Based In Toddington

Ruth Jacobs

It's Nice To Meet You

Hello, and Welcome to my webpage.

I am an independent Travel Counsellor based in Toddington, Bedfordshire. With over 30 years working in the Travel Industry, I think it is safe to say Travel is my passion, and not just my personal trips but also my career.
For the last 23 years I worked for a major Corporate Travel Company and during my time there I was extremely proud to be named Employee of the Year 2013 and receive a Pacesetter Award for Outstanding achievements.

I have travelled extensively and with my knowledge and personal experience I would love to be able to help create your dream holiday, whether it be a long-haul adventure, skiing, cruising, a fun city break, time out on a beach or a week in the English countryside.

My personal trips have taken me far and wide – Hong Kong, Singapore, Malaysia, Sri Lanka, Dubai & Bali. Many parts of the USA (from trekking in the Rockies to skydiving in Las Vegas and much more in between!) Canada, Cuba, Jamaica, Cyprus, Turkey, Greek Islands, many parts of Spain, The Algarve, and countless other European cities and beach destinations. A couple of cruises and a fair bit of skiing in Bulgaria, Austria & France as well, so I have been busy in my 35 years of travelling, have loved every minute and still it continues!

The flexibility of being a Travel Counsellor means that I am available to you whenever is convenient, be it during the day, evenings or weekends to speak on the phone or a face-to-face chat. We can discuss your travel plans so we get it just right – for you.

Thank you for reading my webpage and taking the time to find out about me. I look forward to hearing from you.

As Mark Twain quoted -
Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines, sail away from the safe harbour. Catch the trade winds in your sail.

Explore. Dream. Discover.

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Contact Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:

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My Blog

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

Ski Borovets, Bulgaria - Feb 2017

25 October 2017

It's that time of year when I think about booking my ski trip and having had a couple of ski enquiries I thought I'd share my own experience from earlier this year in Borovets, situated in the Rila Mountains. A three hour flight from your local airport (Luton for us) and you land in Sofia. One of the great things about this trip is that it's only an hour from the airport to the resort so you can easily do a shorter break if you cannot take a whole week. I always book a private transfer for our group of eight. It’s extremely cheap and there’s no waiting around for buses or other flights to land. On arrival at the resort we checked in to the Rila Hotel on half board. We requested and were given rooms with a balcony and fabulous slope views. The Rila is at the bottom of the nursery and one of the main slopes so you can ski in/ski out of the depot situated underneath the hotel. The gondola is a 5-minute walk away. We had pre-booked our ski packs which, again, I requested to be at reception on arrival, so we could avoid the crowds the next morning in the ski room. We were kitted out in skis and boots and had lift passes that same afternoon and were all set to hit the slopes the following day, allowing us an extra hour in bed which was much needed after our first night out on the town! Of course, there is not just the skiing but the après ski too! There are many bars and restaurants and a couple of nightclubs all within a 10-minute walk, so you really are not short of choice. Many hotels have spas, swimming pools, saunas and steam rooms so you can soothe away the aches and pains of a hard day on the piste and in my case a few falls! There are also nearby hot springs if you wanted to take an afternoon off to visit. For a different après ski trip we took a horse ride into the beautiful Rila forest, through snow covered pine trees. After an hours trek (just walking so suitable for all abilities) we stopped at our campsite where we were cooked homemade local specialities on an open fire. Salads and accompanying dishes were served with some fairly strong homemade wine, beer and soft drinks (we did not ride the horses back for health and safety reasons!) This was my fifth time here and the main reason I chose this resort is that we have a mixed ability group from complete beginner to advanced and we have a budget to work to. To suit all of us this was by far the best value. If you have children, the ski kindergarten is great and there is tobogganing and skidoo's available also. Although it may not be the largest ski area there is enough for all of us and we see the same faces year after year, so it must be doing something right! I have skied in France and Austria with Mark Warner in previous years and had a great full-service chalet experience with them too so if skiing is your thing or you fancy giving it a try, get in touch and I'd be happy to help plan your next trip. Happy Skiing!

My customer stories

Sent by Fiona Close

First time using this service. Fantastic, Ruth made booking a holiday so easy. I would definitely recommend her. Thanks Ruth

Sent by Caron McDonald

Ruth is the most experienced and best travel agent in the business, she always provides options and solutions to any travel query...she is always available for help and advice

Sent by Roy Maynard

We were very pleased with Ruth’s personal involvement in meeting our requirements, and follow on Information she provided us with.

Sent by Jane Ratcliffe

Great service with detailed information and option suggestions I would not have thought of myself.

Sent by Helen Silver

Ruth Jacobs is amazing. She listens very carefully to what you want and then works so hard to provide you with a range of options. She is also very reliable and organised. Definitely recommend using her!

Sent by Rupert Abbott

Ruth was so helpful with sourcing our cruise, holding the stateroom and getting us the best deal. I wound have no hesitation in recommending your company to anyone. Thank you

Sent by Sarah Hindson

I have already been talking to friends and colleagues about how happy we are with the service provided. I had reached the end of my patience trying to book a holiday - Ruth took all the hard work away and gave us what we wanted. Thank You Ruth

Sent by Elizabeth Searle

Ruth has been so helpful and responsive in getting my trip just perfect. I would definitely go to her first in future and recommend to anyone.

Sent by Gregory Brooks

Ruth is fantastic! Nothing is too much trouble, and in some cases she has even provided additional useful information that was not requested. I have, and will continue to refer my friends to Ruth, for their travel needs.

Sent by Lissa Rogers

Super efficient and helpful, my whole trip was planned and booked in a matter of days. Thank you Ruth

Sent by Janet Hann

I can’t believe how easy the whole process was - it’s fantastic to have the complete holiday arranged hassle free.

Sent by Eva Georgiou

Ruth was amazing, she completely understood what we wanted and her patience is an understatement! Great service, will highly recommend and look forward to Ruth finding our next holiday.

Sent by Helen Gratwick-Wells

Amazing service, will be telling everyone about Ruth !

Sent by Lisa Grover

I already have and my mother in law has booked her holiday through Ruth. Ruth was recommended to me from my uncle, and immediately she lived up to everything he said. She was so helpful and accommodating of all our needs, especially for us in such a once in a life time holiday (our honeymoon). Ruth responded to all emails, kept us informed and met all our needs. I will be using her services again - thanks for everything.

Sent by Rob Morrall

Ruth provided an excellent service when we booked our Asia trip last year and my next trip to Japan was particularly complicated, due to additional travel requirements to get to the Rugby World Cup but Ruth massively pulled it off and surpassed our expectations! Would we use Ruth again, for sure we would!

Sent by Lynn Akin

Most accommodating. Listened and went the extra mile to produce a holiday that suited our requirements. Thank you

Sent by David Minors

A great help with excellent communication and knowledge would recommend to friends and family.

Sent by Chris Barton

A very professional and easy way to organise travel and accommodation, with a friendly person doing all the leg work for you. Would recommend.

Sent by Glynis Whitworth

Ruth has been extremely helpful in finding my holiday I would recommend her to anyone looking for their ideal holiday

Sent by John Scott-Smith

Have already recommended Ruth to friends

Sent by Susan Dodds

Ruth you are amazing - you always take pride and time over our requests and always come up trumps with your options for us! I don't know how we survived without you.. Would recommend you to everyone

Sent by Mike Field

Very attentive, informative and knowledgeable, also prompt in responding to requests.

Sent by Mark Mitchell

Very happy with the service I received very professional very thorough, gave me many options on the accommodation and flights to my requirements. Very, very happy

Sent by Glynis Whitworth

Ruth has been extremely helpful in finding my holiday I would recommend her to anyone looking for their ideal holiday

Sent by Crystal Chamkhi

Ruth at Travel Counsellors made the whole choosing and booking experience easy and a pleasure, checking I was ok with everything and doing everything to make the experience better, even offering to check in for us. Would whole-heartedly recommend Ruth, and have given her details to others having been recommended to her from a friend of mine. The whole experience was a pleasure from the booking to the end of the holiday. Saving hard for our next holiday!

Sent by Crystal Callow

Ruth was brilliant, helpful and efficient. I am so glad I was recommended her, and will be recommending her to others as well as using her again myself. There was no pressure, and I felt I could make a decision in my own time on my own terms. Thanks so much and I'm looking forward to my holiday!

Sent by Angela Allen

Fantastic service will use Ruth for future holidays nothing was to much trouble lovely lady thankyou

Sent by Elizabeth Searle

Thanks for a friendly, personal, approachable and responsive service

Sent by Susan Goodwin

Very efficient, professional and price competitive. Thank you!

Sent by Helen Silver

Ruth completely understood what we were looking for and we were impressed with how much research she did on our behalf. She also came back to us very quickly on everything. We would definitely recommend her.