I’m Michelle, and I believe travel has the most meaning when it’s created around you and your individual interests.
My goal is simple: to inspire and guide you to travel the world safely, protecting every penny you spend with Travel Counsellors UK. I provide exceptional service, genuine care, and meticulous attention to detail.
I’ll go the extra mile to make sure you have the best holiday experience possible. No longer will you need to trawl through brochures or spend hours online second-guessing your choices. I take the time to listen to your requirements, offer new ideas and impartial advice, and tailor everything to suit your budget.
In 2019, I was proud to achieve GOLD Travel Counsellor status—a recognition that reflects how many happy clients I’ve helped. Even more special was receiving the award on a reward trip in beautiful Mauritius, one of the proudest moments of my career.
With a professional Travel & Tourism qualification and over 20 years’ experience in the industry (including Thomson, Co-Op Travel, and now Travel Counsellors), I’ve travelled extensively across the USA, Africa, India, Caribbean, Mexico, Dubai, Switzerland, the Italian Lakes, France, and many European cities, beaches, and cruise destinations. This global knowledge means I can guide you to the perfect destination for you, your family, and friends.
The most common question I’m asked: what do you charge?
The answer is simple: nothing. My planning, care, and advice are free. I’m paid directly by travel suppliers when you travel. While I don’t discount (if the lowest price is your only priority, we may not be the right fit), I add value by finding the best options, upgrades, timings, and hidden gems others may miss.
Every booking with me is 100% financially protected by ATOL and the Travel Counsellors Trust, giving you complete peace of mind. Every hotel and supplier I recommend is vetted—and then reviewed again by me, with my famously fussy standards!
All you need to do is call or email from the comfort of your home or office, and we can start planning. Whether it’s a weekend city break, winter sun, a family holiday, safari, tailored long-haul adventure, or a cruise—I’d love to help.
The world is your oyster, and I’d be delighted to make your next journey unforgettable.
Michelle
My customer stories
Sent by Lesley Barnsley
Stourbridge 18/10/2024
Michelle has been so helpful from moment I enquired about our holiday, to booking. She was so informative and very knowledgeable. Nothing was too much trouble and she went above and beyond to try and accommodate. The itinerary was fantastic and kept to our budget. We will definitely use you again. Lesley
Sent by Linda Rea
Worcestershire 16/10/2024
We wouldn't hesitate to recommend Michelle & Travel Counsellors and have personally recommended her to family and friends this year. We will continue to use the excellent services on offer and look forward to catching up on our return. Thank you!
Sent by Caroline Evans
Birmingham 14/10/2024
Michelle is the best! Always find us the most fabulous holidays in amazing hotels! Sorts everything out for us….always there at the end of the phone if we have any problems or questions! We would definitely be lost without her! Thank you ??
Sent by Matthew Chapman
Alcester 19/11/2020
Michelle Waters a Gold Travel Counsellor from Travel Counsellors recently joined our business group. She has quickly built relations within the group and her services are in high demand from helping companies with business travel through to personal trips which we all know are more difficult to organise during these times. After meeting with Michelle it was clear she knew her stuff and had bags of advice to help with all manner of travel needs. My colleague contacted her with a list of holiday requirements, within days she responded with some great options and the holiday has been booked. I can thoroughly recommend Michelle to businesses and individuals looking to book trips home and abroad.
Thanks very much Matthew Chapman, Director of Vocal Group
Sent by Sarah Michell
Birmingham 15/02/2020
Michelle is professional and helpful and very patient when dealing with my questions and queries.
Sent by Anna Lynall
Alvechurch 15/02/2020
Michelle is superb, we have booked with her for several holidays and keep coming back as its a sure guarantee that we will have a fabulous break without the worry!
Sent by Caroline Evans
Birmingham 21/01/2020
Highly recommend Michelle to family and friends, just makes booking a holiday so much easier. No stress, no wasted hours spent on your iPad searching for the ideal holiday! It’s all done for you and more....amazing! I will never book a holiday myself again. Thank you.
Sent by James Gregory
Birmingham 20/01/2020
Fantastic knowledge communication and efficiency, nothing left out the most pleasurable experience when booking a holiday I have ever had.
Sent by Sandra Collins
Solihull 16/12/2019
Friendly and efficient and answered our brief to the letter at a great price.
Sent by Sean Byrne
Birmingham 16/12/2019
Thank you so much for all your help with Kilimanjaro. I will be using you again :-)
Sent by Dionne Walton-Ryder
Droitwich 02/12/2019
Travelling as a single parent family I have felt incredibly looked after and so excited about our future holiday.
Sent by Carrie Coote
Birmingham 28/10/2019
Michelle is always enthusiastic and more than willing to assist with any travel request. I cannot rate her highly enough, in fact she came well recommended
Sent by Fay Couch
Devon 05/10/2019
Michelle is very friendly and really takes the time to get to know you and your family. This means she knows exactly what you are looking for in a holiday!
Sent by Barbara Dingley
Birmingham 01/10/2019
10 of course. Michelle is great. She listens and finds the best options for our holidays. Michelle really went ‘the extra mile’ to find this holiday because I left it to the last minute. Michelle is always lovely when we talk, friendly and caring.
Sent by Katherine Glover
Alvechurch 15/09/2019
Michelle is awesome, patient, thorough and attentive. Thank you :-)
Sent by Veronica Spokes
Birmingham 22/07/2019
Definitely recommend Michelle - she's great at asking the right questions to make sure the holiday is right for you - and she's been very patience with us when we wanted to make changes to quotes.
Sent by Kate Birchall
Alvechurch, Birmingham 16/07/2019
Extremely friendly and helpful service. Thank you
Sent by Geoffrey Toghill
Birmingham 16/07/2019
I have been most impressed with the personal service we get from Michelle, we have booked 4 holidays now through her and have been extremely happy with all aspects of her knowledge and efficiency, she is a credit to the company.
Sent by Emma Chambers
Birmingham 05/07/2019
Michelle has the patience of a saint and coupled with her extensive knowledge she is invaluable when planning a holiday. I would thoroughly recommend her to take the stress out of booking a holiday.
Sent by Matthew Comerford
Birmingham 25/06/2019
Great service and help in booking our holiday
Sent by Sarah Shirley
Birmingham 25/06/2019
Michelle you amazing at what you do! You understood everything me and my partner were looking for. I can not wait will New York :)
Sent by Cheryl Clarence
Alvechurch 22/06/2019
Michelle was efficient, friendly and easy to chat to.
Sent by Alexandra Dentith
Bromsgrove 02/06/2019
Exceptional service...so impressed, Michelle works so hard to help create the perfect holiday
Sent by David Marston
Belbroughton 31/05/2019
An unrivalled service that now my wife and I have experienced we are reluctant to try anything else. Michelle’s advice and enthusiasm is refreshing and welcome in our hectic lives. Encouraging us to push our comfort zones and experience new adventures safe in the knowledge that Michelle is a phone call away.
Sent by Emma Whigham
Barnt Green 29/05/2019
Michelle has been absolutely brilliant, after helping us plan an amazing trip to Sri Lanka very quickly helped us change to Borneo due to the attacks. She made, what could have been very stressful, fun. Thank you
Sent by Marie Lee-Hopps
Redditch 29/05/2019
Michelle makes my travelling so much easier. It’s great to know that everything is taken care of and if I have any problems Michelle is at the end of the phone. Peace of mind and excellent service! Thank you Michelle
Sent by Elliott Nash
Blackwell 07/05/2019
Michelle provides an excellent service with a real personal touch, really getting to know us in order to fully appreciate what we want from a holiday. This has made booking holidays easy.
Sent by Carrie Hughes
Birmingham 23/04/2019
Michelle came highly recommended. I can see why, she has been fabulous.
Sent by Nicole Smith
Blackwell 14/04/2019
Listened to what we wanted and worked hard to find us the cruise the whole family will enjoy - thank you
Sent by David Maisey
London 14/04/2019
Michelle was absolutely fantastic. Nothing was too much trouble
Sent by Leanne Gwilliam
Balckwell 12/04/2019
Michelle gave me several options that I know would all have been fabulous. Michelle is knowledgeable and I trust her suggestions
Sent by Nicole Smith
Blackwell 02/04/2019
Listened to what we wanted and worked hard to find us the cruise the whole family will enjoy - thank you
Sent by Maggy Long
Worcestershire 25/03/2019
Michelle has been amazing from the start and has helped to book an incredible holiday
Sent by Julia Gaunt
Birmingham 25/03/2019
Michelle has done everything I have asked and more, she's always on the phone when I need to ask a mad question.
Sent by Rachiel Villamonte
Bromsgrove 21/03/2019
Michelle was just great - I spoke to her briefly about the kind of holiday I wanted and she instantly just got it. She understood what I needed and within days she was straight to work and found us our holiday for this year! And I didn't even have to lift a single finger. The process was super easy and the app makes the paying a doddle. Would highly recommended Michelle to all my friends and family!
Sent by Jacqueline Nash
Blackwell 10/03/2019
Michelle is very friendly, knowledgeable and helps you find the perfect holiday to meet your requirements. Makes he whole process really easy.
Sent by Sian Kenkre
Barnt Green 01/03/2019
Wonderful efficient friendly service
Sent by Sophie Toor
Manchester 25/02/2019
Michelle is just brilliant!
Sent by Sarah Harvey
Bromsgrove 20/02/2019
Absolutely fantastic service by Michelle! Thank you for all your hard work and attention to detail to really tailor make my dream holiday!
Sent by Teresa Scott
Birmingham 19/02/2019
We are really impressed with the service Michelle offers. She is so thoughtful and will go out of her way to make sure your every need is catered for. Thanks Michelle for all your help.
Sent by Elisabeth Price
Alvechurch 06/02/2019
I would highly recommend Michelle - in fact, I already have done and she has had a number of referrals from me book with her
Sent by Lindsay Pemberton
Bromsgrove 06/02/2019
Great service, very informative and lovely lady
Sent by Anne Downing
Bromsgrove 24/01/2019
This is the fourth holiday that Michelle has booked for us. We are always delighted with the service. Her knowledge of holiday destinations is unparalleled and deserves our highest recommendation.
Sent by Neil Plevey
Alvechurch 14/01/2019
Excellent service, with added bonus of an additional evening for little money!
Sent by Barbara Dingley
Birmingham 10/12/2018
Michelle is great, very professional and friendly. She listens and finds the best options for me to consider. Thanks Michelle.
Sent by Linda Rae
Redditch 07/12/2018
Michelle took all the hassle out of finding the right package for our first cruise. Superb service!
Sent by Sarah Michell
Birmingham 07/12/2018
Michelle is very professional and helpful and is a lovely person to have to help you find the perfect holiday.
Sent by Lisa Siembab
Alvechurch 07/12/2018
Fantastic service, would highly recommend to anyone looking to book any kind of trip or holiday!
Sent by Charlotte Newberry
Alvechurch 01/12/2018
Michelle was extremely helpful, listened to what I wanted, and steered me in the right direction. She was also very accommodating of me visiting with a toddler in tow!
Sent by Paul Davis
Redditch 17/09/2018
Michelle is so tentative, that its the best holiday booking experiences ever.
Sent by Elisabeth Gallagher
Solihull 17/09/2018
Michelle was so helpful and made booking everything so easy! Will definitely be using her again! Thankyou
Sent by Michelle Gabriel
Alvechurch, Birmngham 08/09/2018
Great honest advice with such enthusiasm backed up by photos from own holiday!
Sent by Lynette Swann
Astwood Bank, Worcestershire 25/07/2018
Definitely a 10+. Michelle couldn't have been more helpful. We were looking at quite a complex holiday and had no idea where to start looking. Michelle was fantastic, taking all the planning and organisation out of our hands. Fantastic service and would definitely use her again.
Sent by Dawn Theophilus
Alvechurch 16/07/2018
Michelle far exceeds any other travel agent experience I have had. Outstanding. Highly recommended. Personal touch, respectful, knowledgeable, efficient, keen to ensure all of our needs and requirements were met. Brilliant. Thank you!
Sent by Jane Hand
Tamworth In Arden 09/07/2018
Approachable, flexible and conscientious are all qualities Michelle possesses and those, coupled with attention to detail, ensure I would highly recommend her services.
Sent by David Marston
Belbroughton 29/05/2018
Michelle has booked a number of trips for us now and she’s really able to cater for our needs. A first rate service that I recommend highly to my friends.
Sent by David Hughes
Redditch 25/05/2018
Michelle has been very helpful and has gone the extra mile to ensure we got exactly what we were looking for. She has been a credit to your company and service
Sent by Julie Cairns
Birmingham 08/05/2018
Michelle is totally wonderful and extremely knowledgeable in many destinations. She booked a group holiday for myself and friends last year to New York everything was seamless, hence why I have asked Michelle to book my family holiday this summer, Michelle deserves praise and acknowledgement for her kind and considerate manner in which she treats her clients.
Sent by Emma Smith
Birmingham 27/04/2018
Michelle was so knowledgable and so helpful. Amazing service and would recommend her to anyone.
Sent by Lisa Cowland
Bromsgrove 23/02/2018
Michelle Helped me choose the right holiday for my family. Nothing was too much trouble. The best way to book a holiday, stress free.
Sent by Hayley Burns
Solihull 23/02/2018
Michelle is so friendly, helpfull she listens to your needs no matter how long the list of requirements is she will find everything you need.
Sent by Helen Ward
Alvechurch 22/02/2018
Michelle made a family ski holiday less hassle. We usually book three families flying from different locations. We think we’d save money but actually the price was very similar. Michelle’s enthusiasm was brilliant. Looking forward to seeing everything fall into place.
Sent by Lisa Barber
Harbourne 10/02/2018
Michelle was great, really helpful, listened to mine & my families needs & found us a choice of holidays that met our requirements. She made it easy to book, and I have already been recommending her to my friends & family
Sent by Mark Smith
Redditch 10/02/2018
Michelle was fantastic, so quick to respond and offered advice and guidance, I would definitely use again and most certainly recommend her services.
Sent by Leah Thompson
Birmingham 10/02/2018
Michelle is a wonderful kind woman who has made my experience of booking Disney land Paris a walk in the park. I am taking 3 young children on my own and was abit wary booking it but Michelle has gone above and beyond to help me every step and make me feel so relaxed doing so!! Always available night or day to answer and questions I may need to ask. Just FANTASTIC!! Will definately be getting Michelle to book all future family holidays! Thank you so much!!
Sent by Samantha Carter
Redditch 01/02/2018
Michelle is always friendly and approachable and easy to deal with, which makes booking a holiday an enjoyable one.
Sent by Anna Lynall
Alvechurch 25/01/2018
Michelle is a fantastic travel counsellor. Her warm and friendly disposition make the whole experience enjoyable. She is very focused and always keen to ensure top quality for her customers whilst ensuring the best deal. I have recommended her to a number of friends and now booked two holidays with her for peace of mind. It is a great way to book holidays stress free!
Sent by Rebecca Critcher
Barnt Green, Birmingham 08/01/2018
Michelle was super efficient, got me the exact dates I wanted. Attention to detail outstanding, there’s already a cake booked to be able to celebrate my daughter’s 10th birthday! Have and will continue to recommend.
Sent by Lindsay Pemberton
Bromsgrove 20/12/2017
Very helpful and friendly, and has eased our concerns on the type of holiday we are going on as its not a normal beach holiday. Would highly recommend her to anyone.
Sent by Lynne Lino
Strathdon, Aberdeenshire 15/11/2017
I would like to add that this is my first experience with using Travel Counsellors and I found the experience made especially easy by working with Michelle Waters. Michelle is patient, listens to all requirements and is a pleasure to work with. Our particular holiday had many parts to it, and Michelle managed to book all our wishes with no disappointments. She is a true asset to TC and will go far! I have already recommended Michelle to my friends. Thank you Michelle
Sent by Samantha Neary-Moore
Bromsgrove 21/10/2017
She's a listener!! She'll listen to what you want but also, most importantly, what you need. Friendly, efficient, knowledgeable and kind xx
Sent by Jessica Williams
Cardiff 16/10/2017
Michelle has been amazing, so friendly and helpful. She did her best and found us something amazing for our budget, and has stayed in touch continuing to be helpful in every step of the process. Thanks so much! Jessica & Jonathan
Sent by Joanne Carney
Alvechurch, Birmingham 28/09/2017
The service we have received from Michelle has been excellent. Professional, personal, patient! Michelle has listened to our requirements and then taken the stress out of putting together the perfect travel arrangements. Can not recommend more highly.
Sent by Marie Chalmers
Redditch, Worcestershire 18/09/2017
Exceptional service and we can't wait to go now!
Sent by Kate Glover
Alvechurch, Birmingham 08/09/2017
Michelle is an amazing Travel Counsellor. Her attention to detail is fab, she listens and really takes time to understand her client. I cannot recommend her enough. Thank you :-)
Sent by Barbara Dingley
Tipton 07/09/2017
I have found Michelle to be friendly, professional, timely and very knowledgeable. Michelle went the extra mile to make sure the booking was exactly what we were looking for.
Sent by David Barber
Worcester 22/08/2017
Very helpful and found exactly what I was looking for right at the last minute.
Sent by Karen Stephenson
Alvechurch, Birmingham 16/08/2017
Very helpful and quick with getting information back to us. Extremely friendly and listened well to our personal needs. Many thanks!
Sent by Anne-Marie Banks
Redditch, Worcestershire 13/08/2017
Booking my holiday through Michelle was a real eye opener. I'd already done research into what I wanted so felt quite "demanding" , but she found us exactly what we wanted at a super competitive price despite numerous adjustments we kept making! Nothing was too much trouble and she really understood what we wanted. Brilliant!!
Sent by Jaqueline Nash
Blackwell 02/08/2017
Michelle is very knowledgeable and goes out of her way to meet your needs. Michelle is also very personable and I will definitely be booking with her again as she has made the process of booking a holiday or flight so much easier.
Sent by Samantha Carter
Redditch, Worcestershire 13/07/2017
Michelle is friendly easy to deal with & gave me some great options & advice Have already recommended her to others
Sent by Erica Sabine
Redditch, Worcestershire 04/07/2017
Michelle was really helpful and friendly, she sorted out all the little details as well as the big ones.
Sent by Caroline Bellingham
Alvechurch, Birmingham 18/05/2017
Fabulous, helpful and efficient service, delighted with the outcome!
Sent by Sarah Michell
Birmingham 18/05/2017
Very professional and helpful service.
Sent by Joanna Reynolds
Shrewsbury 21/03/2017
Absolutely first class service. Thank you for making it all so stress free and for your time, patience and help. We won't book a holiday without you now!
Sent by Joanna Odair
Shropshire 21/03/2017
Using Michelle to plan our big trip has been a bit of a revelation. She has taken us through every step of the journey with great enthusiasm, nothing has been too much trouble and we have felt all along she has wanted to provide us with the best trip possible. I wouldn't hesitate to use Michelle again.
Sent by Lisa Tomlinson
Alvechurch, Birmingham 01/02/2017
Booking our holiday with Michelle was an absolute pleasure, she has so much knowledge about different travel destinations and is incredibly passionate about what she does. She took the guess work out of booking our holiday and has made the whole experience relaxing and enjoyable. If you want a personal, friendly, trustworthy and knowledgeable service then I would highly recommend booking with Michelle, a completely different level of service to a high street travel agent and none of the risk of booking through the internet. Wouldn't hesitate to book through Michelle for every holiday.
Sent by Katie Newby
Barnt Green, Birmingham 26/01/2017
I have already wholeheartedly recommended Michelle to family and friends!
Sent by Richard Jones
Redditch, Worcestershire 26/01/2017
Michelle is an amazing travel counsellor. Loves her work and so passionate about finding people the correct holiday for them. If only all customers service was this good. Nothing seemed to much trouble for her to sort out.
Sent by Claire Richardson
Barnt Green, Birmingham 26/01/2017
Michelle has supplied a fantastic service when booking our group ski holiday. Very efficient and great clear communication. We will definitely be using her again!
Sent by Rebecca Chandler
Alvechurch, Birmingham 26/01/2017
Very Helpful, Informative
Sent by Anthony Miller
Alvechurch 13/12/2016
Michelle was really friendly and helpful, going the extra mile to help finding us our dream family holiday.
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