Based In Norfolk
Jo Peacock
It's Nice To Meet You
Hi, I’m Jo — your personal independent Travel Counsellor based in Dereham.
Travel has always been more than just a job for me; it’s about creating experiences that really matter. With almost 30 years in the travel industry, I’ve helped clients plan everything from relaxing beach escapes and family holidays to once-in-a-lifetime adventures and special celebrations. I previously worked for independent agents including Premier Travel, who I was manager of the Dereham branch for almost 20 years.
What I love most about being a Travel Counsellor is being able to offer truly personal service. I take the time to get to know you, understand what you want from your holiday, and tailor every trip to suit you — not a one-size-fits-all package. From your first idea to the moment you return home, I’m there to take care of the details, answer questions, and make the whole process stress-free.
I have travelled extensively - my favourite destinations include Thailand, Maldives, Vietnam, Singapore as well as Las Vegas and New York. I also travel a lot in Europe and have had many family holidays to Turkey, Spain and Greece.
Working with Travel Counsellors means you get the best of both worlds: my personal care and expertise, plus the reassurance of 24/7 support, financial protection, and trusted global partners.
Whether you’re dreaming of a luxury escape, a family adventure, a cruise, or something a little different, I’d love to help turn your ideas into an unforgettable holiday.
✨ Let’s start planning something amazing.
My Blog
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
10 February 2026
Back in 2019, I celebrated my 40th birthday not with a big party, but deep in the Thai rainforest at Elephant Hills with my husband. It turned out to be one of the most memorable trips we have ever taken, and it is still the experience I talk about when clients ask for something a bit different for their Thailand holiday. If you are dreaming of more than just beach and cocktails, and you like the
Contact Me
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you: