Hi, I’m Gemma, an independent Travel Counsellor based on the boarder of rural Suffolk/Cambridgeshire.
Travel has always had my heart. It all began with a solo adventure to Australia and New Zealand a life-changing journey that showed me how powerful and unforgettable travel can be. Since then, I’ve built over 20 years of experience in the travel industry, helping people turn their dream getaways into real-life adventures.
Whether it’s a luxury honeymoon, a family escape, or a once-in-a-lifetime journey, I offer a completely personal, one-to-one travel service. I’ll take the time to get to know you – your style, your must-haves, and even your “definitely-not-that” list – so I can design a trip that’s perfectly tailored to you. No generic packages here – just thoughtful, bespoke travel planning with expert advice every step of the way.
From boutique B&Bs and world-class hotels to immersive tours and hidden gems, I’ll build your trip with care and attention to detail. With full financial protection through ATOL and the Travel Counsellors Trust, you can book with complete peace of mind.
I’ve been lucky to visit a variety of incredible places – from road-tripping around New Zealand in a camper van to learning to cook in Vietnam, and even snowshoeing through the forests of Quebec. Each of these experiences has given me a deeper understanding of what makes travel truly special, and I use that insight to help shape meaningful journeys for my clients.
I believe that travel should be a force for good. As travellers, we have a wonderful opportunity to give back to the communities we visit – whether that’s by supporting locally owned businesses, respecting cultures, or choosing experiences that have a positive impact. Travel has the power to create positive change. That’s why I work with trusted, like-minded destination specialists who focus on supporting local communities and sustainable tourism. It means your holiday not only offers authentic, enriching experiences – it also helps support the people who make each place so special.
Holidays are about more than just flights and hotels – they’re about memories that last a lifetime. Whether you know exactly what you want or you’re just starting to dream, I’m here to help you plan a trip that’s everything you hoped for – and more.
So please get in touch and let me help you plan your next getaway. I'll be there every step of the way to ensure your journey is seamless and memorable, making it an extraordinary travel experience. Your dream holiday is just a conversation away, and I'm here to turn it into a reality.
Contact Me
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:
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My customer stories
Sent by Lesley Hoyle
Ely 08/05/2025
Superb holiday to Dubai arranged by Gemma Pauley. Brilliant attention to detail made the whole trip stress free. Gemma has arranged a few holidays for us now and I can't recommend her highly enough.
Sent by Lindsay Pipe
Mildenhall 25/04/2025
Gemma always goes above and beyond for her clients. I wouldn’t book a holiday anywhere else as you don’t get that personal service
Sent by Denise Pride
Cambridge 25/04/2025
Gemma is always very helpful and patient. Very knowledgeable, all the things i need when finding the right holiday
Sent by Rosemary Painter
Peterborough 25/04/2025
Gemma is lovely she is very accommodating of all your needs and listens to what you say
Sent by Caroline Jones
Ely 25/04/2025
Gemma was so supportive and efficient in making our booing for us
Sent by Tara Burton
PETERBOROUGH 25/04/2025
We couldn’t recommend Gemma enough! She was very quick to get back to us and provide us with our quotes. She listened to what we wanted and delivered everything and more.
Sent by Claire Fetherstonhaugh
Newmarket 25/04/2025
We have just returned from a family holiday to Disney World Florida. When I first looked at this trip, I found it all very overwhelming and so I turned to Gemma Pauley for her assistance. She booked the whole thing for me, flights, park tickets, transfers and advised on all paperwork/visas that needed sorting. This way I knew everything was in hand and had piece of mind which is so important when travelling as family with young children!!
I will definitely be using Gemma again!!
Sent by Julie Bentley
Bonville 25/04/2025
Gemma is efficient, thorough and communicative. Everything you want in a travel counsellor
Sent by Janice Doyel
Cambridge 25/04/2025
Gemma from travel counsellors arranged our trip to the Indian triangle and a few days relaxation in goa.
The flights, itinerary and hotel were arranged for us, gemma even came to our house to help with our visas.
Everything went very smoothly and stress free, a lovely lady from the local office came to see us to make sure we were OK and had any questions, we had the most amazing time with fantastic driver and guides, would definitely recommend travel counsellors if you are planning your next big adventure.
Sent by David Jacobs
Bedford 25/04/2025
We have used Gemma a number of time, she is our first call when thinking of going away. She has never let us down always provides a first class service.
Sent by Pam Russell
Bedford 25/04/2025
Have already recommended her to many friends and I know they have then recommended them to their friends. She always goes the extra mile to make sure our trips are exactly what we need.
Sent by Emma Mackenzie
Bury St Edmunds 25/04/2025
Always prompt at responding to emails and happy to give all options available. Very thorough with information. Would highly recommend!
Sent by Emma Harvey
Chatteris 25/04/2025
Gemma is knowledgeable, listens to what we would and wouldn’t like, gave us a great range of options and was very organised and punctual. Thank you so much!
Sent by Pam Russell
Bedford 03/07/2019
Gemma has arranged some amazing holidays for us and we are always recommending her to friends. She is very patient with us when we continually change our minds and gives excellent advice
Sent by James Palmer
Newmarket 12/06/2019
Brilliant service as always
Sent by Julie Bentley
Birmingham 02/06/2019
I want to thank you for all your hard work and efficiency in organising our trip. I am really looking forward to the trip now.
I will recommend your services to friends for sure.
Sent by Laura Newman
Bury St Edmunds 02/06/2019
Gemma has been amazing from the first day I met her at the wedding fair to when she came to our house to talk through our itinary and what we wanted out of our Honeymoon. She, unlike some others put together an amazing itinary with everything that we wanted. She has been very helpful with the big and little things. I would highly recommend Gemma x
Sent by Stephen Szkornik
Burwell 02/06/2019
Very professional and efficient. Excellent help and guidance.
Sent by Steph Rolfe
Bury St Edmunds 02/06/2019
Gemma is polite, helpful and reliable.
Sent by Helen Heath
Cambridge 02/06/2019
I have recommended Gemma several times.
Sent by Lawrence Weaver
Ely 02/06/2019
Gemma is always helpful and responds quickly and efficiently to any queries or questions. She always approaches an isuue from a customer perspective.
Sent by Gloria Kiteley
Newmarket 02/06/2019
She was very helpful to someone who had given up on the internet finding the info I needed! So now we are looking forward to our holiday. Many thanks.
Sent by Sara Bannister
York 02/06/2019
Gemma is so thoughtful and helpful, and considers every detail that might contribute to us having the perfect break. The more she gets to know us, the better able she is to tailor the ideal holiday, and to the amount of money we have to spend at that time! We cannot recommend her services enough - talk about making life a reassuring breeze, with a comforting e-smile! ??????
Sent by Geoffrey Routhorn
Northampton 02/06/2019
Lovely and efficient and knowledgeable service. We hope the Vietnam holiday lives up to our expectations
Sent by Suzanne Favell
Cambridge 02/06/2019
We have already recommended Gemma to several friends
Sent by Janet Blair
Newmarket 19/09/2018
Gemma made it so easy and everything done quickly. We shall use her again
Sent by Lorna McGeoch
Ashford 19/09/2018
Very knowledgeable and efficient thank you
Sent by Julie Maskell
SELBY 18/09/2018
Gemma has booked some holidays for us long haul in the past and we were always happy with the service, this time it was a short haul holiday, she listened to what we wanted and gave us 3 options, all fitted our brief. In the end we chose the Rhodes option, and the hotel and resort did not disappoint. Gemma provides an excellent service, I didn't even need to write on my luggage tags it was all done and sent to me. I would be very pleased to recommend Gemma to anyone she is like a human search engine, but with the personal touch that is missing from these type of sites.
Sent by Marion Rolph
Newmarket 18/09/2018
Nothing is too much trouble, really helpful
Sent by Julie Sparrow
Ely 18/09/2018
Gemma is amazing and her responsiveness to emails is great. I would highly recommend her to others
Sent by Alison Burden
Huntingdon 18/09/2018
Always a pleasure to deal with Gemma.
Sent by Lesley Pipe
Dullingham 18/09/2018
Great service! Thanks gemma.
Sent by Joanna Griffiths
Ely 20/06/2018
Gemma found us flights and accommodation based on our requirements. She has been professional and responsive to all our enquiries and requests.
Sent by Lesley Cockerton
Isleham 20/06/2018
Gemma has been highly professional when arranging our trip and went that extra mile to sort out a query with our holiday. I have every confidence in Gemma and would recommend her to anybody who is looking to book a holiday.
Sent by Lawrence Weaver
Haddenham 20/06/2018
Gemma is committed to getting what the client wants.
Sent by Roy Staddon
Ely 20/06/2018
Nothing is too much trouble.Extremely friendly,helpful and aware of customers concerns. Deals with customers concerns swiftly and very professionally. Follows up to check satisfaction and contentment. Will be a credit to the company.
Sent by Helen Heath
Cambridge 20/06/2018
Gemma is very helpful and fully flexible to my changeable needs. She goes the 'extra mile' when needed to deliver the best result. My travel often involves more than one destination and Gemma works her magic to find the best flight connections, transfers and most appropriate accommodation to make my travels memorable and practical.
Sent by Gemma Hussey
Newmarket 20/06/2018
Amazing service. Amazing holiday. Can’t recommend enough to book a holiday with Gemma. Personal service from start to finish!
Sent by Keith Brown
Isleham 20/06/2018
Gemma has been really great right from the start.She got me exactly what I asked for under the budget that I gave her. As it was a group booking it can be a bit overwhelming but Gemma got it all done and answered all my questions quickly and efficiently.I would recommend Gemma to anyone looking to book a holiday as I found her professional very knowledgeable and always on the other end of the phone with a quick direct answer to my many questions.
Sent by Simon Philpott
STRATFORD UPON AVON, 20/06/2018
Gemma is very knowledgeable and understood our needs and requests. She was also able to offer us plenty of options covering many bases.
Sent by Daniel Stackhouse
Isleham 20/06/2018
Very helpful, not easy organising 20 blokes for a weekend away
Sent by Stephanie Rolfe
Bury St Edmunds 16/01/2018
I contacted Gemma to book a trip away. She listened to what I wanted, answered my questions, then sent me a couple of flights and made my booking. The booking process was very easy and I know she is at the end of a phone should I need her. I would certainly recommend her to others.
Sent by Emma Stedman
Chelmsford 02/01/2018
We contacted Gemma to tailor make our China tour. By using her wealth of knowledge, she came up with a great itinerary that included all of our requests but also some places that we had not considered. She always answers any type of communication promptly in a professional and friendly manner, We wouldn't use anyone else apart from Gemma!
Sent by Robert Buckley
Clithroe 16/10/2017
Great personal service with all the options and cost implications shown. Making the right choices was easy
Sent by Lorna Adam
Bury St Edmunds 16/10/2017
Fantastic service. Excellent options given and very adaptable to our requirements
Sent by Hannah Grosvenor
Newmarket 21/09/2017
Following a brilliant initial conversation with Gemma, discussing exactly what I was looking to achieve from my trip, Gemma researched and pulled together a great proposal for my trip to South America and South East Asia. Being a bit of a novice at all this, Gemma completely understood my specific requirements (a pain free booking process) and arranged me the exact journey I wanted to achieve and more! Gemma's experience and knowledge of world wide arrangements and various operators has made the whole process for me so much easier. I would (and have already) recommend Gemma for anyone's travels needs. Thank you Gemma!
Sent by Kiri Cockerton
Isleham 21/09/2017
I was referred to Gemma by a friend and I'm so glad we booked our honeymoon to Australia with her. Her knowledge was fantastic and the recommendations on where to go were brilliant. The amazing trips to the Great Barrier Reef and the Sydney Bridge climb made our trip. Knowing Gemma was there really put my mind at rest and I have booked my next trip to New York with her. Thank you Gemma
Sent by Janice Booth
Newmarket 01/09/2017
From initial enquiry to finally returning to the UK, Gemma’s bubbly personality made it a pleasure to book our special trip to Thailand. Her knowledge was excellent she recommended places she felt we would like having listened to what we wanted to do and she was spot-on.
Gemma endeavoured to get the best prices for our trip as we were travelling at peak time and she gave us options of places to stay so we could choose what suited us best. In all she understood what we wanted from our holiday and then took all the legwork out of doing it ourselves.
We would certainly use Gemma again her knowledge after many years in the industry was so helpful.