In a world of AI, the human touch matters more than ever.

The Human Touch

Debbie Johnson on 27 May 2026

In a world of AI, the human touch matters more than ever.

We’ve all been there.

You buy or book something online.
You need help.
You call a number.
Press 1. Press 2. Press 5.
Endless hold music… or a chatbot that almost understands what you mean.

But when it comes to booking a holiday, “almost” isn’t good enough.

Because a holiday isn’t just a booking.
It’s family time.
It’s special memories.
It’s the stories you’ll still be talking about years later.

After 35 years in travel — and 13 years running my own business — I still believe the most important part of planning a holiday is simply listening.

I want to understand:

  • What your family is really like
  • What you enjoy doing together
  • What matters most to you on this trip

No two families are the same, and no two holidays should be either.

Technology absolutely has its place. It helps make things smoother and more efficient. But it can’t replace experience, understanding, and genuine care.

It can’t replace real conversations.
And it can’t replace someone who treats your holiday as if it were their own.

For me, Customer service matters more than ever — and the human touch isn’t going anywhere.

That’s how I’ve always booked holidays.
Personal. Thoughtful. Human.

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