What to expect in your first 90 days as a Travel Counsellor
Starting a new career is exciting — but it can also come with plenty of questions. What will your first few weeks involve? How quickly will you start speaking to customers? What support will you receive as you build your business?
If you’re considering becoming a Travel Counsellor, your first 90 days are designed to help you develop confidence, build strong foundations and begin creating a business around your passion for travel.
Here’s what you can expect.
Before day one: getting set for a thrilling new path
Even before your official “day one”, you will already feel the difference in how Travel Counsellors support you as an individual.
Expect to:
Connect with your dedicated support contacts at Head Office
Receive details of your induction schedule and training modules
Start your tech setup: laptop, logins and key platforms
This pre‑start phase is all about preparation, so that when your first day arrives, you can focus on learning and building, not worrying about the basics.
Days 1-30: Foundations, learning and confidence
Your first month is all about settling in, learning how the business works and getting to know the people and tools that will support you.
You’ll begin your tailored, two-week induction, designed around your previous experience. Whether you’re new to the travel industry, returning after a career break or already an experienced travel professional, your training is structured to meet you at the right level.
You’ll start learning about:
The Travel Counsellors business model
Customer service and relationship-building
Travel products, destinations and suppliers
Booking systems and business technology
Marketing your services
Managing your time and daily priorities
Building a pipeline of potential customers
During these first few weeks, you won’t be expected to know everything immediately. Your focus will be on asking questions, practicing new skills and becoming familiar with the support available to you.
You’ll also begin working with your personal mentor — an established Travel Counsellor who'll be there to support you as you take your first steps. They can help you understand what to prioritise, talk through challenges and provide guidance.
Days 31-60: Building your customer base
By the second month, you’ll start putting your learning into practice and developing your own approach to selling travel.
This could include reconnecting with your existing network, letting people know about your new business and identifying the types of holidays or travel experiences you’d like to specialise in. You may begin having conversations with prospective customers, creating tailored proposals and learning how to turn enquiries into memorable travel experiences.
The key is to focus on relationships rather than simply transactions. Your customers are looking for someone they can trust—someone who listens carefully, understands what matters to them and takes care of the detail.
You’ll also begin to develop your personal brand. This might involve:
Creating a professional social media presence
Sharing travel inspiration and destination knowledge
Asking for referrals from your network
Attending local events or networking opportunities
Building relationships with repeat customers
Developing a clear understanding of your ideal customer
As a Travel Counsellor, you have the freedom to shape your business around your strengths, interests and community. You might focus on family holidays, luxury travel, cruising, honeymoons, corporate travel or a combination of specialisms.
At this stage, consistency matters more than perfection. Every conversation is an opportunity to learn, improve and build trust.
Days 61-90: Finding your rhythm and building your confidence
By the end of your first 90 days, you’ll begin to feel more comfortable managing the day-to-day rhythm of your business.
You’ll have a clearer idea of:
How you prefer to organise your working day
Which customers and travel types you most enjoy working with
How to follow up effectively
Which marketing activities generate the best response
Where you need further training or support
What your next business goals should be
You’ll still be learning — and that’s completely normal. Building a successful travel business is a journey, not something that happens overnight. Your first 90 days are about creating momentum and establishing good habits that can support your longer-term growth.
You’ll continue to benefit from ongoing training, specialist support and the wider Travel Counsellors community.
What makes the first 90 days different for everyone
No two Travel Counsellors will have exactly the same experience.
Your first 90 days may look different depending on:
Your previous travel or sales experience
The size of your existing network
Your chosen area of specialism
The time you dedicate to your business
Your personal goals and ambitions
The type of customers you want to attract
Some people may already have a strong network of potential customers. Others may be starting from scratch and focusing first on building their visibility and confidence.
The important thing is that you don’t have to do it alone. Your training, mentor and wider Travel Counsellors community are there to help you develop at every stage.
Day one of a brand-new venture could be just around the corner
Ready to explore the possibilities of becoming a Travel Counsellor? Join us at an upcoming Discovery event to hear real stories from some of our incredible business owners, and find out more about the training, support and opportunities available.
