Emma Rutherford

My expertise

Italy
Florida
Lapland
Cruise
Multi-Destination
Disney
Canada
United States

I'm based in

Morpeth

Available for new enquiries

Luxury holidays with a touch of magic

Hello, I’m Emma Rutherford - your local Personal Travel Counsellor based just outside Morpeth, where I live with my family and our two cheeky miniature schnauzers.

Travel is my lifelong passion. I’ve been lucky enough to visit places like Canada, the USA, Brazil, South Africa and many spots across Europe. Each trip has brought something new, and I love helping others experience those unforgettable moments for themselves.

I specialise in tailor-made holidays and cruises, and I have a real soft spot for all things Disney - after 25+ visits (and working at Magic Kingdom!), I know how to make every Disney holiday magical, whether it’s your first time or your tenth.

My aim is to make your holiday planning relaxed and enjoyable. I’ll listen to what you want, work to your budget, and handle the details, so you can just look forward to your getaway.

Wherever’s next on your wish list, I’d love to help you get there.

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Explore my guides and blogs

Our Adults Only Escape to Tenerife

Our Adults Only Escape to Tenerife

When January in the UK started to feel never ending, we booked a quick adults only break to Tenerife and it made all the difference. For three nights at Iberostar Selection Sábila in Costa Adeje we swapped dark mornings for rooftop pools, warm evenings and slow, peaceful days in the sun.

01 Jun 2026 5   min read

Disneyland Paris

Disneyland Paris

Willow’s 6th Birthday Surprise at Disneyland Paris

22 May 2026 5   min read

Exploring Vancouver

Exploring Vancouver

Top Tips from My Recent Visit

22 May 2026 5   min read

Marrakech

Marrakech

If you’re dreaming of a break with your best friends, Marrakech is truly unforgettable. I’ve just come back from an amazing three-night escape with the girls, full of colour, adventure, and some hidden gems I can’t wait to share.

30 Dec 2025 5   min read

Disney with a toddler

Disney with a toddler

We have travelled many times to Disney World, but this was our first time taking our 2 year old with us. To say I was excited was an understatement. Some people told us we were crazy to take a toddler on a 9 hour flight, but anything to see the mouse! Having plently of entertainment is key when flying with a young child. I bought lots of brand new toys to keep her entertained along with a bag ful

16 Mar 2023 5   min read

Norwegian Fjords - P&O Iona

Norwegian Fjords - P&O Iona

We have recently returned from our Norwegian Fjords cruise sailing on P&O’S new ship, Iona. We have previously sailed on P&O on Britannia in 2017, and to be honest, it wasn’t the right fit of cruise ship for us. However, we thought we would give P&0 another chance and found the perfect sailing for us on the recently launched Iona. We booked a deluxe balcony room to give ourselves some extra r

15 Aug 2022 5   min read

What my customers say

Emma made booking a holiday totally stress free! Within a day we had three quotes provided, all of which met the criteria. She was quick to answer our emails and we were able to book our dream honeymoon without any hassle at all! Thank you Emma!

Kate Eccles

Wigan

Emma Rutherford is brilliant, she thinks about what my family and I need, and tailors our options. Nothing is too much bother for her.

Sonia De Simone

Morpeth

Emma is amazing! I had an idea for a last minute holiday and she is making it happen. All of my emails have been answered really quickly and all of my questions answered. I have already referred her to friends of mine and one friend booked at trip with her last year.

Catherine Fraser

Morpeth

What can I say…Emma is wonderful ! The research that Emma does is brilliant, she takes into account all our needs and always comes up trumps.She prints off all my documents and posts them to me this alone is extremely helpful and reduces my stress when going away.There’s always a note / letter from Emma on our arrival at our destination either in our room or at reception wishing us a happy holiday this adds that extra touch and we know she’s there if we need her no matter what.Thank you Emma for sorting our holidays out , you are brilliant!

Alison Hunt

Wigan

Emma was very helpful and patient with me and my husband. This is our first cruise and we had no idea what we wanted. After getting a few options for us we had the perfect itinerary and are really looking forward to the holiday. A stress free way to book with a friendly advisor, will definitely use again. Thanks Emma.

Bev Sullivan

Wigan

Emma had been great ,she answered all my queries promptly and sent us all the information we required . She provides a very professional friendly service

Carol Humble

Bedlington

I would never use anyone else now

Victoria Rigby

Wigan

Emma was absolutely fabulous to deal with answering all of our questions. Going above and beyond.

David Rutherford

North Shields

Emma was friendly, helpful and efficient. I would recommend her without reservation.

Helen Watson

Northumberland

Always willing to go the extra mile to help with the details because sometimes little things are as important as the main holiday booking …. Emma’s knowledge is amazing

June Robertson

Morpeth

Emma is clearly passionate about making your holiday right for you. Any querries and questions you have Emma deals with swiftly and efficiently. Emma goes the extra mile to make you holiday totally enjoyable and stress free.

Michael Hall

Morpeth

Emma is an absolute gem. This is my second time of booking a holiday through Emma and it won't be the last. She goes the extra mile to find out all the information I need to make an informed decision.

Sarah Alcock

Morpeth

Emma is very obliging, helpful, and accommodating.She will put herself out to help and support you I even the minor of queries.

Margery Nicholson

Northumberland

We used Emma at Travel Counsellors to organise a short golf break to Portugal. The experience was smooth from beginning to end and I wouldn’t hesitate in using Emma’s services again. Thanks Julie & Family

Julie McKenner

Morpeth

The service and advice Emma gave us was excellent. She has made the planning and booking of our trip so easy. We would highly recommend her services.

Barbara Parkinson

Kendal

Just perfect, Emma listened to what we were looking for and came up with an amazing family holiday. We can’t recommend Emma highly enough.

Joseph Smith

Morpeth

I would highly recommend Emma. I gave her our requirements and she found the perfect cruise for us. She made the whole process very easy and will definitely use her again

Karen Warren

Essex

Emma will try to get the holiday YOU want, nothing to much trouble. Keeps you informed on progress and what's needed to enjoy the holiday and have a great experience. Emma isn't afraid to recommend things to try even if uou haven't thought of it and will share her own holiday experiences.

Elaine Francis

Wigan

Very good service, we couldn't have done it ourselves, Emma was so helpful so a very big thank you

Edward Walmsley

Wigan

I would definitely recommend Emma she was/is very efficient in dealing with our travel needs ,especially with there being so many of us and having different requests.

Alison Eccles

Wigan

A very friendly, professional and knowlegable service from Emma resulting in an easy hassle free holiday booking experience. Would highly recommend Emma as your travel counsellor.

Micheal Hall

Morpeth

Don't normally give tens but Emma has been amazing on the two holidays she has arranged for us. Knew exactly what we wanted after a short conversation with her. Top class service. Thank you Emma

Ian Sage

Wigan

Emma was very helpful giving us advise on everything to do with our holiday. Nothing was too much trouble. Would highly recommended to others. It's not like a shop. Emma goes above and beyond to make sure you get exactly what you want and need to make your holiday one full of memories.

Gary Oxley

Cheshire

Emma has been a fantastic help so far. Nothing has been too much trouble and she has made arranging everything so far an absolute breeze. Wouldn't hesitate to recommend Emma.

Lauren Bunker

Oxfordshire

Emma made everything so simple and great advice too. Can’t wait to book another !

Denise Sweeney

Morpeth

Emma has recently helped us arrange two holidays. Her patience was appreciated as we changed our minds a few times but in the end we have two incredible holidays to look forward to. The cruise we chose is going to be amazing and the booking system was easy and straightforward She also arranged car parking at Manchester airport and Disney park passes. Thank you Emma we can’t wait !

Katherine Walmsley

Morpeth

Emma found the perfect holiday. Emma listened to everything I asked for and got us the perfect holiday.

Jo Abbey

Southport

Emma found the perfect city break to surprise my Dad with for his 70th birthday.The whole process was so easy. She even arranged our transfers and day trips for us. We will definitely be using Emma again for our future holidays.

Glenn Bristow

Morpeth

Emma was very helpful and efficient. Passed on her details to my friends network.

Ian Boardman

Morpeth

We asked Emma to book our holiday to Cuba. She asked our interests and preferences then got to work choosing hotels she thought we would like. She also asked if we would like her to book our airport parking and lounge. Emma chose us the perfect hotel, chose our seats on the flight and the parking and lounge. It was all so easy for us as Emma did all the hard work. She is arranging our overnight stay in Havana too. All we need to do is pack our suitcases and turn up at the airport. Thank you so much Emma. We are already looking forward to asking you to find our next great adventure.

Angela Sage

Wigan

Discover the world with me

Disneyland Paris

Disneyland Paris

48 Hours in Disneyland Paris

01 May 2026

Marrakech

Marrakech

Girls trip to Marrakech

24 Nov 2025

Additional offers

More destinations to enjoy

Let's plan your dream trip together

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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Let’s talk through your ideas, no pressure.

01670 720022

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Finding your match...

Every unforgettable journey starts with the right person by your side.