Sam Peters
My expertise
I'm based in
Salisbury
Travel planned with experience, not guesswork!
I’m Sam, a personal Travel Counsellor with over 30 years’ experience in the travel industry and 24 years running my own successful business with Travel Counsellors. I specialise in long-haul, tailor-made travel for clients who want expert planning, personal service and reassurance throughout the booking process.
I’ve travelled extensively and use genuine first-hand knowledge to guide every recommendation I make. Destinations I've personally visited include the USA, French Polynesia, the Maldives, Australia, Sri Lanka, Mauritius, Dubai, Singapore, Hong Kong, Thailand, Mexico, Antigua, St Lucia, Jamaica, Barbados Grand Cayman and Europe.
These personal experiences allows me to plan travel that works smoothly and suits how you actually want to travel.
With so many online options, booking a holiday can quickly become confusing and time-consuming. I offer something simpler: one point of contact, clear advice and a personal approach from start to finish. No call centres, no pressure, and no need to second-guess your decisions.
I also work closely with clients who have additional medical needs or mobility considerations. From flight seating and airport assistance to accommodation suitability and logistics, careful planning is essential to ensure everything runs smoothly. Having someone who understands the detail and takes the time to get it right, can make all the difference to travelling with confidence and comfort.
Having my own wedding in the Caribbean, I've since arranged many overseas weddings and honeymoons, so if you're looking for your dream wedding/honeymoon destination I can help!
If you’re planning a long-haul holiday, a luxury break, or a special occasion abroad, I’ll handle the details carefully and professionally, so you can book knowing everything has been properly considered and taken care of.
Travel guides
Explore my guides and blogs
My First Taste of Crete: Swim‑ups, Style & Sunsets
After years of arranging holidays to Crete for my clients, I finally experienced Greece's largest island for myself in May 2026. Darren and I based ourselves in the charming seaside village of Sissi, staying at the stylish Enorme Santanna Island, where contemporary design, excellent dining and stunning sea views made for the perfect introduction to Crete. The trip also gave me the opportunity to v
15 Jun 2026 5 min read
A Taste Of Thailand!
As the title says, Thailand really is a place for 'foodies'! The food is simply scrumptious! During my 10-day trip to Thailand I was so lucky to visit and stay in some fabulous hotels in the Phuket and Khao Lak region and of course eat some amazing food. There really is something for all budgets. Personally, I love a villa with private pool, so the Banyan Tree ticked that box or a swim out r
18 Oct 2018 3 min read
La Compagnie to New York
I didn't need asking twice when I was invited to fly to New York with La Compagnie on their inaugural flight from Luton to Newark. Myself and 3 other agents were invited to attend this prestigious event with 3 night in New York staying at the Knickerbocker Hotel. La Compagnie are a brand new boutique airline, offering 74 seats in an all business class cabin on their 757 aircraft. Flying fr
03 Mar 2016 5 min read
Hot in Hurghada
I was fortunate enough to go to Hurghada twice in a couple of weeks. My first holiday was in June with Darren and our two friends, then I was home for a week and went back again with my daughter Gaby and our friend Kirsty. You know I have a passion for the Caribbean but wanted the weather and warm sea but not the flying time! So Hurghada in Egypt fitted the bill. Just a five hour flight from Gatw
19 Aug 2014 6 min read
My first bite of the BIG APPLE NEW YORK
After months of my daughter nagging me about going to New York, I finally gave in! A few months of planning and we were off, we had an action pack itinerary with all of our sightseeing trips pre booked before we left. This not only saved us time but money as well, as it didn't eat into our spending money - which of course we needed every penny to shop shop shop! So we flew out to NYC early o
05 Dec 2013 4 min read
Mexico is more than just mojitos
I think it’s really important to give my clients advice and information based on first-hand experiences. That’s one of the reasons I love being part of Travel Counsellors because I get the opportunity to go on a number of educational trips. I’ve been very fortunate to travel to some amazing places. I have recently returned from a trip to Mexico with 9 of my Travel Counsellor colleagues. We m
09 Jul 2013 6 min read
Kalkan Delight
For our 10th wedding anniversary we wanted something a little different from our normal all-inclusive holiday. The resort of Kalkan in Turkey looked perfect, with its picturesque harbour and choices of bars, restaurants and old cobbled streets. It was traditional Turkey, sophisticated, charming and not a fast food chain in sight! Our hotel, The Asfiya, was again traditional in style but to a v
30 May 2013 2 min read
Jammin' In Jamaica
This was my second visit to Jamaica and I can't wait to go back! It's just over nine hours from the UK it's well worth it and for the duty free shopping! For those looking for lots to do on holiday, Jamaica has it all and for those looking to just sit back and relax then you can do that to on the fine beaches Jamaica has to offer. Of course Dunns River Falls is a must and makes for a great
22 Nov 2011 2 min read
Beautiful Barbados
The 8hr flight with Virgin from Gatwick to Barbados flew by! The choice of in flight entertainment kept us all occupied and not once did I hear the words..."Mum are we nearly there yet??!!" Within an hour of landing we were at the hotel and sipping our first cocktail. One of the many plus points of staying at the Almond Casuarina Hotel is that the transfer is 15mins from the airport. Many p
29 Sept 2008 4 min read
Simply St Lucia..
As a fan of the Caribbean I knew I would love St Lucia! Flying into St Lucia was an amazing sight....so lush and green, The Pitons in clear view and of course the clear blue Caribbean sea below us, I couldn't wait to touchdown! As the plane doors opened the heat was intense...but very welcome after leaving a cold wet England. I decided to opt for two hotels for our 10 night family holiday
27 Sept 2008 4 min read
Reviews
What my customers say
Additional offers
More destinations to enjoy
Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
Get in touch
