Luxury travel agent Wirral

What a personal travel planner actually does for you

Luxury travel agent Wirral

Sorrel Ashton on 17 Dec 2025

People often tell me they had no idea how much support a personal travel planner provides until they booked their first tailor made trip. Most imagine I simply find flights and hotels, but the reality is far more hands on.

Here is what working with a personal luxury travel planner on the Wirral actually looks like.

I learn how you like to travel

Some clients want boutique hotels with a quiet feel. Others want adventure and something unique to show the family. Others want business class flights and private guides. My job is to understand your preferences so you do not have to explain yourself every time you book.

I create holidays that fit you

The internet gives you thousands of options which is why most people feel overwhelmed. I cut through all of that. I talk with suppliers who know the destinations inside out and I build an itinerary that feels smooth, enjoyable and stress free.

You deal with one person

There are no call centres and no queues. It is just me. If you need to check something, you message me. If a supplier needs to update anything, I handle it. If part of your itinerary changes, I rearrange everything for you. You are never left managing a problem on your own.

You have support at all times

I am available when my clients need me and you also have a twenty four hour duty office if something urgent happens while you are travelling. Between us you always have someone ready to help.

You travel with full protection

Big trips involve lots of moving parts. When everything is booked as a protected package your holiday is financially protected and supported. If a flight changes or a hotel becomes unavailable, I fix it and you continue your trip without the stress that comes with doing everything independently.

Why people come back

Clients return because the experience feels personal. I remember what you enjoyed on previous trips and use that knowledge to plan something even better next time. That is something online sites simply cannot offer.


If you are looking for a luxury travel planner in the Wirral, Liverpool or Cheshire and want a more personal style of service, I would love to help.