Sorrel Ashton
My expertise
I'm based in
Spital
Looking for help with your business travel? Find out how I can help here
Luxury travel, designed entirely around you.
I create bespoke long haul holidays for busy professionals, families and couples who want every detail handled seamlessly.
I specialise in tailor made journeys across Asia, Australia, New Zealand and the USA. From multi centre trips to once in a lifetime experiences, everything is carefully put together to save you time, remove the stress and ensure your trip flows effortlessly from start to finish.
Most of my clients come to me when they want more than just a holiday. They want the right advice, the right hotels and a plan that feels completely seamless, without spending hours researching or second guessing their decisions.
If you value your time, want everything taken care of and are looking for a more personal, expert led approach, you are in exactly the right place.
Every trip I create is completely tailored. I take the time to understand how you like to travel, what matters most to you and how you want your trip to feel. That might be a balance of adventure and relaxation, a smooth family holiday where everything is thought of, or a standout journey with those moments you will talk about for years.
From your first enquiry through to when you return home, everything is handled for you, including the details you did not know to think about.
Clients choose to work with me because I offer more than just booking a holiday. I am a Gold Travel Counsellor with a strong track record of client satisfaction, specialising in long haul and multi centre travel. I have access to trusted global partners, added value and upgrades, and I bring first hand experience across my key destinations. While you are away, you also have 24 hour support, so you always have someone there if you need it.
Planning a long haul or more complex trip can quickly become overwhelming. I simplify the entire process. You will not need to spend hours comparing options or worrying about whether everything will come together properly. I bring everything into one clear, seamless plan with guidance at every stage.
I work regularly with destinations across Thailand, Vietnam and wider South East Asia, Australia and New Zealand, and the USA, including multi stop trips and fly drives. I also arrange Indian Ocean escapes such as the Maldives, as well as high end European holidays and villas. Every itinerary is built around you, not just the destination.
Although I am based in the Wirral, I work with clients across Liverpool, Chester and throughout the UK. Whether you are planning a honeymoon, a family trip, a multi centre itinerary or a special celebration, everything is designed personally around you.
If you are thinking about your next trip and want it done properly, I would love to help you create something exceptional. Start with a quick conversation and I will take care of the rest.
Travel guides
Explore my guides and blogs
Manta Rays in the Maldives
In the Maldives, manta season transforms an already beautiful destination into something truly extraordinary. From May onwards, plankton-rich waters attract graceful manta rays in remarkable numbers, creating unforgettable encounters beneath the surface. If you’re looking to turn a luxury escape into a once-in-a-lifetime experience, this is the time to go, and knowing where to stay makes all the
07 Apr 2026 5 min read
Bali and Singapore Twin Centre | Luxury Itinerary That Flows
A Bali and Singapore twin centre guide for luxury travellers. Learn how to balance city energy with island calm, choose the right areas to stay and plan smooth connections.
30 Mar 2026 5 min read
Luxury New Zealand Boutique Itinerary Guide
A luxury New Zealand itinerary guide with boutique lodges, scenic routes and curated experiences across both islands. Tailor made planning for travellers who want calm, comfort and quality.
29 Mar 2026 5 min read
Regent Seven Seas vs Silversea: Choosing the Right Luxury Cruise
Comparing Regent Seven Seas and Silversea luxury cruises. Discover which cruise line suits your travel style with expert guidance from a Wirral luxury travel planner.
27 Feb 2026 5 min read
California in twelve days. A relaxed luxury route for first timers
California has a way of surprising people. You get dramatic coastlines, iconic cities, vineyards, desert landscapes and some of the best road trip scenery in the world. The trick is choosing a route that lets you enjoy all of that without feeling like you are spending half the holiday in the car. Here is a twelve day luxury route I often suggest to first timers.
25 Feb 2026 5 min read
What a personal travel planner actually does for you
People often tell me they had no idea how much support a personal travel planner provides until they booked their first tailor made trip. Most imagine I simply find flights and hotels, but the reality is far more hands on.
17 Dec 2025 5 min read
How to plan a Vietnam north to south itinerary for a luxury holiday
Planning a trip through Vietnam feels exciting, but it can also feel like a maze. This is a country with ancient cities, mountains wrapped in mist, bays full of limestone karsts and beaches that stretch for miles. A north to south route is the best way to take it all in without rushing, especially if you want a premium experience with private guides, boutique hotels and a route that flows naturall
21 Nov 2025 5 min read
Celebrate New Year’s in Miami: My Top Picks for Unforgettable Family Moments
As a Travel Counsellor, some of my favourite itineraries to design are those that combine dazzling city energy with the promise of celebration. Recently, I had the pleasure of planning a Miami and Florida Keys adventure for a family with teenagers—an age group that craves action, style, and experiences that feel a world apart from every day. Miami during New Year’s is all that, and more.
19 Nov 2025 5 min read
Sri Lanka Diaries — Slow Living, Wild Safaris & Coastal Calm
I’ve just returned from an incredible trip exploring some of the island’s lesser-known gems, from coconut estates and national parks to mountain cities and quiet beaches. Here’s my route, what I loved most, and some insider tips if you’re thinking of visiting yourself.
24 Oct 2025 5 min read
New EU Border Checks: What Travellers Need to Know
Sorrel Ashton, your Cheshire-based travel advisor, gives the lowdown on the new Entry/Exit System (EES) and what it means for your next trip.
01 Oct 2025 5 min read
Living the Dutton Dream: My Favourite Ranches Across the US
There’s something about ranch life that captures the imagination — wide open landscapes, rugged beauty, generations of family heritage, and that irresistible cowboy spirit. Thanks to the TV series Yellowstone, more people than ever are fascinated by the allure of the American West. In Yellowstone, the Dutton family ranch isn’t just a backdrop, it’s a character in its own right. The sweeping views
01 Oct 2025 5 min read
Travel Counsellors Financial Protection
Booking a holiday and then counting down the days until you can set that ‘out of office’ on your work email account is one of the most exciting times of the year, isn’t it? We look forward to making those memories for so long. But how protected are you? And how much do you really know about it? Having the peace of mind that no matter what, your holiday is safe is priceless and it’s not something y
08 Apr 2024 5 min read
Exploring Vietnam's beach destinations
Vietnam is one of my absolute favourite places to visit. So much so that I even got married there in the beautiful Ha Long Bay and plan to return for our upcoming 10 year anniversary. I can’t get enough of the place, and find it an easy destination to sell to clients who like to explore and really get under the skin of a country. I often recommend a north to south or vice versa itinerary to really
07 Oct 2023 5 min read
My Guide to the Scilly Isles
Holidays in the UK are set to be more popular than ever this year. But you can never predict the weather, except in the UK's version of the Tropics... The Scilly Isles. This archipelago off the coast of Cornwall boasts the warmest weather in the UK. The islands have particularly good weather between May and September, however Easter and October half term have often been very pleasant and much q
16 Feb 2021 5 min read
My Destination Wedding Guide
My husband and I were married in Vietnam in April 2015. After signing legal papers in England a few months beforehand, my best friend performed the ceremony on a boat in Halong Bay and we had a reception with our friends and family on a private beach afterwards. I know from first hand experience with my own wedding, as well as planning weddings for clients since then, that planning a wedding can
15 Feb 2021 5 min read
The Worlds Best Roadtrips
I love a roadtrip. The perfect opportunity to explore an area, find things off the beaten track and go at your own pace. Also a great holiday for families as it gives the kids time to have a breather between activities and also keeps all the mess contained to one area! (or at least try to) So, follow your spirit of adventure and hit the open road for a truly amazing journey of a lifetime. Below
07 Jan 2021 5 min read
Amazing Destinations: when are the best times to go?
Planning your dream trip but not sure when is best to expereince the country. Here is a handy guide for some of the best destinations based on time of year: January: It's dry season in the Caribbean, but it is also incredibly popular so make sure you book early. Other top destinations at this time of year; Maldives, Mexico, Phillipines, Sri Lanka and Thailand February: Leave the winter blues b
04 Dec 2020 5 min read
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Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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