Emma Rutherford
My expertise
I'm based in
Morpeth
Luxury holidays with a touch of magic
Hello, I’m Emma Rutherford - your local Personal Travel Counsellor based just outside Morpeth, where I live with my family and our two cheeky miniature schnauzers.
Travel is my lifelong passion. I’ve been lucky enough to visit places like Canada, the USA, Brazil, South Africa and many spots across Europe. Each trip has brought something new, and I love helping others experience those unforgettable moments for themselves.
I specialise in tailor-made holidays and cruises, and I have a real soft spot for all things Disney - after 25+ visits (and working at Magic Kingdom!), I know how to make every Disney holiday magical, whether it’s your first time or your tenth.
My aim is to make your holiday planning relaxed and enjoyable. I’ll listen to what you want, work to your budget, and handle the details, so you can just look forward to your getaway.
Wherever’s next on your wish list, I’d love to help you get there.
Travel guides
Explore my guides and blogs
Our Adults Only Escape to Tenerife
When January in the UK started to feel never ending, we booked a quick adults only break to Tenerife and it made all the difference. For three nights at Iberostar Selection Sábila in Costa Adeje we swapped dark mornings for rooftop pools, warm evenings and slow, peaceful days in the sun.
01 Jun 2026 5 min read
Disneyland Paris
Willow’s 6th Birthday Surprise at Disneyland Paris
22 May 2026 5 min read
Exploring Vancouver
Top Tips from My Recent Visit
22 May 2026 5 min read
Marrakech
If you’re dreaming of a break with your best friends, Marrakech is truly unforgettable. I’ve just come back from an amazing three-night escape with the girls, full of colour, adventure, and some hidden gems I can’t wait to share.
30 Dec 2025 5 min read
Disney with a toddler
We have travelled many times to Disney World, but this was our first time taking our 2 year old with us. To say I was excited was an understatement. Some people told us we were crazy to take a toddler on a 9 hour flight, but anything to see the mouse! Having plently of entertainment is key when flying with a young child. I bought lots of brand new toys to keep her entertained along with a bag ful
16 Mar 2023 5 min read
Norwegian Fjords - P&O Iona
We have recently returned from our Norwegian Fjords cruise sailing on P&O’S new ship, Iona. We have previously sailed on P&O on Britannia in 2017, and to be honest, it wasn’t the right fit of cruise ship for us. However, we thought we would give P&0 another chance and found the perfect sailing for us on the recently launched Iona. We booked a deluxe balcony room to give ourselves some extra r
15 Aug 2022 5 min read
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Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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