The craving for privacy and exclusivity continues apace. In the UK, think self-catering boltholes, some with hot tubs, others that dial up the character with quirky accommodation like treehouses, safari lodges or glamping yurts.
Further afield you may prefer to upgrade to business class and take advantage of private transfers or guided excursions. Accommodation options where you can 'bubble' are in demand, with pool suites, sumptuous private villas and island retreats more popular than ever.
Wish-lists are also now being revisited, with safaris migrating back onto the radar and wilderness, big sky and "bucket list" experiences starting to pick up interest again.