Deb Williams

My expertise

Australia
Thailand
Multi-Generational Travel
Canada
Ocean Cruise
Tailor-made travel
Adults-only
Lapland

I'm based in

Bristol

Available for new enquiries

It's Nice To Meet You

Hi I am Deb, I am your locally based Bristol Travel Counsellor.

I began my travel career at 16, straight from school, as an apprentice (a YTS, as it was then) in an independent travel agency, and I have been passionate about creating holidays ever since. After five years in travel retail, I moved into the tour operator world with a large Australia and New Zealand specialist, where I loved the challenge of designing complex, tailor‑made itineraries to Australasia, often weaving in multiple stops around the world along the way.

Following a couple of managerial roles and a brief spell outside the industry, I found my way back to where I belong and for the past eight and a half years I have successfully run my own business under the Travel Counsellors brand, using my experience, destination knowledge and personal service to create bespoke journeys that are as individual as the clients I look after.

When I am not booking Customers Holidays you can always find me planning my next adventure as I am happiest when I am on my way to a new destination or experience, having been so lucky to have many wonderful holidays including trips to Thailand, Australia, Canada, Maldives and so many more. I believe the best way to sell a destination if you have first hand knowledge.

Travel has always been my passion and, as your personal Travel Counsellor, I am here to turn your holiday ideas into perfectly planned journeys. With over 25 years of experience and a genuine love for exploring the world, I take the time to really understand what matters most to you, whether that is a relaxing family beach break, a special celebration, or a once‑in‑a‑lifetime adventure. I combine first‑hand knowledge, trusted expertise and a friendly, down‑to‑earth approach to create travel plans that feel effortless for you yet are carefully crafted behind the scenes. From our very first conversation to the moment you arrive home, I am by your side to offer honest advice, thoughtful recommendations and ongoing support, so you can simply relax and enjoy every step of your trip.

You will have my direct support from the moment we start planning until you return home, with the reassurance that I am available outside standard office hours whenever you need advice or assistance. On top of this dedicated, one‑to‑one service, you are also backed by our 24/7 duty office, providing round‑the‑clock support and monitoring worldwide events, so you can travel with complete confidence and peace of mind. This has never been more important than in todays climate when the world is uncertain
you can book confidently knowing you will be well looked after.

Our holidays are not only carefully planned, they are also financially protected for your complete peace of mind. When you book with me, your money is covered by financial protection and industry‑leading guarantees, so you can be confident that your arrangements are secure from the moment you pay until you return home. I will always explain clearly how your trip is protected, what this means for you, and provide full documentation, giving you the reassurance that your investment in your travel is safe and in trusted hands.

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What my customers say

Couldn’t do enough for me amazing service and great communication

Matthew Furse

Bristol

Very supportive and listened to what I wanted. Came up with the perfect package for me.

Tracey Logan

Swindon

Deb goes over and above as usual, quick responses even when on a cruise herself, thank you Deb

Sandra Bidwell

Bristol

If a truly personalised holiday is what you are after, then Deb is definitely the Counsellor for you. My husband and I have experienced several holidays with Debs help and guidance. She listens to our specific needs etc and guides us to different options for our consideration. Nothing is too much trouble and none of the questions I ask her are dismissed. Overall Deb strikes the right balance beware between being friendly and professional. Nothing is ever too much trouble. Without her help, we would never have embarked on such adventurous holidays. Thank you Deb

Angela Cooper

Bristol

Professional, kind, attentive, personalising everything possible, making us feel special and cared for. Nothing is too much trouble. Great ideas that we would never have thought of. Nothing is too much trouble. Deb is the best! Highly recommended. Amazing professional with a massive heart.

Linda Cruse

Bristol

Always great service with great advice

Matthew Chick

Bristol

Always a quick response at any time, great customer service.

Dean Wring

Bristol

Deb is always fantastic reliable fast efficient and so helpful even at hours of the day when most people don’t work she always helps.

Samantha Sheppard

Bristol

Deb is superb. Highly knowledgeable. Able to guide & advise as well as inspire. Within hours we had a dream Cruise booked. Extremely impressed & will certainly use Debs service again. Thank you

Stanley Cruse

Bristol

Very quick up respond to initial enquiry. Quickly established our requirements and provided options in a very timely manner. Even when we changed our travel dates, subsequent options arrived very quickly. We were booked within less than a week. Excellent customer service.

Alison Clark

Bristol

Endlessly patient and helpful

Gillian Weymouth

Bristol

1st class customer service

Christopher Clarke

Leicester

I’ve been really impressed with the service we have received so far in the planning and booking of our holiday

Vivian Baker

Bristol

Deb went above and beyond to help us with our booking, as always.

Joanne Goodhind

Bristol

Deb was great, very responsive and understanding of our needs. She was also very caring when we had to postpone booking due to health issues.

Merilyn Siddal

Bristol

Very pleased with the service Deb gave us. Looking forward to the holiday

Sheila Brown

Bristol

Deb is always very knowledgeable and extremely helpful in all aspects of booking our holiday. Highly recommend her.

Susan Nutt

Bristol

Fast replies Listened to what we wanted & created quotes to match Happy to tweak Loved dealing with Deb xx

Amanda Taplin

Bristol

Deb is a travel magician. She has a passion for travel and is entirely focussed on planning bespoke trips that are perfect for her clients. Not only is she highly responsive, offering a platnium service but she is also intuitive and instinctively knows what elements will make a trip truly special. I wouldn’t plan a holiday without her.

Jane Haynes

Stone

Deb was brilliant and attentive. She gave some great recommendations. She was super flexible to our changing requests. I would definitely recommend her services

Abigail Wyatt-Smith

Bristol

Efficient, professional, friendly service Thanks so much Deb!

Sherri Webber

Bristol

Deb is an exceptional travel counselor who truly goes above and beyond. She takes the time to listen to her clients' needs and preferences, ensuring that every detail is taken care of. With her expertise and dedication, you can trust that your holiday planning is in safe hands. We've had the pleasure of working with Deb on multiple occasions, and her professionalism and attention to detail have consistently delivered outstanding results.

Zoe Harold

Sutton Coldfield

Deb is an amazing holiday booker, very efficient and super helpful, she always knows exactly what sort of hioliday we want

Rebecca Woods

Bristol

Deb is out standing ,if you are looking for a holiday she can help you find it .Deb will help at any time of the day and search for your holiday,she makes sure you are happy with all of the arrangements,

Kim Pope

Bristol

Deb is absolutely amazing! Nothing is too much trouble for her. She is extremely professional and follows up questions I ask quickly snd efficiently. I have had excellent service and would be delighted to recommend her to my friends and family. I can’t thank her enough. Angela

Angela Cooper

Hungerford

Was so friendly and very knowledgeable nothing seemed like too much trouble

Teresa Hardwick

Bristol

Thank you for booking our incredible Norwegian Fjords cruise on Celebrity. We had an amazing time- our first time to the fjords and the scenery was absolutely breathtaking. The excursions that you booked through your local specialist were fantastic - different to what the cruise line offered, they were tailored to what we wanted to do at reasonable cost. Our infinity verandah was stunning, we loved the ship, staff were excellent, delicious food with superb entertainment. It was Janez’s first time cruising and he loved it. We were so impressed we’ve booked for Japan in 2027. Thank you again for looking after us, Gerry and Janez xxx

Geraldine Mivec

Worthing

Deb you always go above and beyond. You are very passionate about your work and it's a pleasure knowing all is well under your wing. Thank you

Louisa Roper

Bridport

Many thanks once more to Deb for her help booking our trip to Thailand next year. We had picked our holiday from a national travel agency and were ready for Deb to book for four of us. In discussion we mentioned that it was a long flight, not even taking us to the nearest airport so a long road journey would follow ….. Deb was immediately on the case! Firstly she accessed Travel Counsellors customers’ reviews of the hotel (thankfully confirming it would suit us). She then researched options if she booked direct with the hotel and a different airline and came up trumps! The alternative route not only left from Heathrow instead of Gatwick and broke the journey in half with only an hour’s transfer, but gave us additional luggage allowance, a private transfer and also a complementary room upgrade with the hotel. All of these positives with the bonus of a cheaper price! As is always the case, Deb went above and beyond our expectations making our holiday both easier and cheaper, all with the bonus of knowing we have a secure holiday with Travel Counsellors to look forward to with Deb’s help all the way. Many thanks once again and here’s to the next time!

Susan Williams

Bristol

A Five-Star Travel Experience – Why I Always “Call Debs” For the past five years, Debs has been my go-to for booking holidays, not just for myself, but for my fiancée, Alison, too. From weekend getaways to dream vacations, she has delivered time and time again. But nothing compares to the passion, energy, and sheer excellence she has brought to planning our 2025 wedding in Koh Samui. Organising a trip for 50+ guests abroad is no small task, yet Debs has handled every detail with professionalism, enthusiasm, and a level of dedication that is truly first-class. Her warm, friendly smile and unwavering “can-do” attitude make the entire experience effortless. Booking a holiday should feel like a treat, and with Debs, it always does. In a world where people once predicted travel agents would disappear, Debs proves why that will never be the case, why spend hours searching online when you can get world-class service, save time, and travel stress-free? For me, there’s no question: I wouldn’t go anywhere else. Just “Call Debs.” If 10/10 is the highest rating, it still wouldn’t do her justice. Thank you, Debs, for making every trip unforgettable! Best regards, Andy Nolan

Andrew Nolan

Bristol

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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07960 748029

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