Michelle Waters

My expertise

Mauritius
Cambodia
Caribbean
Las Vegas
Mediterranean
Canada
East Asia
United Arab Emirates

I'm based in

Birmingham

Available for new enquiries

It's Nice To Meet You

I’m Michelle, and I believe travel has the most meaning when it’s created around you and your individual interests.

My goal is simple: to inspire and guide you to travel the world safely, protecting every penny you spend with Travel Counsellors UK. I provide exceptional service, genuine care, and meticulous attention to detail.

I’ll go the extra mile to make sure you have the best holiday experience possible. No longer will you need to trawl through brochures or spend hours online second-guessing your choices. I take the time to listen to your requirements, offer new ideas and impartial advice, and tailor everything to suit your budget.

In 2019, I was proud to achieve GOLD Travel Counsellor status—a recognition that reflects how many happy clients I’ve helped. Even more special was receiving the award on a reward trip in beautiful Mauritius, one of the proudest moments of my career.

With a professional Travel & Tourism qualification and over 20 years’ experience in the industry (including Thomson, Co-Op Travel, and now Travel Counsellors), I’ve travelled extensively across the USA, Africa, India, Caribbean, Mexico, Dubai, Switzerland, the Italian Lakes, France, and many European cities, beaches, and cruise destinations. This global knowledge means I can guide you to the perfect destination for you, your family, and friends.

The most common question I’m asked: what do you charge?

The answer is simple: nothing. My planning, care, and advice are free. I’m paid directly by travel suppliers when you travel. While I don’t discount (if the lowest price is your only priority, we may not be the right fit), I add value by finding the best options, upgrades, timings, and hidden gems others may miss.

Every booking with me is 100% financially protected by ATOL and the Travel Counsellors Trust, giving you complete peace of mind. Every hotel and supplier I recommend is vetted—and then reviewed again by me, with my famously fussy standards!

All you need to do is call or email from the comfort of your home or office, and we can start planning. Whether it’s a weekend city break, winter sun, a family holiday, safari, tailored long-haul adventure, or a cruise—I’d love to help.

The world is your oyster, and I’d be delighted to make your next journey unforgettable.

Michelle

signature

Explore my guides and blogs

What my customers say

We have worked with Michelle for a number of years and thoroughly recommend her to friends and family who have used her services too. They are equally impressed! Her experience and advice is invaluable & booking our holidays is like catching up with a dear friend who is interested in us, not just booking the holiday. We continue to be impressed with Michelle's professional advice and the care and dedication that she always shows us. We couldn't be happier to book our holidays with her and the whole Travel Counsellor's team. Thank you!

Linda Rea

Redditch

I have already recommended Michelle to so many people as she was so great sourcing us a holiday that ticked all of our boxes, and was helpful when I could only talk at certain times outside of work.

Charlotte Jones

Birmingham

Michelle has been amazing during the process of booking our trip to Canada. She has been full of helpful information, great recommendations and always so bubbly and friendly, therefore a pleasure to deal with. She has listened to any worries we have had and has adapted things when needed. I would recommend her over and over again.

Joanna Morgan

Wales

We have always received very good service from Michelle. It has been so helpful to have a dedicated TC as a point of contact when planning family our holidays.

Olivia Mackenzie

Worcestershire

Michelle is amazing, always helpful answering lots of my questions & 100% books the best holiday for us! We would be lost without her! Thanks so much!

Caroline Evans

Birmingham

Excellent service, tailors the holiday for your needs and listens to all your requirements. 5 star service.

Sharon Letissier

Birmingham

Michelle has been amazing during the process of booking our trip to Canada. She has been full of helpful information, great recommendations and always so bubbly and friendly, therefore a pleasure to deal with. She has listened to any worries we have had and has adapted things when needed. I would recommend her over and over again. 10/10

Joanna Morgan

Birmingham

My first time of meeting Michelle was extremely positive. Very helpful, friendly, informative and knowledgeable and couldn't do enough to provide an excellent service. Will definitely repeat custom and definitely recommend!

Dawn Kordan

Lickey

Michelle is amazing, always helpful answering lots of my questions & 100% books the best holiday for us! We would be lost without her! Thanks so much! 10/10

Caroline Evans

Birmingham

Michelle has been so helpful from moment I enquired about our holiday, to booking. She was so informative and very knowledgeable. Nothing was too much trouble and she went above and beyond to try and accommodate. The itinerary was fantastic and kept to our budget. We will definitely use you again. Lesley

Lesley Barnsley

Stourbridge

We wouldn't hesitate to recommend Michelle & Travel Counsellors and have personally recommended her to family and friends this year. We will continue to use the excellent services on offer and look forward to catching up on our return. Thank you!

Linda Rea

Worcestershire

Michelle is the best! Always find us the most fabulous holidays in amazing hotels! Sorts everything out for us….always there at the end of the phone if we have any problems or questions! We would definitely be lost without her! Thank you ??

Caroline Evans

Birmingham

Michelle Waters a Gold Travel Counsellor from Travel Counsellors recently joined our business group. She has quickly built relations within the group and her services are in high demand from helping companies with business travel through to personal trips which we all know are more difficult to organise during these times. After meeting with Michelle it was clear she knew her stuff and had bags of advice to help with all manner of travel needs. My colleague contacted her with a list of holiday requirements, within days she responded with some great options and the holiday has been booked. I can thoroughly recommend Michelle to businesses and individuals looking to book trips home and abroad. Thanks very much Matthew Chapman, Director of Vocal Group

Matthew Chapman

Alcester

Michelle is professional and helpful and very patient when dealing with my questions and queries.

Sarah Michell

Birmingham

Michelle is superb, we have booked with her for several holidays and keep coming back as its a sure guarantee that we will have a fabulous break without the worry!

Anna Lynall

Alvechurch

Highly recommend Michelle to family and friends, just makes booking a holiday so much easier. No stress, no wasted hours spent on your iPad searching for the ideal holiday! It’s all done for you and more....amazing! I will never book a holiday myself again. Thank you.

Caroline Evans

Birmingham

Fantastic knowledge communication and efficiency, nothing left out the most pleasurable experience when booking a holiday I have ever had.

James Gregory

Birmingham

Friendly and efficient and answered our brief to the letter at a great price.

Sandra Collins

Solihull

Thank you so much for all your help with Kilimanjaro. I will be using you again :-)

Sean Byrne

Birmingham

Travelling as a single parent family I have felt incredibly looked after and so excited about our future holiday.

Dionne Walton-Ryder

Droitwich

Michelle is always enthusiastic and more than willing to assist with any travel request. I cannot rate her highly enough, in fact she came well recommended

Carrie Coote

Birmingham

Michelle is very friendly and really takes the time to get to know you and your family. This means she knows exactly what you are looking for in a holiday!

Fay Couch

Devon

10 of course. Michelle is great. She listens and finds the best options for our holidays. Michelle really went ‘the extra mile’ to find this holiday because I left it to the last minute. Michelle is always lovely when we talk, friendly and caring.

Barbara Dingley

Birmingham

Michelle is awesome, patient, thorough and attentive. Thank you :-)

Katherine Glover

Alvechurch

Definitely recommend Michelle - she's great at asking the right questions to make sure the holiday is right for you - and she's been very patience with us when we wanted to make changes to quotes.

Veronica Spokes

Birmingham

Extremely friendly and helpful service. Thank you

Kate Birchall

Alvechurch, Birmingham

I have been most impressed with the personal service we get from Michelle, we have booked 4 holidays now through her and have been extremely happy with all aspects of her knowledge and efficiency, she is a credit to the company.

Geoffrey Toghill

Birmingham

Michelle has the patience of a saint and coupled with her extensive knowledge she is invaluable when planning a holiday. I would thoroughly recommend her to take the stress out of booking a holiday.

Emma Chambers

Birmingham

Great service and help in booking our holiday

Matthew Comerford

Birmingham

Michelle you amazing at what you do! You understood everything me and my partner were looking for. I can not wait will New York :)

Sarah Shirley

Birmingham

Michelle was efficient, friendly and easy to chat to.

Cheryl Clarence

Alvechurch

Exceptional service...so impressed, Michelle works so hard to help create the perfect holiday

Alexandra Dentith

Bromsgrove

An unrivalled service that now my wife and I have experienced we are reluctant to try anything else. Michelle’s advice and enthusiasm is refreshing and welcome in our hectic lives. Encouraging us to push our comfort zones and experience new adventures safe in the knowledge that Michelle is a phone call away.

David Marston

Belbroughton

Michelle has been absolutely brilliant, after helping us plan an amazing trip to Sri Lanka very quickly helped us change to Borneo due to the attacks. She made, what could have been very stressful, fun. Thank you

Emma Whigham

Barnt Green

Michelle makes my travelling so much easier. It’s great to know that everything is taken care of and if I have any problems Michelle is at the end of the phone. Peace of mind and excellent service! Thank you Michelle

Marie Lee-Hopps

Redditch

Michelle provides an excellent service with a real personal touch, really getting to know us in order to fully appreciate what we want from a holiday. This has made booking holidays easy.

Elliott Nash

Blackwell

Michelle came highly recommended. I can see why, she has been fabulous.

Carrie Hughes

Birmingham

Listened to what we wanted and worked hard to find us the cruise the whole family will enjoy - thank you

Nicole Smith

Blackwell

Michelle was absolutely fantastic. Nothing was too much trouble

David Maisey

London

Michelle gave me several options that I know would all have been fabulous. Michelle is knowledgeable and I trust her suggestions

Leanne Gwilliam

Balckwell

Listened to what we wanted and worked hard to find us the cruise the whole family will enjoy - thank you

Nicole Smith

Blackwell

Michelle has been amazing from the start and has helped to book an incredible holiday

Maggy Long

Worcestershire

Michelle has done everything I have asked and more, she's always on the phone when I need to ask a mad question.

Julia Gaunt

Birmingham

Michelle was just great - I spoke to her briefly about the kind of holiday I wanted and she instantly just got it. She understood what I needed and within days she was straight to work and found us our holiday for this year! And I didn't even have to lift a single finger. The process was super easy and the app makes the paying a doddle. Would highly recommended Michelle to all my friends and family!

Rachiel Villamonte

Bromsgrove

Michelle is very friendly, knowledgeable and helps you find the perfect holiday to meet your requirements. Makes he whole process really easy.

Jacqueline Nash

Blackwell

Wonderful efficient friendly service

Sian Kenkre

Barnt Green

Michelle is just brilliant!

Sophie Toor

Manchester

Absolutely fantastic service by Michelle! Thank you for all your hard work and attention to detail to really tailor make my dream holiday!

Sarah Harvey

Bromsgrove

We are really impressed with the service Michelle offers. She is so thoughtful and will go out of her way to make sure your every need is catered for. Thanks Michelle for all your help.

Teresa Scott

Birmingham

I would highly recommend Michelle - in fact, I already have done and she has had a number of referrals from me book with her

Elisabeth Price

Alvechurch

Great service, very informative and lovely lady

Lindsay Pemberton

Bromsgrove

This is the fourth holiday that Michelle has booked for us. We are always delighted with the service. Her knowledge of holiday destinations is unparalleled and deserves our highest recommendation.

Anne Downing

Bromsgrove

Excellent service, with added bonus of an additional evening for little money!

Neil Plevey

Alvechurch

Michelle is great, very professional and friendly. She listens and finds the best options for me to consider. Thanks Michelle.

Barbara Dingley

Birmingham

Michelle took all the hassle out of finding the right package for our first cruise. Superb service!

Linda Rae

Redditch

Michelle is very professional and helpful and is a lovely person to have to help you find the perfect holiday.

Sarah Michell

Birmingham

Fantastic service, would highly recommend to anyone looking to book any kind of trip or holiday!

Lisa Siembab

Alvechurch

Michelle was extremely helpful, listened to what I wanted, and steered me in the right direction. She was also very accommodating of me visiting with a toddler in tow!

Charlotte Newberry

Alvechurch

Michelle is so tentative, that its the best holiday booking experiences ever.

Paul Davis

Redditch

Michelle was so helpful and made booking everything so easy! Will definitely be using her again! Thankyou

Elisabeth Gallagher

Solihull

Great honest advice with such enthusiasm backed up by photos from own holiday!

Michelle Gabriel

Alvechurch, Birmngham

Definitely a 10+. Michelle couldn't have been more helpful. We were looking at quite a complex holiday and had no idea where to start looking. Michelle was fantastic, taking all the planning and organisation out of our hands. Fantastic service and would definitely use her again.

Lynette Swann

Astwood Bank, Worcestershire

Michelle far exceeds any other travel agent experience I have had. Outstanding. Highly recommended. Personal touch, respectful, knowledgeable, efficient, keen to ensure all of our needs and requirements were met. Brilliant. Thank you!

Dawn Theophilus

Alvechurch

Approachable, flexible and conscientious are all qualities Michelle possesses and those, coupled with attention to detail, ensure I would highly recommend her services.

Jane Hand

Tamworth In Arden

Michelle has booked a number of trips for us now and she’s really able to cater for our needs. A first rate service that I recommend highly to my friends.

David Marston

Belbroughton

Michelle has been very helpful and has gone the extra mile to ensure we got exactly what we were looking for. She has been a credit to your company and service

David Hughes

Redditch

Michelle is totally wonderful and extremely knowledgeable in many destinations. She booked a group holiday for myself and friends last year to New York everything was seamless, hence why I have asked Michelle to book my family holiday this summer, Michelle deserves praise and acknowledgement for her kind and considerate manner in which she treats her clients.

Julie Cairns

Birmingham

Michelle was so knowledgable and so helpful. Amazing service and would recommend her to anyone.

Emma Smith

Birmingham

Michelle Helped me choose the right holiday for my family. Nothing was too much trouble. The best way to book a holiday, stress free.

Lisa Cowland

Bromsgrove

Michelle is so friendly, helpfull she listens to your needs no matter how long the list of requirements is she will find everything you need.

Hayley Burns

Solihull

Michelle made a family ski holiday less hassle. We usually book three families flying from different locations. We think we’d save money but actually the price was very similar. Michelle’s enthusiasm was brilliant. Looking forward to seeing everything fall into place.

Helen Ward

Alvechurch

Michelle was great, really helpful, listened to mine & my families needs & found us a choice of holidays that met our requirements. She made it easy to book, and I have already been recommending her to my friends & family

Lisa Barber

Harbourne

Michelle was fantastic, so quick to respond and offered advice and guidance, I would definitely use again and most certainly recommend her services.

Mark Smith

Redditch

Michelle is a wonderful kind woman who has made my experience of booking Disney land Paris a walk in the park. I am taking 3 young children on my own and was abit wary booking it but Michelle has gone above and beyond to help me every step and make me feel so relaxed doing so!! Always available night or day to answer and questions I may need to ask. Just FANTASTIC!! Will definately be getting Michelle to book all future family holidays! Thank you so much!!

Leah Thompson

Birmingham

Michelle is always friendly and approachable and easy to deal with, which makes booking a holiday an enjoyable one.

Samantha Carter

Redditch

Michelle is a fantastic travel counsellor. Her warm and friendly disposition make the whole experience enjoyable. She is very focused and always keen to ensure top quality for her customers whilst ensuring the best deal. I have recommended her to a number of friends and now booked two holidays with her for peace of mind. It is a great way to book holidays stress free!

Anna Lynall

Alvechurch

Michelle was super efficient, got me the exact dates I wanted. Attention to detail outstanding, there’s already a cake booked to be able to celebrate my daughter’s 10th birthday! Have and will continue to recommend.

Rebecca Critcher

Barnt Green, Birmingham

Very helpful and friendly, and has eased our concerns on the type of holiday we are going on as its not a normal beach holiday. Would highly recommend her to anyone.

Lindsay Pemberton

Bromsgrove

I would like to add that this is my first experience with using Travel Counsellors and I found the experience made especially easy by working with Michelle Waters. Michelle is patient, listens to all requirements and is a pleasure to work with. Our particular holiday had many parts to it, and Michelle managed to book all our wishes with no disappointments. She is a true asset to TC and will go far! I have already recommended Michelle to my friends. Thank you Michelle

Lynne Lino

Strathdon, Aberdeenshire

She's a listener!! She'll listen to what you want but also, most importantly, what you need. Friendly, efficient, knowledgeable and kind xx

Samantha Neary-Moore

Bromsgrove

Michelle has been amazing, so friendly and helpful. She did her best and found us something amazing for our budget, and has stayed in touch continuing to be helpful in every step of the process. Thanks so much! Jessica & Jonathan

Jessica Williams

Cardiff

The service we have received from Michelle has been excellent. Professional, personal, patient! Michelle has listened to our requirements and then taken the stress out of putting together the perfect travel arrangements. Can not recommend more highly.

Joanne Carney

Alvechurch, Birmingham

Exceptional service and we can't wait to go now!

Marie Chalmers

Redditch, Worcestershire

Michelle is an amazing Travel Counsellor. Her attention to detail is fab, she listens and really takes time to understand her client. I cannot recommend her enough. Thank you :-)

Kate Glover

Alvechurch, Birmingham

I have found Michelle to be friendly, professional, timely and very knowledgeable. Michelle went the extra mile to make sure the booking was exactly what we were looking for.

Barbara Dingley

Tipton

Very helpful and found exactly what I was looking for right at the last minute.

David Barber

Worcester

Very helpful and quick with getting information back to us. Extremely friendly and listened well to our personal needs. Many thanks!

Karen Stephenson

Alvechurch, Birmingham

Booking my holiday through Michelle was a real eye opener. I'd already done research into what I wanted so felt quite "demanding" , but she found us exactly what we wanted at a super competitive price despite numerous adjustments we kept making! Nothing was too much trouble and she really understood what we wanted. Brilliant!!

Anne-Marie Banks

Redditch, Worcestershire

Michelle is very knowledgeable and goes out of her way to meet your needs. Michelle is also very personable and I will definitely be booking with her again as she has made the process of booking a holiday or flight so much easier.

Jaqueline Nash

Blackwell

Michelle is friendly easy to deal with & gave me some great options & advice Have already recommended her to others

Samantha Carter

Redditch, Worcestershire

Michelle was really helpful and friendly, she sorted out all the little details as well as the big ones.

Erica Sabine

Redditch, Worcestershire

Fabulous, helpful and efficient service, delighted with the outcome!

Caroline Bellingham

Alvechurch, Birmingham

Very professional and helpful service.

Sarah Michell

Birmingham

Absolutely first class service. Thank you for making it all so stress free and for your time, patience and help. We won't book a holiday without you now!

Joanna Reynolds

Shrewsbury

Using Michelle to plan our big trip has been a bit of a revelation. She has taken us through every step of the journey with great enthusiasm, nothing has been too much trouble and we have felt all along she has wanted to provide us with the best trip possible. I wouldn't hesitate to use Michelle again.

Joanna Odair

Shropshire

Booking our holiday with Michelle was an absolute pleasure, she has so much knowledge about different travel destinations and is incredibly passionate about what she does. She took the guess work out of booking our holiday and has made the whole experience relaxing and enjoyable. If you want a personal, friendly, trustworthy and knowledgeable service then I would highly recommend booking with Michelle, a completely different level of service to a high street travel agent and none of the risk of booking through the internet. Wouldn't hesitate to book through Michelle for every holiday.

Lisa Tomlinson

Alvechurch, Birmingham

I have already wholeheartedly recommended Michelle to family and friends!

Katie Newby

Barnt Green, Birmingham

Michelle is an amazing travel counsellor. Loves her work and so passionate about finding people the correct holiday for them. If only all customers service was this good. Nothing seemed to much trouble for her to sort out.

Richard Jones

Redditch, Worcestershire

Michelle has supplied a fantastic service when booking our group ski holiday. Very efficient and great clear communication. We will definitely be using her again!

Claire Richardson

Barnt Green, Birmingham

Very Helpful, Informative

Rebecca Chandler

Alvechurch, Birmingham

Michelle was really friendly and helpful, going the extra mile to help finding us our dream family holiday.

Anthony Miller

Alvechurch

Additional offers

More destinations to enjoy

Let's plan your dream trip together

Icons 4

Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

Icons 2

Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

Icons 3

Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

Icons

Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

Find Tc Difference

Start planning with me

0/500 characters

Give me a call

Let’s talk through your ideas, no pressure.

0121 667 9540

Let’s connect

Villas 1 Awali Background Colour Banana Island 3 (2)

Finding your match...

Every unforgettable journey starts with the right person by your side.