Johno Poole
My expertise
I'm based in
Letchworth
Looking for help with your business travel? Find out how I can help here
🌍 Welcome – I’m Johno, Your Personal Travel Counsellor
Hello, I’m Johno, your Personal Travel Counsellor based in Letchworth. With over 30 years’ experience in the travel industry, I’m passionate about creating holidays that are genuinely personal to you.
My approach is simple: listen to what you want, use my experience to find the right options, and take care of the details from start to finish. Whether you’re looking for a relaxing beach escape, an unforgettable adventure, a luxury getaway or a special celebration, I’m here to make the whole process easy and enjoyable.
My career in travel has taken me from working as a holiday representative across Europe to senior roles with leading tour operators, including Product Manager positions. Along the way, I’ve gained extensive destination knowledge and, just as importantly, a real understanding of what makes a holiday work.
I’ve lived in the Dominican Republic, skied nine winters across Europe and have travelled extensively throughout the USA, Caribbean and Europe. So whether you’re dreaming of the beaches of the Caribbean, the excitement of Florida and Orlando, a USA road trip, or a city break in Paris, Rome, New York or Las Vegas, you can benefit from my first-hand experience and honest advice.
Perhaps you’re planning a once-in-a-lifetime holiday, a romantic escape, a family adventure or simply want to find the perfect place to relax. Whatever the trip, I’ll work with you to create something that suits your tastes, your budget and the way you want to travel.
And because I’m part of Travel Counsellors, you have the reassurance of a trusted travel company, with financial protection and support alongside the personal service you get from me.
For me, travel isn’t simply a job – it’s something I’ve been passionate about for more than three decades. I love helping people discover new places, experience something special and create memories they’ll talk about for years to come.
✨ Your sun tan will fade, but your memories will last a lifetime.
If you’re thinking about your next holiday, I’d love to hear from you. Whether you already know exactly where you want to go or you’re simply looking for some inspiration, get in touch and let’s start planning.
🤝 Personal service. Exceptional travel.
Travel guides
Explore my guides and blogs
Day 3 of My Norwegian Aqua Cruise Bruges
I woke up bright and early and we had docked in Zeebrugge already!—There’s something about being on a cruise that makes you want to seize the day. Headed straight to the Surf Shack for the buffet breakfast, which was the perfect fuel for what was ahead. Today’s adventure? A trip to Bruges! Disembarking the Aqua we opted for an Uber into Bruges, which cost €50 each way. It works out best value i
02 Apr 2025 5 min read
Day 2 Aboard the NCL Cruise to Bruges: A Packed Day of Insights and Indulgence
Greetings from the high seas! Let me tell you about Day 2 of a fabulous 3-day cruise from Southampton to Bruges aboard an NCL (Norwegian Cruise Line) ship. We’re en route to Zeebrugge, the port gateway to the charming Belgian city of Bruges, and today has been an exciting mix of professional enrichment, ship exploration, and pure relaxation. Let me take you through the highlights of this jam-pack
01 Apr 2025 5 min read
A Travel Counsellors Take on Norwegian Aqua Day 1
A Travel Counsellor’s Take on Norwegian Aqua: My 3-Night Educational Cruise to Zeebrugge and Bruges – Day 1 As a UK-based travel counsellor, I’ve travelled far and wide but never really experienced much of cruising, so when Gary Anslow from Norwegian Cruise Line invited me on a 3-day educational cruise aboard their brand-new Norwegian Aqua, I couldn’t say no. Launched in March 2025 as the first
31 Mar 2025 4 min read
Epic Universe Overview: The New Frontier in Theme Parks New for Orlando 2025
Epic Universe Overview: The New Frontier in Theme Parks Set to open in May 2025, Epic Universe will be Universal’s largest theme park to date and a pioneering destination for immersive experiences. This isn’t just a collection of rides; it's designed as an expansive, interactive world where every detail—from the architecture to the food—is tailored to bring unique stories to life. Located within
05 Nov 2024 5 min read
Costa Rica Special Birthday Holiday
Some of my lovely customers recently went on a big family holiday to Costa Rica in June and were kind enough to send me a blog about the trip. Below is their story about the once in a lifetime Family trip to Costa Rica: We approached Johno with broad ideas of what we wanted for our families ‘big birthdays holiday’ in 2023. He absolutely smashed it with keeping teens & their old folks happy. W
19 Jul 2023 5 min read
Top 10 Activities in Venice
Weekend in Venice? Here are 10 must do activities: 1. Explore the Splendor of St. Mark's Square (Piazza San Marco): Immerse yourself in the architectural grandeur of St. Mark's Square, the bustling centerpiece of Venice. Marvel at the resplendent St. Mark's Basilica and the venerable Doge's Palace, epitomizing the city's historical and cultural legacy. 2. Embark on a Gondola Excursion: Engage i
30 Jun 2023 3 min read
Alaskan Adventure
Back in 2017, the top of my bucket list of places I wanted to visit was Alaska, the largest state in the USA. In my previous life, where I worked as the head of the product department for a tour operator, I was lucky enough to be invited to go on an educational trip with Iceland Air and the Pursuit Collection - I jumped at the chance. The tourist season in Alaska is very short, usually from mid-M
12 Oct 2020 5 min read
Dominican Republic Winter Sun
During December 2019, I was lucky enough to be invited on, what we call in the trade, a ‘Fam’ trip to the East coast of the Dominican Republic, sponsored by Playa Hotels and British Airways. These familiarisation trips are where we get to check out the destinations and hotels that we sell, to give us that detailed product knowledge we need to provide the best service to our customers - they are al
11 Aug 2020 5 min read
Reviews
What my customers say
Videos
Discover the world with me
Norwegian Aqua Balcony Stateroom
Check out the Norwegian Aqua Balcony Stateroom which I was lucky enough to stay in in March 25 on the inaugural sailing, see my daily blog for more information!
25 Mar 2025
Honeymoon Gift Registry Service
Watch to see the excellent benefit of booking your honeymoon with Travel Counsellors!
19 Jan 2024
10 Reasons to use a trusted travel advisor
Here are 10 excellent reasons to use a trusted travel advisor. Personal service and here for you every step of the way.
20 Jun 2022
Additional offers
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Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
Get in touch