Lucy Williams

My expertise

St Lucia
Mexico
Turkey
United Arab Emirates
Canary Islands
Cape Verde

I'm based in

Potters Bar

Available for new enquiries

It's Nice To Meet You

Hello and welcome to my page!

My name is Lucy, and I would love to be your personal Travel Agent, helping make your holiday dreams come true. I work from home in Hertfordshire, where I live with my partner, Jamie, and our seven-year-old daughter.

I have worked in travel for over 25 years, specialising in bespoke, tailor-made holidays and tours, particularly to Mexico, where I spent 12 years learning from the legendary Cathy Matos. I’ve travelled extensively for both work and leisure, including my own honeymoon, and Mexico holds so many special memories for me. I would love to help you create the same unforgettable experiences in this beautiful country.

Although I have extensive knowledge of Mexico, I cover worldwide destinations – whether it’s a luxury beach break, cultural itinerary, honeymoon, or adventure holiday. Over the years, I’ve been fortunate to travel to destinations across the world: the Caribbean, India, Africa, Europe, the USA, Thailand, Iceland, Cape Verde, The Maldives, and more. I’ve enjoyed incredible experiences, from safaris in the Masai Mara to cruising in the Caribbean and exploring Walt Disney World. More recently, I’ve shared my love of travel with my daughter in Montenegro, Disneyland Paris, Croatia, Morocco, Turkey and most recently my adored Greek Islands, hoping she will develop the same passion for exploring the world.

Aside from travel, I love spending time with family and friends, and I have a passion for finding new restaurants wherever I go to satisfy my love of good food.

I would love to get to know more about you so I can plan your dream trip and take all the hard work out of it for you. By discussing your thoughts, wishes, and desires, I can create a holiday tailored to your every need. I am passionate about providing the level of service I would personally expect, offering a bespoke and personal experience for each client.

I look forward to speaking with you soon and turning your travel dreams into reality.

"Life is short, and the world is wide."

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What my customers say

We had the most fabulous time in Lake Garda and your wonderful recommendation of staying at Piccola Vela. It was so exquisite , beautifully maintained gardens around the swimming pool area, comfortable rooms and the staff were so friendly, welcoming and helpful. It was like visiting someone’s private home with beautiful furniture and surrounds but with staff! We had lunch a few of times and two evening meals in the hotel and both were of a very high standard along with being delicious. We can see why guests have regularly gone back to stay. We may also consider this again. It was also a very good location in terms of walking into Desenzano and finding other interesting places to eat and of course look at the beautiful scenery of the lake and go on the ferry to visit some other places of interest. Fabulous. Our travelling all went extremely smoothly both ends as did the car hire. We did a fair amount of travelling around in the car as there was so much we wanted to see but we also managed to chill and generally have a super time. Again thank you ,Lucy, for another truly great suggestion of a super place. We really did enjoy our stay very much.

Jane Field

Potters Bar

Lucy was absolutely fantastic from start to finish. She made booking our August 2027 holiday extremely easy and straightforward, taking all the stress out of the process. She was friendly, helpful and knowledgeable, and made sure everything was organised perfectly. I wouldn’t hesitate to recommend Lucy to my friends, family and colleagues and would definitely book through her again.

Martin Oluigbo

Potters Bar

Always a brilliant help and very efficient. Makes booking a holiday simple!

Victoria Cottingham

Lincolnshire

Takes all the stress out of choosing and booking a holiday.

Andrea Jones

Welwyn Garden City

Always a brilliant help and very efficient. Makes booking a holiday simple!

Victoria Cottingham

Leeds

My son planned to marry in China and asked me to arrange the trip. The task which involved booking flights, hotels and transfers in Hong Kong and China for 5 people was rather daunting and a friend recommended Lucy Williams from Travel Counsellors. Lucy provided an excellent personalised service and nothing was too much trouble. She handled the booking and arrangements extremely efficiently and was always available to advise and assist. The myTC app was very helpful and the payment system easy to use. Thank you Lucy for your friendly expertise in arranging the trip of a lifetime.

Janet Uttley

Cockfosters

Lucy is incredible!! Lucy is incredible!!! Never go anywhere else to book. The attention to detail, we trust her so much.. so much so we managed to book a whole trip in ten mins!! Because we know she knows!! Thank you 🙏

Samantha Branson

Colchester

Lucy is Amazing I would like to share my experience with Travel counsellors, Lucy organised my recent holiday to Turkey, Antalya. From start to finish, the service I received was outstanding. The location was absolutely lovely, and every one of my needs was fully met. All transfers were smoothly organised, which made the journey completely stress-free. During my trip, I unfortunately lost my handbag. Despite me being abroad, she went above and beyond to support me—making calls and enquiries on my behalf and working hard to help retrieve it. Her dedication and willingness to assist during such a stressful situation truly meant a lot. I would highly recommend her services to anyone looking for a reliable and supportive travel coordinator. I will certainly be recommending her to my family and friends.

Elena Riahi

London

Lucy always the best Lucy makes great suggestions of places and hotels and covers all from A to Z. We never need worry with her.

Roger Bailey

Barner

Everything from start to finish with our booking met all of our expectations… Having Lucy Williams book and manage our holiday gave us the stress free experience that we needed…

Emily Kara

Norfolk

We recently booked our stay at the King Evelthon in Cyprus through Lucy, and the service was excellent from start to finish. Lucy kept us fully informed with flight and transfer times, check-in details and all the information we needed before travelling. She also checked in with us during the holiday to make sure everything was going well and that we were happy with the hotel. She was great at following up with easyjet as we had lost one piece of luggage it was resolved swiftly. Her communication was fantastic throughout, making the whole experience stress-free and enjoyable. The hotel was great, the pools were stunning and food was excellent with a waterpark to entertain the children. We wouldn't hesitate to book through Lucy again and highly recommend her.

Molly Dunn

Finchley

Great service Lucy is great the way she sorts out all my holidays and makes it all very easy for me. Highly recommend!

David Tinsley

Barnet

Lucy has been Amazing found me and my kids a Amazing holiday we all can't wait to go on. Lucy has been sending me lots of information regarding the holiday and if I have had any questions Lucy has been there to answer them. Will definitely be booking another holiday with Lucy very professional at her job.

Antony Edwards

Potters Bar

I would highly recommend Lucy for all your travel arrangements. Lucy is conscientious and fully understands your requirements with her recommendations which have so far been first class. Lucy is very much on the ball and gets on with the task in hand straight away with good communications.

J Field

Potters Bar

Always polite and every that’s done for the holiday is always done well and turns out right would not go anywhere else.

Louise Skein

Sussex

Lucy is absolutely brilliant, and I have used her on more than one occasion and will use her for many more as long as she is doing this. Fantastic! Cannot fault anything she provided in terms of service. Quintessential!

Mr Ajanaku

Geoffs Oak

Lucy was fantastic. Her attention to detail was great

Mrs M

Potters Bar

I would like to share my experience with Travel counsellors, Lucy organised my recent holiday to Turkey, Antalya. From start to finish, the service I received was outstanding. The location was absolutely lovely, and every one of my needs was fully met. All transfers were smoothly organised, which made the journey completely stress-free. During my trip, I unfortunately lost my handbag. Despite me being abroad, she went above and beyond to support me—making calls and enquiries on my behalf and working hard to help retrieve it. Her dedication and willingness to assist during such a stressful situation truly meant a lot. I would highly recommend her services to anyone looking for a reliable and supportive travel coordinator. I will certainly be recommending her to my family and friends.

Mrs R

Potters Bar

An Unforgettable Experience – Thanks to the Incredible Lucy Williams! From the very first conversation, Lucy Williams went above and beyond in every possible way to make our trip to Mexico a once-in-a-lifetime experience. She wasn’t just a travel counsellor — she was like a guardian angel for our entire group. Lucy meticulously crafted our itinerary, arranging not just the essentials but creating an entire journey filled with unforgettable activities, hidden gems, and exclusive surprises that we would have never experienced without her incredible network and reputation. Every restaurant she recommended was outstanding, every activity perfectly tailored to us — and when a few inevitable hiccups happened, she was instantly on hand to smooth everything over with genuine care and professionalism, even following up after the trip to make sure everything had been perfect. Lucy’s attention to detail, her passion for what she does, and her genuine warmth made us feel like VIPs at every turn. She managed to create a seamless, magical experience that none of us will ever forget. I’ve already had countless people ask me who made our trip so special — and I will, without hesitation, continue to recommend Lucy to everyone I know. Lucy, thank you for everything. You are truly one of a kind, and I can’t wait to work with you again for my next adventure!

Ayo Ajanaku

Hertfordshire

After a challenging year, I asked Lucy to find a place with enough space for a baby to safely crawl around—and wow, she delivered! This hotel exceeded all expectations. From the moment we arrived, we were incredibly well looked after. Since we were celebrating my daughter’s first birthday, the hotel went above and beyond by having a beautiful cake waiting in our room on the big day! We’ll definitely be returning, as the whole experience was truly special. I was also unsure about the airline at first, but once again, I was taken care of from start to finish. Traveling alone with a baby isn’t easy, but I was shown so much kindness and support—right from check-in to help with luggage, and even little treats for both Harper and me! Thank you so much, Lucy, for organizing a trip that was truly out of this world—exactly what I needed! You’re simply the best! With love, Gregg & Harper

Gregg Moultrie

Potters Bar

You have made the trip perfect! Honestly every stop and hotel has suited the occasion. We really wanted something modern and relaxing for the next few days in Split and the accomodation is exactly that! Having someone else organise the trip has been part of the excitement as each destination is a surprise xx

Tantara Fox-Stillwell

Worthing

Absolutely fantastic thank you very much! So efficient, friendly and helpful. All round great experience.

Victoria Cottingham

Lincolnshire

Lucy is extremely helpful and accommodating

Nicola Burt

Enfield

Lucy provides a fabulous service. She takes all the stress and hassle out of planning and booking travel.

Kishi Smith

Potters Bar

The whole experience of booking with lucy was smooth and comfortable , an excellent service . Lucy was extremely helpful

Ashley Craig

Fulham

Fantastic service and attention to details, I have already sent your details to friends and family and will carry on doing so. Thank you very much xx

David Tinsley

Barnet

A hassle free experience and very thorough and professional.

Smith Smith

Stevenage

I am thrilled to share my incredible experience with Travel Counsellor Lucy Williams and the unforgettable trip she organised for me to Malta. From start to finish, her exceptional service and attention to detail made this journey truly remarkable. First and foremost, Lucy displayed an impressive level of expertise and knowledge about Malta. She carefully curated an itinerary that perfectly aligned with my interests and preferences, ensuring that every moment of my trip was tailored to my desires. Her dedication to understanding my travel preferences truly set Lucy apart. The accommodation arranged by Lucy was nothing short of exceptional. Lucy organised a stay in a charming boutique hotel, which surpassed my expectations. The attention to detail and personalized service provided by the staff made me feel like a valued guest throughout my stay. One aspect that truly impressed me was the seamless logistics handled by Lucy. From airport transfers to transportation between destinations, everything was flawlessly coordinated. I never had to worry about a thing, allowing me to fully immerse myself in the beauty and culture of Malta. Furthermore, the level of customer service provided by Lucy was exceptional. Lucy was readily available to answer any questions or address any concerns I had before, during, and even after my trip. Her dedication to ensuring my satisfaction and comfort was truly commendable. Overall, my trip to Malta organized by Lucy was an absolute dream come true. Her meticulous planning, attention to detail, and exceptional service made it a truly unforgettable experience. I highly recommend Lucy to anyone seeking a personalized and extraordinary travel experience. Lucy has certainly earned my trust and loyalty, and I cannot wait to book my next adventure with her soon.

Jessica Fisk

Potters Bar

Lucy was brilliant at helping me find our perfect family holiday. She was great at advising me where best places to stay & that would fulfill all our needs & requirements .She was very knowledgeable, efficient and patient. Lucy responded to my emails & questions with a rapid & clear response. I would & will be recommending Lucy to family & friends.

Rebecca Thomson

Potters Bar

Fantastic trustworthy service will definitely be using for all my future trips!

Canel Karagozlu

Brookmans Park

Additional offers

More destinations to enjoy

Let's plan your dream trip together

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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Finding your match...

Every unforgettable journey starts with the right person by your side.