Sent by Fiona Close
Basingstoke 18/01/2023
First time using this service. Fantastic, Ruth made booking a holiday so easy. I would definitely recommend her. Thanks Ruth
Based In Toddington
Ruth Jacobs
It's Nice To Meet You
Hello, and Welcome to my webpage.
I am an independent Travel Counsellor based in Toddington, Bedfordshire. With over 30 years working in the Travel Industry, I think it is safe to say Travel is my passion, and not just my personal trips but also my career.
For the last 23 years I worked for a major Corporate Travel Company and during my time there I was extremely proud to be named Employee of the Year 2013 and receive a Pacesetter Award for Outstanding achievements.
I have travelled extensively and with my knowledge and personal experience I would love to be able to help create your dream holiday, whether it be a long-haul adventure, skiing, cruising, a fun city break, time out on a beach or a week in the English countryside.
My personal trips have taken me far and wide – Hong Kong, Singapore, Malaysia, Sri Lanka, Dubai & Bali. Many parts of the USA (from trekking in the Rockies to skydiving in Las Vegas and much more in between!) Canada, Cuba, Jamaica, Cyprus, Turkey, Greek Islands, many parts of Spain, The Algarve, and countless other European cities and beach destinations. A couple of cruises and a fair bit of skiing in Bulgaria, Austria & France as well, so I have been busy in my 35 years of travelling, have loved every minute and still it continues!
The flexibility of being a Travel Counsellor means that I am available to you whenever is convenient, be it during the day, evenings or weekends to speak on the phone or a face-to-face chat. We can discuss your travel plans so we get it just right – for you.
Thank you for reading my webpage and taking the time to find out about me. I look forward to hearing from you.
As Mark Twain quoted -
Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines, sail away from the safe harbour. Catch the trade winds in your sail.
Explore. Dream. Discover.
My customer stories
Sent by Caron McDonald
Welwyn Garden City 11/07/2022
Ruth is the most experienced and best travel agent in the business, she always provides options and solutions to any travel query...she is always available for help and advice
Sent by Roy Maynard
Welwyn 09/02/2022
We were very pleased with Ruth’s personal involvement in meeting our requirements, and follow on Information she provided us with.
Sent by Jane Ratcliffe
Toddington 19/03/2020
Great service with detailed information and option suggestions I would not have thought of myself.
Sent by Helen Silver
Radlett 09/02/2020
Ruth Jacobs is amazing. She listens very carefully to what you want and then works so hard to provide you with a range of options. She is also very reliable and organised. Definitely recommend using her!
Sent by Rupert Abbott
London 09/02/2020
Ruth was so helpful with sourcing our cruise, holding the stateroom and getting us the best deal. I wound have no hesitation in recommending your company to anyone. Thank you
Sent by Sarah Hindson
Welwyn Garden City 09/02/2020
I have already been talking to friends and colleagues about how happy we are with the service provided. I had reached the end of my patience trying to book a holiday - Ruth took all the hard work away and gave us what we wanted. Thank You Ruth
Sent by Elizabeth Searle
London 01/02/2020
Ruth has been so helpful and responsive in getting my trip just perfect. I would definitely go to her first in future and recommend to anyone.
Sent by Gregory Brooks
London 29/01/2020
Ruth is fantastic! Nothing is too much trouble, and in some cases she has even provided additional useful information that was not requested. I have, and will continue to refer my friends to Ruth, for their travel needs.
Sent by Lissa Rogers
Dubai 20/11/2019
Super efficient and helpful, my whole trip was planned and booked in a matter of days. Thank you Ruth
Sent by Janet Hann
Toddington 16/08/2019
I can’t believe how easy the whole process was - it’s fantastic to have the complete holiday arranged hassle free.
Sent by Eva Georgiou
Woburn Sands 20/07/2019
Ruth was amazing, she completely understood what we wanted and her patience is an understatement! Great service, will highly recommend and look forward to Ruth finding our next holiday.
Sent by Helen Gratwick-Wells
Toddington 18/07/2019
Amazing service, will be telling everyone about Ruth !
Sent by Lisa Grover
Wollaston 06/06/2019
I already have and my mother in law has booked her holiday through Ruth. Ruth was recommended to me from my uncle, and immediately she lived up to everything he said. She was so helpful and accommodating of all our needs, especially for us in such a once in a life time holiday (our honeymoon). Ruth responded to all emails, kept us informed and met all our needs. I will be using her services again - thanks for everything.
Sent by Rob Morrall
Welwyn Garden City 03/06/2019
Ruth provided an excellent service when we booked our Asia trip last year and my next trip to Japan was particularly complicated, due to additional travel requirements to get to the Rugby World Cup but Ruth massively pulled it off and surpassed our expectations! Would we use Ruth again, for sure we would!
Sent by Lynn Akin
Rushden 25/05/2019
Most accommodating. Listened and went the extra mile to produce a holiday that suited our requirements. Thank you
Sent by David Minors
Surbiton 22/05/2019
A great help with excellent communication and knowledge would recommend to friends and family.
Sent by Chris Barton
Luton 16/05/2019
A very professional and easy way to organise travel and accommodation, with a friendly person doing all the leg work for you. Would recommend.
Sent by Glynis Whitworth
Arlesey, Bedfordshire 16/05/2019
Ruth has been extremely helpful in finding my holiday I would recommend her to anyone looking for their ideal holiday
Sent by John Scott-Smith
Toddington 16/05/2019
Have already recommended Ruth to friends
Sent by Susan Dodds
Kent 20/02/2019
Ruth you are amazing - you always take pride and time over our requests and always come up trumps with your options for us! I don't know how we survived without you.. Would recommend you to everyone
Sent by Mike Field
Wheathampstead 06/02/2019
Very attentive, informative and knowledgeable, also prompt in responding to requests.
Sent by Mark Mitchell
Stevenage 29/01/2019
Very happy with the service I received very professional very thorough, gave me many options on the accommodation and flights to my requirements. Very, very happy
Sent by Glynis Whitworth
Arlesey 24/01/2019
Ruth has been extremely helpful in finding my holiday I would recommend her to anyone looking for their ideal holiday
Sent by Crystal Chamkhi
London 24/09/2018
Ruth at Travel Counsellors made the whole choosing and booking experience easy and a pleasure, checking I was ok with everything and doing everything to make the experience better, even offering to check in for us. Would whole-heartedly recommend Ruth, and have given her details to others having been recommended to her from a friend of mine. The whole experience was a pleasure from the booking to the end of the holiday. Saving hard for our next holiday!
Sent by Crystal Callow
London 01/05/2018
Ruth was brilliant, helpful and efficient. I am so glad I was recommended her, and will be recommending her to others as well as using her again myself. There was no pressure, and I felt I could make a decision in my own time on my own terms. Thanks so much and I'm looking forward to my holiday!
Sent by Angela Allen
Markyate 06/04/2018
Fantastic service will use Ruth for future holidays nothing was to much trouble lovely lady thankyou
Sent by Elizabeth Searle
London 06/04/2018
Thanks for a friendly, personal, approachable and responsive service
Sent by Susan Goodwin
Bedfordshire 06/04/2018
Very efficient, professional and price competitive. Thank you!
Sent by Helen Silver
Radlett 06/04/2018
Ruth completely understood what we were looking for and we were impressed with how much research she did on our behalf. She also came back to us very quickly on everything. We would definitely recommend her.
Based in
My Blog
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
Ski Borovets, Bulgaria - Feb 2017
25 October 2017
It's that time of year when I think about booking my ski trip and having had a couple of ski enquiries I thought I'd share my own experience from earlier this year in Borovets, situated in the Rila Mountains. A three hour flight from your local airport (Luton for us) and you land in Sofia. One of the great things about this trip is that it's only an hour from the airport to the resort so you ca
Contact Me
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you: