Valerie Avery

My expertise

South Africa
Caribbean
Thailand
Europe
Family Adventures
Groups
Costa Rica
Polar & Expedition

I'm based in

St. Albans

Available for new enquiries

Looking for help with your business travel? Find out how I can help here

Let's Bring Your Travel Dreams to Life


Hello, I’m Valerie your personal luxury travel specialist.

Originally from Canada, a country that will always feel like home, passion for exploring the world has shaped both my life and my career. Today, I design exceptional, tailor-made journeys crafted entirely around you. From multi-destination adventures and seamless ski holidays to unforgettable escapes across Europe, Thailand, South Africa, Thailand, the USA, Australia, Japan and China, every itinerary is thoughtfully curated with care and precision.

I work with couples, families, solo travellers and multi-generational groups, creating experiences that balance style, comfort and meaningful moments. Whether it’s a once-in-a-lifetime bucket-list journey, a milestone celebration, or an effortless family getaway, I ensure every detail flows beautifully from start to finish.

With extensive first-hand travel knowledge and trusted global connections, I offer insider access, authentic experiences and refined recommendations that elevate your journey beyond the ordinary. From flights and luxury accommodation to private transfers, bespoke tours and special touches along the way, everything is handled seamlessly so you can simply enjoy the anticipation.

As your dedicated travel advocate, I’m with you every step of the way, providing reassurance, expertise and personal support whenever you need it.

Let’s create something truly unforgettable.
Bon voyage ✨

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Explore my guides and blogs

The Maldives

The Maldives

There are places in the world that feel like an escape, and then there is the Maldives. A destination that seems to exist entirely outside of time. Scattered like jewels across the Indian Ocean, this collection of over 1,000 coral islands is synonymous with crystal clear waters, powder-soft white sand, and an almost surreal sense of calm.

17 Apr 2026 5   min read

Bergen, Norway in December: A Winter Wonderland

Bergen, Norway in December: A Winter Wonderland

When I think back to my time in Bergen, Norway, in December, I can still picture the city shimmering under twinkling lights, the scent of roasted almonds drifting through the crisp air, and the calm beauty of the fjords stretching out beyond the harbor. As a travel professional, I visit many incredible destinations but Bergen in winter truly enchanted me.

24 Oct 2025 5   min read

My Seabourn Expedition Cruise from Svalbard

My Seabourn Expedition Cruise from Svalbard

I’ve been fortunate enough to travel to many corners of the world, but nothing could have prepared me for the raw beauty and stillness of the Arctic. Earlier this summer, I joined a Seabourn expedition cruise from Svalbard—a journey that felt like stepping into another world entirely. First Impressions of Svalbard Flying into Longyearbyen, the largest settlement on the archipelago, was already a

24 Sept 2025 5   min read

My Home Town

My Home Town

Welcome to Toronto, a vibrant and diverse city that offers a unique blend of culture, history, and modernity! Just a stone's throw away from my home town, Toronto is a must-visit destination. Explore the iconic CN Tower, where you can take in breath-taking views of the city's skyline. Immerse yourself in art and culture at the Art Gallery of Ontario, featuring a remarkable collection of Canadian a

14 Aug 2023 5   min read

A Luxurious Escape with Unmatched Service and Amenties

A Luxurious Escape with Unmatched Service and Amenties

Staying at the Olivar Suites When seeking the ultimate in luxury and relaxation, few destinations can match the exquisite experience offered by Olivar Suites. Nestled in a picturesque corner, the beach front Olivar Suites stands as a testament to opulence and unparalleled service. From the moment you step through its grand entrance, you are transported into a world of refined elegance, where ever

13 Aug 2023 5   min read

The Big Apple

The Big Apple

Exploring the Heart of the Big Apple New York City, the city that never sleeps, is a place of endless energy, iconic landmarks, and diverse experiences. And what better way to immerse oneself in the grandeur of the city than by staying at the renowned historic Plaza Hotel? From the bustling streets of Manhattan to the towering skyscrapers that define the skyline, this trip promises to be a journe

12 Aug 2023 5   min read

What my customers say

Valerie is enthusiastic and puts a huge amount of effort into meeting customer needs exactly when customer asks. She was so willing to come up with several alternatives without making me feel in the way.

Susan A

St Albans

Valerie is just amazing! I have booked my family summer holiday through her and now a long weekend away too as she found a great package. It is her attention to detail and little touches that just make her so fabulous, like the hand written thank you cards and the gorgeous little hamper for Christmas. I completely trust Valerie :)

Amanda W

Hertfordshire

We have already recommended Valerie to numerous people. If we could, we would score her at 11! She offers excellent, personalised and attentive service at all stages of the planning process and during the holiday itself. Can’t fault her.

Matt V

Hertfordshire

Valerie gave me the most wonderful personal service. She was so helpful and very thorough regarding our choice of hotel and location. Nothing was too much for her. She is also a lovely person to deal with. I have mentioned her to some of my friends and recommended her.

Shelley S

Hertfordshire

Valerie is simply the best! She is my go-to person for anything travel related and I always recommend her to my friends

Sara W

Hertfordshire

Valerie has gone overboard once again to make our holiday booking simple and efficient.

Michael C

Bedfordshire

Valerie was extremely helpful and so efficient in handling our booking! Could not recommend highly enough

Dayna D

Bermuda

Valerie was amazing, she was knowledgeable and gave lots of advice on hotel choices especially considering we have two young children.

Mark M

Harpenden

Valerie is very personable and easy to deal with. I felt nothing was too much trouble and she always answered all my questions quickly and without me felling I was being too demanding. An easy enjoyable experience...as booking a holiday should be.

Alex D

St

Valerie makes booking and going on holiday a breeze . You can leave everything in her capable hands

Carolina C

ABBOTS LANGLEY

Valerie helped us with all aspects of our booking and even got involved with previous bookings not made with her.

John H

Bedfordshire

Valerie worked extremely hard and helped us enormously

Gethyn B

Harparden

Valerie has been a god send in organising my trip. I have already recommended her to a friend. I really feel I am in 'safe hands'.

Catherine F

London

Very helpful. Clear guidance and comprehensive follow up. No issues of concern but if any arise we are confident they can be addressed.

Aileen R

North Yorkshire

Fantastic service! Valerie is professional, helpful, and made travel planning effortless. Everything always goes smoothly — highly recommend.

Camilla M

Hertfordshire

Fantastic service! Valerie is professional, helpful, and made travel planning effortless. Everything always goes smoothly — highly recommend.

Camilla M

Hertfordshire

Valerie has found the most beautiful fully-staffed villa for us (a family of 12!) to celebrate my mum’s 80th birthday next year. She made the whole process very simple for us and quickly offered solutions when we stumbled on a slight hiccup along the way. She has also taken care of the flights, luggage and transfers and has ensured the chef can accommodate all dietary requirements. We can’t wait for the trip now!

Michelle T

Hertfordshire

Valerie is an absolute star! She listened to my requirements and worked tirelessly to find me and my family the perfect holiday. She is responsive, motivated and totally understands my needs and wants for a holiday. I am so happy to have found her and will always use her in future for our holiday bookings.

A Watson

St. Albans

I love and admire the enthusiasm, the tenacity in finding the perfect balance of cost and experience. Fully accessible,attentive and transparent...complete personal treatment with absolute professionalism.

J Wiseman

Cheshire

Most accommodating and helpful.

Kirby G

St. Albans

Excellent service and a great price too.

S van Lennep

Hertfordshire

Valerie has been super useful and helpful for us. She always answers any questions very promptly and is very patient when we change our minds.

S Tweedie

Harpenden

Very nice lady and very efficient

S Jeffs

Northamptonshire

Valerie is always amazing and plans your holiday with ease and takes care of everything for you

C Cole

Hertfordshire

Valerie has been extremely friendly, helpful and efficient. You certainly get the feeling you're being well looked after and that no request, howerver small, is unimportant. Safe hands!

E Hogg

St Albans

Very efficient, attention to detail and communication fantastic

S Novelli

St Albans

Valerie was incredibly efficient and helpful, organising a fabulous holiday for us in a very short timeframe. We were delighted with the quality of the service and the way she demonstrated a high level of knowledge about our destinations. Nothing was too much trouble. We would definitely recommend Valerie to friends and family.

C Vickerstaff

St. Albans

Thank you Valerie, you always make me feel like I’m a priority and nothing appears to be too much trouble. Excellent customer service always.

J Inglis

HATFIELD

A great experience. Valerie listened to what we wanted and also shared information how different things and places may help. Have booked two holidays now and would definitely recommend her.

H CC

St Albans

Very quick, kept us informed with updates and involved Jason who is the Orlando parks expert. Valerie is easy to talk too and provides an all round professional service.

P Nathwani

St. Albans

Valerie was fabulous with my search for flights and managed to secure the impossible! Excellent service!

L Brown

Hertfordshire

Very customer focussed , we say what we want and you sort it all out . Great attention to detail covering the small points that we as the customers may forget ….. all in all you make things simple and for that we thank you.

E Jardine

Hampshire

Great support and especially when we decided to go away last minute and kept changing our minds where we wanted to go.

S J-C

Harpenden

A tip top service where nothing has been too much of a problem from making sure preferences and expectations were met at every juncture.

D Baylis

London

Valerie was absolutely amazing with helping us book our family ski holiday. So efficient and fully understood our needs.

S Tweedie

Harpenden

Valerie is very professional, knowledgeable and replies promptly to queries etc. It has been a pleasure using her services.

R Forder

South Africa

Valerie is really brilliant. She goes that extra mile to get the best deal fitting our requirements

S Dixon

St. Albans

Excellent service from Valerie - she really is committed to providing the best result tailored to the customer needs and budget.

S Whitehead

St. Albans

Valerie has incredible attention to detail and covers questions you hadn't even thought about making the whole travel experience even more special.

Alex Donoghue

St. Albans

Valerie has been amazing! On hand for any advice or query. Originally had forgotten about the idea of ever going to the Maldives but she made it her goal to make it possible!

G D

St. Albans

After finding we missed our flight back to Toronto we called Valerie. She helped us with everything - insurance calls, airline calls, etc. In the end she booked us a flight home and sorted everything out while we went to dinner. She was amazing. We are so grateful she was able to help us. All our travel plans will be through Valerie now. Thank you again. Karen

Karen Fiorucci

Toronto

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Let's plan your dream trip together

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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01727 240105

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Finding your match...

Every unforgettable journey starts with the right person by your side.