Sejal Majithia-Jaswal
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I'm based in
London
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It's Nice To Meet You
Discover the World with a Personal Touch
Hello. I’m Sejal. For me, travel is more than a getaway — it’s a gateway to adventure, discovery, relaxation, and meaningful self-reflection. As David Mitchell, author of Cloud Atlas, so aptly put it:
“Travel far enough, you meet yourself.”
Having explored all seven continents, I’ve experienced an A to Z of the world — from sleeping under the stars in the Australian Outback, to white-water rafting on the Zambezi River, and even tying the knot on the breathtaking island of Santorini, Greece back in 2005.
Most recently, I ventured to the awe-inspiring continent of Antarctica — a pristine, untouched wilderness teeming with wildlife, from Gentoo and chinstrap penguins to leopard seals and breaching whales. I even took the exhilarating polar plunge, a once-in-a-lifetime thrill.
Tailor-Made Travel, Crafted Just for You
I’m passionate about creating truly bespoke travel experiences — holidays that are carefully designed around you, your preferences, and your dreams. As a professional independent travel concierge, I offer end-to-end service, taking care of every detail so you can focus on what matters: making memories.
No request is too big or too small. From the first conversation to your safe return home, I’m here to provide a smooth, supportive, and personal service. Whatever your next adventure looks like, I’m ready to help make it extraordinary.
Adventure or Relaxation — Your Ideal Trip Awaits
Whether you’re craving an adventure holiday or simply looking for luxurious downtime, I can curate travel experiences to suit your style:
• Off-the-beaten-track escapes
• Iconic railway journeys and epic road trips
• Safaris and wildlife adventures
• Cruise holidays and polar expeditions
• Scuba diving and skiing breaks
• Wellness retreats and beachside bliss
Let me take the stress out of planning, so you can focus on the excitement of what’s to come.
Ready to plan your next journey? Let’s talk.
Travel guides
Explore my guides and blogs
Creating wine‑inspired journeys
This weekend marked something really special for me: I hosted my first ever wine tasting evening, and with it, the beginning of something I’ve been wanting to build for a long time. As I prepare to start my WSET Level 2 qualification, I have been investing more time in deepening my understanding of wine. Not just in terms of what is in the glass, but the stories behind it: the regions, the grape
31 Mar 2026 5 min read
A Honeymoon that nearly didn't happen and how it was saved.
How I helped save a client honeymoon to Sri Lanka and The Maldives during the recent Middle East Crisis
17 Mar 2026 5 min read
India: A Journey Of Heritage, Healing And Heart
There are some journeys that stay with you long after you return home. My recent time in India was one of those: a trip shaped as much by ritual and remembrance as by iconic sights and once-in-a-lifetime experiences. Over several weeks, my husband Ash and I followed a route through North India that wove together ancestral roots, spiritual centres and world-famous landmarks: Amritsar, Agra, Varana
25 Feb 2026 5 min read
Cruising around the Med
Last week, we spent a few days enjoying a short round trip Mediterranean cruise between Barcelona and Sardinia aboard Norwegian Cruise Line’s ship, The Epic. Flying with British Airways from Heathrow, we boarded the boat in Barcelona in the late afternoon, spent the following day at sea, before arriving into the port capital of Sardinia, Cagliari, at dawn on day three. We disembarked the ship fo
08 Sept 2021 5 min read
14 day luxury cruise with Seabourn - Hong Kong to Singapore
January 2020, Ash & I were invited on a 14 day luxury cruise on Seabourn, sailing from Hong Kong to Singapore. Initially we were hesitant to go as we had prejudices cruising. These prejudices were quickly busted and we had a superb time. We look back on this holiday with great fondness as it was our last holiday pre Covid 19. The perception that cruising attracts an older retired clientele is n
11 Nov 2020 5 min read
North Coast 500 and more, our anniversary Highland Fling
Ash and I had planned to celebrate our fifteenth wedding anniversary, (30th September 2020) in the Greek Isles, where we first said our ‘I Do’s’ on the stunning island of Santorini. However, with all the uncertainty around overseas travel we opted to return to one of our other favourite places Scotland, for another Highland fling. Scotland holds a very dear place in our hearts, we lived in Edinbu
16 Oct 2020 5 min read
24 hours in Amsterdam
If you find yourself in Amsterdam for the weekend and want to experience the city away from the usual tourist traps, here are a few recommendations from my recent visit to this lovely city. I stayed with a friend, Choon Mei, who lives in the Bloemgracht (Flower Canal) area of Amsterdam and experienced the city for 24 hours through her favourite places – it always helps to have local knowledge!
09 Jul 2019 5 min read
Drakensberg Mountains - A Hikers Paradise
During our sixteen day trip across South Africa, we spent four days in the Drakensberg Mountains - A UNESCO World Heritage region. This part of South Africa, is one of my favourites, but often overlooked by visitors who tend to go for the more popular tourist itineraries of Cape Town, the wine lands and safari. However, if you enjoy hiking then this is a paradise with walks to suit all fitness l
02 Jul 2019 5 min read
Blue Train - A window to the soul of South Africa.
I love train journeys, so on this our third trip to South Africa, I booked the iconic luxury Blue Train from Cape Town to Pretoria (capital of SA) for Mr J’s birthday. The 994 mile journey takes 2 days or 31 hours to be precise through the interior of the country, offering spectacular views of the wine lands, mountains and desert. Halfway through the journey the train stops at Kimberly - the cent
02 Jul 2019 5 min read
South Africa Safari - The Big Five
A “must do” of any trip to Africa is a safari and despite this being our third trip to SA, both of us were really looking forward to the two nights we were going to spend at the Sabi Sabi Private Game Reserve. Sabi Sabi consists of a number of luxury lodges all of which are National Geographic Unique Lodges of the World but each aimed at slightly different types of safari holidaymaker. We stayed
02 Jul 2019 5 min read
Battlefields Tour - A Step back in British History
Just outside of the town of Winterton, deep in heart of KwaZulu-Natal province (the south-east of South Africa), you will find a number of key battleground sites dating back to the Boer War and the Anglo-Zulu Wars including Rorke’s Drift and the Battle of Spionkop. Although you can do a self-guided drive around these sites, given that neither of us knew a huge amount about this period of history,
27 Jun 2019 5 min read
Cage Diving with the Great White Sharks
Whilst on holiday to Cape Town, South Africa, we took the opportunity to go cage diving with Great White Sharks – something which we hadn’t had the opportunity to do on any of our previous visits to this beautiful country. Seeing the Great Whites up close and personal had always been on my husband’s bucket list, so once he realised that from Cape Town you could do this activity in a straightforwa
20 Jun 2019 5 min read
Ash4Sej’s Greek Odyssey 2019
Greece has always held a special place in my heart from my first ever girls’ holiday to Corfu in 1987, to saying those special words ‘I do’ to Mr J in 2005, on the spectacular island of Santorini. For our 10th wedding anniversary we returned to Santorini, and did some island hopping around a couple of the lesser known Cyclades, Ios and the tiny (but perfectly formed) Folegandros. When hubby sugges
13 Jun 2019 5 min read
Ash4Sej Arabian Adventure
Having enjoyed our time in Dubai in February 2016, Mr J and I continued our Arabian adventure by visiting Oman for some winter sun in November 2016. Our week here will be one of our most memorable, as we celebrated the Omani Sultan’s birthday, saw a Super Moon and a shooting star, and Ash even got to swim with sharks. I reconnected to a piece of family history – my great grandfather had come to Mu
05 Jun 2019 5 min read
Girls Weekend in Seville
For our annual girls’ weekend, we went to Seville in September, to celebrate some upcoming big birthdays. Meeting at Luton airport we started the weekend in style with a glass of Fizz. Outside and Inside the EME Caterdral Arriving at our hotel the EME Caterdral, we were greeted right opposite the hotel by the stunning La Giralda, a 104-metre-tall bell tower of Seville’s famous gothic cathedr
14 Dec 2018 5 min read
"You are most welcome"
In May, Ash and I spent three incredible weeks in Uganda, described by Sir Winston Churchill as the 'Pearl of Africa' and my parents as 'paradise on earth'. Our visit to Uganda was primarily to run the 2018 International marathon that takes place in early June, see the elusive mountain gorillas but for me, this was also a very personal journey to re-trace my family history from when my Grandfather
14 Dec 2018 5 min read
Reviews
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Videos
Discover the world with me
2025: A Year Written in Ice, Jungle, Mountains & Meaning
2025 luxury travel journey across Antarctica, South America, Middle East & Europe extraordinary destinations, adventure travel, and unforgettable experiences
25 Feb 2026
Iguazu Falls - Argentina
Enjoying the spectacular Devila Throat, Iguazu Falls - Argentina
06 Mar 2025
Lunar New Year
To celebrate the Year of the Dragon, here's a round up of our travels across South East Asia
10 Feb 2024
Canada 2023 Roadtrip
We headed into the Rockies from Vancouver to Calgary before hopping across to Toronto and Niagara Falls.
26 Sept 2023
Cycling in Hoi An, Vietnam
Cycling through this ancient royal city was a great way to experience everyday life in Vietnam.
09 Jan 2020
Sailing out of Hong Kong
14 day luxury cruise around the South China Sea from Hong Kong to Singapore with Seabourn.
04 Jan 2020
King of the Jungle
We saw a pride of lions on our last morning at Sabi Sabi Private Game Reserve, South Africa
01 Jul 2019
Leopard Spotting in South Africa
We tracked this beautiful leopard for several minutes while on safari at Sabi Sabi Private Game Reserve, South Africa.
30 Jun 2019
Baby Rhino
We spotted this two week old baby rhino hanging out with his mum at the watering hole, Sabi Sabi Private Game Reserve, South Africa
30 Jun 2019
Baby Mountain Gorillas in Uganda
Hanging out with these beautiful creatures in Bwindi Impenetrable National Park, Uganda
07 Jul 2018
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Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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