Ashley Lutz
I'm based in
Reigate
It's Nice To Meet You
Welcome, I’m Ash, your local Travel Counsellor!
Travel is about so much more than ticking off destinations—it’s about making memories, discovering new places, and enjoying the journey with the people who matter most. As someone with my own family, I understand first-hand the joys (and sometimes the challenges!) of family travel, which means I approach every client’s holiday with care, flexibility, and real understanding.
I work with a wonderful mix of clients—families seeking seamless escapes, couples looking for that special getaway, milestone celebrations, and those planning epic bucket-list adventures. My passion for travel shapes everything I do—my own bucket list is always growing and evolving, and I know how important thoughtful planning is for turning “one day” dreams into reality. Helping my clients make these journeys happen is something I genuinely love.
With years of experience designing holidays across Asia, Australasia, and beyond, I provide honest, personal service and expert, trustworthy advice. I take the time to get to know you, handle the details, and keep everything simple and stress-free—so you can focus on the best part: enjoying your holiday. Because I’m always keeping in touch with my suppliers worldwide, I can bring you fresh inspiration and up-to-date recommendations that suit your unique style and plans.
A surprising number of new clients have never used a travel professional before—but once they try it, they don’t look back. They discover the value in honest advice, genuine service, and support that simply isn’t available from an algorithm or a deal-driven website.
Let’s work together to design a holiday that fits you perfectly—whatever your travel style, occasion, or dream destination.
Get in touch to get started. It’s as simple as a conversation—and your next trip could be the best yet.
Travel guides
Explore my guides and blogs
Our First Family Asian Adventure: Why Sri Lanka Is Our Happy Place
Sri Lanka has been special to us for a long time, but this was our first time going back as a family with the boys in tow and my parents, and our first proper family trip to Asia. I wasn’t nervous about the long journey or the heat, I just had this gut feeling they would love it as much as we do.
14 Apr 2026 5 min read
Family Holidays with a Difference: Making the Most of Summer
If you’re dreaming of a summer holiday that’s a little less ordinary and a lot more memorable, you’re in the right place. For families who want to do more than simply relax by the pool, there’s a world of adventures just waiting to be discovered. Whether it’s exploring new cultures, trying out fresh activities, or simply reconnecting in incredible surroundings, the right family holiday can create
09 Jan 2026 5 min read
Why Working With a Real Travel Expert Makes All the Difference
Planning a holiday should be exciting, but for many, it can quickly become overwhelming with endless choices and conflicting advice online. As a Travel Counsellor with years of experience across Asia, Australasia and beyond, I work differently. This blog shares how I help my clients cut through the noise, offering personal, honest support and travel expertise that turns inspiration into the perfec
06 Jan 2026 5 min read
Top family holiday destinations for 2025
Wondering where to head with the family in 2025 for your next adventure? Whether you are looking for winter sun, a bucket list holiday ticked off the list or an epic road trip, here are some top picks for families of all ages and stages. Abu Dhabi If you’re planning a trip to the UAE you might be wondering which is better, Dubai or Abu Dhabi? Abu Dhabi is an incredibly child friendly destinatio
30 Jun 2024 5 min read
Best Value Family Holiday Destinations
Travelling as a family may feel a little more expensive in more recent years and certainly in more recent times, but with the right expert advice and planning you can make your money go further. As a travel expert, I frequently work with families to find holidays best suiting their wants, needs and budget, providing excellent value for money and magical memories for years to come. So here are my 2
29 Mar 2023 5 min read
2023 Client Referral Incentive - Why refer me & What could you win?
I am very excited to launch my new client referral incentive for 2023! As I am sure you know, my business is based on referrals, so by letting your friends, family and colleagues know about me you’re helping me to grow and develop my business and as a thank you I am launching a very exciting incentive this year! What can you win? You can choose from two fantastic options - firstly WIN a trip o
03 Jan 2023 5 min read
Exploring Indonesia – why go and when!
Indonesia is an incredible collection of volcanic islands stretching across the Pacific and Indian Oceans and together they offer unbelievable beaches, exotic wildlife, intricate Hindu temples, active volcanoes, amazing trekking, world-class diving and some of the warmest people to welcome you to their home. Planning a trip to Indonesia is exciting but can also be a little daunting with so many
12 Sept 2022 5 min read
Escape the winter
As much as the idea of huddling round a log fire on a cold winters day is tempting, the idea of jumping on a plane to a much warmer climate can be even more appealing for many! So if you are thinking about whisking your family away for a fun-packed holiday in the sun but you are not sure where to go, look no further for inspiration! There are so many wonderful options, but I have handpicked 8 plac
05 Sept 2022 5 min read
Reasons to trust me with your travel plans
There are many reasons to work with a travel professional such as myself, a Travel Counsellor, to plan and book your holiday and I thought I would share a few of them with you if you are wondering what is it that I do or why would you may need services like mine. To be honest and open, I earn a living through commissions paid to me from suppliers and tour operators, by booking holidays for my cli
24 Aug 2022 5 min read
Family Holidays Top Tips
Family travel is a hot topic right now, with so many families booking their precious holidays this year, many that are long overdue a nice holiday with guaranteed sunshine and that ‘holiday feel’. Having a young family myself, I naturally think about and plan my own travels and constantly talk to friends about their trips too. It is also a top enquiry from my clients, so I wanted to share my top
24 Feb 2022 5 min read
Why I love Travel
When I sit and think about why I am in travel and why I am doing the job that I do it comes down to a simple fact. I love creating incredible memories and engaging the senses when introducing travellers to new places. I find for most travellers the highlight of any holiday from a week relaxing in a Portuguese villa to heading down under and exploring Australia is when they really get under the s
18 Jan 2022 5 min read
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Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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