Zoe Palmer

My expertise

Australia
New Zealand
Japan
Adventure Travel

I'm based in

Winchester

Available for new enquiries

Tailor‑made adventures, created exclusively for you

Hello and welcome.

My name is Zoe and I am your Travel Counsellor based in a beautiful village close to Winchester in Hampshire. While the UK is home, I am also an Australian citizen having spent five years previously living in Melbourne, exploring all the wonderful travel highlights on offer down under. I'm also proud to share that I was recently named a Tourism Australia Premier Aussie Specialist in recognition of my country knowledge and being one of the UK's top selling travel agents for the destination.

Travel is my passion and before becoming a Travel Counsellor in 2020, I worked for a global luxury tour and cruise operator as well as tourism boards, rail companies and an airline.

With almost 30 years' travel industry experience, not to mention lots of personal travel, I have a wealth of knowledge across many destinations and travel styles - from designing luxury tailor-made adventures to river cruising down Vietnam’s mighty Mekong, island hopping in Thailand, sailing the tropical Whitsunday Islands, road tripping across the USA, game viewing in South Africa, skiing in Italy and exploring the highlights of Sri Lanka to name but a few. I also host my own private client tours and these have included Iceland, Kerala, Namibia and next stop is Vietnam & Cambodia. There’s always so much more to discover and experience though, and that’s what I love about travel.

I’m keen to share my knowledge and experience with you so that you can enjoy the most amazing holidays and treasured memories. Whether you’re looking to book a once-in-a-lifetime luxury tailor made tour or cruise, the perfect honeymoon, a stress-free family beach getaway, a spa retreat, ski trips, exciting city breaks, adventure travel or a holiday at home here in the UK, I can offer a tailor made service to create your bespoke journey.

I have the option to act as a travel agent or a tour operator and I am totally independent so I will always offer you options that are designed to meet your specific needs.

I’m a firm believer in delivering trusted travel advice together with the highest levels of customer service so when you book with me you can rest assured that I will take care of all the hard work; searching for your perfect holiday, taking care of all the fine details and securing you the best value.

Everything you book with me is 100% financially protected for your peace of mind. That way all you need to do is relax and look forward to your next trip. I am flexible and always available to have a chat about your holiday ideas at a time to suit you, even if that’s outside of the usual working day.

I would love to hear from you so do please drop me an email or give me a call and let’s see how I can help you plan your next holiday.

Warm wishes,

Zoe

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Explore my guides and blogs

Follow in my footsteps and explore Kenya's best safari spots

Kenya

Adventure Travel

Sustainability

Safari

Touring

Follow in my footsteps and explore Kenya's best safari spots

Touching down in Kenya for my recent travel adventure with my trusted partners Cheli & Peacock, I was reminded just how varied and magical a safari can be. Read on to find out more about where we went, what we experienced and how you can also replicate my trip...

05 Jun 2026 4   min read

Family Brazilian Adventure: Amazon, Islands, Rio & Jaguars

Family Brazilian Adventure: Amazon, Islands, Rio & Jaguars

Last year I designed a standout family holiday to Brazil that brought together four incredible experiences: the Amazon Rainforest, Fernando de Noronha, Rio de Janeiro and the Pantanal. It was unique, packed with wow moments and perfect for a family with teenagers looking to experience something really special together.

06 Apr 2026 2   min read

Why choosing the right Maldives resort matters more than you think!

Why choosing the right Maldives resort matters more than you think!

The Maldives looks simple from a brochure. But for many, this is a special stay so booking with an expert is really important because the key to this holiday is in the detail. Here's what I always cover with clients before anything gets booked.

06 Apr 2026 2   min read

How to pack for a safari holiday

South Africa

Kenya

Botswana

Namibia

Tanzania

Zambia

Safari

How to pack for a safari holiday

Forget the packing spreadsheets. After years of helping clients enjoy wonderful safari holidays in the African bush I have compiled a special packing list. Want to know the top five most important things on my list? Read on...

06 Apr 2026 2   min read

Thailand Travel Tips

Thailand Travel Tips

Thinking about adding Thailand to your travel wish list? Here are some of my top travel tips: GETTING AROUND: Make sure you download the Grab app for easy transport and more. Grab was bought by Uber and it’s fast, easy and there’s no haggling on price for your ride! STAYING CONNECTED: When you arrive in the country get an AIS SIM card - it will be the best £20 you spend! RESPECT: Removing your

07 Jun 2025 2   min read

24 Hours in...Florence

24 Hours in...Florence

Thinking of booking a city break to Florence? Then read on to find out my must-do places to go, things to do and what to see. Stay… Central stays are popular in this compact city so for an adults-only break I recommend Hotel Gallery Art. If you’re looking to splash out then AdAstra is a great option and is set in the largest private "intra moenia" (between walls) garden in Europe. For a boutique

07 Jun 2025 2   min read

Trusted Travel

Trusted Travel

Want to know why my clients book with me? Well it’s often for several important reasons: - I have worked in travel for over 25 years so my clients know they are in safe hands. - With experience comes trusted relationships and I know the best suppliers, ground operators. Plus I’m completely independent so I’m only looking at what is right for you! - I create the kind of holidays that you often d

07 Jun 2025 2   min read

Say YES to Saint Lucia!

Say YES to Saint Lucia!

Falling in love with Saint Lucia is easy. From the picture postcard-perfect beaches to the lush rainforests, deep history, creole culture, warm and friendly locals and, of course, the iconic Pitons – it really captures your heart. Which is rather apt given that the recent trip I attended was centred on Saint Lucia as a romance destination! I was one of eight UK agents and tour operators that we

23 Dec 2022 3   min read

Celebrating 30 Years of Disneyland Paris

Celebrating 30 Years of Disneyland Paris

This year marks the 30th anniversary of Disneyland Paris and I was delighted to be invited to visit the resort to as part of a special VIP celebratory trip. Travelling to Disneyland Paris via Eurostar from London St Pancras is fast and easy, although please be aware the direct service will no longer operate from 5 June 2023. However, the indirect routes will still offer a good alternative. We st

23 Dec 2022 3   min read

A Taste of Vietnam

A Taste of Vietnam

A journey to Vietnam is a sensory overload. From the chaotic traffic system to the aromatic street food and the broad welcoming smiles of the locals, it’s impossible not to fall in love with this charming destination. My first trip to Vietnam was 21 years ago. It was the first stop on my world travels. I spent almost three weeks travelling overland from Hanoi to Ho Chi Minh City (Saigon) by minib

12 Oct 2020 3   min read

A letter to my valued customers

A letter to my valued customers

To my valued customers, The world is reopening. It’s a new experience for us all. We can start to move around, interact with each other responsibly and enjoy laughter with family and friends. Holidays are no longer dreams but a reality. We can book and have amazing things to look forward to. I’m hoping you will write back to me. Leave me a comment or drop me an email to tell me where you are

23 Jun 2020 2   min read

Five ways to river cruise

Five ways to river cruise

River cruising has really taken off in the past decade and having previously worked for a luxury operator I have witnessed this rapid rise in popularity first hand. For those new to this travel format it offers the chance to explore a region in depth, and in some cases cross borders through multiple countries. It’s a wonderfully relaxing way to travel. River cruise ships are intimate and offer

18 Jun 2020 3   min read

An Australian love affair

An Australian love affair

Australia is as bold as it is beautiful. It boasts incredible wildlife, pristine beaches, the contrast of the big country versus cosmopolitan cities, and of course so much more besides. My first experience of Australia was as a backpacker and I was immediately smitten. Travelling to Cape Tribulation in Tropical North Queensland and then down the coast to catch a catamaran around the Whitsunday

14 Jun 2020 3   min read

What my customers say

Our family of four (including two teenagers) took a fabulous summer vacation to London, Paris, and Nice in June 2026, and Zoe Palmer and her Travel Counsellors team did a great job planning the trip and ensuring that our travel was smooth. Zoe listens to your needs and wants and thoughtfully provides itinerary options to suit your desires and budget. Even though she was on vacation herself part of the time while we were traveling, the TC team checked on us and made sure all was well and that excursions, tours, and reservations were going as planned. I would recommend Zoe and Travel Counsellors to anyone looking to plan a European vacation. She is a delight and the service top-notch. Thanks, Zoe! Ian, Lucy, West & Louise

Ian Freeman

Charleston

Zoe organised a 11day tour of Thailand for party of 6, in advance of a family wedding in Phuket. All of the administrative bits worked exactly as required, all transfers arrived on time, all boarding passes sent in good time, the itinerary was varied and met our brief. We all enjoyed a great holiday and would definitely consider using Zoe again for future trips

Jill Street

Southampton

Zoe helped us plan and organise a family trip to Thailand. Everything went according to plan, all our guides were great, transport was prompt and clean with good drivers and our accommodations were thoughtfully chosen. I would highly recommend using Zoe to plan your next trip. It’s worth it to have someone who has experience and knowledge

Nicola Happle

Essaouira

Zoe was professional, knowledgeable and took time to find out what was important to us to plan a fabulous trip to Thailand. She responded to our questions promptly and planned a great holiday for a large group of us with differing needs . It really took the stress out of the whole process . Thanks Zoe

Paula Hull

Southampton

Zoe helped us plan a very special trip to Africa with our family. We had the most wonderful time and this is all thanks to Zoe’s planning. From the places we visited and stayed in, to the activities we did, it was all perfect. We had lots of questions and Zoe patiently dealt with them all thoroughly. Zoe also changed our return flights due to issues in the Middle East which was a huge relief for us. I would wholeheartedly recommend Zoe to anyone who wants to fully experience their holiday without worrying about the organising part!

Sarah Parfitt

Winchester

We have just returned from a wonderful holiday in Thailand organised by Zoe. The holiday was so well organised with excellent accommodation, varied visits and activities. Excellent guides and everything worked like clockwork. It was particularly reassuring to have the backup of Zoe and Travel Counsellors. Zoe worked so hard to change our return flights to avoid the conflict in the middle east and extending our hotel stay accordingly. We would highly recommend Zoe to give you a very personal service for organising your next holiday.

Amanda and Robin Bayford

Winchester

As a first time female solo long haul traveler Zoe held my hand through the flight booking process helping me to select flights, seats and layovers. Zoe also advised me on luggage allowance and in flight meals etc., I could not have made this once in a lifetime trip to Australia to visit my son without her, she has the patience of a saint!

Eve Dawson

Wherwell, Andover

There were a couple of special celebrations in our family this year so we decided to treat ourselves with a very special holiday. Our dream trip to Hawaii became a reality thanks to Zoe Palmer from Travel Counsellors. From start to finish, Zoe provided an outstanding level of support and organization that turned what could have been a logistical nightmare into a seamless and unforgettable experience. One of the most impressive aspects was Zoe’s help with the extremely complex and demanding process of securing travel visas for the USA. She guided us through every step with patience and clarity, ensuring nothing was missed and saving us hours of stress and confusion. The itinerary she designed was a masterpiece — covering 9 Europe -USA - inter-island flights, multiple accommodations, and a wide variety of hand-picked excursions that truly showcased the magic of Hawaii. Every transfer, check-in, and activity went off without a hitch. Among the many highlights - swimming with manta rays was an absolutely unforgettable experience, something we would never have discovered without Zoe’s incredible local knowledge and thoughtful recommendations. If you’re looking for someone to take the pressure off planning a complex trip and want to feel supported every step of the way, Zoe Palmer is the one to trust. We can’t thank her enough for the memories we’ll treasure forever.

Matt Draper

Prague

Zoe is quite simply extraordinary. She doesn’t just book holidays... she brings dreams to life. Whether it's a magical Christmas in New York with family, an awe-inspiring adventure tour through Iceland (hosted by Zoe herself), a winter escape to Madeira’s mountains or, most recently, the unforgettable experience of swimming with manta rays in Hawaii, she delivers every time. What sets Zoe apart is how carefully she listens. She truly takes the time to understand what you want (even when you’re not quite sure yourself) asking all the right questions and uncovering the little details that turn a trip into a once-in-a-lifetime memory. She’s completely honest about what to expect and matches you with the best accommodation for your needs. Even if it’s not “perfect,” it’s as perfect as it can be for you. And she works tirelessly behind the scenes with hotels and tour operators, often surprising you with unexpected upgrades or lounge passes. Little touches that make a big difference—especially when travelling economy! Zoe is with you every step of the way. If anything goes wrong, she doesn’t hesitate to step in and sort it. That peace of mind is priceless. If you’ve got a list of dream destinations or must-do experiences and want a truly magical, stress-free trip please get in touch with Zoe. We wouldn’t dream of travelling without her.

Christina Dolding

Winchester

The 2nd time we have used Zoe to book and manage our holiday,it takes all the hassle out of it.Zoe is always easy to contact and will sort out problems and find answers.Will happily use her again.

Mary Bates

fordingbridge

I cannot recommend Zoe enough when it comes to planning a holiday. Zoe listened and gave lots of options that incorporate our needs for a group of five people. We received regular updates as it go closer to our departure date. From start to finish I can not recommend Zoe enough. We have already booked a cruise with Zoe's help.

Sarah Jones

Denbigh

We wanted to plan a trip taking in Dubai, Australia, New Zealand and Japan. Travel Counsellors was recommended to us by a friend but not a specific counsellor. After looking through the resumes of a number of counsellors we opted for Zoe Palmer as Zoe had lived and traveled extensively in Australia and lived relatively close to us should a face-to-face meeting be necessary. We had a telephone call with Zoe and outlined our itinerary during which several suggestions were put forward to us and we felt confident in Zoe to put together our trip of a lifetime even though it was relatively short notice for a six-week trip across four countries. Zoe spent time with us understanding the type of accommodation we wanted to stay in and the type of things we like to see and do. Within a few weeks of starting the process the flights and accommodation were booked, and Zoe and her team came up with some amazing suggestions for what we should see and do. The trip started in mid-February 2025 finishing in late March. Everything about the trip worked perfectly and we were very fortunate to miss a cyclone in Brisbane a bad storm in New Zealand and the fire at Heathrow sub-station. Had we been caught up in any of the above we felt very confident the three levels of support offered by Zoe, local team in destination and Travel Counsellors 24-hour cover would have sorted the problem for us. We are so pleased we chose Zoe as the attention to detail and the desire to make this a perfect trip for us was obvious from our first meeting. We will be using Zoe again for the next trip and recommend you do the same. Thanks Zoe

Martin Field

Farnborough

We had a fantastic trip, created by Zoe, which worked seamlessly for the entire 6 weeks. Zoe is very professional and listens to your plans and with her experience is able to make all the pieces fit together and give advice to enhance it all. It is the first time we have used a travel counsellor and we would definitely recommend the service and Zoe. Thank you Zoe for creating this wonderful trip of a lifetime.

Sue Griffiths

Grateley Andover

We had the most wonderful holiday arranged by Zoe Palmer this year. It was a complicated trip involving touring for 1 month in New Zealand, followed by a 15 night cruise around the South Pacific Islands with a few days stop in San Francisco on the way home. It was further complicated as I use a mobility scooter and all travel / accommodation was thoroughly vetted to ensure it was suitable for my needs. We started planning this trip 2 years ago and Zoe helped us every step of the way tailoring it to our every wish and being very patient as itineraries were altered several times. Our trip went very smoothly with all arrangements exactly as planned with no hiccups at all - which was amazing as we were away for 2 months. Zoe was a pleasure to work with and we cannot recommend her services enough.

Brian & Paula Houghton

Dunmow, Essex

Zoe completely delivered for us on a recent special holiday to the Maldives. Zoe understood quickly what we wanted and was speedy, professional and responsive at all times. We would definately recommend Zoe to friends and colleagues and hope to be using her again.

Rachel Meehan

Hampshire

Have recently returned from a 3 week tour of Thailand arranged by Zoe Palmer… Zoe has been excellent from the start, with listening to my initial ideas, suggestions for the itinery and putting everything together. Zoe was also very flexible when we needed to make some changes , was very responsive, and was great at communicating throughout. She was able to arrange a fabulous bespoke holiday within the limits of our budget… We stayed in Bangkok, Chiang Mai, Khao Lak, Koh Sok NP ( which was every bit as amazing as Zoe said) then relaxed at a boutique hotel on Koh Lanta which was such a fantastic end to our adventures. Her support while we were on the holiday was reassuring and invaluable. It was a special holiday so we were keen to get it right. Zoe certainly helped us to achieve that. Thank you Zoe

Jane Martin

Wimborne

Zoe put together an absolutely ideal itinerary and package for us, visiting 3 destinations in the Caribbean / West Indies. She made sure we were ATOL/ABTA covered for each element of the trip, sourced just the right sort of accommodation in interesting places, sorted transfers and educated us in the ways of inter-Caribbean flying (unpredictable)! This meant our expectations were very well managed - and everything went swimmingly. Having someone like Zoe (and TC in general) takes so much of the time and headache out of planning a multi-location trip away - and knowing you have a Duty Office to call 24/7 if anything goes wrong is the most reassuring part of it all. And OMG is their app useful for just checking flight numbers, timings, details etc. at a glance. Utterly recommended - and thank you Zoe!

Kim Mason

Ropley, Winchester

Over the moon with how Zoe Palmer created the perfect honeymoon booking for us. The personal experience made the whole process so easy and exciting. Zoe took our ideas and brought them to life not only with destination but the hotel offering and what and where was better than others and why. If you are looking to do this as a gift list for your wedding you can do a gift registry as well. Super excited for our honeymoon and what other holiday memories we get to book and experience. Thank you Zoe.

Claire James

Portsmouth

We have just returned from a 2 month holiday booked with Zoe. She was fantastic and would highly recommend. We had originally booked a 3 month trip but unfortunately health circumstances meant we had to change most of the itinerary which Zoe did efficiently & meant we actually didn't lose out too much financially. Zoe gave such a personal service for an extremely complex itinerary. We travelled to Asia & Australia & New Zealand with 2 cruises, 4 flights, hire car, tours, taxi transfers, 2 ferries & 11 hotels! It all worked seamlessly & was easy to track as the whole itinerary was on a TC app. We are looking forward to planning our next trip!

Vicki Roath

Winchester

Our agent Zoe Palmer has transformed our travel experience! She's taken our dreams and turned them into reality after a period of illness for us that made travel all but impossible. Complex dietary requirements have been handled with ease and we've been able to visit with confidence destinations that we simply thought beyond us. We know that Zoe 'has our back' if there are any issues - and she's handled airline generated chaos with the backing of her team at TC in a way that reassures me we're with the right people. I cannot recommend her highly enough!

Andrew Wickham

Winchester

Thanks so much for your help in booking our amazing trip to see the Northern Lights. It was a pleasure to deal with you and we will be back in touch when we start planning our next trip away.

Fiona McWilliam

Winchester

Zoe Palmer our Travel Counsellor planned our recent trip to Thailand & Dubai which was fabulous. Zoe is incredibly helpful, friendly & knowledgeable. Nothing is too much trouble and she takes the time to find out exactly what your needs/aims are from a trip and then does a fantastic job of providing you with options to review before making a final decision. We had great flights, locations, hotels etc. Private transfers were brilliant and everything went smoothly. We have used Zoe quite a few times now and we be continuing to do so in the future.

Jo Moore

Southampton

Ok where to start, I'm a geriatric, recovering from major surgery, who travels with 3 more geriatric computer illiterate companions. Horror story, not with Zoe as our personal holiday career , travel experience is always stress free (2 more holidays pending)????. Would highly recommend Zoe to any one who requires a care free holiday experience at a very reasonable cost.

Geoff Williams

Southampton

This year my friend and I were able to go on an incredible trip to Ibiza thanks to Zoe! She organised everything for us, including a hotel with amazing food and entertainment. It was also a step from the beach and short walk from the best places in Ibiza, including Ibiza rocks hotel which was our favourite. Would definitely recommend Zoe!!

Issy Williams

Winchester

We've just returned from a fantastic family holiday to Crete. I cannot thank Zoe enough for finding the ideal location for us. She listened carefully to what we were hoping for and found the perfect destination that suited the needs of everyone. As we were a large family group of 15 (aged 10 - 77) travelling from 4 different starting points it was not an easy job but Zoe was amazing. Her attention to detail was second to none from start to finish. Nothing was too much trouble and we had every confidence that we were in safe hands. Upon arrival home there was a post card from her to welcome us back! If you want a great holiday without any hassle use Zoe Palmer. I will definitely be using her again for my next holiday.

Susan Todd

Hazelbury Bryan, Dorset

Zoe was so helpful right from the outset in finding the best holiday for my family. It took all the stress out of booking a holiday and I would book through Zoe again

Rachel Jameson

Chichester

Zoe has arranged 2 holidays for myself and my family the first a mini break to Barcelona for my 50th birthday and a week all inclusive half term break to Mallorca. Both were booked with not much time to spare and we loved that everything was taken care of transfers, restaurant bookings. I would really recommend Zoe for actress free break her caring and friendly manner means that she is so easy to work with thank you Zoe!

Sarah Sullivan

Winchester

We have just come back from our week in Egypt arranged for us by Zoe Palmer. We traveled there with our 12 years old daughter. I can only say that Zoe is wonderful and everything was planned and arranged carefully to our specifications. And everything worked perfectly. Zoe was super helpful at giving ideas and advice on our itinerary, she was also extremely pacient to all our questions and requests and we honestly could not be more pleased with it all. I would definitely be booking our holidays with Zoe again and would recommend her without hesitation. Zoe: Thank you so much for making our week the perfect dream that it was!

Laura Cantora

London

This was the first time we had got help to book a holiday and the first time we were flying overseas with our 4 year old and the experience was great. Zoe Palmer was very insightful and help sort everything for us. She reminded me when we had to do specific things in preparation which was exactly what I needed as it would have been hard to ensure I arranged everything myself with my schedule. I also really liked the portal so that I could see all payments and have the documents for the trip handy. This holiday was the best family holiday we have had so far and we will call Zoe again for future trips.

Viola Whittaker

Camberley

We have just returned from a holiday in Prague organised by Travel Counsellor's Zoe Palmer. The holiday was just perfect. We really couldn’t have asked for a better hotel and it matched up to our brief perfectly. The organisation by Zoe was from start to finish superb. Every element was taken care of, including flights, transfers and hotel. The communication and support from Zoe was first class, always with attention to detail. I would highly recommend Travel Counsellors. This is our second experience using them/Zoe and we will continue to use them in the knowledge our holidays will always meet and exceed our expectations. Thank you.

James Gorecki

Leatherhead

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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Finding your match...

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