Sarah Lloyd-Rumens
My expertise
I'm based in
Worcester
Your Next Holiday Starts Here
Hi, I’m Sarah, and I'd love to be your personal Travel Counsellor, and design your next unforgettable escape.
With over 25 years’ experience in delivering exceptional customer service, a genuine obsession with planning and organising, and a lifelong passion for travel, I specialise in creating beautifully tailored holidays that feel effortless for you and extraordinary in every detail.
I’m based in Worcester, where I live with my husband, teenage son and our much‑loved sausage dog, and I’ve been fortunate to explore more than 20 countries. My favourite travels have taken me from the lush paradise of Costa Rica and the enchanting souks of Morocco to many repeat adventures across the USA.
I have a particular love for multi‑destination itineraries and road trips, especially across the USA and Canada, as well as epic journeys through Australia and New Zealand: think open roads, breathtaking landscapes and carefully chosen stays that turn a great trip into a truly memorable one.
However, I am here to help with any kind of holiday you have in mind. From relaxing beach escapes and family adventures to city breaks, honeymoons, escorted tours, cruises and luxury short getaways, I can plan and book it all, always tailored around you.
As part of Travel Counsellors, I belong to a global community of travel professionals who share my commitment to genuine, personalised service. This gives me access to an incredible depth of knowledge and trusted partners, which I use to design trips that are smooth, considered and perfectly matched to you.
I take the time to really get to know you: your travel style, your must‑haves, your nice‑to‑haves and the little details that make you feel truly looked after. From your very first enquiry to the moment you arrive home, I personally manage every element of your booking: flights, handpicked accommodation, touring, car hire and motorhomes, experiences and excursions, special celebrations and those thoughtful finishing touches. I like to think of myself as your dedicated Travel PA, always on hand and with the reassurance of 24/7 support while you are away.
You will also have complete peace of mind knowing that, when you book through Travel Counsellors, your holiday is 100% financially protected, either through the Travel Counsellors Financial Trust or ATOL, where applicable.
So whether you are dreaming of a self‑drive adventure along the Pacific Coast Highway, a special family break in Europe, a luxury escape amid the vineyards and beaches of New Zealand or a simple week in the sun to truly switch off, I am here to turn your travel ideas into a holiday that feels tailor‑made just for you.
I would be delighted to help you start planning your next journey so I'd love to hear from you and help you bring your travel plans to life.
Travel guides
Explore my guides and blogs
Parga Paradise
Where is Parga? This is what everyone asked me when I said we were heading there for a week in the Summer. Well, it’s a charming seaside town in Greece and probably the most popular holiday destination in Epirus! It offers breath taking sea views, a myriad of lovely restaurants, a port with a great selection of boat trips, and great beaches.
04 Nov 2025 5 min read
Sicilian Wonders
I had the opportunity, and pleasure, of holidaying with just my husband for a week this Summer and we chose to visit wonderful Sicily, and being indulgent we decided on not one place to visit but three! Starting our adventure in Palermo, we enjoyed a day in the city visiting the famous catacombs, admiring the architecture and eating arancina from the bustling food markets. The restaurants we vis
09 Sept 2025 5 min read
Four Days in New York City
I’ve been lucky enough to visit New York a few times - I’ve travelled alone, with my husband, with friends and recently we took our 16 year old son there for the first time – each time brought with it new experiences and discoveries. The Big Apple is a busy city and you really do need good walking shoes as exploring on foot is the best way to get around. Yes of course, you will want to grab a Cab
13 Nov 2024 5 min read
Costa Rica - Pura Vida
If you’ve never been to Costa Rica then you are missing out on the most amazing country and experience. We spent 7 nights there and could have stayed for months. We booked Costa Rica whilst it was still on the red list during covid days, it was an offer that could not be missed, albeit meaning we had to stay in an all inclusive hotel. We would have preferred more of an accommodation adventure b
20 Jun 2024 5 min read
Chilling in Taghazout
After a few busy visits to Marrakech over the years, we decided on a relaxing week in Taghazout, a village half an hour drive North of Agadir. Taghazout is known to be a surfer’s paradise. We chose all inclusive at the RIU Palace Tikida, which was lovely and to the high standards of RIU Palaces we have stayed at in the past. It’s on the beach and within walking distance to the village, which wa
19 Jun 2024 5 min read
Ten Days in Texas
The Lone Star State really is ideal for a multi-destination holiday, and of course to include a road trip too. It’s very easy to drive and full of experiences that would suit any family or traveller. We flew into Austin, collected our hire car and drove the one and a half hours to San Antonio. We were recommended to make a stop at Buc-ees, a must for any road trip in Texas. It’s a huge gas stati
19 Jun 2024 5 min read
Reviews
What my customers say
Videos
Discover the world with me
Parga
Parga from a pedalo!
11 Aug 2025
Additional offers
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Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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