Hollie Williams

Travel has always been part of my life. I started travelling long-haul and living overseas from the age of 10, and that early exposure sparked a passion that’s stayed with me ever since. I’ve now spent nearly 23 years working in the travel industry, alongside exploring, backpacking, and living in Australia.

I live in the Northwest with my partner, Garry, and our two children, Ayla (9) and Bobby (6). Outside of work, I love being outdoors, exploring, and spending time with family and friends.

During the pandemic, I was made redundant from a long-term role in travel sales. I took some time out to reflect on what I wanted next, while also enjoying precious time with my family.

Then, after a conversation with a travel recruitment agency, I unexpectedly found myself stepping into the world of travel recruitment!

It meant I could stay connected to the industry I love, while using my own experience to help others shape their careers in travel. It was the refreshing change I needed and, looking back, a move that felt like a really natural fit for me.

I’d always been aware of Travel Counsellors through friends and colleagues, and I admired the business from afar. The values, the people, and the flexibility really stood out. Since joining, I’ve found a better work-life balance and a company that genuinely lives by what it stands for.

I work closely with prospective Travel Counsellors, supporting and guiding them as they explore whether franchise ownership is right for them. The recruitment process is led by the individual – their timing, their goals, and their future business.

My role is to answer questions honestly, provide reassurance, and show what support, tools, and systems are available at Travel Counsellors.

It’s the people. I love meeting individuals who are passionate about travel and supporting them as they consider a new direction or setting up their own business. Being part of that journey and helping people open up new possibilities is incredibly rewarding.

Most people have the same questions and concerns at the start, and that’s completely normal. I encourage prospective Travel Counsellors to speak with existing franchisees who will share their experiences honestly.

Alongside that, there’s extensive support available, including the head office team, a 24/7 duty office, and a strong mentor programme. I always say that while you may work from home alone, at Travel Counsellors you’re never alone.

If you’re thinking about it and have the drive and ambition, it’s worth exploring. With the comprehensive support and industry-leading technology we have in place, running your own travel business can feel far more achievable than you might expect.

For me, it’s the people. There’s a real sense of belonging at Travel Counsellors - it genuinely feels like home. While the technology, training, and systems are excellent, what really makes the difference is the people behind them.

Travel Counsellors wants its franchisees to succeed for the long term, not just in the short term. With over 30 years as an award-winning business and a strong focus on support and community, it’s clear that people sit at the heart of everything we do.

If you’re passionate about travel and curious about running your own business, Hollie and the team are here to guide and support you as you explore whether Travel Counsellors could be the right next step for you.

If you’re ready to explore an exciting new future with us get in touch.