Emma Rutherford
My expertise
I'm based in
Morpeth
Luxury holidays with a touch of magic
I plan all kinds of trips, but over the years I’ve become especially known for Disney and cruise holidays. I’m proud to be a Disney Ambassador for Travel Counsellors and I’ve sailed the Caribbean, Europe and Alaska with Disney Cruise Line. I’ve visited Walt Disney World over 30 times, worked at Magic Kingdom, and experienced Disney Cruise Line in different ways, including Concierge, so I know the ships, the parks and the little details that can make a big difference to your holiday.
Travel has always been a huge part of my life. I’ve been lucky enough to visit places like Canada, the USA, Brazil, South Africa and many spots across Europe, and I love using that experience to help you find the destination that really fits what you’re looking for.
Alongside Disney and cruising, I also create tailor made holidays of all shapes and sizes: European city breaks, family beach escapes, UK stays and longer haul adventures. Whatever you’re dreaming of, we can build it around the way you and your family actually like to travel.
As a mum to a neurodivergent child, I understand that every family has different needs. I naturally take things like routine, sensory needs, quieter spaces and downtime into account when we plan, so your holiday feels enjoyable and manageable for everyone, not just “busy”.
My aim is to make your holiday planning relaxed and enjoyable. I’ll listen to what you want, work with your budget, and look after the details so you can simply focus on looking forward to going away.
Whether you’re considering a Disney adventure, a cruise, or something completely different, I’d love to help you plan your next escape.
Travel guides
Explore my guides and blogs
Planning your first Walt Disney World holiday
Planning your first Walt Disney World holiday can feel really exciting… and also a bit like you’ve fallen into a rabbit hole of information. Tickets, parks, dining, hotels, character meets – it can all feel a lot before you’ve even booked. If that sounds familiar, you are definitely not alone. I’ve visited Disney more than 30 times, and I still remember how confusing it felt at the beginning. The
17 Sept 2026 3 min read
Is Disney Cruise Line Concierge worth it?
I have sailed a lot with Disney Cruise Line, but this was my first time in Concierge and honestly, I was blown away. From the moment we arrived at the port it just felt different in the best possible way.
15 Sept 2026 5 min read
A Surprising City Break in Gdańsk
I have a new favourite European city break to recommend: Gdańsk in Poland. It completely took us by surprise in the best possible way: beautiful, safe, friendly and such incredible value for money.
14 Sept 2026 3 min read
Our Adults Only Escape to Tenerife
When January in the UK started to feel never ending, we booked a quick adults only break to Tenerife and it made all the difference. For three nights at Iberostar Selection Sábila in Costa Adeje we swapped dark mornings for rooftop pools, warm evenings and slow, peaceful days in the sun.
01 Jun 2026 3 min read
Disneyland Paris
Willow’s 6th Birthday Surprise at Disneyland Paris
22 May 2026 4 min read
Exploring Vancouver
Top Tips from My Recent Visit
22 May 2026 2 min read
Marrakech
If you’re dreaming of a break with your best friends, Marrakech is truly unforgettable. I’ve just come back from an amazing three-night escape with the girls, full of colour, adventure, and some hidden gems I can’t wait to share.
30 Dec 2025 3 min read
Disney with a toddler
We have travelled many times to Disney World, but this was our first time taking our 2 year old with us. To say I was excited was an understatement. Some people told us we were crazy to take a toddler on a 9 hour flight, but anything to see the mouse! Having plently of entertainment is key when flying with a young child. I bought lots of brand new toys to keep her entertained along with a bag ful
16 Mar 2023 2 min read
Norwegian Fjords - P&O Iona
We have recently returned from our Norwegian Fjords cruise sailing on P&O’S new ship, Iona. We have previously sailed on P&O on Britannia in 2017, and to be honest, it wasn’t the right fit of cruise ship for us. However, we thought we would give P&0 another chance and found the perfect sailing for us on the recently launched Iona. We booked a deluxe balcony room to give ourselves some extra r
15 Aug 2022 2 min read
Reviews
What my customers say
Videos
Discover the world with me
Disneyland Paris
48 Hours in Disneyland Paris
01 May 2026
Marrakech
Girls trip to Marrakech
24 Nov 2025
Additional offers
More destinations to enjoy
Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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