morocco - Offering a culture

A Destination That Surprised Me in the Best Possible Way

As a travel consultant, I love visiting destinations myself so I can give my clients genuine, first-hand recommendations.

Louise Walker (lou.walker) on 11 Jul 2026

My recent trip to Agadir was full of wonderful surprises, from breathtaking views and beautiful beaches to traditional Moroccan experiences and fantastic shopping.

Take in the Views from the Agadir Cable Car

One of the highlights of my trip was taking the cable car up to the Kasbah. The journey offers incredible panoramic views across Agadir, the marina and the sweeping Atlantic coastline. It’s the perfect way to appreciate just how stunning this destination really is and definitely one for your holiday photo collection!

Step Back in Time at the Medina

A visit to the Medina is a must. Wandering through its traditional streets, artisan workshops and colourful market stalls gives you a real taste of Moroccan culture. It’s also an excellent place to shop for authentic local products.

I couldn’t resist bringing home some of Morocco’s famous organic beauty products, including:

  • Organic argan oil moisturiser
  • Natural face scrub
  • Rose water toner

Morocco is renowned for its argan oil, and buying directly from local producers makes the experience even more special.

Discover the Local Markets

The local market is a feast for the senses, with colourful spices, handcrafted goods and natural beauty products everywhere you look.

Some of my favourite purchases included:

  • Eucalyptus crystals
  • Traditional body scrub
  • More locally made skincare products

It’s the perfect place to pick up unique souvenirs while supporting local businesses.

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