Johno Poole

I'm based in

Hitchin

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Looking for help with your business travel? Find out how I can help here

It's Nice To Meet You

🌍 Welcome to My Travel Counsellors Page

Hello, I’m Johno – your dedicated Travel Counsellor based in Letchworth. With over three decades in the travel industry, I’m here to design truly personalised holidays for you. Every journey I plan is inspired by a genuine love for travel and a deep understanding of what makes a trip unforgettable – your desires, your dreams, and those special touches that can only come from experience.

From my early days as a holiday rep across Europe to senior roles as a Product Manager for leading tour operators, I’ve gained first-hand knowledge of destinations worldwide. Whether you’re drawn to the sun-soaked beaches of the Caribbean, the excitement of Orlando and Florida’s magical theme parks, or iconic city breaks in Paris, Rome, New York, or Las Vegas, I bring valuable insight to every travel plan.

Having lived in the Dominican Republic and skied nine winters across Europe, my recommendations come with a personal touch – matching every client with the right destination, hotel, or experience. Do you dream of a relaxing beach escape, a once-in-a-lifetime USA road trip, a romantic wedding in Antigua, or a weekend exploring Venice? I take pride in turning those dreams into seamless, stress-free realities, always with the peace of mind and financial protection that comes with booking through Travel Counsellors.

Travel is not just what I do – it’s who I am. If you’d like tailored advice, inspiration for your next trip, or simply a friendly chat about holidays, I’d love to help. You’re in safe hands from start to finish.

And as I always say:

✨ “Your sun tan will fade, but your memories will last a lifetime.”

Ready to start planning? Contact me today and let’s create something extraordinary.

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Explore my guides and blogs

Day 3 of My Norwegian Aqua Cruise Bruges

Day 3 of My Norwegian Aqua Cruise Bruges

I woke up bright and early and we had docked in Zeebrugge already!—There’s something about being on a cruise that makes you want to seize the day. Headed straight to the Surf Shack for the buffet breakfast, which was the perfect fuel for what was ahead. Today’s adventure? A trip to Bruges! Disembarking the Aqua we opted for an Uber into Bruges, which cost €50 each way. It works out best value i

02 Apr 2025 5   min read

Day 2 Aboard the NCL Cruise to Bruges: A Packed Day of Insights and Indulgence

Day 2 Aboard the NCL Cruise to Bruges: A Packed Day of Insights and Indulgence

Greetings from the high seas! Let me tell you about Day 2 of a fabulous 3-day cruise from Southampton to Bruges aboard an NCL (Norwegian Cruise Line) ship. We’re en route to Zeebrugge, the port gateway to the charming Belgian city of Bruges, and today has been an exciting mix of professional enrichment, ship exploration, and pure relaxation. Let me take you through the highlights of this jam-pack

01 Apr 2025 5   min read

A Travel Counsellors Take on Norwegian Aqua Day 1

A Travel Counsellors Take on Norwegian Aqua Day 1

A Travel Counsellor’s Take on Norwegian Aqua: My 3-Night Educational Cruise to Zeebrugge and Bruges – Day 1 As a UK-based travel counsellor, I’ve travelled far and wide but never really experienced much of cruising, so when Gary Anslow from Norwegian Cruise Line invited me on a 3-day educational cruise aboard their brand-new Norwegian Aqua, I couldn’t say no. Launched in March 2025 as the first

31 Mar 2025 5   min read

Epic Universe Overview: The New Frontier in Theme Parks New for Orlando 2025

Epic Universe Overview: The New Frontier in Theme Parks New for Orlando 2025

Epic Universe Overview: The New Frontier in Theme Parks Set to open in May 2025, Epic Universe will be Universal’s largest theme park to date and a pioneering destination for immersive experiences. This isn’t just a collection of rides; it's designed as an expansive, interactive world where every detail—from the architecture to the food—is tailored to bring unique stories to life. Located within

05 Nov 2024 5   min read

Costa Rica Special Birthday Holiday

Costa Rica Special Birthday Holiday

Some of my lovely customers recently went on a big family holiday to Costa Rica in June and were kind enough to send me a blog about the trip. Below is their story about the once in a lifetime Family trip to Costa Rica: We approached Johno with broad ideas of what we wanted for our families ‘big birthdays holiday’ in 2023. He absolutely smashed it with keeping teens & their old folks happy. W

19 Jul 2023 5   min read

Top 10 Activities in Venice

Top 10 Activities in Venice

Weekend in Venice? Here are 10 must do activities: 1. Explore the Splendor of St. Mark's Square (Piazza San Marco): Immerse yourself in the architectural grandeur of St. Mark's Square, the bustling centerpiece of Venice. Marvel at the resplendent St. Mark's Basilica and the venerable Doge's Palace, epitomizing the city's historical and cultural legacy. 2. Embark on a Gondola Excursion: Engage i

30 Jun 2023 5   min read

Alaskan Adventure

Alaskan Adventure

Back in 2017, the top of my bucket list of places I wanted to visit was Alaska, the largest state in the USA. In my previous life, where I worked as the head of the product department for a tour operator, I was lucky enough to be invited to go on an educational trip with Iceland Air and the Pursuit Collection - I jumped at the chance. The tourist season in Alaska is very short, usually from mid-M

12 Oct 2020 5   min read

Dominican Republic Winter Sun

Dominican Republic Winter Sun

During December 2019, I was lucky enough to be invited on, what we call in the trade, a ‘Fam’ trip to the East coast of the Dominican Republic, sponsored by Playa Hotels and British Airways. These familiarisation trips are where we get to check out the destinations and hotels that we sell, to give us that detailed product knowledge we need to provide the best service to our customers - they are al

11 Aug 2020 5   min read

What my customers say

Our grand South American odyssey, organised perfectly We talked with Johno Poole about a bucket-list trip to South America which would include walking the Inca Trail to Machu Picchu in Peru. We also decided to include a trip to Rio de Janeiro and to Buenos Aires in the same holiday. It was a long-held ambition to visit Mach Picchu and Johno helped us organise a truly once-in-lifetime trip. Both Johno and his contacts through Travel Councellors, Encounters Latin America, were excellent. We encountered perfect coordination between airport to hotel transfers, guided tours and pick-ups throughout the visit. It was a fantastic break with exciting adventures all the way. The flights, including connecting flights within South America were flawless. We have a huge range of photos to remind us of our exotic visits to key landmarks and places of interest. We truly felt comfortable all of the way, including the challenging Inca Trail hike. We thoroughly recommend Johno to help you plan your holidays. We have worked with Johno for a couple of years now and we have never been disappointed by his attention to detail and his careful curating and stewardship of our holidays. Many thanks Johno !!

Robert P

Letchworth

Excellent service. Couldn’t have been more helpful even after we’d booked our trip

S Martin

Reading

Johno booked us a recent trip to Tenerife which was fantastic. Nothing is too much trouble for him, a very personal service. His expertise in travel is obvious with his detail to planning. He researched every element of our holiday and discussed every detail with us to ensure that it was our holiday He advised us all about covid restrictions and links to completing locator forms. We were so impressed with Johno’s professionalism that we booked a short break to Krakow with him within two days of returning from Tenerife. Again searching to ensure that all our needs were covered. Flights, hotel choice, transfers and daily itinerary. Looking forward to working with Johno and Travel Counsellors again soon. Thank you so much.

J Armin

Barnsley

Johno is so helpful and efficient. Nothing is too much trouble. Every question you have is answered so quickly and he remains constantly patient, no matter how many times travel plans are changed! Thanks Johno.

A Tochet

Dublin

Johno has been very flexible with our arrangements and helped us find a great deal. He has taken care of additional requests too, such as a travel cot in our room.

R Copsey

Walton

Couldn’t have asked for more. Will definitely use again.

E Murtha

Nottingham

Up until now I’ve been a DIY holiday maker and never considered the powers of independent travel advice and support. It was therefore intriguing to have our first 121 as it coincided with plans for a “once in a lifetime” trip – I just didn’t know where to. Tentatively I thought I’d make an enquiry and throughout working with you I’ve been blown away by just how considerate, experienced, knowledgeable and patient you have been. Every step you’ve taken has been considered with us in mind. It’s a joy to work with you. We started this with no clue and so travelled to Costa Rica, Thailand, South Africa which all have natural wonders and cultural charm – you did a lot of work providing options for us. The plan is the well-trodden Florida trip but with a few special twists. Yes, Florida is not seeing Sloths in Costa Rican rainforest, but Florida is entirely suitable for our young family right now. Not only will we be visiting Disney and Universal, but we’ll be staying in a luxury Villa, going to Cape Canaveral, swimming with Manatees, driving the Florida Keys, partying in Miami and even spent three nights aboard a cruise to the Bahamas. This trip has surpassed all expectations and I should add I genuinely don’t know how you’ve managed to achieve it all within our budget – it’s exceptional value for what we’re getting. Late on in the process, my best mate’s Mum sadly passed away unexpectedly and so Jeff has inherited some money and wanted it to make it a double family holiday. This was all very last minute and I’ve no doubt this caused a bit of extra work for you, but I’d never have known it. You’ve been nothing but kind and generous. Thank you ever so much – it’s lovely to “have” a travel agent!

Mark & Ally Woodruff

Reading

This year has been incredibly tough, on a professional and personal level. I know I have struggled with remaining positive when others won’t, finding it difficult to see the light at the end of the tunnel. We recently received the long awaited news of potential vaccines being available. As soon as the announcement came through I reached out to Johno. First of all, I chose to reach out to him for his positivity and deep knowledge of the travel industry . I shared with Johno one of my life long dreams of seeing the Northern Lights with my family. Johno quickly understood my needs and drafted an initial itinerary, and over the last couple of weeks we have been fine tuning what I can only describe as a trip of a life time. It is so encouraging to see how excited he is also getting from this itinerary. Johno listens, provides constructive feedback and helps me materialise this dream as well as making sure that my potential investment for this trip is completely covered. I can not wait to book this amazing trip. In the meantime, I must thank Johno for helping me build a trip of a lifetime, making it simple and fun – to the point that each time his name appears in my inbox it makes me smile. Thank you Johno.

Julie P

Reading

Discover the world with me

Norwegian Aqua Balcony Stateroom

Norwegian Aqua Balcony Stateroom

Check out the Norwegian Aqua Balcony Stateroom which I was lucky enough to stay in in March 25 on the inaugural sailing, see my daily blog for more information!

25 Mar 2025

Honeymoon Gift Registry Service

Honeymoon Gift Registry Service

Watch to see the excellent benefit of booking your honeymoon with Travel Counsellors!

19 Jan 2024

10 Reasons to use a trusted travel advisor

10 Reasons to use a trusted travel advisor

Here are 10 excellent reasons to use a trusted travel advisor. Personal service and here for you every step of the way.

20 Jun 2022

A Travel Counsellor Poem by Tony Walsh

A Travel Counsellor Poem by Tony Walsh

Re-live your travel memories with us as you watch our film with the words written and performed by the incredible poet Tony Walsh

07 Apr 2021

Intro to MY TC

Intro to MY TC

Here is a vlog with everything you need to know about your MYTC account

26 Oct 2020

Saona Island - Dominican Republic

Saona Island - Dominican Republic

No holiday to Dominican Republic is complete without a trip to Saona Island. Here is a fast walk through of this beautiful island.

08 Oct 2020

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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Let’s talk through your ideas, no pressure.

01462 820093

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Finding your match...

Every unforgettable journey starts with the right person by your side.