A community built on care, not competition
At Travel Counsellors, we put our customers and our internal community of people at the heart of everything we do. Only then can we build lasting relationships and create inspiring journeys for our customers. We’re focused on attracting, developing, and retaining the best talent by nurturing a high-performance, people-oriented culture that drives results and brings out the best in everyone. And as we strive for continuous improvement, we never stop looking for ways to improve our culture, giving everyone the opportunity to contribute, grow and succeed.
A business that puts people first
This commitment to care is something you’ll experience in the way people work together every day. Travel Counsellors share knowledge, celebrate each other’s successes and make time for one another, creating a community where individual ambition and collective success go hand in hand. It’s a culture built on openness, generosity and genuine connection, where experience is shared rather than guarded and there’s always something to learn from the people around you. Because when one Travel Counsellor succeeds, it’s something our whole community celebrates.
Life at Travel Counsellors
Independent businesses. One community
Moments that bring us together
Every year, Travel Counsellors from across the world come together at our annual conference to learn, celebrate achievements and strengthen the relationships that make our community unique.
Support at every stage
Whether you need someone to talk to, a little encouragement or access to professional wellbeing support, you’ll have a friendly team of support colleagues who genuinely care.
A community, not a contact list
You’ll join more than 2,200 Travel Counsellors who'll share ideas, supplier knowledge, referrals and encouragement – because success is something we build together.
What we stand for
The values behind every Travel Counsellor
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Care: Putting people first, always
Everything starts with care — for our customers, our fellow Travel Counsellors, and the communities we serve. It's what shapes every relationship we build and every decision we make.
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Human: Technology supports us, people define us
We believe the best travel experiences are built on real relationships. That's why we combine industry-leading technology with genuinely personal service.
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Entrepreneurial: Independent thinking, shared ambition
We encourage every Travel Counsellor to think boldly, challenge convention, and build a business that's uniquely their own — with the support of a global community behind them.
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Impact: Making a positive difference
Whether it's supporting local communities, promoting more responsible travel or helping each other succeed, we believe the businesses we build should make a positive difference to the people and places they touch.
What it feels like to belong
Built around people, not transactions
Community isn't just something we talk about. It's something you'll experience every day, in the relationships you build and the people around you.
People come first
It's reflected throughout the business in the way we lead, support one another, and make decisions every day.
Knowledge is shared
Whether it's advice, supplier recommendations, or solving a complex booking, there's always someone willing to help.
Success is celebrated
From everyday milestones to Go for Gold and global incentive trips, every success strengthens the community.
Wellbeing matters
Running a business has its challenges. That’s why flexibility, consideration and looking out for one another are part of the culture – not an afterthought.
Learning never stops
From specialist accreditations and supplier training to the chance to share and learn from others as part of a TC Team, you'll keep developing throughout your career.
We give back together
Through our partnership with Reuben's Retreat, we come together to support families, raise funds and make a positive difference beyond travel.
Our community at a glance
Big enough to open doors. Personal enough to know your name
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2,200+ Travel Counsellors
A network of leisure and corporate travel specialists, creating opportunities to collaborate and share knowledge.
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Six international markets
One connected business, giving customers access to global expertise while keeping service personal.
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98% would recommend Travel Counsellors
A reflection of how strongly our Travel Counsellors value the community, culture and opportunities that come with it.
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£1bn+ annual sales
The collective success of more than 2,200 independent businesses, showing what’s possible when individual ambition is backed by a strong community – with more than £7 billion in total sales value combined.
Community causes
See how Travel Counsellors come together to support the people, places and causes that matter to our community.
Our promise to protect
Travel takes us to incredible places, and we believe in giving something back. From supporting local communities to travelling more responsibly, we want to help protect the people and places that make travel so special.
Our commitment to care
Care goes beyond our own community. Our partnership with Reuben’s Retreat helps support families facing incredibly difficult circumstances, while giving Travel Counsellors and colleagues opportunities to get involved and give back.
Making a difference
Our partnership with Reuben’s Retreat helps support families facing incredibly difficult circumstances, while giving Travel Counsellors and colleagues opportunities to get involved, volunteer, fundraise and give back.
What's next
Thinking of becoming
a Travel Counsellor?
Use TC Pathfinder to take our quick self-assessment and find out if Travel Counsellors could be the right move for you
