Sheila Sparkes

My expertise

St Lucia
South Africa
Antigua
Barbados
Indian Ocean
Caribbean
Grenada

I'm based in

Suffolk

Available for new enquiries

Sparkles by Name, Sparkling Holidays by Nature

Sheila here… or “Sparkles” to many!

I have been a travel professional for over 34 years and am a proud, self-confessed “old school” agent based near Sudbury in Suffolk.

I have graduated from tea-making and brochure-stamping trainee to a well respected travel industry veteran.

I love to travel… or rather, to go on holiday – big difference! Holidaying is right up there with my love of soul music and my very unapologetic soft spot for Rick Astley.

Among my colleagues I am known as the “Caribbean Queen” and it is said I have a revolving door to the West Indies. Having visited more than 90 times, I have a wealth of first-hand knowledge of the islands, hotels and resorts, particularly Sandals. I am also recognised as an official St Lucia specialist by the tourist board.

That said, I am very much an all-rounder and I am committed to finding the perfect fit for your travel plans, wherever in the world you would like to go. I am happy to offer recommendations and suggestions, often from first-hand experience, to ensure your trip flows seamlessly, and I can tailor any style of travel to fit you perfectly.

Decent customer service with a common-sense approach can feel like a rarity these days, and I take great pride in making sure your experience with me is personal and seamless. I am always on hand to deal with any travel challenges when, occasionally, “the wheels fall off”, but like an F1 pit crew I am all in, offering support and solutions.

But don't take my word for it...see what my loyal clients say about me in their testimonials below and in my 5* Trustpilot and Facebook reviews...they've done the trying before you do the buying!

My best piece of travel advice? Book your travel with me…you’ll be in very safe hands, oh, and split your luggage equally between your cases!

I look forward to speaking with you soon...

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What my customers say

Thank you SO much Sheila Sparkes for making our dream safari honeymoon happen! We initially looked at other options (which were great, just not 100% what was in our hearts) as we had written off a safari when looking into it before speaking to Sheila, as we didn't think we could make it happen, however she knew a safari was really what we wanted to do, so she went away and made this happen! We saw the big 5, the lodges/camps were stunning, everything went perfectly, and the experience was so incredibly special and unforgettable. Highly recommend booking with Sheila, as you know you're in safe hands, she goes above and beyond, and you don't have to think about anything, what a win!x

Neeki Chitsaz

East Sussex

5* service from Sheila Sparkes!! Thank you SO much Sheila for creating our dream honeymoon. We didn’t have a clue where to even start with our honeymoon to Thailand - we were nervous with it being the first long haul holiday we’d been on and wanting to make it truly once in a lifetime. Having spoken to a few different travel agencies it felt like none of them quite hit the mark and understood what we were looking for. Then I was recommended Sheila by and friend and that’s when everything changed! In one phone call she took down all the information - all our hopes, likes, dislikes and put together a package that sounded amazing. She gave us LOADS of choice of hotels and activities and the best part was that it was always within budget. Sheila has always been wonderful and so helpful to speak to and always super speedy to respond. I honestly couldn’t be more excited about this holiday knowing that everything is taken care of and every last detail thought of. Thank you Sheila for making our dream happen - I cannot wait to go! I would recommend Sheila to anyone and everyone!

Ashlyn Collins

Portsmouth

I can’t recommend Sheila Sparkes from Travel Counsellors highly enough! From start to finish, booking my holiday to Crete was an absolute dream. Sheila took care of every detail with such care and professionalism, making the whole experience completely stress-free and tailored perfectly for my family. What really stood out was how brilliantly any hiccups were handled – quickly, efficiently, and never seemed too much trouble. It’s rare to find such genuine dedication to customer service these days, and Sheila went above and beyond at every turn. Thanks to her, I had a fantastic, worry-free holiday. I’ll definitely be booking with her again – she runs a truly outstanding travel company!

Paul Settle

Bucks

Sheila Sparkes has done an exceptional job in organising our Caribbean holiday, from the flights to some great hotels everything has gone smoothly. This has been down to Shelia’s professional manner and her listening to and understanding her clients wishes. My wife and I are thoroughly looking forward to the trip and will definitely be using Sheila for booking further holidays in the future.

Paul Myatt

Sudbury

We entrusted Travel Counsellors with our family summer holiday again this year, and Sheila Sparkes did not disappoint. Sheila is thorough, knowledgeable and always a pleasure to deal with. All round fantastic experience from booking to the holiday itself.

Nancy Shipperley

Bury St.Edmunds

Yet another amazing holiday experience… Yet another amazing holiday experience with Sheila! She was really patient and helped us find a holiday that suited our requirements (and budget!). We had some health issues before our holiday so it was so good to know that Sheila was on hand if we had any concerns or needed support. It took so much stress out of the or process knowing that Sheila had checked us in and informed of us of entry requirements etc. Would highly recommend and can’t wait to talk to Sheila about our next holiday!

Hiran Odedra

Tattenhoe

Sheila Sparkes is consistently fabulous! Another fantastic holiday to Cyprus this year for 2 families of 3 and providing more than we could have hoped for, a beautiful resort ticking all the boxes. Sheila seems to be available all the time and is always happy to help. Thank you x

Abbey Croft

Bedfordshire

Sheila Sparkes has always done that bit extra that has made the difference both in booking the hoilday and enjoying our holiday We keep coming back for her to book holidays having started around the time of Covid in 2020 which speaks volumes in itself The most recent holiday in St Lucia was excellent

Roy Stevenson

Frinton

Had an amazing family trip to Disneyland Paris for a large group of 7 adults and 2 kids for a special 40th birthday. The planning by Sheila Sparkes was excellent, it ran smoothly couldn't fault a thing. We had the most magical time and the experience was made so easy through Sheila as she was always available to help couldn't recommend her enough if you want to make your holiday planning easier and stress-free.

Veera Sampla

Bedford

I cannot recommend Travel Counsellors highly enough. Sheila worked tirelessly to sort my flight tickets out to enable me to bring my very frail elderly father home from South Africa. She gave me very sensible advice and contacted me throughout my journey to make sure I made all the right choices to bring father home.

Sheila Parcell

Cambridge

We were introduced to Sheila by friends of ours who constantly travel abroad. We have just booked our 3rd holiday through Sheila, she has been more than helpful, friendly, very professional and even managed to save us money on 2 of our previous holidays than what booking direct with the hotels offered. She is also at the end of the phone should you need to speak with her which is a nice personal touch rather than dealing with these big holiday firms. All in all we won’t be using anyone else again but Sheila Sparkes to book our holidays

Bianca Scott

Grays

Just got back from a 16 day trip to Thailand , 4 different destinations . We booked through Sheila Sparkes at Travel Counsellors again and we can not recommend her enough. We never would have found the places we stayed at without her knowledge and experience. From the transfers , internal flights to all the different places we stayed…. Not one problem. This is our second trip to Thailand both booked with Sheila and the brief this time was something different to the last trip. And it was. Completely different and just as brilliant. Thanks again Sheila …. Now where to next? 👀 x

Kelly Watson

Belper

Fabulous Service We had a fabulous holiday organise by Sheila Sparkes from Travel Counsellors. We travelled to Dubai, Bali and Singapore and everything was seamless from flights to hotels to transfers. Crucially, when our return flights were cancelled due to the Middle East conflict, Sheila was on hand to reassure us and swiftly managed to transfer our flights to another airline, incurring no extra cost to us, and ultimately got us home safely! I would not hesitate to recommend Travel Counsellors to anyone looking to book a holiday and have peace of mind that you will be looked after no matter what situation is thrown at them.

Christine Dinnell

Sudbury

We originally booked a holiday to Couples Swept Away in Jamaica but my husband suddenly developed severe pain in his hip which restricted how far he could walk. So Sheila once again went over and above to change our hotel to a more suitable one, this being just a couple of weeks before we travel!!! She also managed to get the quoted price reduced too. I really don’t know what we would have done without her help, probably had to cancel the holiday. Thank you so much Sheila

Pam Head

West Malling

Fantastic Holiday Sheila Thank you We have used Sheila Sparks at Travel Counsellors for many years, but this holiday was by far the most special and meaningful she has ever organised for us. It was to celebrate my partner’s 70th birthday—a milestone that meant so much to us—and Sheila made it truly unforgettable in every possible way. From the very beginning, everything was thoughtfully and beautifully planned. We started with 3 wonderful nights in Barbados, which set the tone perfectly, before boarding the Royal Clipper for 7 magical nights. Sheila went the extra mile to secure us cabin 301, just as I had hoped for—a stunning room with a balcony that made the experience feel even more personal and special. Our final stop in Grenada was simply breathtaking. We had a walk-out room right on the beach, and waking up each day to that view felt like a dream. It was the perfect place to reflect, relax, and take in just how special this whole journey was to us. What truly stood out was how seamless everything felt. Every transfer, every connection, every little detail was taken care of, allowing us to be completely present and enjoy each moment together without any worry. That meant more than we can say. This wasn’t just a holiday—it was an emotional and unforgettable experience that we will treasure for the rest of our lives. Sheila’s care, thoughtfulness, and attention to detail made it all possible, and we feel incredibly grateful. We wouldn’t hesitate to recommend Sheila Sparks at Travel Counsellors to anyone looking for something truly special. Thank you, from the bottom of our hearts, for creating such a beautiful and meaningful experience for us.

Pam Fletcher

St.Ives

Sheila Sparkled 🌟 Sheila Sparkes has been absolutely amazing from start to finish, helping us plan and book our dream road trip through California, followed by a relaxing all-inclusive stay in Mexico! Not only did she do this flawlessly once, but she went above and beyond to do it all over again after we had to postpone due to family ill health. Leading up to the trip Sheila kept in touch, checking in to make sure everything was on track and that we had everything we needed - such a reassuring touch! Even towards the end of our trip, when we hit a last-minute hiccup and thought we might need to extend our stay and rearrange our flights, Sheila was ready to jump straight into action. Thankfully, it all worked out - but knowing she was there made all the difference! ✨

Emma Martin

Newport Pagnell

I have just booked our 2024 family holiday to Nashville & Orlando with Sheila who was recommended to myself by a friend. As this was a bespoke holiday I wanted the personal touch which I definitely got. Sheila's customer service was outstanding and couldn't do enough for me. The process was quick and stress free. I would definitely use Sheila for future holidays. Date of experience: 02 May 2023

Louise Walker

Gosport

Incredible Sheila We couldn’t recommend Shelia enough! A massive thank you for organising our wedding trip/honeymoon to the absolute smallest details. Shelia has made it so easy for us and taken all the stress away. Date of experience: 08 May 2023

Ryan McSweeney

Aylesbury

Shelia Sparkes made our holiday very special, we toured Vietnam she had every transfer organised Hotels were exactly what we asked for 3 day cruise everything we had asked for we had a fantastic time Shelia worked so hard to help us celebrate our 50th wedding anniversary Thank you so much Looking forward to September and Greece Date of experience: 21 February 2023

David Cottee

Chelmsford

Sheila recently organised my nephew’s wedding/honeymoon to Jamaica and another 38 guests. I would like to thank Sheila for such a well organised trip. I can’t praise her highly enough for all her organisation skills and the communication we received. Thank you Sheila. I will be in touch soon for my 25th wedding anniversary trip ?? Date of experience: 10 May 2023

Darren Hackett

Aylesbury

Sheila Sparkes was amazing makes what is normally stressful a piece of cake , no stone left unturned would recommend Sheila to anyone!

Lee Chipchase

Mildenhall

Sheila Sparkes made arranging our holiday effortless as always. This was a special trip for my son’s 21st birthday and Sheila booked everything for us and chose us a fantastic hotel in a great location. Our holiday in the big apple was fantastic! Thanks Sheila

Janet Marshall

Bedfordshire

We were looking to book a holiday for March 2024 and just wanted to thank Sheila for all her help, expert advice and patience. So now all booked at Sandals Halycon in St Lucia. Couldn’t recommend Sheila enough, thank you.

Pamela Head

West Malling

Thank you Sheila Sparkes for organising our ‘special birthday’ holiday to Miami and St Lucia. We had a wonderful time and the suggestion of the two different resorts in St Lucia was brilliant as we got to have two very different experiences! Everything was so smooth including transfers etc and the special touches for our birthdays and wedding anniversary were really appreciated ??. Will definitely book with Sheila again!

Hiran Odedra

Milton Keynes

Sheila was recommended by a friend and cannot recommend her service enough. Within the space of 4 days, we had discussed, reviewed and booked our dream honeymoon destination. Will be using Sheila’s service for all holidays.

Connor Coughlin

Rayleigh

Just returned from beautiful Bali and Singapore. We have had an amazing time. Sheila Sparkes was our travel guru and arranged everything beautifully. She listened to what we wanted and created a fabulous holiday for us all. She dealt with all our questions, worries and concerns and we couldn't have had a better holiday. Thank you Sheila!

Karen Francis

Bucks

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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