5 standout destinations for summer 2026

Summer 2026 is shaping up to be a season where travellers are mixing the familiar with the less obvious. The big names are still popular for a reason: they’re easy to reach, reliable in terms of weather, and offer plenty to do. But there’s also a growing shift towards destinations that feel a bit more manageable in peak season, whether that’s smaller islands, lesser-known coastal towns, or places that reward a slower pace. With short-haul travel across Europe continuing to expand, it’s easier than ever to combine both. Below are five destinations to have on your radar: two well-known favourites, and three that offer something slightly different without taking you too far out of your comfort zone.

5 standout destinations for summer 2026

Mallorca, Spain - A Balearic favourite with more to uncover

The south and east coasts of Mallorca are where you’ll find long, sandy beaches and easy resort setups – which are ideal if you want everything close at hand. Head northwest, though, and the island shifts. Around Sóller, Deià, and Valldemossa, the landscape becomes more rugged, with coastal paths, small coves, and boutique hotels set into the hills. Palma itself is worth factoring in for at least a day or two, not just for its old town and cathedral, but for its growing food scene and laid-back marina. Hiring a car opens up the interior as well, where you’ll find quieter villages, local markets, and a slower rhythm that contrasts with the coastline.

Amalfi Coast, Italy – Explore Italy’s coastline, with a smarter approach

This iconic region of Italy still delivers as a summer favourite, but it’s best experienced with a bit of planning by your Travel Counsellor. Instead of staying in the busiest spots like Positano, many visitors are opting for places such as Praiano or Minori, which offer the same coastline with a more manageable pace. Days can be split between boat trips, time by the water, and exploring nearby towns by ferry, while heading slightly inland reveals quieter villages and more local, less crowded restaurants.

Kotor, Montenegro - An Adriatic option that stays on the right side of busy

For a compact alternative to some of the Mediterranean’s bigger-name destinations, head to Kotor this summer. The old town is enclosed by medieval walls and is easy to explore in a few hours, but the setting is what makes it stand out; the bay stretches out into a series of inlets, with mountains rising sharply behind it. Climbing the fortress above the town is a popular early-morning option for the views, while afternoons are better spent on the water, either by boat or at one of the small waterfront spots around the bay. Nearby places like Perast add variety without requiring much travel, making it easy to build a full but unhurried itinerary.

Parga, Greece - A Greek coastal town that flies under the radar

The town of Parga is set around a curved bay, with colourful buildings rising up the hillside and a Venetian castle overlooking the harbour. Beaches are within easy reach, some on foot, others by short boat rides, and tend to feel less crowded than those on more established islands. The surrounding region of Epirus also adds another layer, with inland drives leading to rivers, gorges, and small villages if you want a break from the coast. Evenings are low-key, centred around the harbour with a steady mix of tavernas and bars.

Hvar, Croatia - More than just a nightlife hotspot

Hvar has a lively reputation, but it’s only one side of the island. Hvar Town is where you’ll find the busiest bars and restaurants, particularly in peak summer, but it’s easy to step away from that. Stari Grad, one of the oldest towns in Croatia, offers a quieter base with easy access to vineyards and olive groves, while the island’s southern coast is lined with small beaches and coves that are best reached by car or boat. The nearby Pakleni Islands are a highlight, ideal for day trips, swimming, and escaping the crowds for a few hours.

To book your European summer, speak to your Travel Counsellor today.

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