A world of difference with APT Luxury and APT Travelmarvel

17 February 2025

Since its inception, APT has been the gold standard in unforgettable travel experiences. With nearly a century of expertise, this family-owned company delivers world-class journeys across the globe, combining adventure, culture, and luxury. Their two distinct travel styles (APT Luxury and APT Travelmarvel) allow travellers to explore the world in unique yet equally rewarding ways, whether you seek indulgence or exceptional value.

A world of difference with APT Luxury and APT Travelmarvel

The APT Luxury experience

APT Luxury is where best-in-class service meets adventure. Designed for those who want to immerse themselves in a destination while enjoying every indulgence, these five-star holidays leave nothing to chance. Imagine sipping a fine local wine on your private balcony as the sun sets over the Danube or being personally greeted by owners of historic castles during exclusive, behind-the-scenes visits. APT Luxury is precisely crafted, with every detail taken care of.

The APT Luxury key highlights:

Unmatched accommodation: Stay in tailor-made, premium hotels or luxurious river ships, like suites aboard the brand-new APT Solara and APT Ostara, with spacious, modern design and floor-to-ceiling views
Culinary excellence: Savour meals made from fresh, locally sourced ingredients, perfectly paired with complimentary regional wines and beverages, creating a truly delightful culinary experience.
Signature experiences: From riding the iconic Rocky Mountaineer in Canada with Gold Leaf Service to visiting the picturesque Bay of Kotor on a premium yacht, APT Luxury transforms travel dreams into reality.
Exquisite service: With an expert team at your side—from knowledgeable local guides to wellness coaches onboard your river cruise—you’ll explore the world with personalised attention.

Every APT Luxury itinerary balances immersive exploration with moments of serenity and leisure, allowing you the freedom to travel your way.

The Travelmarvel difference

Travelmarvel, an APT brand, provides premium travel experiences at incredible value. Thoughtfully curated itineraries ensure you can explore iconic destinations without sacrificing comfort or quality, making them perfect for travellers seeking the balance between guided moments and relaxation.

The APT Travelmarvel key highlights:

Comfortable accommodation: Travelmarvel ensures quality with charming, hand-picked hotels and contemporary river ships, such as the MS Estrela, ensuring a stylish travel atmosphere.
Locally inspired dining: Enjoy all-inclusive dining reflecting the flavours of the regions you visit—an irresistible combination of familiarity and excitement.
Exceptional value: Travelmarvel includes the essentials, accommodation, select meals, and guided sightseeing, while leaving room for you to choose how to further enrich your adventure.
Award-winning excellence: Backed by the globally admired APT Travel Group, every Travelmarvel experience comes with the same hallmark of care and attention.

If you’re looking for a truly authentic getaway, Travelmarvel ensures you discover the wonders of the world and enjoy exceptional value.

If you seek all-encompassing extravagance, attentive service, and exclusive encounters, APT Luxury is your ideal choice. On the other hand, if you prefer a more flexible yet still enriching travel adventure at an attractive price, Travelmarvel promises to deliver stunning experiences with just the right touches of comfort and style. Whether you indulge in the bliss of APT Luxury or revel in the freedom and value of Travelmarvel, the entire world is waiting to be explored.

To book your adventure with APT, contact your Travel Counsellor today.

7 cool-cations for an unforgettable autumn escape

28 August 2026

Summer might get most of the attention, but autumn can be one of the most rewarding times of year to travel. Cooler temperatures make days outdoors more comfortable, landscapes shift into rich seasonal colours, and many destinations settle into a quieter rhythm once the peak summer crowds have gone. That’s where the ‘cool-cation’ comes in. Instead of chasing the heat, these trips are all about crisp mountain air, lakeside walks, dramatic scenery, cosy food, and the kind of weather that makes you want to pull on another layer and keep exploring. From the Italian Alps to the Canadian Rockies, here are seven destinations that come into their own in autumn.

What winter in Lapland really looks like

27 August 2026

Finnish Lapland in winter offers something that’s hard to find elsewhere: long stretches of snow, quiet surroundings, and a pace of life that encourages people to slow down. It’s a place where the days can feel calm and steady, even when temperatures drop well below freezing. It’s a place where winter isn’t just a backdrop but part of everyday life, and here’s what you can expect when you experience it for yourself.

The Virgin Atlantic and Delta Air Lines sale is ready for take-off

27 August 2026

It’s not just where you go, it’s how you get there. Virgin Atlantic and Delta Air Lines have long made transatlantic travel feel seamless, connecting the UK with some of the most exciting cities across the United States and beyond. Their new sale gives you even more reason to start planning. Running from 27th August to 30th September 2026, it includes travel up to 30th June 2027, with return flights from £385 per person and an impressive choice of destinations to explore.

A world of difference with APT Luxury and APT Travelmarvel

7 cool-cations for an unforgettable autumn escape

What winter in Lapland really looks like

The Virgin Atlantic and Delta Air Lines sale is ready for take-off

Keep dreaming with us

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