I create is uniquely tailored to you, with impartial advice, personal attention, and care from start to finish.
I cannot wait to help you plan your next unforgettable experience.
Warmest wishes,
Sarah
Stratford Upon Avon 22/11/2025
San Francisco 22/11/2025
Alcester 22/11/2025
New York City 22/11/2025
Snitterfield 21/11/2025
London 21/11/2025
Hull 31/07/2025
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
22 November 2025
Fethiye, nestled along Turkey's stunning Aegean coast, is a destination that offers something for everyone — from its crystal-clear beaches to its ancient ruins and dramatic landscapes. Our recent stay at XO Cape Arnna in Fethiye truly encapsulated the best of this region, combining luxury with adventure and relaxation. Whether you're seeking a peaceful retreat, outdoor activities, or a mix of bot
22 November 2025
The Algarve has long been a favorite destination for sun-seekers, but it’s much more than just a beach escape. With its stunning cliffs, golden beaches, charming villages, and rich culture, the Algarve is an underrated gem that offers a perfect mix of relaxation, adventure, and authentic experiences. Having explored many European destinations, I can say the Algarve stands out with its combination
12 November 2025
There are few places in the world that surprise travellers quite like Oman. It’s one of those destinations that quietly captivates you — not with glitz or grandeur, but with authentic beauty, genuine hospitality, and astonishing natural diversity. As someone who has travelled extensively across the Middle East, I can honestly say Oman feels different. It’s refined yet understated, adventurous yet
12 November 2025
Having lived in the UAE for several years, I’ve had the joy of seeing Abu Dhabi evolve — not into a louder version of its neighbour Dubai, but into something far more refined. It’s a place that celebrates culture over chaos, quality over crowds, and hospitality that feels genuinely heartfelt. Abu Dhabi has always had a quiet confidence — a balance of sophistication, safety, and soul. Today, it’s
12 November 2025
As someone who has travelled to Saudi Arabia many times — often as a solo female traveller — I can confidently say this: the Kingdom is one of the most fascinating, safe, and unexpectedly luxurious destinations in the world. Once shrouded in mystery, Saudi Arabia is now welcoming visitors with open arms. From opulent desert resorts and futuristic cities to UNESCO-listed heritage sites and warm l
09 June 2025
There’s something timeless about Provence — where every village looks like it belongs in a Cézanne painting and every meal feels like a long, sun-drenched memory in the making. We spent a week in a stone villa just outside Les Baux-de-Provence, one of the region’s most beautiful hilltop towns. With our two kids in tow, we made gentle day trips, sampled croissants daily, and quickly fell into the r
09 June 2025
Salalah is a place that surprises you — not just with its waterfalls and rolling green hills, but with how deeply it invites you to slow down. We visited in early June, just before the full arrival of the Khareef season (July to August), when monsoon rains transform Oman’s Dhofar region into a tropical oasis. Even then, the signs of what was coming — low clouds, fresh air, and bursts of green — we
25 May 2025
Seoul is a city that invites you to walk — through history, across modern skylines, into quiet alleys and vibrant streets. Over four immersive days, I explored the city almost entirely on foot, staying at the beautifully located Le Méridien Myeongdong, a luxury base that was not only central to everything but also just steps away from Cheonggyecheon Stream — ideal for scenic morning runs or quiet
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you: