Joanna Merredew

My expertise

Africa
South Africa
India
Vietnam
Adventure Travel
Family Adventures
Solo Travellers
Australasia

I'm based in

Amersham

Available for new enquiries

Extraordinary Journeys with Thoughtful Design

My name is Joanna and I am a travel consultant based in the leafy Chilterns in Amersham, Buckinghamshire.

With 30 years of experience in travel, I specialise in creating beautifully tailored, luxury itineraries that feel personal, considered and completely effortless for you. I combine first-hand knowledge from my own travels with a meticulous eye for detail to design trips that are as individual as you are. Whether it is a once-in-a-lifetime family adventure, a chic European city break, a multigenerational celebration or a relaxing escape in a five-star beach resort, my focus is always on thoughtful, bespoke experiences rather than “off the shelf” holidays.

Travelling solo, as a couple or with friends and family? I would be delighted to design your next journey. From ski trips, spa and wellness retreats and cultural or foodie city breaks to long-haul adventures, indulgent beach escapes, luxury cruises or your dream honeymoon, I will curate options that match your budget while never compromising on quality, style or service. Every detail is crafted with care, from handpicked accommodation to private transfers and memorable experiences that reflect your interests.

I take care of everything so your holiday feels seamless from the moment you start planning until you return home. When you book with me, your money is protected by a financial trust and ATOL, giving you complete peace of mind, as well as access to 24/7 support and advice throughout your trip. My aim is to make your holiday planning enjoyable, inspiring and stress-free, while delivering a truly bespoke experience.

I would love to hear from you and arrange a call or personal meeting to start designing your next journey.

Joanna
TTG Luxury Travel Awards 2025 – New Luxury Travel Designer of the Year Finalist

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What my customers say

Jo is wonderful to deal with a prompt on responses. She thinks about every detail and follows up when changes are required on your itinerary even when you are actually on the trip. It’s definitely a five star service.

Ann Cook

London

Saved me so much time scrolling the internet. Jo found out answers to questions she couldn’t answer from her reliable ground handlers. Very responsive. Excellent service and is now my go to for our trips, large and small.

Katrina Clements

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We called Joanna as we knew we wanted to tour Sicily, but couldn't work out where to start on the planning. She had first hand knowledge of the island and very quickly had a draft schedule for us ( eight days, four locations) based on our brief of 'liking historical sites and wanting quirky hotels'. After a couple of tweaks ( all ours which she patiently accommodated) we had our route and it worked brilliantly. The hotels were spot on; always something memorable about them, from an old watchtower with a garden view of temples, to a room with a balcony literally over the Ionian sea which allowed for swims, to a converted convent with views to a Roman theatre to an apartment right in the heart of Palermo's old town restaurant quarter. Great job, Joanna - you made it all painless. We'll be back next time we need help and we'll be recommending you too.

Pernille Hughes

Amersham

Jo had been helpful, knowledgeable and friendly. She responded promptly and was happy to research our many suggestions without question. Excellent travel counsellor!

Sallie Bright

Chesham

The response to questions is always exceptionally quick. It is simply a top class service for me.

James Conway

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As a first time senior cruise holiday person every details was thoroughly explained . Very patient . Very helpful. Nothing too much trouble. I feel very confident that all queries were covered .

Pauline Richards

Amersham

So appreciative of taking away all the time and hassle

Peter Lynch

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In researching and then booking our cruise Joanna was unfailingly polite and friendly, attentive and extremely professional. I could not have been more delighted with the service received and would have absolutely no hesitation in recommending Joanna Merredew to my friends and family for all travel requirements

Graham Simkins

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Jo was a pleasure to deal with . So knowledgeable, very calm and nothing is too much for her. Highly recommend.

Lindsey Boggis

Cobham

I am a returning client! Nothing is ever too much for Joanna. We changed plans (dates, destinations) countless times, then finalised plans at the very last minute. Joanna never flustered and never failed to find hotels, flights, ferries and transfers. Joanna listened when a hotel was not as we had hoped, and found an amazing alternative within hours. I am already in contact with Joanna for our next trip!

Clare Arnold

Hong Kong

Excellent service from Jo, really professional and knowledgeable. Swift responses helped plan and book the biggest holiday we have ever booked, highly recommend using Jo, takes out the stress of having to plan it all yourself, and in the knowledge you are in safe hands all the way.

Georgina Wilson

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I couldn’t have asked for a more attentive travel agent than Joanna at Travel Counsellors. This is an important family event and, from our very first conversation, she listened closely to our itinerary needs and personal preferences. When it came to flight bookings, Joanna went the extra mile—she didn’t just secure the best fares, she even confirmed my Son’s window-seat preference for his solo return trip. Her proactive touch didn’t stop there. Joanna followed up with ideas for day trips and wine-paring workshops! It felt like she was planning the trip for a close friend, not just a client. Thanks to her dedication, my holiday planning headaches have been taken away and I can just look forward to the trip. I’ll never book a trip without her expertise again.

Sandra Tomes

Aylesbury

Jo has been fantastic in recommending and then booking us an amazing holiday which we are very much looking forward to. She is very knowledgeable and just seems to understand exactly what we want. I would have no hesitation in recommending her to friends, family and colleagues.

Fiona Philpot

Amersham

Fantastically efficient and friendly service - will definitely be booking with Joanna again!

Janet Bolton

Amersham

Friendly helpful great attention to detail and willingness to make the process as easy and smooth as possible and to deliver the best possible service. No question too small. Great customer service

Corinne Woods

Chesham

Jo was extremely helpful. She listened to what I asked and completely over delivered. We are all so excited about our holiday. I would definitely recommend Jo

Sallyann Coxon

London

Jo was amazing - organising everything with short notice. We will definitely work with her again!

Jennifer Sherry

Gerrards Cross

Very helpful and patient

June Richards

Amesham

Awesome service and got me out of a difficult situation

Charlotte Parsons

Tylers Green

Joanna was incredibly thorough and presented a range of options that really suited what we were looking for. We had to change our dates a few times, but each time she came back quickly with updated choices, making the whole process smooth and stress-free.

Jordan Gibson

Harpenden

Joanna always provides an amazing service and fantastic attention to detail. Highly recommend.

Joanne Pryor

Weybridge

Jo has been so helpful, responsive, knowledgeable and understood exactly what we needed in order to put together the perfect itinerary. We have complete stress-free peace of mind! Thanks Jo!

Laura Caulfield

Benington

Jo has a lot of personal knowledge about many destinations & understands what the client needs but also within the budget.

Joanna Calder

Hazlemere

Fantastic service from start to end. Joanna is a complete star!

Ann Cook

London

We have a trip to Thailand booked for later this week which has been thrown into chaos because of the situation in the Middle East. I cannot say how glad I am that I booked this trip through Jo. She has kept me informed at every stage and now that one of our flights has been cancelled, she has gone above and beyond to find a safe and affordable way to get us to Chiang Mai for a special family occasion that we really didn’t want to miss. Which has been no mean feat. Five star service. Thank you Jo!

Louise Sayers

Perpignan

Jo was fantastic, listened, responded quickly and gave insider advice on best deals and options. I haven't used a travel agent since the internet arrived, I will from now on and it will be Jo!

Samuel Biggerstaff

Pinner

Joanna has consistently delivered the goods. I am not the easiest of customers. I typically book a holiday 24 -48 hours before departing on it, during the busiest holiday periods (Christmas, Easter etc). And I am usually looking for multiple locations within a given country, involving flights, transfers and excursions. Plus I am prone to changing my mind while the holiday is underway, requiring adjustments/rebookings, often at anti-social times and during holiday periods in the UK. Jo rises to the challenge each time, going the extra mile to make things work for me. Full marks!

Jan Thomspson

Oslo

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Let's plan your dream trip together

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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Let’s talk through your ideas, no pressure.

0330 313 2650

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Finding your match...

Every unforgettable journey starts with the right person by your side.