Top Travel Trends for 2026

1. Sporting Spectacles Across the Globe

From cricket to the World Cup, 2026 promises a dazzling calendar for sports fans. Picture yourself basking in the Aussie sunshine as England tours for an epic cricket encounter, sipping aperitivo in Italy amidst the magic of the Winter Olympic Games, or feeling the pulse of North America as football takes centre stage with the World Cup. These journeys aren’t just about matches, they’re about unforgettable experiences, from exclusive hospitality to authentic local encounters.

2. Classic Touring Routes Reimagined

2026 marks the centenary of the legendary Route 66. Relive the golden age of the open road as you cruise this iconic highway, discovering retro diners, neon-lit motels and the freedom of America’s wide horizons. Celebrate Route 66’s 100th birthday with a tailor-made road trip, perfectly paced for adventure, discovery and nostalgia.

3. Celestial Events: Chasing the Skies

For lovers of awe-inspiring skies, 2026 is simply unmissable. The Northern Lights will be at their brightest until March thanks to the peak of the solar cycle (a show that won’t return until 2037). Imagine gazing up at the aurora from a glass-roofed suite in Lapland or Iceland. And on 12 August, a total solar eclipse will be visible over Iceland and northern Spain: a cosmic spectacle worth travelling for. Why not make your next holiday absolutely out of this world?

4. Multi-Generational Magic & Teen Appeal

Family adventures are evolving, with teenagers now strong influencers in holiday choices. Planning with multiple generations in mind opens up opportunities for deeper connections. This can be active escapes to epic wildlife encounters, theme parks to mountain lodges. I’m here to navigate every need, making sure the experience is truly rewarding for everyone.

5. Solo Travel on the Rise

Single doesn’t mean alone! Nearly one in five UK travellers have embraced solo holidays in the past year (ABTA, 2024), seeking self-discovery, new friendships and boundless freedom. Whether it’s a boutique retreat, a small-group adventure tour, or leisurely city breaks, there are so many options available for solo travellers.

6. The Korean Wave: K-Travel Takes Off

South Korea continues to surge, thanks to the global excitement around K-pop, K-drama and the vibrant contemporary culture. From street food tours in Seoul to tranquil temple stays, 2026 is set to see a wave of travellers immersing themselves in the sights, sounds and tastes of South Korea.

7. Rail Renaissance

Swap airport queues for the romance of the rails. Train journeys are in big demand, from the Swiss Alps to the Scottish Highlands, or through the heart of India. Travellers seeking lower impact love the elegance and slow pace, relishing scenic journeys where the journey truly is the destination.

8. Seasonal Shifts: The Rise of Coolcations

Move over heatwaves as 2026 continues to be about “coolcations.” The Nordic region is set to shine, enticing travellers with crisp air, wild coastlines and summer adventures. Or why not visit popular Mediterranean destinations in either June or September, when milder temperatures and longer days combine for the perfect active escape.