Japan in autumn: the other seasonal star

Most people picture Japan in spring with parks full of pink petals, picnic blankets, and camera flashes. But what if you swapped cherry blossoms for fiery autumn leaves instead? The autumn season, known locally as kōyō, brings a slower, more atmospheric kind of beauty. It stretches across months rather than weeks and gives you a deeper sense of Japan’s rhythm, if you plan ahead, that is. Because once the colours start turning, hotels and viewing spots fill up fast.

Japan in autumn: the other seasonal star

A season that gives you time to breathe

Unlike cherry blossom season, which can vanish in the space of ten days, the autumn leaf season unfolds gradually from north to south. The transformation begins in Hokkaido in late September and reaches Kyoto and Tokyo by mid-November. This staggered timing means you have a wider travel window, but it’s still wise to book early. Locals and visitors alike plan trips around peak colour forecasts, and once those predictions come out, rooms in the best areas go quickly.

Where and when to go

If you’re heading north, Hokkaido’s mountains are first to turn, usually around late September to October. By November, Tokyo, Osaka, and Kyoto are at their best, with gardens, shrines, and riverside walks lined with red maples and golden ginkgo trees. Many temples hold evening ‘illumination’ events, lighting the trees from below; it’s a quieter, more intimate experience than spring’s hanami parties, but every bit as special. Speaking to your Travel Counsellor and checking online kōyō trackers before you travel can help you time your visit perfectly.

Autumn festivals that are worth the trip

Beyond the scenery, autumn in Japan is full of local celebrations that give the season real personality. In Kyoto, the Jidai Matsuri (Festival of the Ages) on 22nd October sees hundreds of participants dressed in period costumes parading through the streets. The Takayama Autumn Festival in the Japanese Alps features ornate wooden floats lit by paper lanterns at night, while Nikko’s Toshogu Shrine hosts the Shuki Taisai festival, re-enacting the procession of shogun Tokugawa Ieyasu. These events are big on tradition and draw both locals and visitors, so accommodation in nearby towns fills up fast.

The taste of the season and why to plan now

Autumn is also Japan’s harvest season, when food takes centre stage. Markets overflow with matsutake mushrooms, persimmons, and chestnuts, while cafés serve seasonal wagashi (sweets) shaped like maple leaves. In Hokkaido, seafood lovers time their trips around the Sapporo Autumn Fest, a city-wide food celebration featuring local produce and craft beer. But don’t be fooled into thinking it’s a hidden secret; autumn travel has become a serious rival to the cherry blossom season. Trains, ryokan, and guided tours all book up fast. So, if you’re thinking about going, get in touch with your Travel Counsellor so they can start planning now and secure your dates before the best spots disappear.

To book your autumnal Japanese trip, speak to your Travel Counsellor today.

Travel Counsellors explore the best of South Africa

21 July 2026

Few destinations offer as much to discover as South Africa, and recently, a group of Travel Counsellors experienced just how varied a journey here can be. From the dramatic landscapes of the Panorama Route to unforgettable safari moments in Kruger National Park, time spent with local tourism partners, and a deeply moving visit to Soweto, the trip offered the kind of first-hand insight that helps shape more personal, meaningful holidays for customers. It was a reminder that South Africa isn’t only about big-name sights; it’s about the people, places, flavours, and small moments that stay with you long after you’ve returned home.

Escape to Niva Labriz Seychelles, where rainforest meets the Indian Ocean

20 July 2026

If you've ever dreamed of escaping to a tropical island where nature takes centre stage, Niva Labriz Seychelles is exactly that kind of place. Set on the untouched shores of Silhouette Island, a protected national park just off Mahé, it's the only 5-star resort on the island. Reached by a scenic 45-minute boat journey or a short helicopter flight, Niva Labriz feels wonderfully secluded, surrounded by lush rainforest, towering granite peaks, and a spectacular stretch of white sand overlooking the Indian Ocean.

Travel Counsellors discover the beauty of the Seychelles

20 July 2026

There are some destinations that instantly make you slow down, and the Seychelles is certainly one of them. Recently, a group of Travel Counsellors travelled to the spectacular Silhouette Island to celebrate success, strengthen supplier relationships, and experience one of the Seychelles' most exclusive island retreats first-hand. The trip showcased not only the incredible natural beauty of the islands, but also why the Seychelles continues to be one of the Indian Ocean's most captivating destinations.

Villas 1 Awali Background Colour Banana Island 3 (2)

Finding your match...

Every unforgettable journey starts with the right person by your side.