Sally Knudsen

My expertise

Australia
New Zealand
Maldives
Ski
Honeymoons
Multi-Generational Travel
Tailor-made travel
Villa holidays

I'm based in

Bradford on Avon

Available for new enquiries

Looking for help with your business travel? Find out how I can help here

Welcome, I’m Sally


Independent Travel Specialist | Bespoke Journeys | Personal Service


Based in beautiful Bradford on Avon, Wiltshire, I’m passionate about creating exceptional travel experiences that are as individual as the people taking them.

Travel has been part of my life for as long as I can remember, and I’ve been fortunate enough to explore an incredible variety of destinations across the world — from the beautiful countries and cities of Europe to the turquoise waters of the Caribbean and Maldives, to the vibrant cultures of Thailand, Bali and Mexico, the glamour of Dubai and the landscapes of Australia, New Zealand, Canada and the USA. I also spent a year working aboard a cruise ship, travelling around the globe, which gave me an even deeper appreciation for the joy, adventure and unforgettable memories that travel can bring.

Today, I use that experience, along with my personal knowledge and trusted industry connections, to create holidays that are beautifully considered from beginning to end.

Whether you’re dreaming of an indulgent escape, a tailor-made adventure, a luxury honeymoon, a memorable family holiday or a special celebration abroad, I take the time to understand exactly what you’re looking for. I’ll personally research the options, take care of the details and ensure your itinerary is thoughtfully designed around your wishes, style and budget.

For me, luxury isn’t simply about five-star hotels or beautiful destinations. It’s about having someone who knows you, understands what you value and takes care of everything, so you can simply look forward to your journey.

My previous experience in healthcare also means I have a particular understanding of accessibility and individual travel requirements, while being a mum of two has given me first-hand experience of travelling with children and creating holidays that work beautifully for the whole family.

And, importantly, you can book with complete confidence. All holidays booked through Travel Counsellors are financially protected, giving you that extra reassurance and peace of mind from the moment you book.

No enquiry is too big or too small, and I treat every trip as though I were arranging it for myself — with care, attention to detail and a genuine desire to make it perfect for you. I’m also happy to work around you, offering appointments by phone, email or in person, including evenings and weekends.

From the moment you share your travel dreams with me, my aim is to make the journey of planning your holiday just as enjoyable as the holiday itself.

Personal advice. Thoughtful planning. Exceptional travel experiences.

Because your time away should be more than just a holiday — it should be something truly unforgettable.

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Explore my guides and blogs

What my customers say

Sally worked tirelessly to get us the right holiday to suit all the family. Nothing was too much trouble. Sally is so efficient and has so much knowledge. With Sally booking your holiday you can feel confident that it is going to be amazing.

C Bishay

Bath

Sally is AMAZING! She doesn't rush you, doesn't put any pressure on you and is honest. At times she has messaged late at night. She goes above and beyond to ensure we feel 100% confident on our booking.

C Coke

Devizes

Sally was so helpful and went about identifying what we’d like from our special holiday in a very clever way, not just asking lots of questions. Her knowledge & expertise was wonderful and she listened so carefully and tailored our holiday to suit exactly what we would love.

R Quick

Bradford on Avon

Fantastic service as always from Sally, thank you

A Cook

Bath

I would put 11 if I could!!! She is just brilliant.

A Chambler

Bath

Sally listened, researched and delivered several options in record time. She was equally quick in delivering our travel documents, all done with warmth and genuine interest in satisfying her customers. Our agreed choice - Malta - has proved to be a great success. Our thanks to Sally for taking the stress out of the complexities of holiday bookings. She is a credit to your organisation.

Mr J and Mrs P Moore

Bath

Sally is fantastic! She really cares about making sure you get the best holiday she can for you and goes the extra mile to help with every need. Her experience means she can offer expert advice . She really works hard to create the perfect holiday for her customer .

Mrs M David

Barry

I would never consider choosing anyone else to book my holidays. Sally is not only incredibly knowledgeable and considers every small detail, but she is such a lovely, warm, friendly person with whom to discuss holidays. She makes sure you get the holiday experience, with add ons, that you would really like. Sally really does go the extra mile and takes into consideration my age and therefore do I really want a flight too early in the morning, or will my dodgy knee cope with a zip wire trip over the jungle. I think she is fantastic and is just brilliant at her job.

E Townsend

Bath

Sally was great at engaging with my wife and I, then coming up with an itinerary that ticked everything we'd asked for, in such a reasonable budget. I'll definitely be recommending her to others.

T Clouter

Hampshire

In the words of Tina Turner, Sally is "simply the best" person you could possibly want helping you on your travel plans. She cares so much about getting it right for you whether you are travelling on holiday with your family or for work. She can quickly pull together the best options to look at and take all the hassle away.

C Stoddart

Wiltshire

Sally has been wonderful and it is so reassuring to have a travel expert helping us to plan our holiday of a lifetime. The MyTC app is great too.

S Saunders

Bath

Helpful & knowledgeable. Helped us plan an anniversary trip.

P Andrews

Edinburgh

Sally was so helpful in finding us our 40th Anniversary Holiday trip. Nothing has been too much trouble. Sally has been in constant contact in arranging this holiday for next month. We can't wait to go! Definitely would recommend

L Rudd

Kent

Sally went above and beyond in sorting our holiday- thinking about all the ‘little things’ like timings and leg room on long flights. Can’t wait for our holiday now!

A Fowler

Wilts

Helpful. Organised, professional, friendly and knows her stuff! Would 100% recommend Sally

C Coke

Wiltshire

I feel that Sally provided me with a really personal, tailored service for the same price that I would have paid to a large high street company. Nothing felt like too much trouble and Sally's knowledge base and contacts meant that I could quickly and easily adapt my plans according to the information she gave me. Sally really took all the hassle out of booking our trip and I would absolutely recommend her to anyone.

K Mcclelland

Bath

Very available, very thorough with complex requirements, considerably better value than competitors and a delight to speak to.

P Statham

Edinburgh

Sally has been an absolute star from start to finish of the research, quote and booking process. Her knowledge and expertise has meant we have managed to get the best options for our amazing Maldives honeymoon. Her understanding of our must haves, and our nice to haves, has meant we have a whole lot more than we had hoped for within our budget. Her service is second to none and we couldn’t recommend her any more highly. We just can’t wait to go now!

S Rees

Wiltshire

Sally is the best travel agent we have ever used - excellent service, very personal and very honest.

D Munro

Scotland

Her attention to detail is amazing and that combined with her amazing travel knowledge makes booking so easy. She is also desperate to ensure that the holiday she books is the right one for all the family members!

H Williams

Glos

Bloody Brilliant!

J Lister

Wiltshire

Sally is absolutely wonderful, I have been communicating with Sally for over a year now and consider her a friend. She is caring, trustworthy, knowledgeable, professional and fantastic in all the she does and I will continue to work with Sally in all my travel matters for as long as I'm able to travel. Sally is awesome.

A Tulloch

Nairn

I have been so impressed with Sally that I have already recommended her to various friends.

G Burnford

Bath

We genuinely couldn’t have wished for a better travel agent than Sally. She is an expert, knows everything you need and focuses in on what (from her vast experience) would be best for you and your trip, she was incredibly responsive, proactive and honest in her organisation. You are certainly in the safest of hands with Sally whilst she also makes you feel as though you are the most important of her clients. Roll on our honeymoon.

M Coates-Walker

London

Sally goes above and beyond and is extremely personable and efficient. I have felt very looked after in this process of booking my holiday and I feel very relieved to have the security of travel counsellors during these uncertain times.

K Stoddart

Bath

Sally is phenomenal! I always know I’m in the best hands when it comes to our travel and recommend her to all my friends and family.

C Munro

Dunbar

Sally is amazing. A wealth of helpful information and great advice not to mention support. I was very nervous about travelling again after a long time but Sally took all the worry and stress away. She remembered everything and more, from checking in to the little touches like sweets and a little bottle sand keepsake meant so much. I have already recommended Sally to people as I believe everyone should have a wonderful Sally to help travel .

L Kurzeja

Gloucestershire

Always helpful, particularly with my last minute holiday requests. Would recommend :)

S Gilbert

Wiltshire

Sally made everything so much easier for me when trying to sort out our holiday.

D Egan

Yorkshire

Sally is an excellent TA who is helped us on all our holidays. Very experienced, knowledgeable and friendly.

A Tulloch

Scotland

Additional offers

More destinations to enjoy

Let's plan your dream trip together

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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Let’s talk through your ideas, no pressure.

01225 650 019

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Finding your match...

Every unforgettable journey starts with the right person by your side.