Sam Maxey

My expertise

Maldives
Honeymoons
Universal
Disney
Families
United Arab Emirates
Beach
Lapland

I'm based in

Hertfordshire

Available for new enquiries

It's Nice To Meet You


Welcome to my website, it's lovely to have you here 🤗

At Luxury Travel With Sam, I specialise in creating unforgettable escapes for couples or families who want something truly special. From once-in-a-lifetime honeymoons to magical family adventures, every trip is thoughtfully designed with care, detail and a touch of luxury. Whether you're dreaming of the crystal-clear waters of the Maldives, the enchantment of Lapland, or the excitement of Disney and Universal, I'll take care of every detail - so you can focus on making memories to last a lifetime.

My career in travel began straight from school, where I studied Travel and Tourism at college before starting my professional journey with Going Places. There, I achieved my NVQ Levels 2 and 3 in Travel and Tourism and built a strong foundation within the industry. I went on to work for an independent travel agency specialising in Greece and Cyprus, before joining a well-established tour operator where I spent many years expertly tailor-making complex, around-the-world itineraries for discerning clients.

After taking a career break to raise my three children, I returned to the travel industry once they were in full-time education. Following several successful years back in the role, the pandemic brought unexpected change. It was during this time that I discovered Travel Counsellors — and instantly knew it was the perfect fit. Joining allowed me to fulfil a long-held ambition of running my own business while continuing to deliver the exceptional service and bespoke travel planning I’m known for.

With over 25 years of experience in the travel industry, I pride myself on offering a truly personal, concierge-style VIP service. Every holiday I design is carefully handcrafted, using my expertise and access to thousands of trusted global suppliers. If you can dream it, I can make it happen — and I’ll ensure every detail is thoughtfully considered.

Travel is not just my career; it’s my passion. I’ve been fortunate to explore an array of extraordinary destinations including The Bahamas, Barbados, Saint Lucia, Dubai, Abu Dhabi, Mexico, the Maldives, Mauritius, Iceland, Lapland and many parts of the USA — from the Golden Triangle of Las Vegas, San Francisco and Los Angeles, to New York and Florida — as well as Canada’s Toronto and Niagara Falls. I’ve also travelled extensively throughout Europe’s most loved family destinations, such as Greece, Turkey and Cyprus. And, of course, the bucket list is ever-growing, with Turks & Caicos and Thailand firmly in my sights next.

I am driven, detail-focused and committed to going above and beyond for every client. I thrive on setting goals, exceeding expectations and continually raising the bar — all with one clear aim: to create unforgettable, bespoke holidays that are as unique as you are.

Ready to start planning your next unforgettable getaway? Get in touch today and let's create something extraordinary.

All that’s left for you to do is sit back, relax, and let me take care of the rest.

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What my customers say

10/10

Sophie Baldwin

Wrexham

Sam was very knowledgable, really friendly and happy to chat through any details, and it was just a relief having someone take care of all of the details for me!

AYESHA WATKINS

WEST YORKSHIRE

Sam was so helpful when we were booking our Lapland trip. I’d highly recommend her service to others.

DANIELLE MARGO

NEWCASTLE

Sam has been amazing throughout our whole booking process. Nothing is too much, and she has given me the peace of mind I needed about booking our Lapland trip. She has gone above and beyond with all of my requests and has so much information/ recommendations. Thank you Sam, we will be booking another holiday with you again!

Nicole Waine

Yateley

Sam has been amazing. The communication is outstanding, she is super friendly and has helped with every single question I had. I wanted to change accommodation once I had booked and lucky there was availability. Sam organised this within a few hours and all confirmation was updated. Can not thank her enough for all the support. Looking forward to going away.

LYDIA ROBINSON

SOUTHAMPTON

So far Sam has been great, arranged everything as requested and is always quick in responding back to us. We even have already booked with Sam again for next year. 😊 Would certainly highly recommend her services.

Yvonne Russell

Southampton

Sam Maxey from Travel Counsellors was absolutely amazing in helping us book our recent 10 day holiday to Rhodes. From start to finish Sam worked tirelessly in helping us decide on a destination and hotel for our recent trip. Her communication was spot on and never left a question unanswered. I will definitely be recommending Sam to any family or friends looking for help with a holiday booking. Thank you Sam

Fil Costanzo

Broxbourne

Another perfect holiday arranged for us by Sam Maxey … every one we book Sam just excels more and more, she meets all our needs and this time Sam went that extra extra mile !!! She not only booked everything , arranged our rooms and made the hotel aware of the special birthday we were celebrating, BUT Sam secretly arranged with my brother and his family to join us … this was the BEST surprise and completely unexpected, Sam ensured they caught flights to bring them in slightly before us and arranged for our rooms to be close to each other. The booking process with Sam is seamless , we explain our needs and she meets them , Sam arranges the transfer, checks us in and chooses our seats. So we can relax and just enjoy a stress free travel to paradise

Jane Coombes

Codicote

10/10

Emily White

Victoria, Australia

Sam was absolutely fantastic from the initial enquiry all the way through to booking our holiday to Rhodes. We will definitely recommend Sam to other family members and friends.

Filippo Costanzo

Broxbourne, Hertfordshire

Always amazing service and personal attention with Sam, she is always willing to work with us for all our needs. Highly recommended.

JATINDER HANSPAL

LEICESTER

10/10

Helen Swan

South Lanarkshire

Sam was amazing through out the whole booking process. I had lots of questions but nothing was ever a problem. Speedy replies and someone you could reach out too. Amazing and looking forward to our trip.

Lydia Robinson

Southampton

Sam was absolutely amazing from start to finish, she helped me with my millions of questions and advised me so well. No doubt I will call on Sam again for more advice in the lead up to our trip!! Couldn’t recommend Sam enough - thank you Xxx

Kelly O'Donoghue

Watford, Hertfordshire

Sam always makes things easy and stress free. Have used over and over again and would never change. Highly recommend.

Anita Whyte

Goffs Oak

Sam was brilliant and really helped advise what type of trip to Lapland would be best for me and my friends. She spoke from the heart about her own experiences and her knowledge was outstanding. Sam worked late to ensure our booking requirements were fully finalised and I would recommend anyone to book their trip through her.

Sarah Ringrose

Huddersfield, West Yorkshire

Sam was really helpful, she answered my multitude of questions and helped me feel confident in my booking. Thanks Sam!

EMMA DRAKE

Nuneaton, Warwickshire

SAM = 10/10

REBECCA PAPADOPOULOS

CHESHUNT

Helpful and always responding quickly to questions , defo recommend Sam

Claire Gordon

Scotland

10/10

Karen Ball

Essex

Thank you for your help with booking our holiday to Lapland. Your knowledge was extremely valuable

Kerry Hinbest

Swadlincote, Derbyshire

Sam helped us plan and book our Lapland trip, she took on board what was on our wish list and put together our perfect package. She was always very prompt in answering my emails.

Wilma Jamieson

South Lanarkshire

10/10

Philippa Jones

London

Very responsive and so helpful 10/10

Zoe Olliver

Cheshire

Sam brought complete confidence to our Lapland booking. We knew very little about what experiences there were, and the differences between the difference packages and accommodation. We chatted on the phone, and Sam got a feel for who we were as a family, what we wanted to do in Lapland, and the standard of accommodation we wanted. She then suggested a package to suit us, and it didn't disappoint! She kept us informed in the lead up to our holiday, and was always on hand for any questions I had. I am so happy we found Sam for our Lapland booking, and we have since booked a second holiday in August to Sorrento!

MICHELLE BUCKLEY

Manchester

Very helpful and assists all throughout the booking of holiday and after to solve any problems

MIGUEL BORG

MALTA

We booked with Sam Maxey to go to Finnish Lapland this year. Amazing! Sam was lovely, really attentive, sorted everything out for us. She even added a touch of Christmas magic to the booking and helped us get really excited about our trip! Will definitely be using Sam in the future!

Jamie Aindow

St Helens

I booked a holiday through Sam to Saariselkä and it was perfect! Communication was spot on and nothing was too much to ask! Organisation was incredible and I can’t wait to book again through Sam.

Natalie Priest

Halesowen

Thank you Sam Maxey for making our dream holiday a reality. I was so confused about all the options before getting in touch with you. I'm so glad we trusted your recommendation on location (Ruka) with Canterbury Travel. You answered all my questions very quickly and with expert knowledge and had a understanding of what we would be looking for. You worked late into the day to make sure we secured the final seats available on the dates we could do (which we're busy ones!) You took all the pressure off the administrative tasks and had everything in hand. It was also great going away knowing you'd be on hand if we had any questions along the way. I look forward to booking our next big holiday with you in 2027 or 2028. I have recommended you to several of my friends already. Thank you.

Shelly Sutton

Cranbrook

As someone who finds booking family holidays quite overwhelming, I often struggle with the sheer volume of options available and never feel I have the time to do the research properly. After being recommended Sam Maxey by a family friend, I decided to reach out — initially just to understand what Travel Counsellors offered and how the service worked. From our first conversation, I was really impressed by Sam’s professionalism, patience, and thoroughness. She took the time to walk me through the Travel Counsellors model, what makes it different, and how she supports clients throughout the entire holiday process. Her calm and knowledgeable approach quickly put me at ease, and before long, I felt confident enough to brief her on our family holiday. What stood out immediately was how well Sam listened and how well she tailored her suggestions to our needs. She was incredibly responsive to feedback, adapting to changes and evolving requirements with ease. She made what could have been a stressful experience feel completely manageable — even enjoyable. I had no intention of booking anything during a particularly busy period at work, but thanks to how simple and streamlined the process was with Sam, I ended up booking two holidays! Having now returned from the trip, I can honestly say that Sam's attention to detail and expertise made a huge difference. She thought of things I wouldn’t have considered — such as including a private transfer that saved us hours of travel time — and it made the whole experience smoother and more enjoyable. When our outbound flight was delayed by three hours, Travel Counsellors coordinated directly with the transfer company, keeping everything on track without me having to worry. As a nervous traveller, especially at airports, this kind of support was invaluable. I can’t recommend Sam highly enough. If you’re time-poor, overwhelmed by choice, or just want a holiday planned by someone who knows what they’re doing, Sam Maxey is who you need.

NIcholas Moon

Welwyn Garden City

Discover the world with me

I'm ready when you are!!

I'm ready when you are!!

Re-live your holiday memories

01 Jun 2021

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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01707 450 057

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