Sally Murray
My expertise
I'm based in
Hermitage
Welcome, and thank you for taking the time to be here.
You are absolutely in the right place, if choice feels overwhelming, online reviews feel confusing, time is short, or you are staring at a special occasion or complex itinerary and you simply do not know where to begin. If you want real first-hand knowledge, clear guidance and a human you can rely on, I am here to help.
From first ideas to final touches, I offer a personalised service where I take the time to get to know you, your likes and dislikes, dreams and aspirations. This means I can create experiences perfectly tailored to you, and memories you will keep forever.
I bring over 35 years of experience from a career in travel since leaving school, from high street roles with both well-known and independent agencies to management and training positions across different areas of the industry. This depth of knowledge is what I draw on today, carefully shaping each journey around your needs and travel style.
Travel is not just my job, it is my passion. My most recent trips have included the Maldives, India, Lapland, Sri Lanka, Peru, Costa Rica and Iceland, as well as destinations closer to home such as the Amalfi Coast and revisiting Greece and Corfu. I love to experience many different styles of travel myself, from small group adventures and cruises to relaxed beach and villa stays. Seeing the world in different ways keeps life interesting and allows me to share so much knowledge and expertise with you. This first-hand experience, combined with the contacts and insight I gain along the way, is fed directly into your plans so that your itinerary is informed, thoughtful and truly bespoke. As an Adventure and Touring Ambassador, I care deeply about how and where we travel and the positive impact that travel can have.
Over time I have also built a small, trusted team around me, with amazing expertise across a variety of destinations and holiday types. Whatever you are dreaming of and wherever in the world you have in mind, you can feel confident that together we have the knowledge, ideas and support to help bring it to life. Whether you are a solo traveller, couple, family or group, and whether you are picturing a relaxing beach escape, an inspiring city break, a multi-centre adventure or a luxury getaway, we would be delighted to help. Together we will find a time that suits you, explore your ideas, and begin a travel journey with a trusted team by your side at every corner.
Now that is more than enough about me, so let us start talking about you and your travel plans.
Please get in touch if you would like some help bringing your next trip to life.
I very much look forward to hearing from you.
Travel guides
Explore my guides and blogs
Portugal - Discovering the Alentejo
A Hidden Gem with Endless Adventures I've always been drawn to off-the-beaten-path destinations, which fits perfectly with being an adventure and touring ambassador. This trip to the Alentejo region in Portugal was a fantastic opportunity to explore a lesser-known part of the country. A special thanks to TAP Air Portugal, Visit Portugal, and Visit Alentejo for hosting this incredible trip and pro
01 Sept 2024 6 min read
Costa Rica - A Jungle Adventure
Costa Rica – a name that conjures images of lush rainforests, exotic wildlife, and the spirit of Pura Vida. My recent trip to this Central American gem far exceeded my expectations and left me with memories I will cherish forever, and even more first hand knowledge in my role as an Adventure and Touring ambassador. I felt like we only scratched the surface of this incredible country, and I am alr
19 Aug 2024 6 min read
Morocco, Mount Toubkal trek – Small Group Adventure
This trek was one of many commitments I made during Covid, to do something personally challenging, live life to its full and give back to others. I persuaded my sister Jan to join in, which gave us a great opportunity to spend time together on training hikes and to raise money for 3 amazing charities close to our hearts. This blog is intended to share what an amazing experience this was, that ma
19 Jun 2024 6 min read
Bella Italia - Escorted group & Solo Holidays
Bella Italia ! You may have visited “Beautiful Italy” before or never reached this “bellisimo angolo d’Europa” (beautiful corner of europe). Either way with my own adventures taking me back to Italy this summer for a fourth visit, this time to explore the stunning Amalfi Coast (practising my Italian as you can see !), I wanted to share with you the abundance of fulfilling experiences Italy offe
02 Jul 2023 6 min read
Magnificent Europe by River Cruise
What an amazing experience this was! This 5-day taster of a luxurious, unique and intimate way to travel was incredible. The places we visited, the beautiful scenery and the onboard experience has me promising myself a return to the river. Even though I class myself as a very open-minded traveller (being a travel professional and all that jazz!), river cruising did surprise me. I hadn't fully ap
21 Feb 2021 5 min read
Dubrovnik revisited
For any of you who follow me on my social media, you know how much I love talking about not just future destinations I’m hoping to visit but also places I’ve been to. In this part of my Travel Diaries, we are going to the “Pearl in the Adriatic” - Dubrovnik. I’ve been to Dubrovnik a couple of times, and this blog is about my second visit but I must admit, I cannot wait to go back! My first exper
28 Jan 2021 6 min read
The stunning "Seychelles" - Part 2
Praslin & La Digue After three nights on Mahe we set off for Praslin, the second largest of the Seychelles. I would totally recommend island hopping in the Seychelles, it was very easy to transfer and make the short 20-minute flight to Praslin and what a remarkably beautiful place! The second largest of the Seychelles Islands. We stayed 2 nights at the Hotel Paradise Sun, a great option for thos
17 Dec 2019 3 min read
The stunning "Seychelles" - Part 1
Mahe, well where do I begin? I already knew this would be an amazing experience, anyone that has ever been here, seen pictures or just spoken to someone that has been – would agree it is a truly beautiful destination. My opportunity to see if this place was for real and not just one of those places you dream of visiting, became a reality in March! We took the direct flight from Heathrow with Brit
17 Dec 2019 5 min read
Love the Lakes ! Fresh Air, Scenery, Activity & Dog Friendly !
As a child myself, I spent holidays in Cornwall, Wales, the Lake District and Scotland, with great memories. Now as a parent myself over the years we have done many of our own UK family holidays, however never got as far as the Lake District, so I really wanted to make sure that my own children, (aged 14 and 9 years old) had the opportunity to experience more of the beautiful country we live in. T
06 Oct 2019 4 min read
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Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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