Based In Lowestoft

Tracey Riches

Available for new enquiries

It's Nice To Meet You


Hello, I am Tracey, and thank you so much for visiting my page.

Originally from Cumbria, home of the beautiful Lake District, I now live at the most easterly point of the UK in Lowestoft, Suffolk, on the edge of the stunning Norfolk Broads. It is a wonderful base for helping my clients across the UK plan their next escape.

I have worked in the wonderful world of travel for over 30 years. My career began as an overseas holiday rep in the Canary Islands, where I lived for three years, before moving into high street agencies as a travel advisor. Over the decades I have built up a wealth of knowledge, trusted industry relationships and a huge amount of first-hand travel experience.
This year marks my 8th year with Travel Counsellors, a milestone I am incredibly proud of.

My passion for travel has taken me to some truly memorable places around the world. I have chartered a speedboat around the coast of Malta, enjoyed a couples massage on a private island in the Bahamas with the sea gently lapping at the shore, been chosen as “family of the day” in the Walt Disney World parade in Orlando, flown into Monte Carlo by helicopter and won at the famous casino, caught my own fish and collected coconuts on a deserted island in Mauritius, bartered in bustling bazaars in Turkey and quite literally shopped until I dropped in dazzling Dubai.

Cruising is my real area of extra expertise. I have sailed on many ships and taken part in numerous ship visits with several leading cruise lines, and I have completed the Travel Counsellors Cruise Expert Programme. The cruise market is constantly evolving, so I stay up to date with the latest itineraries, new ships and promotional offers. Whether you are completely new to cruising and would like friendly, honest advice on which line to choose and what to expect, or you are a frequent sailor looking for something a little different and need fresh inspiration, I would be delighted to help.

I am proud to be an independent Travel Counsellor. Working from my home office gives me the time and flexibility to focus entirely on you, without the distractions and limitations of the high street or the impersonality of a call centre. You can call or email at a time that suits you, and I will personally look after your booking from our first conversation right through to your return home.

For me, the joy of travel is all about the experience, and that begins long before you set off. My aim is to understand exactly what you are looking for and then create a holiday that feels truly right for you. Whether it is a quick city break, a sunshine escape with the family, a once-in-a-lifetime celebration or a complex multi-destination itinerary, I will research, plan and arrange everything for you, right down to the smallest detail.

With access to the latest technology and outstanding support from our Head Office team, I can work with hundreds of trusted travel suppliers and also design completely tailor-made trips that are unique to you.

I look forward to helping you plan your next holiday and providing the same level of care and service that I would expect for myself. If you are ready to start turning your ideas into a wonderful reality and lasting memories, please do get in touch and let us begin planning together.

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My customer stories

Sent by R Norton

Tracey provided us with lots of options for our chosen itinerary.

Sent by D Leech

Tracey always goes above and beyond for us. She is friendly, efficient & professional. Grateful to have her for all our travel arrangements.

Sent by S Curtin

I and my family have asked Tracey to help us a few times now and she is great at listening to our requirements. I have and would definitely recommend Tracey to friends and family.

Sent by Z Carter

I have recommended Tracey to all my friends for any of their holiday enquiries. Tracey is so passionate about her job & is a wealth of knowledge having been in the industry for many years. I know that I can contact her daytime, evenings and weekends and will receive a prompt response. Tracey is so friendly - it’s a joy to book my holidays with her!

Sent by G Kirkham

Once again Tracey has been fantastic! We are so looking forward to our holiday, thank you for listening to all of our requests and creating this brilliant itinerary to Kenya & Zanzibar!

Sent by G Bray

We have no hesitation in recommending Tracey to our friends, in fact we have already done so ..

Sent by L Sharkey

I just wanted to say thank you so much for arranging such a fabulous trip for me and my son. You made everything so much easier by sorting out the accommodation and travel. Everything went perfectly and it was just what we needed. When I’m ready for our next trip I will definitely be getting back in touch with you.

Sent by S Curtin

Another wonderful holiday booked by Tracey. Thank you!

Sent by S Reeve

Very quick to reply, friendly and has lots of advice and info to help us make our choice x

Sent by T Bradford

Tracey is always thorough, professional and very friendly. She is patient and always available with any queries. She researches everything and gives sound guidance and advice. Tracey’s customer service is always of the highest standard.

Sent by J Hacon

Tracey has booked us various family holidays. Wouldn’t book with anyone else !

Sent by G Bray

Tracey was very helpful.. This was despite her having a bad cold !!.. We were very happy that she ‘got’ exactly what we requested.. We had an amazing holiday.

Sent by S Phillips

Tracey is lovely and always goes out of her way for you. Even though she has other clients she always makes you feel important.

Sent by J Tilstone

Tracey has been accommodating, knowledgeable and reactive in helping us find the right destination and right hotel, villa, flights and transfers. Excellent!

Sent by A Martin

Tracey was amazing as usual! Nothing is too much trouble. She always knows exactly what kind of holiday we like. Thank you!

Sent by D Leech

Tracey was extremely helpful and professional as always. The best of the best!

Sent by D Leech

Tracey was extremely helpful and professional as always. The best of the best!

Sent by S Curtin

Tracey was very helpful and got us everything we requested with our booking. She was a huge help and explained everything thoroughly.

Sent by Alison Carlill

Friendly, knowledgeable and personal customer service!

Sent by Lisa Poole

Fantastic service from Tracey - completely sold on Travel Counsellors, will definitely be a repeat customer!

Sent by G Kirkham

We recently returned from a family trip to Thailand with our 3 boys (15,13,11). I usually love researching and booking our holidays but with this trip I didn’t know where to start and with so many locations, I needed some help! Tracey was brilliant from the start-she had some great ideas and suggestions which were exactly what we wanted! I felt like we got a great deal with this incredible holiday! The trip was incredible, the transfers were organised and it took any stress away from the trip!

Sent by M Goonewardene

Tracey has been excellent. Really helpful and accommodating to our requirements. Thank you so much, really made the process of booking a Holliday much easier and less time consuming for us. Thank you

Sent by Helen Pybus

Tracey was fantastic x

Sent by Lynda Moore

My holiday request was dealt with promptly and efficiently, Tracey listened to exactly what I wanted and found the perfect holiday for me and my daughter. It was so easy and stress free.

Sent by C Turner

Tracey effortlessly booked our holiday and took all the worry out of it. Would definitely recommend her services!

Sent by T Bradford

Tracey is always extremely helpful. She is full of knowledge and options. She is friendly and professional at all times.

Sent by J Buckley

I have already recommended Tracey to friends & family. She has been so helpful in organising our holiday. She really listened to what we wanted and tailored everything to our requests. She’s really friendly and has made our dream trip into a reality! We can’t thank her enough.

Sent by Alison Moore

Tracey has been amazing - she found exactly what we wanted and got it all booked - we literally can just turn up to travel. So excited about this holiday :)

Sent by A Martin

Tracey always books our holidays, she is so knowledgeable & patient. Everything is taken care of. We recommend her to all of our friends.

Sent by S Mossop

Very helpful and knowledgeable and friendly. Made the whole experience of booking our cruise easy and enjoyable. A credit to the company .

Sent by D Frankish

Tracey has been very patient and knowledgeable. Would highly recommend Tracey and Travel Counsellors.

Sent by Nicola Rodgers

Tracey has been truly amazing!!!!!! Her passion for finding the right holiday for you is incredible. She is calm, informative, caring and you genuinely feel she wants to do the best for you. I have managed to book a holiday for 10days for the same cost as 7!!!!!! This has NEVER happened to me before… and is all down to Tracey. When everything in the world is increasing in price, any saving for a family is beneficial and Tracey’s assertiveness and commitment to me and my family enabled us to appreciate a saving on our holiday. We are truly thankful for all Tracey's support and everything she did for us to get such a wonderful holiday booked (which we didn’t think was actually possible) in such a short space of time , l look forward to booking my next holiday with her.

Sent by T Bedford

Friendly, professional and very accommodating to our needs.

Sent by V Robinson

Excellent service, I have complete confidence in Tracey. I would highly recommend .

Sent by T Cole

Tracey is always willing to browse holidays for me and my family. She is flexible and always gives us the best advice and deals she can find. Would definitely recommend!

Sent by Mark Davies

Tracey is absolutely fantastic in what she does . She is very thorough in her quest to make the perfect holiday . This is the second time that I have used her services and certainly won’t be the last!

Sent by David Leech

Tracey was very helpful & professional and I wouldn’t hesitate in booking with her again in the future!

Sent by Paula Clarke

We were thrilled with the holiday we had earlier on in the year, on the brand new Celebrity Edge! The ship was amazing, it fulfilled our dreams. The ship had a real contemporary feel and suitable for a younger clientele. Would cruise again in a heartbeat!! With the fantastic opportunity to not only sightsee but also stay in 5 star luxury! We also started our holiday with a two day stay in Rome which was down to Tracey’s fantastic organisation and commitment to tailor making it to fulfilling our needs! Thank you so much Tracey! Will be in touch again for the next adventure! From a family with older children!

Sent by Alan Martin

Can't imagine anyone else booking our holidays. Tracey always goes above and beyond our expectations, sorting out everything down to the last detail. Thank you, we highly recommend Tracey for all your travel needs.

Sent by Ian Reid

Fantastic service Tracey, very helpful and will highly recommended to friends and family, outstanding customer service.

Sent by B Mossop

Thank you so much Tracey for the best holiday of our lives. Everything about it was perfect and stress free! You absolutely nailed it - everything we could have ever wanted and so much more. We've always said we should go to different places on holiday each year, but we enjoyed Rhodes so much we are thinking about going back next year. As I booked this as a surprise for my boyfriend, I got all the credit, but really it was all down to you! We can't wait for you to plan next years holiday.

Sent by Zoe Carter

The service Tracey provided is outstanding and I could not recommend her highly enough. Tracey always responded quickly which was appreciated I have recommended Tracey to all my family & friends

Sent by Paula Clarke

Tracey was very patient with us making sure our holiday was going to meet all our requirements,she has made it a pleasant experience

Sent by Jason Hurrell

Fantastic stress free way of booking our holiday, will definitely use Tracey again and recommend to everyone

Sent by Jason Harwood

Effortless booking process. Excellent service from Tracey

Sent by Zoe Carter

It was a lovely experience booking our family holiday with Tracey. After discussing our dates & hotel choices Tracey came back with options that suited us perfectly! Tracey was polite, friendly and very professional. Thank you, look forward to booking Florida with you soon !

Sent by Tara Cole

My husband and I have booked a trip to Dubai through Tracey. The whole process has been seamless. Tracey found us a variety of options within our time frame and budget - not an easy task when we are restricted to school holidays... but she did it! Nothing was too much trouble and we haven’t had to worry about a thing (only what we are going to pack). Thank you for all of your help Tracey in booking us an amazing holiday!

Sent by A Martin

Myself and my wife have booked our holidays with Tracey for over 20 years. We have been on holidays that we wouldn't have even imagined we could have arranged without Tracey's care and attention to detail and her personal recommendations. Because she knows us so well, she knows what we like and don't like and she gets it right every time.

Sent by Beth Mossop

The easiest holiday booking experience ever, from my never-ending long list of requirements I was found the most perfect holiday, could not have asked for anything more! Very happy!

My Blog

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

What is Expedition Cruising all about?

19 May 2019

Having recently booked a 'once in a lifetime' expedition cruise for a group of friends to experience the 'Northern Lights' on the Norway coastal journey crossing the Arctic Circle along the way, I thought I would share with you some information about this rapidly growing area of cruising. Expedition cruising is becoming a very popular holiday of choice. A journey in an expedition ship is the best

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