Anna Farmer
My expertise
I'm based in
Lichfield
Looking for help with your business travel? Find out how I can help here
It's Nice To Meet You
Hello and thanks for visiting my web-page.
This year, I’m celebrating 24 years as a travel consultant! Over the years, I’ve had the pleasure of creating bespoke itineraries and crafting unforgettable adventure holidays. Whether you’re planning a round-the-world journey or a quick European city break, I can arrange the perfect trip to suit you.
Simply put, travel is my passion, and I love what I do. I use my own travel experiences to inspire and offer suggestions that will enhance your journey. From flights and hotel reservations to bespoke and group tours, rail journeys, cruises, self-drive holidays, city breaks, honeymoons, safaris, ski trips, round-the-world adventures, package holidays, and private villas; I’ve got it all covered.
Travel has been a significant part of my life since I took a road trip around Eastern Europe at 18. Since then, I’ve visited over 70 countries, each experience shaping my expertise. I spent four years living in San Francisco, exploring the U.S, which remains one of my favourite destinations for it's variety. I also worked and travelled in Australia for a year and spent six months in New Zealand.
Some of my most unforgettable travel experiences include hiking in the Himalayas, skydiving in New Zealand, camping in Namibia’s wilderness, journeying from Peru to Argentina, road-tripping across the U.S, immersing myself in Japan’s culture, watching wildlife in Africa and Yellowstone National Park, living on a yoga ashram in India, flying over Hawaii’s Na Pali Coast in a helicopter, getting married on the Amalfi Coast, meeting the warm-hearted people of Burma, witnessing a Hawksbill sea turtle lay her eggs in the Seychelles, and relaxing in a luxury over-water villa in the Maldives. These moments have enriched my knowledge of destinations and have inspired me to craft unique and incredible travel itineraries for you.
If you're celebrating a special occasion; whether it's an engagement, milestone birthday, honeymoon, or babymoon I can help make your experience even more memorable. From surprise events to thoughtful touches waiting for you upon arrival, I’ll ensure your trip is nothing short of amazing. If you're planning a proposal, I can make it truly magical. For example, I recently helped a couple with a proposal on a private beach in the Maldives, thankfully, she said yes!
Planning a holiday can be time-consuming, especially when endless online searches only add to the stress. I'm here to take that hassle off your hands! After a quick consultation to understand your dream trip, I’ll get to work finding the perfect holiday for you. If the first quote isn’t quite right, I’ll keep refining the plans until you’re absolutely happy.
I'm available for home visits or happy to meet in a local cafe. I live in Lichfield so if that's not local to you I can do it all over the phone or email at a time to suit you.
I’m deeply passionate about travel and love encouraging others to explore the world and embrace new cultures. Whatever your travel needs may be, I’d be delighted to help, and I can’t wait to hear from you to start planning your next adventure, wherever that may take you!
Travel guides
Explore my guides and blogs
Disneyworld Family holiday
The Ultimate bucket list trip, Disneyworld is made for kids but guaranteed to bring everybody’s inner child out. It’s the perfect destination for a multi-generational family holiday. Let’s start off with the elephant in the room; it’s expensive! Post Covid the economy in the States has sky- rocketed combined with a poor exchange rate doesn’t make it as cheap as it once was. That said, the m
08 Sept 2025 5 min read
Long weekend in Sicily
When my girlfriends asked for a three-night escape with sunshine, sea, shopping, and culture all within a four-hour flight I knew just the place. One friend was learning Italian and obsessed with cooking, another couldn’t wait to shop, and the third (like me) just wanted nature and the ocean. I’d always wanted to go to Sicily, Italy’s biggest island and home to Europe’s highest volcano, Mount E
24 Jun 2025 5 min read
Chania & Western Crete: A Family-Friendly Greek Escape
Greece has always held a special place in my heart — and after seven visits, I finally made it to a long-standing dream destination: Chania and the wild beauty of Western Crete. It didn’t disappoint. The excuse? A family wedding (as if we needed one!). The result? A sun-soaked, adventure-filled week that blended relaxation, exploration, and a taste of the real Crete. Where We Stayed: Domes Zeen
19 Jun 2025 5 min read
Walking holiday in the Swiss Alps
The Swiss Alps, for those who haven’t been, is an incredibly beautiful place. It makes it hard to believe there is anything bad happening in the world when you are here! My parents holidayed here in the 1960’s and always talked about how stunning it was so when a chance came for me to go, courtesy of Inghams Walking Holidays, I snatched it with both hands. Switzerland is a year-round destinatio
15 Nov 2024 5 min read
Family break in Copenhagen
We chose Copenhagen for our Whit-week break this year. It's well known for being the epitome of cool and oozes 'Scandi' vibe. We stayed in the 4 Star Scandic Spectrum hotel which is located a short walk from the main train station (easily accessible from the airport on train in just half an hour). We had a family room which has a capacity of four people and had trendy design features, although
13 Nov 2024 5 min read
First time cruiser
I've been on a number of ship visits with various companies, whilst their ships docked in Southampton, to sample what they offer but have never actually cruised as a guest before, so when the opportunity presented itself from Fred Olsen, I thought it high time I tried it out. Fred Olsen have a small fleet of ships and I was aboard Borealis. She has a capacity of 1353 guests but doesn't always s
06 Dec 2023 5 min read
City Breaks for Families
I love a city break and the fact it offers a beautiful mix of culture, sightseeing, art, architecture, a different cuisine, and chance for a bit of retail therapy! Our primary reason to head out west was to relax on a beach in Mexico and wanted a little something more out of our holiday as like many people, I can get bored on a beach. I need to make a holiday more interesting and multi-faceted. Ex
28 Sept 2023 5 min read
Lapland for children
For as long as I can remember I’ve had a travel bucket-list, Lapland was placed firmly on there the moment we became parents! Knowing at what age you should take your children is important as the weather can be extreme in December, we experienced temperatures of -17 but the average is around -5. For UK dwellers, bearing in mind you spend a lot of your time outside in Lapland I wouldn’t recomme
17 Mar 2023 5 min read
Family trip to Thailand
We were dubious about taking a twelve hour flight with our six-year-old, the overnight portion wasn't too bad as we slept the majority, but the return journey was a day flight, so we needed a lot of distractions in the form of activity books, downloads and an endless supply of snacks! The nature of long-haul travel can't be altered until time machines are invented but what we rediscover each tim
12 Oct 2022 5 min read
Back-packing trip around Italy
Another postponed holiday due to Covid meant we were taking our ten year Wedding Anniversary trip a year late. We got married in Italy and wanted to go back and explore more! The Cinque Terre had been on my travel wish list for years, located a short train ride away from Pisa, these 5 towns are all linked together by rail and boat (or foot if you’re intrepid and have sturdy walking shoes) and ea
17 Jun 2022 5 min read
Girls trip to Ibiza
It was a girl’s weekend away to Ibiza, originally planned for 2020, but due to Pandemic had been cancelled twice, first world problems I know! The silver lining was that 2 of my friends also had their landmark birthday’s whilst we waited so it turned into a triple celebration! Ibiza, or Eivissa as it’s known in Catalan, had been on my travel radar for some 20+ years, being so close to the UK it
18 May 2022 5 min read
Family holiday to the Algarve
When international travel opened up on 17th May we took advantage and booked a holiday for Whit week. It had been 18 months since we were last abroad and for someone that lives and breathes travel it seemed a lifetime ago. With the introduction of the traffic light system, Portugal was the most easily accessible country to visit, plus they were accepting UK travellers. The perfect place for a
17 Sept 2021 5 min read
Isles of Scilly family holiday
Located 28 miles off the Cornish coast lie the Isles of Scilly. The archipelago is made up of 140 islands, only 5 of which are inhabited. The largest of them St Mary’s is your main landing point if arriving by sea or air. We chose the Scillonian ferry, taking 2.45 hours from Penzance quite comfortably. It is known to get choppy so if you have a tendency for sea-sickness then my advice is to fly.
09 Sept 2021 5 min read
Travel in 2020
Working in the travel industry for over 18 years I have seen my fair share of travel disruptions; the SARS epidemic, Volcanic ash clouds grounding flights and airline strikes amongst others. However, this year has been an incredibly challenging one, unprecedented has been the word to describe 2020. Never before has the industry ground to a halt like this. We’ve all seen the images of stationary a
28 Dec 2020 5 min read
Family holiday in Dubai
The winter was upon us and sunny skies called. This time the call came from Dubai, a place I have visited a few times over the years, albeit only on a stopover en route to other destinations whilst flying with Emirates. For a short stop-over I knew it was a winner; shopping galore, world class dining, beaches and guaranteed sunshine but I wondered if it could hold my attention for longer? We were
08 Jan 2020 5 min read
Things to see and do in California
California conjures up images of constant sunshine, surfing, an easy laid-back lifestyle, happiness and living the American dream. Of course, it has all of this in bucket-loads but also hides a lot of secrets not apparent to the first-time visitor. A question I constantly get asked is: ‘Where is the best place to go?’ My answer, without hesitation is the USA; California specifically, it has everyt
01 Nov 2019 5 min read
Twin centre Europe
Having a family wedding to attend gave good reason to travel back to Budapest; a city I’ve been visiting regularly since I was a small child in the 70’s. With the removal of the Iron Curtain in 1989 certain things have obviously changed (thankfully you don’t need to go and register with the local police on arrival any longer). What I can say, is that it’s become more cosmopolitan, but the elegance
26 Jun 2019 5 min read
Christmas spirit in Bruges
I’d been meaning to visit Bruges for many years but being so close to home meant I’d put it off until now. After only a 3-hour train ride from St Pancras we found ourselves in the Venice of the North -Birmingham take a back seat. This medieval paradise has an enchanting atmosphere; canals, cobbled streets, gothic architecture and Christmas markets, if you time it right. Bruges is a UNESCO prot
17 Dec 2018 5 min read
Disneyland, Paris
They promised magic and they delivered in a way only Walt Disney can; they do it so well. Even if you don’t ‘do’ cheesy, you can’t help but be amazed. It was only November 13th, but Christmas was in full swing; with Christmas themed parades, songs, fake snow, elves, Santa himself pulled on a giant sleigh and a 60ft Christmas tree with no less than 1800 decorations – I can only imagine the disap
22 Nov 2018 5 min read
A short weekend in Stockholm
What better excuse is there for a girl's weekend away than visiting a friend who had recently relocated to Stockholm? To be honest my knowledge of Sweden was limited to Vikings, Ikea, home of Abba and Meatballs (courtesy of Ikea!) I thought it was about time that changed. After a short 2.5hr flight we landed in the land of lakes (Sweden has 95,700 of them). Stockholm Central is connected to
08 Oct 2018 5 min read
Travelling with a very active 2 year old!
The very thought of taking an eight-hour flight with a 2-year-old in tow would make many people wonder if the holiday is worth it in the first place! With some careful planning, I must say the flight wasn’t as bad as I’d first imagined; we took some new toys, sticker and colouring books, a favourite blanket and soft toys and the rest of the space in the ‘Trunkie’ was packed full with snacks. Oh, a
15 Jun 2018 5 min read
Travelling with a baby
Our first overseas holiday with our baby and we choose Barbados as it ticked a lot of boxes; a direct flight, some tropical October heat, a family friendly hotel, and being outside of school holidays. In October 2016 we travelled to the Colony Club, a hotel on the popular Platinum West Coast of Barbados, a beautiful stretch of sand with shallow waters that attract both Leatherback and Hawksbill tu
15 Jun 2018 5 min read
Reviews
What my customers say
Videos
Discover the world with me
An ode to travel...
It's been a while since we've had the freedom to travel and tick off those bucket list trips, here's to the future!
11 Apr 2021
Additional offers
More destinations to enjoy
Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
Get in touch
