Hello, I’m Sally an Independent Travel professional based in Hermitage, West Berkshire. Thank you for taking the time to visit my web page.
I offer a personalised service where I take the time to get to know you, your likes and dislikes, dreams and aspirations enabling me to create experiences perfectly tailored to you, and memories you will keep forever.
Having a trusted travel professional to be with you every step of the way, is now more than ever the most reassuring way to travel. My expertise comes from over 25 years within the travel industry working on the high street within both well-known and independent travel agents. I have and continue to travel extensively myself, whilst having created a vast range of travel experiences with excellent customer service provided always.
Whether you’re a solo traveller, couple, family or group. You may be considering anything from a beach to a city break, multi centre itinerary, adventure or luxury escape – I would love to discuss your travel requirements, we can plan in a time that suits you and begin a travel journey where you have a trusted travel professional with you at every corner, no matter what is thrown at us.
Buying a holiday is a unique purchase, it is not just a product, the service is very much a part of the experience, so with support 24/7 whether at home or abroad, 100% Financial Protection from the backing of a multi award-winning organisation, you have the reassurance you deserve.
My own passion to travel, allows me to share first-hand experiences, travel update, news and offers with you. I share many of these through my travel diaries which you can find if you follow me on both Facebook or Instagram or you can read my Personal Travel Blogs here.
I also like to bring to life and inspire you with new and different travel experiences through my online “Be Inspired” events. Please join me on upcoming Events or watch previous ones on my YouTube channel.
Now that’s enough about me!
Please get in touch if you need some help with your travel plans.
I very much look forward to hearing from you!
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:-
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
15 March 2021
What an amazing experience this was! This 5-day taster of a luxurious, unique and intimate way to travel was incredible. The places we visited, the beautiful scenery and the onboard experience has me promising myself a return to the river. Even though I class myself as a very open-minded traveller (being a travel professional and all that jazz!), river cruising did surprise me. I hadn't fully appreciated the variety of destinations and off-board experiences available, plus the high standards and excellent value for money this offered. But because I had my perceptions turned, I thought I would share with you...
24 August 2019
As a child myself, I spent holidays in Cornwall, Wales, the Lake District and Scotland, with great memories. Now as a parent myself over the years we have done many of our own UK family holidays, however never got as far as the Lake District, so I really wanted to make sure that my own children, (aged 14 and 9 years old) had the opportunity to experience more of the beautiful country we live in. The appreciation of what we have on our doorstep is so important (bearing in mind I want to show them the world!) So, with a...
08 June 2019
For any of you who follow me on my social media, you know how much I love talking about not just future destinations I’m hoping to visit but also places I’ve been to. In this part of my Travel Diaries, we are going to the “Pearl in the Adriatic” - Dubrovnik. I’ve been to Dubrovnik a couple of times, and this blog is about my second visit but I must admit, I cannot wait to go back! My first experience of this gorgeous city was when we stopped here on a family cruise holiday, taking in parts of the stunning eastern Mediterranean....
20 March 2019
Mahe, well where do I begin? I already knew this would be an amazing experience, anyone that has ever been here, seen pictures or just spoken to someone that has been – would agree it is a truly beautiful destination. My opportunity to see if this place was for real and not just one of those places you dream of visiting, became a reality in March! We took the direct flight from Heathrow with British Airways which I would totally recommend and a route that has also helped increase the British market to the Seychelles. Great if travelling with children too,...
20 March 2019
Praslin & La Digue After three nights on Mahe we set off for Praslin, the second largest of the Seychelles. I would totally recommend island hopping in the Seychelles, it was very easy to transfer and make the short 20-minute flight to Praslin and what a remarkably beautiful place! The second largest of the Seychelles Islands. We stayed 2 nights at the Hotel Paradise Sun, a great option for those looking for a short stay option, no frills and right on the beach. With a few bars and restaurants within approximately a 10min walk along the beach too, this was a great...
Sent in by Nicola Lloyd
Telford, Shropshire, 15 September 2021
It’s always good to know our holiday booking is in Sally’s hands. Thanks again Sally! X
Sent in by Claire Ambler
Reading, Berkshire, 15 September 2021
You have been amazing! Listening and understanding the brief and subsequent requests. It’s great everything is online and so accessible for us and especially Harry in Wisconsin. You have always looked for the best options for us and we could not ask for more, our experience is that you have excellent skills and customer focus. We continue to enjoy your service and would 100% recommend you. Thank you. Claire Ambler
Sent in by Nicola Hughes
Cheltenham, Glos, 15 September 2021
Sally was so easy to talk to and accommodating about our ever changing plans, I have already recommended her to friends
Sent in by Christopher Sutton
Didcot, Oxfordshire, 07 August 2021
Sally has been amazing from beginning to end of the booking process with initially finding what we wanted then changing it a month before due to COVID restrictions and then the last minute bits like holiday insurance and a hotel at the airport. I cannot fault her and will definitely be recommending her!!
Sent in by Joanne Hurl
Tunbridge Wells, Kent, 25 July 2021
Sally has been outstanding this past 18 months. We’ve spoken to her 10 times as much as would be expected, and nothing has been too much trouble. Worth her weight in gold!
Sent in by Kathleen Gent
Donnington, Newbury Berkshire, 17 July 2021
I called Sally Murray quite late in the day and as a new customer. She was helpful and responsive and easily talked me through getting the app on my phone and setting up the payment details. Would highly recommend and will certainly use again.
Sent in by James Longhurst
Hermitage, Berkshire, 17 July 2021
Sally consistently supports us, and somehow manages to keep smiling - through what most be the hardest couple of years for her. She's helped sort out some amazing holidays for us - and we fully intend to keep using her for all our future holiday plans. Thanks Sally :-)
Sent in by Neil Oldcorn
Newbury, Berkshire, 16 July 2021
Dear Sally, Since joining BNI you have been a ray of light helping us with holiday bookings, researching various options and presenting them to us in a professional and timely manner. When COVID hit early last year, like all your clients our travel plans were thrown into chaos. Your professionalism, hard work, patience and enthusiasm are second to none. You had to book, rebook and rebook again due to ever changing and evolving plans, all of which with a smile no matter what we throw at you. Melanie and I are eternally grateful for all your hard work and you continue to get all of our holiday bookings.
Sent in by Jo Harrop
Newbury, Berkshire, 01 July 2021
I love talking and planning holidays with Sally, she seems to be happy enough to go along with my mad schemes for adventure so I hope we will be planning many future trips with her.
Sent in by Rob O'Hagan
Thatcham , Berkshire, 24 February 2021
For all those thinking of booking a holiday this year, I cannot recommend Sally enough. After a very difficult year for us all last year I was back and forward whether to take a holiday abroad, then I met Sally! Sally put me at ease straight away, she outlined the pro’s and the risks of having to come back into the country having to isolate for two weeks upon arrival back into the UK. We discussed a number of destinations and I I decided to go to Crete, at that point Crete was not on the quarantine list but there was a big chance it could be within weeks of me going, not once was I unaware of the situation , Sally kept me updated weekly if not daily with what was happening and helped me understand the additional covers I could take to help protect me against a number of scenarios that could occur. By the time I arrived at the airport I knew what was expected of me both at the airport and on the plane, unfortunately within days of me being in Crete Boris hit and I would need to quarantine. While I was sunning myself, my phone pinged and it was Sally giving me a full update on what was happening back home and put me at ease to help me enjoy the rest of my holiday, stress free!! As we all know when we are on holiday we can forget about the real world and our brains start to run backwards, a few days before me going home Sally once again reminded me of the forms that would ned to be completed for me to get back into the country, thank god for Sally because I had had one too many beers and I had forgot that this needed doing. 2020 was a horrible time for everyone due to COVID-19 but I can honestly say the 10 days holiday I took was the closest I got to normal and saved my mental state, thanks to Sally it was completely stress free, I felt protected and I could forget the rest of the world for the 10 days I was away. You MUST speak to Sally !
Sent in by Simon Daruvala
Crookham Common, Berkshire, 18 November 2020
My partner and I had booked a holiday to Sri Lanka for April this year. Naturally this got cancelled but it’s been a nightmare trying to get a refund out of the travel agency, as it’s been like talking to a brick wall. Throughout the last month or so, we’ve planning our 2021 Sri Lanka holiday with Sally, which has been a breath of fresh air. Not only has she reignited our excitement for an even better trip after the year we’ve had, but the personal touch and service she provides is something that’s hugely been missing for us over the last year. If you’re planning a holiday for next year - speak to Sally!
Sent in by Stephanie Tinsley
Hermitage, Berkshire, 12 October 2020
Just wanted to say a huge huge thank you to Sal (Sally Murray) for helping to rearrange our holiday for next year, amidst these difficult uncertain Coronavirus times. A holiday is obviously a big spend and I was so worried what may happen with travel restrictions, but Sally has kept us fully supported/updated and offered great advice. She’s seamlessly moved our holiday to next year (and she even found us somewhere better ironically). Thank you Sal Xxx #holiday #sallymurraytravelcounsellors #stressfree #personal
Sent in by Elizabeth Rose
Hermitage , Berkshire, 12 October 2020
Sally is so friendly and helpful, taking her time to get to know you. Sally gives you options to suit your budget and taste, giving you ideas on things you may not of thought of. Thanks Sally ???? Your customer service is spot on. Xxxx
Sent in by Rowan Frayling
Newbury, Berkshire, 31 August 2020
Sally arranged our trip of a lifetime honeymoon to Canada last year. The only problem is that we don't want it to just be our one and only trip of a lifetime and we want to go back!! Sally was recommended by a friend of ours, and between calls and meeting with us at our home, Sally arranged an itinerary which we discussed and amended as appropriate. All of our suggestions were welcomed and clearly we benefited from Sally's expert knowledge! There is no way I could have found the time (nor the patience) to book a 2 week trip which involved 2 car hires, a train trip, internal flights and something in the region of 7-8 hotels as we wanted to see as much of Canada as possible involving some road trips! The Travel Counsellors app was really helpful as was the printed itinerary and other documents that Sally provided. Whilst we were away Sally was on hand for any queries or issues and her customer service was second to none. We had a minor issue whilst away which was out of everyone's control and it made the absolute world of difference having Sally just a message or call away rather than dealing with call centres and being passed from pillar to post as often happens in life! I would 100% recommend Sally to anyone looking to book a holiday!
Sent in by Michaela Riley
Tadley, Hampshire, 31 August 2020
Planning a holiday with the Riley's is normally a real headache as we have four very head strong children who like different things, a husband who likes lounging by the pool and then myself who doesn't like lounging by the pool, because that tires me, I get bored too easily and too hot quickly when sitting doing nothing and also cannot do too much because of my M.E. and over exertion makes me ill. Sally’s words, “that's not a problem” we can plan a holiday that suits you all. So Sally spent time on the phone with all of us to find out what each of us like and don't like and what we want to do so we can fit in it all Sally has saved me hours finding amazing venues that are within our budget and also which is very important are also disabled friendly...
Sent in by Carly O'Brien
Weybridge, Surrey, 14 August 2020
Sally Murray has been our travel counsellor, and in a year which has created so much travel uncertainty, she's been amazing. Firstly, prior to covid-19, she took the time to really understand our family needs and wishes for our holiday, and carefully crafted an itinerary which met them all. Then when the situation for travel became very uncertain she ensured we were able to cancel our trip without cost implications to us. She then went on to secure us a lovely UK summer holiday instead. She is easy to reach, provides reassurance and I genuinely felt she was alongside us the whole way.
Sent in by Penny Holford
Faringdon, Oxfordshire, 02 March 2020
We’d recommend Sally to anyone. She’s so helpful and friendly and has sorted everything out for our short break, making everything very easy and straightforward for us.
Sent in by Fiona Jones
Thatcham, Berkshire, 03 February 2020
Sally took great lengths to ensure she understood our requirements and where we could compromise. She didn’t give up with what proved to be a tricky search and we’re delighted with the holiday she’s put together for us. Thank you Sally!
Sent in by Chloe Arnold
Thatcham, Berkshire, 27 November 2019
Sally was brilliant right from the first phone call. She listened and took on board exactly what myself and my husband were looking for in a holiday. She got it spot on! And at a great price! Would highly recommend.
Sent in by Nicola Ritchie
Hermitage, Berkshire, 03 November 2019
Very helpful and patient when plans kept changing!
Sent in by Susan Condliffe
Hermitage, Berkshire, 03 November 2019
Would highly recommend Sally - she is always so pleased to do her best for you with the customer always being her priority. Nothings ever a problem and she obviously loves her job.
Sent in by Thomas Layzell
Chalfont St.Giles, Buckinghamshire, 03 November 2019
Another holiday booked!! We already knew where we wanted to go this time but Sally got us a great price with better flights than we could fine online! I love that the stress of booking is taken away and all documents are printed out for us as well as stored in the Travel Counsellors app! 193 days to go!!! Thanks Sally!
Sent in by Thomas Layzell
Chalfont St.Giles, Buckinghamshire, 03 November 2019
Sally has been great! She really took the time to get to know us and considered our requirements, likes and dislikes to find the perfect flights, hotel and room type. I think Sally offers a really unique personal service which stands out in the age of the internet and the self compare sites! I’ve already recommended Sally to all my friends and family!
Sent in by Andrea Fearon
Hermitage, Berkshire, 20 September 2019
Arranging a holiday with Sally is like chatting to a friend about your travel dreams. She is friendly, approachable, efficient and organised. She is thoughtful and understands the challenges that can arise. She takes all the stress and endless internet surfing out of planning a holiday and makes it fun and exciting. Sally takes the burden and leaves you free to look forward to your holiday. I really can’t recommend her highly enough. Thank you so much Sally for two perfect trips this year, and I will be in touch again soon!
Sent in by Wendy Edwards
Langstone, Newport, Gwent, 03 September 2019
Well the amazing Sally Murray Travel Counsellor extraordinaire has gone and done it again ! Thankyou for booking us a fab 2 weeks in Turkey - perfect from start to finish as always ! Parking, Flight check ins, transfers and a hotel that suited us perfectly. #amazing
Sent in by Miranda Brisco
Telford, Shropshire , 03 September 2019
This summer i opted to return to an island after 31 years, that island exceeded all my expectations. I visited some breath taking beaches, took in all the history, relaxed in the spa, explored the island mainly by foot and even spent an evening enjoying a brass band in a memorial garden, I met some fabulous people and dined on delicious food. Thank you Sally Murray (My holiday lady) for making my experience so unique and personal. Jersey 2019????
Sent in by Victoria Lochhead
Newbury, Berkshire, 07 August 2019
Sally is brilliant! She has made the job of organising the summer holiday so much quicker and easier, and even managed to find something that keeps teens, adults and dogs happy! I couldn't be happier and wouldn't hesitate to recommend her.
Sent in by Lucy Booth
Ashmore Green, Thatcham, Berkshire, 02 August 2019
Sally was the most helpful person that I have ever dealt with in regards to a holiday. Sally organised us some fantastic excursions. I will be recommending Sally to friends and family and will be looking for Sally to assist with our next holiday.
Sent in by William Murray
Worcester, 03 June 2019
Sally has the determination to research until she has come up with a suitable package to fit the clients needs.
Sent in by Fiona Jones
Thatcham, Berkshire, 03 June 2019
Sally was fantastic! She gave great advice to help us choose where to go and was very patient when looking at all of our different requests and quotes. She went out of her way to help us find the right accommodation and flight combination. I would definitely recommend Sally and Travel Counsellors.
From the pristine white-sand beaches of Thailand’s idyllic islands to the sprawling wide-open roads of the USA; the historic and breathtakingly beautiful architecture of India to the crystal-clear turquoise waters of the Maldives – there’s a world of wonder out there and it’s just waiting to be explored.
Contact me on 01635 766 008