Coming Home for Conference: A Weekend in Liverpool
5 Days at StayCity Aparthotel
The weekend of 7–9 November 2025 marked my third Travel Counsellors conference—and this one was extra special. For the first time, it was held in Liverpool, my birth city. Returning to my hometown for both business and pleasure made the experience feel like coming home.
We stayed at Staycity, a modern apartment-style hotel
tucked just half a block from the iconic Liver Buildings. The building
itself was once Liverpool’s Corn Exchange, now transformed into a
functional eight-storey space with a minimalist 1970s design. Our room had
everything we needed: a compact kitchenette with a fridge, dishwasher, and
sink—perfect for a few nights’ stay during a busy conference weekend.
Though the venue was about a mile away, the pleasant weather
on Friday and Saturday made walking enjoyable. By Sunday, the chill set in, and
Uber became our go-to. Coming from sleepy Lincolnshire, I appreciated
how quick and easy it was to get a ride—no waiting around in cold doorways.
Highlights from the Travel Counsellors Conference
The conference itself was a fantastic blend of inspiration,
learning, and connection. Held over three days, it featured:
- Motivational
speakers such as Sara Davies MBE, Katherine Ryan and on Sunday David
Meade. Sara and David are both clients
of other TC’s and I like that they understand how each person is a
separate businessperson.
- Workshops
With the subject of the conference being ‘Your Story, Our Journey.’ We had
plenty of workshops about how to engage with clients and helping them with
their experiences. We also had an
introduction to the launch of Travel Counsellor’s all new AI powered
application, this is going to help me plan and manage an enquiry for a
potential client.
- Networking
opportunities with fellow Travel Counsellors from across the UK. It was energising to be surrounded by
passionate professionals, all committed to delivering exceptional travel
experiences. Over the last 2 years in business, I have made some very good
friends. The sessions reminded me
why I love what I do—and gave me fresh ideas to bring back to my clients,
also how I can grow my business in the coming year.

A Taste of Liverpool’s Cosmopolitan Charm
We arrived a day early and stayed a few days after the
conference, giving us time to explore Liverpool’s vibrant food scene. The city
is a foodie’s dream, with everything from Irish pubs to Argentinian
steakhouses. One memorable moment: dining on Cajun food in an Irish pub,
served by a Pakistani gentleman—a perfect snapshot of Liverpool’s
cosmopolitan spirit.
Rediscovering the City
It’s been forty years since I lived in Liverpool, and
while I’ve visited a few times over the past two decades, the city centre
continues to surprise me. We wandered through Mathew Street, home of the
legendary Cavern Club where the Beatles began. Though we skipped the £5
entry fee, we found plenty of other pubs with live music and no cover
charge—just as lively and welcoming.
Liverpool Tips for First-Time Visitors
If you’re planning a trip to Liverpool, here are a few
personal recommendations:
- Staycity
Aparthotel: Great location and amenities for short stays
- Mathew
Street: Skip the cover charge and explore nearby pubs with live music
- Uber:
Reliable and quick, especially in cooler weather
- Food:
Try something unexpected—you’ll find flavours from all over the world. Including Chinatown, as the largest
outside of London.
A Personal Return to Liverpool
Walking the streets of Liverpool again stirred up memories
and a sense of nostalgia. The city has evolved, yet still holds the charm and
character I remember. It was more than just a conference—it was a reconnection
with my roots, a reminder of where I started, and a celebration of how far I’ve
come. I parked opposite my home, I was brought up in. It's not really changed much in 40 years.
Final Thoughts
This year’s Travel Counsellors conference wasn’t just about
professional development—it was a personal journey. Liverpool welcomed me back
with open arms, great food, and unforgettable memories. Whether you’re
attending a conference or just exploring, this city has something for everyone.
📩 Thinking of visiting
Liverpool or planning a trip around a conference? I’d love to help you craft
the perfect itinerary—get in touch!